All MKC Content
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Scope Management by the Numbers
Conference Session Videos October 6, 2020As we head into “Scope Season” Steven Wales from Decideware will share a few practical tips to help any advertiser take some simple steps to improve their scope programs in the short term, for long term success.
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Scope Management by the Numbers
Event Recaps October 6, 2020As we head into “Scope Season” Steven Wales from Decideware will share a few practical tips to help any advertiser take some simple steps to improve their scope programs in the short term, for long term success.
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Stay Top-of-Mind with Clients
Conference Session Videos October 6, 2020In this video, Georgia Pacific shared key advice on how to make the most of a marketing budget.
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Stay Top-of-Mind with Clients
Event Recaps October 6, 2020Georgia Pacific shared key advice on how to make the most of a marketing budget.
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Supplier Diversity: A Call to Action
Conference Highlights October 6, 2020Cultivating business partnerships and advocates is key to growing supplier diversity in marketing.
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Supplier Diversity: A Call to Action
Conference Session Videos October 6, 2020In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”
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Taming the Wild West of Pitching
Conference Highlights October 6, 2020Matt Weiss of the agency HUGE examined some problems with the current state of agency pitching as well as some potential solutions.
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Taming the Wild West of Pitching
Conference Session Videos October 6, 2020Matt Weiss of the agency HUGE examined some problems with the current state of agency pitching as well as some potential solutions.
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Taming the Wild West of Pitching
Event Recaps October 6, 2020Matt Weiss of the agency HUGE examined some problems with the current state of agency pitching as well as some potential solutions.
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When Finance and Marketing Unite
Conference Highlights October 6, 2020Simplification was a primary goal for HP in changing platforms for agency evaluation and selection.
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When Finance and Marketing Unite
Conference Session Videos October 6, 2020In this video, learn that when procurement has a firm understanding of how marketing can be an architect for growth, there can be huge benefits in identifying the right suppliers for the business.
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When Finance and Marketing Unite
Event Recaps October 6, 2020When procurement has a firm understanding of how marketing can be an architect for growth, there can be huge benefits in identifying the right suppliers for the business.
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Best Seats in the House: Custom Insights on Sports Viewership in Today’s Environment
Knowledge Partners October 5, 2020A VAB custom study conducted pre-COVID functioned to identify how to best engage fans watching live sports from home.
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Reversing the Decline of American Brands in Europe
B2C October 2, 2020Since the coronavirus outbreak, European consumer perceptions of American brands have worsened, and purchases have declined. There are various marketing strategies to deploy to get things back on track.
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Three Ways to Put Data to Work in TV
Partner Content October 1, 2020While many marketers currently find themselves in unexpected and challenging situations, they could benefit from using this moment as an opportunity to prepare for what’s next. Doing so will require data and the right technology to wield it. So what should brands do to harness the full effect of data in 2020 and beyond? Here are three ways marketers can put data to work.
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It Pays To Be Positive
Knowledge Partners October 1, 2020Ahead of a highly emotional election season and amid a global pandemic, positive context matters to customers and to a brand's bottom line. Read the latest research from Pinterest to learn why it pays to be positive.
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Supplier Diversity, with Terrence Clark of NYNJMSDC
Marketing Futures Podcast October 1, 2020We've said it before, and we'll say it again: if you aren't actively, deliberately diversifying your workforce and partnerships, you're falling behind, and quickly. Our guest today is a specialist in helping brands live their ideals. New York & New Jersey Minority Supplier Development Council's Terrence Clark gives us the scoop on how brands can not only diversify their organization, but the industry at large.
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The Total TV Landscape in 2020
Webinar Rewinds October 1, 2020In this webinar, FreeWheel and Rothwell shared insights on how television viewership habits have evolved in 2020.
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Becoming United and Inspired
Event Recaps September 30, 2020Epiroc shared insight into how it strengthened its brand and work culture.
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