All MKC Content
-
Building Effective Partner Ecosystems
Conference Session Videos October 6, 2020Speakers from KPMG and WarnerMedia discussed what is necessary to create a marketing partner ecosystem built on generating growth and value.
view -
Building Effective Partner Ecosystems
Event Recaps October 6, 2020Speakers from KPMG and WarnerMedia discussed what is necessary to create a marketing partner ecosystem built on generating growth and value.
view -
DRIVING INNOVATION WITH TALENT
Conference Session Videos October 6, 2020In this video we'll go through three pattern areas important beyond just skill and why today’s client-side marketers and agencies should look for these similar skills in hiring to thrive and prosper.
view -
DRIVING INNOVATION WITH TALENT
Event Recaps October 6, 2020In this session we'll go through three pattern areas important beyond just skill and why today’s client-side marketers and agencies should look for these similar skills in hiring to thrive and prosper.
view -
From Marketing Procurement to CPO
Conference Highlights October 6, 2020Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.
view -
From Marketing Procurement to CPO
Conference Session Videos October 6, 2020Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.
view -
From Marketing Procurement to CPO
Event Recaps October 6, 2020Sopan Shah, chief procurement officer at InterContinental Hotels Group (IHG), offered his perspective on the importance of marketing in the overall procurement mix; the intersection of procurement, IT, and marketing; and driving value beyond cost savings.
view -
Improving Financial Performance Responsibly: The Use of Corporate Trade Transactions
Conference Session Videos October 6, 2020Active International illustrated how corporate trade transactions can provide financial relief for companies with distressed assets while also upholding corporate social responsibility.
view -
Improving Financial Performance Responsibly: The Use of Corporate Trade Transactions
Event Recaps October 6, 2020Active International illustrated how corporate trade transactions can provide financial relief for companies with distressed assets while also upholding corporate social responsibility.
view -
MANAGING VIDEO ASSETS FOR GREATER ROI
Conference Session Videos October 6, 2020Learn about one change marketing teams can make to create efficiencies, increase ROI, improve workflow and future proof their brand for the complexities of today and tomorrow.
view -
MANAGING VIDEO ASSETS FOR GREATER ROI
Event Recaps October 6, 2020Learn about one change marketing teams can make to create efficiencies, increase ROI, improve workflow and future proof their brand for the complexities of today and tomorrow.
view -
Maximizing Value With Union Talent
Conference Session Videos October 6, 2020Stacy Marcus, Chief Negotiator for the JPC and partner at Reed Smith LLP, will discuss how to leverage the JPC’s complimentary services to achieve significant savings under the SAG-AFTRA Commercials Contract.
view -
Maximizing Value With Union Talent
Event Recaps October 6, 2020Stacy Marcus, Chief Negotiator for the JPC and partner at Reed Smith LLP, will discuss how to leverage the JPC’s complimentary services to achieve significant savings under the SAG-AFTRA Commercials Contract.
view -
New Approaches to Evaluating Procurement
Conference Highlights October 6, 2020Marketing procurement professionals can justify their roles by knowing when to pivot from savings to value.
view -
New Approaches to Evaluating Procurement
Conference Session Videos October 6, 2020In this video, Nestlé’s Tracy Allery shared thoughts on how to improve the way organizations evaluate the work of procurement.
view -
New Approaches to Evaluating Procurement
Event Recaps October 6, 2020Nestlé’s Tracy Allery shared thoughts on how to improve the way organizations evaluate the work of procurement.
view -
-
-
Scope Management by the Numbers
Conference Session Videos October 6, 2020As we head into “Scope Season” Steven Wales from Decideware will share a few practical tips to help any advertiser take some simple steps to improve their scope programs in the short term, for long term success.
view -
Scope Management by the Numbers
Event Recaps October 6, 2020As we head into “Scope Season” Steven Wales from Decideware will share a few practical tips to help any advertiser take some simple steps to improve their scope programs in the short term, for long term success.
view