Dax Callner
Chief Strategy Officer
GES
Metrics that matter: Evaluating Event Marketing for B-to-B Marketers
This event is over.
Effective measurement of event marketing has confounded event marketers for decades. This session outlines simple, critical “outcome-oriented” metrics that enable event marketers to report on the results that matter to internal stakeholders, and to inform continuous improvement initiatives.
You will learn:
- The 4 metrics that are most critical to event measurement
- Sensible, efficient approaches to measurement
- How to create concise, actionable measurement reports
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when
Start: Wednesday, August 2, 2017 at 3:00pm
End: Wednesday, August 2, 2017 at 4:00pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***