Metrics that matter: Evaluating Event Marketing for B-to-B Marketers

Effective measurement of event marketing has confounded event marketers for decades. This session outlines simple, critical “outcome-oriented” metrics that enable event marketers to report on the results that matter to internal stakeholders, and to inform continuous improvement initiatives.

You will learn:

  • The 4 metrics that are most critical to event measurement
  • Sensible, efficient approaches to measurement
  • How to create concise, actionable measurement reports

when

Start: Wednesday, August 2, 2017 at 3:00pm

End: Wednesday, August 2, 2017 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Webinar Registration ANA $0 Associate Gold $0 Associate Silver $0 Associate Individual $0 Non Member N/A


Speaker

Dax Callner
Chief Strategy Officer
GES