Advertising Financial Management

when

Start: Tuesday, August 10, 2021 at 11:00am

End: Tuesday, August 10, 2021 at 1:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A

Media Day

I. WELCOME (11:00 – 11:10am ET)

II. MEMBER ROUNDTABLE DISCUSSION: MEDIA PROCUREMENT (11:10 – 11:30am ET)
This is your opportunity to network and discuss key issues, challenges, and opportunities within advertising financial management. This session will be an open discussion on media procurement. Come prepared to share!

III. THE HERSHEY COMPANY: THROWING A STRIKE IN A TORNADO (11:30am – 12:10pm ET)
In this session, Kevin McCollum from The Hershey Company will share his experience of helping to lead a media agency pitch during a very tumultuous time. Pitching while navigating an organizational transformation, complicated by the pandemic, and adjusting to a dramatically changing media landscape seemed a daunting challenge. Kevin will describe tactics used to successfully overcome those challenges and provide several key takeaways that can be used by others who are in the midst of a pitch or contemplating one.

Speaker:
Kevin J. McCollum, Manager, Indirect Sourcing - The Hershey Company

IV. BREAK (12:10 – 12:20pm ET)

V. MEDIA AGENCY PARTNERSHIPS IN A NEW AGE (12:20 – 1:00pm ET)
Consumer habits have changed at an accelerated pace over the past year, driven by COVID-19 and rapid digital transformation. The bar has been raised for marketers, and what they expect from their agencies has evolved as well. What can procurement and marketing professionals do to modernize and future-proof these crucial relationships? How can we shift the conversation from 'savings' to 'value', from 'vendors' to 'partners', and focus on driving what's most important – business growth? In this session, we'll share key industry trends, learnings from recent pitches, and best practices that can be applied for the future.

Speakers:
David Strome, Client Development Director – MediaSense
Eva Landuyt, Partner, Client Operations – MediaSense

Webinar information, if available, will be provided to registrants only.