Advertising Financial Management

This event is over.


Production Day for Advertising Finance Professionals

I. WELCOME (11:00 – 11:10am ET)

II. MEMBER ROUNDTABLE DISCUSSION: PRODUCTION (11:10 – 11:30am ET)
This is your opportunity to network and discuss key issues, challenges, and opportunities within advertising financial management. This session will be an open discussion on additional (not typical) topics in the marketing and advertising industry that this committee should cover at future meetings. We'll endeavor to understand: what's keeping you up at night; what areas you need to have better understanding to enable success; and how you and your team keep up with a fast changing industry. Come prepared to share!

III. VERIZON'S PRODUCTION MANAGEMENT PROCESS (11:30AM – 12:10pm ET)
Verizon will discuss their production management process, the parameters they set, their process for agencies, and items to look out for when managing production at a large company.

Speaker:
Brendan F. O'Malley, Manager - Broadcast Production – Verizon and Production Management Committee Co-Chair

IV. BREAK (12:10 – 12:20pm ET)

V. ADVERTISING PRODUCTION RESOURCES: CONTENT AT SCALE AND COST SAVINGS (12:20 – 1:00pm ET)
APR will discuss how to get to content at scale, including production models, metrics and scorecards, spend ratios, and cost savings/value add on production.

Speakers:
Jillian Gibbs, Founder & CEO – Advertising Production Resources
Erin Wilhoite, President, - APR Client Solutions