Advertising Financial Management

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I. WELCOME (11:00 – 11:05am ET)

II. MEMBER ROUNDTABLE DISCUSSION: SOURCING AGENCIES IN THE TIME OF COVID  (11:05 – 11:30am ET)
Has how you manage or source your agencies changed due to the pandemic? What are you doing differently? During this member roundtable discussion, we'll break into multiple virtual small groups to learn and share with each other on this important topic. Engage your fellow committee members in open discussion around evolving issues and current challenges in marketing procurement. Come prepared to share!

 

III. AD INDUSTRY ECONOMIC UPDATE (11:30am – 12:15pm ET)
In this session, we'll take a look at the state of publishers, ad agencies, and advertising overall. This discussion will break down into three major topic areas including: major digital ad platforms; linear TV advertising/streaming ecosystem; and the state of ad agencies.

Speaker:
Dan Salmon, Managing Director Equity Research, BMO Capital Markets

IV. CENTRALIZE AND AUTOMATE PRODUCTION DATA AND REPORTING (12:15 – 1:00pm ET)
Especially timely given COVID-19 and the increase in remote work, Mastercard was able to leverage a new platform (Prodigy) to help them centralize and automate decades-old legacy production admin functions. Prodigy is a new cloud-based marketing production data and reporting platform for content creators.

Speakers:
Debra Hedgecock, Vice President, Global Agency Operations, Mastercard
John Lipuma, Co-founder/CEO, PostAds Group
Valerie Light, PostAds Group/Prodigy Advisory Board Member