Agency Relations

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I. WELCOME (11:00 – 11:10am ET)

II. DEEP DIVE DISCUSSION: AGENCY MANAGEMENT RESOLUTIONS (11:10am – 11:30pm ET)
A new year can mean new agency relationships, SOWs, evaluation periods, and more! How do you plan to enhance your agency management in 2021? What are your agency management resolutions? During this member roundtable discussion, we'll break into multiple virtual small groups to learn and share with each other on agency management resolutions. Engage your fellow committee members in open discussion around evolving issues and current challenges in agency relationship management. Come prepared to share!

III. BAYER: GLOBAL AGENCY MANAGEMENT CASE STUDY (11:30 – 12:15pm ET)
In this session, we'll dive into Bayer's Consumer Health Division's agency management structure and process, including their recent push to increase collaboration with their agencies. We'll also discuss how Bayer approaches agency relations and marketing partnerships, as well as their latest collaboration: the Creative Council.

Speaker:
Philipp Schuster, Agency & Marketing Partnerships Lead, Global Consumer and Marketing Excellence - Bayer

IV. BREAK (12:15 – 12:25pm ET)

V. NEW ANA AGENCY SEARCH AND SELECTION PLAYBOOK (12:25 – 1:00pm ET)
The agency search and selection process takes a lot of planning, meeting time, and strategic focus. The Agency Search and Selection Playbook is a four-part playbook — written exclusively for ANA members — covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic. Join us as the author of this new playbook guides us through the playbook, zeroing in on the common pitfalls and lessons learned.

Speaker:
Dave Beals, President – JLB + Partners