Agency Relations
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I. WELCOME (11:00am – 11:10am ET)
II. MEMBER DISCUSSION: BUILDING BETTER BRIEFS (11:10am – 11:30am ET)
One of the benefits of ANA Committees is the ability to share and learn from your fellow marketers in a "closed door" environment, leveraging knowledge and insights from peers that can be applied to your own business. Often times, marketers are faced with similar challenges. In this session, we'll discuss the topic of the function of building better briefs.
III. PIVOT! AND CARRY ON: HOW WALGREENS AND WPP LEVERAGED THEIR RENEWED RELATIONSHIP TO MARKET WITH IMPACT DURING COVID (11:30am – 12:10pm ET)
Walgreens and their agency partners at WPP will talk about the importance of strong client-agency relationships and the impact they have had on a brand's ability to market during the year of the pandemic. Leaning on their renewed partnership, they will discuss the importance of transparency, trust, "real talk," and the willingness to "PIVOT!" (and pivot some more) in order to make great work that worked.
Speakers:
Laurie Blair, Vice President, Brand Marketing - Walgreens
Mel Routhier, Chief Creative Officer - VMLY&R for Walgreens
Jennifer Peelle, Head of Media and Strategy Planning - Walgreens
Ryan Shaw, Senior Partner, Group Account Director - Mediacom
IV. BREAK AND NETWORKING (12:10pm – 12:20pm ET)
V. DELIVERING HIGH-QUALITY CREATIVE FEEDBACK (12:20pm – 1:00pm ET)
Agency Mania Solutions will discuss how to get top quality and high-performance work from your advertising and creative agencies. The ability to conduct effective creative reviews with the agency is a critical skill set every marketer/client must acquire and master. The ANA just released its Creative Feedback Playbook, a valuable resource for any organization looking to improve this fundamental marketing competency. In this session, Bruno Gralpois, Co-Founder and Principal at Agency Mania Solutions and the author of this Playbook will walk through the major components (including best practices and its SPEED process) of this new asset now available to ANA members.
Speaker:
Bruno Gralpois, Co-Founder and Principal - Agency Mania Solutions