Agency Relations

PLEASE READ THIS IMPORTANT INFORMATION

New York City law requires all occupants to be vaccinated against COVID-19 to enter the building. Proof of vaccination is required and must be shown in the form of a paper vaccination card or digital record. By registering for this in-person workshop you are acknowledging and agreeing the ANA may provide your email address to the building for security reasons. Seats are limited and confirmation of attendance will be required in advance of the session. 

BUILDING BETTER AGENCY RELATIONSHIPS

I. NETWORKING BREAKFAST (9:00 – 10:00AM ET)
II. INTRODUCTIONS (10:00 – 10:15AM ET)

III. MEMBER ROUNDTABLE DISCUSSION: BUILDING BETTER AGENCY RELATIONSHIPS (10:15 – 10:45AM ET)
In this roundtable discussion, we'll dive into your questions around how to build better agency/client agency relationships. This is your opportunity to network and discuss key issues, challenges, and opportunities. Come prepared to share any key issues, challenges, and opportunities.

Moderators:
Kerry Kielb, Director, Vendor and Agency Management – AT&T and ANA Agency Relations Committee Co-Chair
Nicole Apple, Formerly Head of Global Strategic Agency Management – Kimberly-Clark and ANA Agency Relations Committee Co-Chair

IV. 2021 IN-HOUSE EXCELLENCE AWARDS BEST COLLABORATIVE EFFORT CATEGORY WINNER: S.PELLEGRINO PRESENTS: "OUR FOOD, OUR STORIES" WITH KRISTEN KISH (10:45 – 11:30AM ET)
In this session, hear how BlueTriton Brands partnered with Ogilvy on their award-winning campaign: S.Pellegrino's Our Food, Our Stories with Kristen Kish. The campaign drove awareness and trial with delicious shoppable recipes, a newsworthy celebrity partner, engaging content, and a sweepstakes. BlueTriton Brands will share how they worked with Ogilvy, including lessons learned and watchouts.

Speaker:
Christi Lazar, Marketing Director – BlueTriton Brands

V. BREAK (11:30 – 11:45AM ET)

VI. AGENCY PARTNERSHIPS FOR 2030 (11:45 – 12:30PM ET)
Integrated marketing is evolving as digital media and first-party data shapes creativity, communication, and commerce. With more than 65% of marketers going beyond traditional agencies to work with specialists and media platforms, how will the future of integrated marketing impact agency partnerships? In this session, R3's Greg Paull will share a forecast on agency models, ways of working, and what might make the best work in 2030.

Speaker:
Greg Paull, Principal – R3

VII. NETWORKING LUNCH (12:30 – 1:30PM ET)

VIII. SIMPLIFYING THE SEARCH PROCESS (1:30 – 2:15PM ET)
The agency search and pitch process has been an ongoing pain point for members and agencies, especially during the pandemic. To identify and address how the industry can enhance this process, the ANA and the 4A's released a survey for clients and agencies to identify misalignments. In this session, they will share key takeaways from the survey and best practices to simplify the RFx process.

Speakers:
Matthew Kasindorf, Senior Vice President, Business Intelligence & Insight Group - 4A's
Greg Wright, Vice President, Content Marketing - ANA