In-House Agency, West Coast Chapter

when

Start: Thursday, September 12, 2019 at 9:00am

End: Thursday, September 12, 2019 at 2:30pm

WHERE

Boeing Customer Experience Center (CEC)
1020 SW 34th Street
Building W-8, Suite A
Renton, WA 98057

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


NOTE: ANA members who wish to attend this meeting in person will be required to provide their country of citizenship, in addition to work email and phone number. Boeing is a global contractor of top-secret U.S. and international information, products, and programs. Designating any visitors’ citizenship is a requirement to be on-site anywhere in the company. We will reach out in advance of the meeting to collect this information.

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. FIRESTARTER DISCUSSION: IN-HOUSE AGENCY BILLING METHODS (10:00 – 10:30AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges. In this firestarter discussion, we’ll dive into billing methods for in-house agencies. Come with your questions and ready to share your experience with the various billing methods.

Facilitators:
Jessica Cipolla-Tario, Senior Vice President Advertising and Content - MGM Resorts International and ANA West Coast In-House Agency Committee Chair
Greg Wright, Senior Director – Association of National Advertisers

II. BOEING: IN-HOUSE AGENCY OF THE SKIES (10:30 – 11:15AM)
In-house agencies come in many different shapes and sizes. In this session, we’ll take a deep dive into Boeing’s in-house agency and understand more about how an in-house agency operates when they’re in the B2B and B2G (business-to-government) space.

Speaker:
Wayne Barringer, Director, Creative Services - The Boeing Company

III. T-MOBILE: GETTING GREAT CREATIVE (11:30 – 12:15PM)
T-Mobile recently brought “some key responsibilities” related to its media strategy, search and analytics in-house. In this session, we’ll take an indepth look at T-Mobile’s in-house agency and the opportunities and challenges they face.

Speakers:
Lisa Gildehaus, Executive Producer | Content Studio – T-Mobile
Chris Noble, Managing Director – T-Mobile

LUNCH (12:15 – 1:00PM)

IV. MANAGING IN-HOUSE AGENCY CREATIVE CONTENT AND LEGAL CONCERNS (1:00 – 1:30PM)
The ANA partnered with the Boston Consulting Group and Reed Smith to understand the top concerns in-house agencies have for both creative content development and legal issues. This study identifies four primary issues in-house agencies have with creative content development: attracting top-tier in-house agency talent; keeping in-house agency talent energized; applying key marketing processes; and having healthy creative tension. Further, 16 legal issues were identified related to in-house agency work. Most importantly, this study also provides strategies to address the concerns.

Speaker:
Greg Wright, Senior Director – Association of National Advertisers

V. BOEING IN-HOUSE AGENCY TOUR (1:30 – 2:30PM)

Webinar information, if available, will be provided to registrants only.