Analytics & Data Science

when

Start: Thursday, October 14, 2021 at 11:00am

End: Thursday, October 14, 2021 at 1:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier $0 Individual N/A Nonmember N/A

WELCOME & INTRODUCTIONS (11:00 AM)

I. Leveraging the Power of AI and ML to Intelligently Guide Your Enterprise (11:10 AM -11:50AM)

As the amount of data continues to increase, so does the expectation of personalization across the customer journey. Yet without a single view of the customer, it is impossible to gather insights and make meaningful connections in the moments that truly matter, not to mention obtaining and organizing the data to make this achievable. Learn how CDPs are enabling enterprises like AON, Panasonic Business and Mazda to better adapt to changing business conditions and support the customer journey along with corresponding best practices that have delivered proven results.

You will learn:

• How CDPs are enabling enterprises to better adapt to changing business conditions to support CX
• Why they choose a CDP to create personalized digital buying experiences and the benefits from using it
• Best practices in using a CDP to improve the customer journey.

Speaker:
TBD
Oracle


II. TBD (11:50 AM -12:30 PM)

Speaker:
TBD
Conde Nast

 

III. MEMBER ROUNDTABLE & CHALLENGES DISCUSSION (12:30 PM -1:00 PM)

This is your time to engage with your fellow committee members in open discussion around evolving issues and current challenges in marketing analytics. Get guidance for your pain points. Share your thoughts on trends and hot topics in ML, AI, and more! This is a great opportunity to learn from your peers.

Moderator:
Devyani Sadh, Ph.D., CEO & Chief Data Officer, Data Square
 

Webinar information, if available, will be provided to registrants only.