Analytics & Data Science Committee
The Analytics & Data Science Committee provides a forum for members to develop thought leadership and best practices related to customer-centric, data-driven marketing, including increasingly relevant machine learning and AI. This includes the synergistic integration of CRM strategy and analytics, which together yield increased growth and profitability through the optimization of customer insights, coordinated tough-point interactions, and corporate infrastructure.
All meetings are free for ANA client-side and MSP platinum-, MSP gold-, and MSP silver-level members to attend in-person or via webinar.
Committee Co-Chairs:
Leo Kluger, Principal Data Scientist-Marketing & Communications, IBM
Matt Ryan, Senior Director Donor Experience Quality & Operations, St. Jude Children's Hospital
Education Chair: Devyani Sadh, Ph.D., CEO & Chief Data Officer, Data Square
Have a case study or 'how to' session to share? Willing to host a meeting?
Contact the ANA staff managing the Analytics & Data Science Committee, Tina Jordan and Lisa Merizio Smith.
Discussion Topics:
- Predictive techniques
- Multi-touch attribution
- Modeling & measurement
- Machine learning & AI
- Understanding the consumer behavior
- Data issues and concerns
- Emerging technology
- Data strategies & management for optimal decision-making
| name | title | company |
|---|---|---|
| Leo Kluger (Chairperson) | Principal Data Scientist | IBM Corporation |
| Matt Ryan (Co-chairperson) | Director of Database Analytics - Direct Marketing | St. Jude Children's Research Hospital, Inc. ALSAC |
| Shirin Alipanah | Senior Director, Program Management Office, Enterprise Analytics | Bumble Bee Foods, Inc. |
| Lucas Anderson | Director, Digital | Regis Corporation |
| Desmond Andrews | Director | Allstate Insurance Company |
| Otto Angulo | Manager, Marketing | New York-Presbyterian Hospital |
| Crystal Bai | Manager, Social Media Analytics and Advertising | Pitney Bowes |
| Derek Baker | Partner | PwC |
| Roger Battacharia | Associate Director- Marketing & Commercial Category Management | Regeneron Pharmaceuticals, Inc |
| Stacey Baxter | Senior Director Innovation | Compassion International |
| Stephen Bender | USAA | |
| Woody Bendle | Vice President, Marketing Operations | American Century Investments |
| Michael Bicks | Director, Business Analytics & Strategy | Allianz Global Investors |
| Stephanie Borges | Global Vice President, Strategic Marketing and Partnerships | Six Flags Entertainment |
| Tara Bossert | Director of Marketing -DBG | Anthem |
| Samantha Brewster | VP, Analytics | AMP Agency |
| Quentin Butcher | Director, Business | Vietnam Veterans of America, Inc. |
| Dave Cameron | Data Science Expert | NaviStone |
| KT Chen | Marketing Manager | Mead Johnson Nutrition Company |
| Tiffany Cheng | Associate Director, Communications | Mount Sinai Health System |
| Emma Coria | Manager, Email Production | Live Nation |
| Helen Coupe | Partnerships | Knotch Inc. |
| Natalie Crain | Vice President, Consumer Insights and Experience Design | CMFG Life Insurance Company |
| Devonne Cusi | RMS | |
| Anna Danandeh | CX Analytics Manager | Verizon |
| Raymon David | 3D Global Marketing Operations Head | HP Inc. |
| Aaron Davis | Chief Analytics Officer | DataLab USA |
| Alexandrea Davis | Manager, Marketing Insights | MillerCoors LLC |
| Fernanda de Noronha Tilkian | Digital Marketing | Lufthansa Group |
| Daniela DeStefano | Business Development Strategist | The Trade Desk |
| Shailin Dhar | CEO and Co-Founder | Method Media Intelligence |
| Michelle Diedrick | Sr Director of Campaign Strategy | Spectrum Reach |
| Jami Dolezal | Senior Digital Analyst | Ernst & Young LLP |
| Sherry Dong | Senior Marketing Specialist | ICF |
| Patricia Ezell | Global Programs Manager | Akamai Technologies, Inc. |
| Lea Feghali | Customer Insights Analyst | Michael Kors |
| Sean Flanery | Assistant Brand Manager, Innovation | The Kroger Co. |
| John Friedmann | Manager Advanced Analytics | Deloitte |
| Mike Froggatt | Sr Director, Thought Leadership | The Trade Desk |
| Teresa Gaffney | Director of Marketing | Children International |
| Konstantin Galperin | Assistant Vice President | Marketing Strategy & Analytics | Rockland Trust |
| Evan Gawel | Digital Marketing Manager | ACI Worldwide |
| Nitish Ghosal | Data Scientist | Ameritas |
| Brandon Gilliam | Associate Manager, Marketing Training & Development Center | ANA |
| Amanda Gong | Manager, Public Relations | Carestream Dental |
| Adam Graves | Associate Director, Analytics | AMP Agency |
| Jacob Green | Senior Data Analyst | Shoe Carnival, Corp. |
| Jim Griffin | Americas Director | Cartesian DataSciences |
| Greg Hamilton | Vice President, Digital Media | Little Caesars Enterprises Inc. |
| Michael Harrison | Managing Director | Winterberry Group LLC |
| Chantelle Herburger | Marketing Operations Director | MultiCare Health System |
| Tomeka Hill-Thomas | Associate Director | Ernst & Young LLP |
| Alanna Howard | Digital Marketing Manager | Pentair |
| Becca Hubbard | Learning Program Manager | The GoDaddy Group, Inc. |
| Zachery Hudson | Vice President, Solutions | AnalyticsIQ |
| Marylauren Ilagan | Director, Intellectual Property | Mary Kay Inc. |
| Abhishek Jadon | Senior Director, Global Media, Consumer Data and Digital Strategy | PepsiCo, Inc. - North America Nutrition |
| Kimberly Jordan | Sr. Print Production Coordinator / Marketing and Design | Pacific Life Insurance Company |
| Anna Jumamil | Marketing Analyst | Navy Federal Credit Union |
| Jennifer Kelly | Data Scientist II | ALIC |
| Rebekah Kennedy | Director, Consumer Data Strategy | Heineken USA, Inc. |
| Sheila Ketzer | Contact Strategy & CRM Director | Dell Inc. |
| Ivonne Kinser | Director, Digital | Avocados From Mexico |
| Pavan Korada | SVP, Data Science & Analytics | Zeta Global |
| Michelle Kosmicki | Sr. Marketing Analyst | Strategic America |
| Shashank Kuram | Manager | Ernst & Young LLP |
| Elena Kvitsinskaya | PR | Poster One, LLC |
| Rachel La Fleur | Sourcing Lead | General Mills, Inc. |
| Jackie Lankelis | Sr. Director of Client Services | The Trade Desk |
| Hillary Law | Chief Experience Officer | JSC FCU |
| Letisha Leach | Marketing | Carestream Dental |
| Bill Lepler | Director | City of Hope |
| Kendra Lewinski | Carhartt Inc. | |
| Josh Mann | Director, Marketing Architecture | Comcast Cable Communications, Inc. |
| Sajeel Manzoor | LendingClub Corporation | |
| Christopher Marasco | Director, Sales | Eyeview |
| Jim Mason | Senior Client Partner | Ebiquity |
| Makeba Matthews | Trade Marketing & Merchandising Manager | Strength of Nature |
| Michael McFarlane | Data Insights Manager | Visa Inc. |
| Peter McSherry | VP Analytics | Epsilon |
| Karen Milke | Manager, Agency Effectiveness | Verizon |
| Rick Miller | Director, Data Enabled Solutions | Valid USA |
| Tiffany Mitsui | Sr. Manager, Media | Home Depot, Inc. |
| Alexis Mongar | Project Manager | The Shipyard |
| Hal Monty | Consultant | Penske Truck Leasing Co., L.P. |
| Sree Nagarajan | Chief Executive Officer | Affinity Answers |
| Bree Olivari | Senior Category Manager - Global Strategic Insights | Johnson & Johnson |
| Matt Olson | VP Marketing | Athene USA |
| Jennifer Orme | Director, Customer Experience and Digital Transformation | Pfizer Inc |
| Sara Owens | Head of Data Sciences West Coast | Wavemaker, a GroupM Agency |
| Sowmya Palukuri | Manager - Web Analytics | Association of International Certified Professional Accountants |
| Roni Perelman | Managing Director- Israel | Jellyfish |
| Daniel Samuel Perez | Brand Manager | Bimbo Bakeries USA |
| Isabel Pinto castro | Campaign Marketing Manager | Autodesk, Inc. |
| James Pulverenti | Marketing Analytic and Optimization Analyst | United Concordia Dental |
| Norman Quesnel | Assistant Manager, Marketing | Amica Mutual Insurance Company |
| Lauren Quirolgico | Senior Retention Analyst | Healthfirst |
| Todd Rankin | Xandr | |
| Feryal Rehman | Product Manager | Groupe SEB USA |
| Jen Rother | Vice President. Strategy & Insights | Universal Orlando Resort |
| Mike Ruffing | Senior Consultant, Consumer Engagement | Nationwide |
| Robin Ruttle | Manager, Loyalty and Digital | The Stop & Shop Companies, Inc. |
| Devyani Sadh Ph.D. | CEO & Chief Data Officer | Data Square, LLC |
| Denise Saugling | Senior Manager, Marketing Analytics & Reporting | SEI |
| Nitesh Saxena | Preparing for an era of older workers | Deloitte |
| Joel Schiltz | SVP & COO | Cogensia |
| Matthew Schroeder | Group Analytics Director | Crossmedia |
| Lindsay Scott | Insights and Digital Advertising Manager | Rust-Oleum Corporation |
| Reggie Shah | Director of Research | Entercom |
| Charlie Shin | Vice President, Strategy & Analytics | Major League Soccer |
| Jeffrey Smith | Senior Associate | PwC |
| Jennifer Smith | Business Intelligence Specialist | The Parable Group |
| Juan Solana | Director, Advanced Analytics | Walmart Stores, Inc. |
| Naomi Stevens | Analyst, Marketing | AB InBev/Anheuser-Busch |
| Heather Strohm | Manager, Digital Marketing | Tractor Supply Company |
| John Sydnor | Chief Growth Officer | The Shipyard |
| Ford Torrey | Manager, Data Insights and Analytics | New York Road Runners |
| Sean Tully | Analyst | Consumer Reports |
| Khandsuren Tuvshinjargal | Specialist, Digital Marketing | Elkay Manufacturing Company |
| Akshay Venkatagiri | Accenture | |
| Al Virgo | Director of Consumer Data Analytics | Consumer Reports |
| Matthew Voda | Chief Executive Officer | OptiMine Software |
| Deborah Wall | Director, Data Science and AI, CMO Office | Prudential Financial |
| Bill Warshowsky | Director, Strategic Sourcing and Procurement | Regeneron |
| Ashlee Weisser | VP Finance and Concept CFO | Bloomin' Brands |
| Dan Williams | Chief Revenue Officer | 3 Day Blinds, Inc. |
| Brian Wood | Digital Marketing Associate | Boiron |
| Raymond Wu | Manager | New York-Presbyterian Hospital |
| Jennifer Yung | Analytics | Michael Kors |
-
Name
Leo Kluger (Chairperson)Title
Principal Data ScientistCOMPANY
IBM Corporation -
Name
Matt Ryan (Co-chairperson)Title
Director of Database Analytics - Direct MarketingCOMPANY
St. Jude Children's Research Hospital, Inc. ALSAC -
Name
Shirin AlipanahTitle
Senior Director, Program Management Office, Enterprise AnalyticsCOMPANY
Bumble Bee Foods, Inc. -
Name
Lucas AndersonTitle
Director, DigitalCOMPANY
Regis Corporation -
Name
Desmond AndrewsTitle
DirectorCOMPANY
Allstate Insurance Company -
Name
Otto AnguloTitle
Manager, MarketingCOMPANY
New York-Presbyterian Hospital -
Name
Crystal BaiTitle
Manager, Social Media Analytics and AdvertisingCOMPANY
Pitney Bowes -
Name
Derek BakerTitle
PartnerCOMPANY
PwC -
Name
Roger BattachariaTitle
Associate Director- Marketing & Commercial Category ManagementCOMPANY
Regeneron Pharmaceuticals, Inc -
Name
Stacey BaxterTitle
Senior Director InnovationCOMPANY
Compassion International -
Name
Stephen BenderTitle
COMPANY
USAA -
Name
Woody BendleTitle
Vice President, Marketing OperationsCOMPANY
American Century Investments -
Name
Michael BicksTitle
Director, Business Analytics & StrategyCOMPANY
Allianz Global Investors -
Name
Stephanie BorgesTitle
Global Vice President, Strategic Marketing and PartnershipsCOMPANY
Six Flags Entertainment -
Name
Tara BossertTitle
Director of Marketing -DBGCOMPANY
Anthem -
Name
Samantha BrewsterTitle
VP, AnalyticsCOMPANY
AMP Agency -
Name
Quentin ButcherTitle
Director, BusinessCOMPANY
Vietnam Veterans of America, Inc. -
Name
Dave CameronTitle
Data Science ExpertCOMPANY
NaviStone -
Name
KT ChenTitle
Marketing ManagerCOMPANY
Mead Johnson Nutrition Company -
Name
Tiffany ChengTitle
Associate Director, CommunicationsCOMPANY
Mount Sinai Health System -
Name
Emma CoriaTitle
Manager, Email ProductionCOMPANY
Live Nation -
Name
Helen CoupeTitle
PartnershipsCOMPANY
Knotch Inc. -
Name
Natalie CrainTitle
Vice President, Consumer Insights and Experience DesignCOMPANY
CMFG Life Insurance Company -
Name
Devonne CusiTitle
COMPANY
RMS -
Name
Anna DanandehTitle
CX Analytics ManagerCOMPANY
Verizon -
Name
Raymon DavidTitle
3D Global Marketing Operations HeadCOMPANY
HP Inc. -
Name
Aaron DavisTitle
Chief Analytics OfficerCOMPANY
DataLab USA -
Name
Alexandrea DavisTitle
Manager, Marketing InsightsCOMPANY
MillerCoors LLC -
Name
Fernanda de Noronha TilkianTitle
Digital MarketingCOMPANY
Lufthansa Group -
Name
Daniela DeStefanoTitle
Business Development StrategistCOMPANY
The Trade Desk -
Name
Shailin DharTitle
CEO and Co-FounderCOMPANY
Method Media Intelligence -
Name
Michelle DiedrickTitle
Sr Director of Campaign StrategyCOMPANY
Spectrum Reach -
Name
Jami DolezalTitle
Senior Digital AnalystCOMPANY
Ernst & Young LLP -
Name
Sherry DongTitle
Senior Marketing SpecialistCOMPANY
ICF -
Name
Patricia EzellTitle
Global Programs ManagerCOMPANY
Akamai Technologies, Inc. -
Name
Lea FeghaliTitle
Customer Insights AnalystCOMPANY
Michael Kors -
Name
Sean FlaneryTitle
Assistant Brand Manager, InnovationCOMPANY
The Kroger Co. -
Name
John FriedmannTitle
Manager Advanced AnalyticsCOMPANY
Deloitte -
Name
Mike FroggattTitle
Sr Director, Thought LeadershipCOMPANY
The Trade Desk -
Name
Teresa GaffneyTitle
Director of MarketingCOMPANY
Children International -
Name
Konstantin GalperinTitle
Assistant Vice President | Marketing Strategy & AnalyticsCOMPANY
Rockland Trust -
Name
Evan GawelTitle
Digital Marketing ManagerCOMPANY
ACI Worldwide -
Name
Nitish GhosalTitle
Data ScientistCOMPANY
Ameritas -
Name
Brandon GilliamTitle
Associate Manager, Marketing Training & Development CenterCOMPANY
ANA -
Name
Amanda GongTitle
Manager, Public RelationsCOMPANY
Carestream Dental -
Name
Adam GravesTitle
Associate Director, AnalyticsCOMPANY
AMP Agency -
Name
Jacob GreenTitle
Senior Data AnalystCOMPANY
Shoe Carnival, Corp. -
Name
Jim GriffinTitle
Americas DirectorCOMPANY
Cartesian DataSciences -
Name
Greg HamiltonTitle
Vice President, Digital MediaCOMPANY
Little Caesars Enterprises Inc. -
Name
Michael HarrisonTitle
Managing DirectorCOMPANY
Winterberry Group LLC -
Name
Chantelle HerburgerTitle
Marketing Operations DirectorCOMPANY
MultiCare Health System -
Name
Tomeka Hill-ThomasTitle
Associate DirectorCOMPANY
Ernst & Young LLP -
Name
Alanna HowardTitle
Digital Marketing ManagerCOMPANY
Pentair -
Name
Becca HubbardTitle
Learning Program ManagerCOMPANY
The GoDaddy Group, Inc. -
Name
Zachery HudsonTitle
Vice President, SolutionsCOMPANY
AnalyticsIQ -
Name
Marylauren IlaganTitle
Director, Intellectual PropertyCOMPANY
Mary Kay Inc. -
Name
Abhishek JadonTitle
Senior Director, Global Media, Consumer Data and Digital StrategyCOMPANY
PepsiCo, Inc. - North America Nutrition -
Name
Kimberly JordanTitle
Sr. Print Production Coordinator / Marketing and DesignCOMPANY
Pacific Life Insurance Company -
Name
Anna JumamilTitle
Marketing AnalystCOMPANY
Navy Federal Credit Union -
Name
Jennifer KellyTitle
Data Scientist IICOMPANY
ALIC -
Name
Rebekah KennedyTitle
Director, Consumer Data StrategyCOMPANY
Heineken USA, Inc. -
Name
Sheila KetzerTitle
Contact Strategy & CRM DirectorCOMPANY
Dell Inc. -
Name
Ivonne KinserTitle
Director, DigitalCOMPANY
Avocados From Mexico -
Name
Pavan KoradaTitle
SVP, Data Science & AnalyticsCOMPANY
Zeta Global -
Name
Michelle KosmickiTitle
Sr. Marketing AnalystCOMPANY
Strategic America -
Name
Shashank KuramTitle
ManagerCOMPANY
Ernst & Young LLP -
Name
Elena KvitsinskayaTitle
PRCOMPANY
Poster One, LLC -
Name
Rachel La FleurTitle
Sourcing LeadCOMPANY
General Mills, Inc. -
Name
Jackie LankelisTitle
Sr. Director of Client ServicesCOMPANY
The Trade Desk -
Name
Hillary LawTitle
Chief Experience OfficerCOMPANY
JSC FCU -
Name
Letisha LeachTitle
MarketingCOMPANY
Carestream Dental -
Name
Bill LeplerTitle
DirectorCOMPANY
City of Hope -
Name
Kendra LewinskiTitle
COMPANY
Carhartt Inc. -
Name
Josh MannTitle
Director, Marketing ArchitectureCOMPANY
Comcast Cable Communications, Inc. -
Name
Sajeel ManzoorTitle
COMPANY
LendingClub Corporation -
Name
Christopher MarascoTitle
Director, SalesCOMPANY
Eyeview -
Name
Jim MasonTitle
Senior Client PartnerCOMPANY
Ebiquity -
Name
Makeba MatthewsTitle
Trade Marketing & Merchandising ManagerCOMPANY
Strength of Nature -
Name
Michael McFarlaneTitle
Data Insights ManagerCOMPANY
Visa Inc. -
Name
Peter McSherryTitle
VP AnalyticsCOMPANY
Epsilon -
Name
Karen MilkeTitle
Manager, Agency EffectivenessCOMPANY
Verizon -
Name
Rick MillerTitle
Director, Data Enabled SolutionsCOMPANY
Valid USA -
Name
Tiffany MitsuiTitle
Sr. Manager, MediaCOMPANY
Home Depot, Inc. -
Name
Alexis MongarTitle
Project ManagerCOMPANY
The Shipyard -
Name
Hal MontyTitle
ConsultantCOMPANY
Penske Truck Leasing Co., L.P. -
Name
Sree NagarajanTitle
Chief Executive OfficerCOMPANY
Affinity Answers -
Name
Bree OlivariTitle
Senior Category Manager - Global Strategic InsightsCOMPANY
Johnson & Johnson -
Name
Matt OlsonTitle
VP MarketingCOMPANY
Athene USA -
Name
Jennifer OrmeTitle
Director, Customer Experience and Digital TransformationCOMPANY
Pfizer Inc -
Name
Sara OwensTitle
Head of Data Sciences West CoastCOMPANY
Wavemaker, a GroupM Agency -
Name
Sowmya PalukuriTitle
Manager - Web AnalyticsCOMPANY
Association of International Certified Professional Accountants -
Name
Roni PerelmanTitle
Managing Director- IsraelCOMPANY
Jellyfish -
Name
Daniel Samuel PerezTitle
Brand ManagerCOMPANY
Bimbo Bakeries USA -
Name
Isabel Pinto castroTitle
Campaign Marketing ManagerCOMPANY
Autodesk, Inc. -
Name
James PulverentiTitle
Marketing Analytic and Optimization AnalystCOMPANY
United Concordia Dental -
Name
Norman QuesnelTitle
Assistant Manager, MarketingCOMPANY
Amica Mutual Insurance Company -
Name
Lauren QuirolgicoTitle
Senior Retention AnalystCOMPANY
Healthfirst -
Name
Todd RankinTitle
COMPANY
Xandr -
Name
Feryal RehmanTitle
Product ManagerCOMPANY
Groupe SEB USA -
Name
Jen RotherTitle
Vice President. Strategy & InsightsCOMPANY
Universal Orlando Resort -
Name
Mike RuffingTitle
Senior Consultant, Consumer EngagementCOMPANY
Nationwide -
Name
Robin RuttleTitle
Manager, Loyalty and DigitalCOMPANY
The Stop & Shop Companies, Inc. -
Name
Devyani Sadh Ph.D.Title
CEO & Chief Data OfficerCOMPANY
Data Square, LLC -
Name
Denise SauglingTitle
Senior Manager, Marketing Analytics & ReportingCOMPANY
SEI -
Name
Nitesh SaxenaTitle
Preparing for an era of older workersCOMPANY
Deloitte -
Name
Joel SchiltzTitle
SVP & COOCOMPANY
Cogensia -
Name
Matthew SchroederTitle
Group Analytics DirectorCOMPANY
Crossmedia -
Name
Lindsay ScottTitle
Insights and Digital Advertising ManagerCOMPANY
Rust-Oleum Corporation -
Name
Reggie ShahTitle
Director of ResearchCOMPANY
Entercom -
Name
Charlie ShinTitle
Vice President, Strategy & AnalyticsCOMPANY
Major League Soccer -
Name
Jeffrey SmithTitle
Senior AssociateCOMPANY
PwC -
Name
Jennifer SmithTitle
Business Intelligence SpecialistCOMPANY
The Parable Group -
Name
Juan SolanaTitle
Director, Advanced AnalyticsCOMPANY
Walmart Stores, Inc. -
Name
Naomi StevensTitle
Analyst, MarketingCOMPANY
AB InBev/Anheuser-Busch -
Name
Heather StrohmTitle
Manager, Digital MarketingCOMPANY
Tractor Supply Company -
Name
John SydnorTitle
Chief Growth OfficerCOMPANY
The Shipyard -
Name
Ford TorreyTitle
Manager, Data Insights and AnalyticsCOMPANY
New York Road Runners -
Name
Sean TullyTitle
AnalystCOMPANY
Consumer Reports -
Name
Khandsuren TuvshinjargalTitle
Specialist, Digital MarketingCOMPANY
Elkay Manufacturing Company -
Name
Akshay VenkatagiriTitle
COMPANY
Accenture -
Name
Al VirgoTitle
Director of Consumer Data AnalyticsCOMPANY
Consumer Reports -
Name
Matthew VodaTitle
Chief Executive OfficerCOMPANY
OptiMine Software -
Name
Deborah WallTitle
Director, Data Science and AI, CMO OfficeCOMPANY
Prudential Financial -
Name
Bill WarshowskyTitle
Director, Strategic Sourcing and ProcurementCOMPANY
Regeneron -
Name
Ashlee WeisserTitle
VP Finance and Concept CFOCOMPANY
Bloomin' Brands -
Name
Dan WilliamsTitle
Chief Revenue OfficerCOMPANY
3 Day Blinds, Inc. -
Name
Brian WoodTitle
Digital Marketing AssociateCOMPANY
Boiron -
Name
Raymond WuTitle
ManagerCOMPANY
New York-Presbyterian Hospital -
Name
Jennifer YungTitle
AnalyticsCOMPANY
Michael Kors