Analytics & Data Science Committee
The Analytics & Data Science Committee - Data Strategies & Management for Optimal Decision-making
This committee provides a member forum to develop thought leadership and best practices related to customer-centric, data-driven marketing including increasingly relevant machine learning and AI. This includes the synergistic integration of CRM strategy and analytics, which together yield increased growth and profitability through the optimization of customer insights, coordinated tough-point interactions and corporate infrastructure. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.
All meetings are free for ANA client-side marketer, MSP platinum-, MSP gold-, and MSP silver-level members to attend in-person or via webinar.
Committee Co-Chairs:
Leo Kluger, Principal Data Scientist-Marketing & Communications, IBM
Matt Ryan, Senior Director Donor Experience Quality & Operations, St. Jude Children's Hospital
Education Chair: Devyani Sadh, Ph.D., CEO & Chief Data Officer, Data Square
Have a case study or 'how to' session to share? Willing to host a meeting?
Contact the ANA staff managing the Analytics & Data Science Committee - Lisa Merizio Smith.
Discussion Topics:
- Predictive techniques
- Multi-touch Attribution
- Modeling & Measurement
- Machine Learning & AI
- Wearables
- Understanding the consumer behavior
- Data issues and concerns
- Emerging technology
- Data Strategies & Management for Optimal Decision-making.
| name | title | company |
|---|---|---|
| Leo Kluger (Chairperson) | Principal Data Scientist | IBM Corporation |
| Matt Ryan (Co-chairperson) | Director of Database Analytics - Direct Marketing | St. Jude Children's Research Hospital, Inc. ALSAC |
| Shirin Alipanah | Sr. Director Program Management Office / Enterprise Analytics | Bumble Bee Foods, Inc. |
| Desmond Andrews | Director | Allstate Insurance Company |
| Otto Angulo | Manager, Marketing | New York-Presbyterian Hospital |
| Crystal Bai | Manager, Social Media Analytics and Advertising | Pitney Bowes |
| Derek Baker | Partner | PwC |
| Roger Battacharia | Associate Director- Marketing & Commercial Category Management | Regeneron Pharmaceuticals, Inc |
| Woody Bendle | Vice President, Marketing Operations | American Century Investments |
| David Berkowitz | CMO | Five Tier Inc. |
| Michael Bicks | Director, Business Analytics & Strategy | Allianz Global Investors |
| Meredith Bolon | Associate Director, Career Services - MQM Business Analytics | Duke University Fuqua School of Business |
| Stephanie Borges | Global Vice President, Strategic Marketing and Partnerships | Six Flags Entertainment |
| Tara Bossert | Director of Marketing -DBG | Anthem |
| Samantha Brewster | VP, Analytics | AMP Agency |
| Nathan Brindza | Vice President, Analytics | Javelin |
| Quentin Butcher | Director, Business | Vietnam Veterans of America, Inc. |
| Tiffany Cheng | Associate Director, Communications | Mount Sinai Health System |
| Emma Coria | Manager, Email Production | Live Nation |
| Natalie Crain | Vice President, Consumer Insights and Experience Design | CMFG Life Insurance Company |
| Peter Czmielewski | Ogilvy | |
| Anna Danandeh | CX Analytics Manager | Verizon Communications |
| Aaron Davis | Chief Analytics Officer | DataLab USA |
| Alexandrea Davis | Manager, Marketing Insights | MillerCoors LLC |
| Fernanda de Noronha Tilkian | Digital Marketing | Lufthansa Group |
| Daniela DeStefano | Business Development Strategist | The Trade Desk |
| Jami Dolezal | Senior Digital Analyst | Ernst & Young LLP |
| Sherry Dong | Senior Marketing Specialist | ICF |
| Patricia Ezell | Global Programs Manager | Akamai Technologies, Inc. |
| Lea Feghali | Customer Insights Analyst | Michael Kors |
| Ingrid Fitzgerald | Data Analyst | Catholic Relief Services |
| Sean Flanery | Assistant Brand Manager, Innovation | The Kroger Co. |
| Marta Frattini | Senior Director CRM | Gap Inc. |
| John Friedmann | Manager Advanced Analytics | Deloitte |
| Teresa Gaffney | Director of Marketing | Children International |
| Konstantin Galperin | Assistant Vice President | Marketing Strategy & Analytics | Rockland Trust |
| Suresh Ganapathy | Senior Director Strategy & Insights | The Dannon Company, Inc. |
| Adam Graves | Associate Director, Analytics | AMP Agency |
| Jim Griffin | Americas Director | Cartesian DataSciences |
| Tomeka Hill-Thomas | Associate Director | Ernst & Young LLP |
| Alanna Howard | Digital Marketing Manager | Pentair |
| Becca Hubbard | Learning Program Manager | The GoDaddy Group, Inc. |
| Zachery Hudson | Vice President, Solutions | AnalyticsIQ |
| Marylauren Ilagan | Director, Intellectual Property | Mary Kay Inc. |
| Kimberly Jordan | Sr. Print Production Coordinator / Marketing and Design | Pacific Life Insurance Company |
| Sheila Ketzer | Contct Strategy & CRM Director | Dell Inc. |
| Pavan Korada | SVP, Data Science & Analytics | Zeta Global |
| Michelle Kosmicki | Sr. Marketing Analyst | Strategic America |
| Shashank Kuram | Manager | Ernst & Young LLP |
| Letisha Leach | Marketing | Carestream Dental |
| Bill Lepler | Director | City of Hope |
| Kendra Lewinski | Carhartt Inc. | |
| Josh Mann | Director, Marketing Architecture | Comcast Cable |
| Jim Mason | Senior Client Partner | Ebiquity |
| Makeba Matthews | Trade Marketing & Merchandising Manager | Strength of Nature |
| Michael McFarlane | Data Insights Manager | Visa Inc. |
| Peter McSherry | VP Analytics | Epsilon |
| Rick Miller | Director, Data Enabled Solutions | Valid USA |
| Tiffany mitsui | Sr. Manager, Media | Home Depot, Inc. |
| Sree Nagarajan | Chief Executive Officer | Affinity Answers |
| Bree Olivari | Senior Category Manager - Global Strategic Insights | Johnson & Johnson |
| Matt Olson | VP Marketing | Athene USA |
| Sara Owens | Head of Data Sciences West Coast | Wavemaker, a GroupM Agency |
| Sowmyashri Palukuri | Manager - Web Analytics | Association of International Certified Professional Accountants |
| Roni Perelman | Managing Director- Israel | Jellyfish |
| Daniel Samuel Perez | Brand Manager | Bimbo Bakeries USA |
| karen perry | Account Manager | Verizon |
| Norman Quesnel | Assistant Manager, Marketing | Amica Mutual Insurance Company |
| Feryal Rehman | Product Manager | Groupe SEB USA |
| Jen Rother | Vice President. Strategy & Insights | Universal Orlando Resort |
| Mike Ruffing | Senior Consultant, Consumer Engagement | Nationwide |
| Robin Ruttle | Manager, Loyalty and Digital | The Stop & Shop Companies, Inc. |
| Devyani Sadh Ph.D. | CEO & Chief Data Officer | Data Square, LLC |
| Denise Saugling | Senior Manager, Marketing Analytics & Reporting | SEI |
| Joel Schiltz | SVP & COO | Cogensia |
| Amber Schmaeling | Manager, Loyalty Marketing | Chumash Casino Resort |
| Lindsay Scott | Insights and Digital Advertising Manager | Rust-Oleum Corporation |
| Reggie Shah | Director of Research | Entercom |
| Charlie Shin | Vice President, Strategy & Analytics | Major League Soccer |
| Jeffrey Smith | Senior Associate | PwC |
| Juan Solana | Director, Advanced Analytics | Walmart Stores, Inc. |
| Naomi Stevens | Marketing Analyst | Anheuser-Busch International, Inc. |
| Heather Strohm | Digital Marketing Manager | Tractor Supply Company |
| Ford Torrey | Manager, Data Insights and Analytics | New York Road Runners |
| Khandsuren Tuvshinjargal | Specialist, Digital Marketing | Elkay Manufacturing Company |
| Akshay Venkatagiri | Accenture | |
| Al Virgo | Director of Consumer Data Analytics | Consumer Reports |
| Rene Wakefield | Senior Marketing Strategist, Integrated Marketing | AARP |
| Bill Warshowsky | Director Sourcing | Regeneron |
| Brian Wood | Digital Marketing Associate | Boiron |
| Raymond Wu | Manager | New York-Presbyterian Hospital |
| Jennifer Yung | Analytics | Michael Kors |
-
Name
Leo Kluger (Chairperson)Title
Principal Data ScientistCOMPANY
IBM Corporation -
Name
Matt Ryan (Co-chairperson)Title
Director of Database Analytics - Direct MarketingCOMPANY
St. Jude Children's Research Hospital, Inc. ALSAC -
Name
Shirin AlipanahTitle
Sr. Director Program Management Office / Enterprise AnalyticsCOMPANY
Bumble Bee Foods, Inc. -
Name
Desmond AndrewsTitle
DirectorCOMPANY
Allstate Insurance Company -
Name
Otto AnguloTitle
Manager, MarketingCOMPANY
New York-Presbyterian Hospital -
Name
Crystal BaiTitle
Manager, Social Media Analytics and AdvertisingCOMPANY
Pitney Bowes -
Name
Derek BakerTitle
PartnerCOMPANY
PwC -
Name
Roger BattachariaTitle
Associate Director- Marketing & Commercial Category ManagementCOMPANY
Regeneron Pharmaceuticals, Inc -
Name
Woody BendleTitle
Vice President, Marketing OperationsCOMPANY
American Century Investments -
Name
David BerkowitzTitle
CMOCOMPANY
Five Tier Inc. -
Name
Michael BicksTitle
Director, Business Analytics & StrategyCOMPANY
Allianz Global Investors -
Name
Meredith BolonTitle
Associate Director, Career Services - MQM Business AnalyticsCOMPANY
Duke University Fuqua School of Business -
Name
Stephanie BorgesTitle
Global Vice President, Strategic Marketing and PartnershipsCOMPANY
Six Flags Entertainment -
Name
Tara BossertTitle
Director of Marketing -DBGCOMPANY
Anthem -
Name
Samantha BrewsterTitle
VP, AnalyticsCOMPANY
AMP Agency -
Name
Nathan BrindzaTitle
Vice President, AnalyticsCOMPANY
Javelin -
Name
Quentin ButcherTitle
Director, BusinessCOMPANY
Vietnam Veterans of America, Inc. -
Name
Tiffany ChengTitle
Associate Director, CommunicationsCOMPANY
Mount Sinai Health System -
Name
Emma CoriaTitle
Manager, Email ProductionCOMPANY
Live Nation -
Name
Natalie CrainTitle
Vice President, Consumer Insights and Experience DesignCOMPANY
CMFG Life Insurance Company -
Name
Peter CzmielewskiTitle
COMPANY
Ogilvy -
Name
Anna DanandehTitle
CX Analytics ManagerCOMPANY
Verizon Communications -
Name
Aaron DavisTitle
Chief Analytics OfficerCOMPANY
DataLab USA -
Name
Alexandrea DavisTitle
Manager, Marketing InsightsCOMPANY
MillerCoors LLC -
Name
Fernanda de Noronha TilkianTitle
Digital MarketingCOMPANY
Lufthansa Group -
Name
Daniela DeStefanoTitle
Business Development StrategistCOMPANY
The Trade Desk -
Name
Jami DolezalTitle
Senior Digital AnalystCOMPANY
Ernst & Young LLP -
Name
Sherry DongTitle
Senior Marketing SpecialistCOMPANY
ICF -
Name
Patricia EzellTitle
Global Programs ManagerCOMPANY
Akamai Technologies, Inc. -
Name
Lea FeghaliTitle
Customer Insights AnalystCOMPANY
Michael Kors -
Name
Ingrid FitzgeraldTitle
Data AnalystCOMPANY
Catholic Relief Services -
Name
Sean FlaneryTitle
Assistant Brand Manager, InnovationCOMPANY
The Kroger Co. -
Name
Marta FrattiniTitle
Senior Director CRMCOMPANY
Gap Inc. -
Name
John FriedmannTitle
Manager Advanced AnalyticsCOMPANY
Deloitte -
Name
Teresa GaffneyTitle
Director of MarketingCOMPANY
Children International -
Name
Konstantin GalperinTitle
Assistant Vice President | Marketing Strategy & AnalyticsCOMPANY
Rockland Trust -
Name
Suresh GanapathyTitle
Senior Director Strategy & InsightsCOMPANY
The Dannon Company, Inc. -
Name
Adam GravesTitle
Associate Director, AnalyticsCOMPANY
AMP Agency -
Name
Jim GriffinTitle
Americas DirectorCOMPANY
Cartesian DataSciences -
Name
Tomeka Hill-ThomasTitle
Associate DirectorCOMPANY
Ernst & Young LLP -
Name
Alanna HowardTitle
Digital Marketing ManagerCOMPANY
Pentair -
Name
Becca HubbardTitle
Learning Program ManagerCOMPANY
The GoDaddy Group, Inc. -
Name
Zachery HudsonTitle
Vice President, SolutionsCOMPANY
AnalyticsIQ -
Name
Marylauren IlaganTitle
Director, Intellectual PropertyCOMPANY
Mary Kay Inc. -
Name
Kimberly JordanTitle
Sr. Print Production Coordinator / Marketing and DesignCOMPANY
Pacific Life Insurance Company -
Name
Sheila KetzerTitle
Contct Strategy & CRM DirectorCOMPANY
Dell Inc. -
Name
Pavan KoradaTitle
SVP, Data Science & AnalyticsCOMPANY
Zeta Global -
Name
Michelle KosmickiTitle
Sr. Marketing AnalystCOMPANY
Strategic America -
Name
Shashank KuramTitle
ManagerCOMPANY
Ernst & Young LLP -
Name
Letisha LeachTitle
MarketingCOMPANY
Carestream Dental -
Name
Bill LeplerTitle
DirectorCOMPANY
City of Hope -
Name
Kendra LewinskiTitle
COMPANY
Carhartt Inc. -
Name
Josh MannTitle
Director, Marketing ArchitectureCOMPANY
Comcast Cable -
Name
Jim MasonTitle
Senior Client PartnerCOMPANY
Ebiquity -
Name
Makeba MatthewsTitle
Trade Marketing & Merchandising ManagerCOMPANY
Strength of Nature -
Name
Michael McFarlaneTitle
Data Insights ManagerCOMPANY
Visa Inc. -
Name
Peter McSherryTitle
VP AnalyticsCOMPANY
Epsilon -
Name
Rick MillerTitle
Director, Data Enabled SolutionsCOMPANY
Valid USA -
Name
Tiffany mitsuiTitle
Sr. Manager, MediaCOMPANY
Home Depot, Inc. -
Name
Sree NagarajanTitle
Chief Executive OfficerCOMPANY
Affinity Answers -
Name
Bree OlivariTitle
Senior Category Manager - Global Strategic InsightsCOMPANY
Johnson & Johnson -
Name
Matt OlsonTitle
VP MarketingCOMPANY
Athene USA -
Name
Sara OwensTitle
Head of Data Sciences West CoastCOMPANY
Wavemaker, a GroupM Agency -
Name
Sowmyashri PalukuriTitle
Manager - Web AnalyticsCOMPANY
Association of International Certified Professional Accountants -
Name
Roni PerelmanTitle
Managing Director- IsraelCOMPANY
Jellyfish -
Name
Daniel Samuel PerezTitle
Brand ManagerCOMPANY
Bimbo Bakeries USA -
Name
karen perryTitle
Account ManagerCOMPANY
Verizon -
Name
Norman QuesnelTitle
Assistant Manager, MarketingCOMPANY
Amica Mutual Insurance Company -
Name
Feryal RehmanTitle
Product ManagerCOMPANY
Groupe SEB USA -
Name
Jen RotherTitle
Vice President. Strategy & InsightsCOMPANY
Universal Orlando Resort -
Name
Mike RuffingTitle
Senior Consultant, Consumer EngagementCOMPANY
Nationwide -
Name
Robin RuttleTitle
Manager, Loyalty and DigitalCOMPANY
The Stop & Shop Companies, Inc. -
Name
Devyani Sadh Ph.D.Title
CEO & Chief Data OfficerCOMPANY
Data Square, LLC -
Name
Denise SauglingTitle
Senior Manager, Marketing Analytics & ReportingCOMPANY
SEI -
Name
Joel SchiltzTitle
SVP & COOCOMPANY
Cogensia -
Name
Amber SchmaelingTitle
Manager, Loyalty MarketingCOMPANY
Chumash Casino Resort -
Name
Lindsay ScottTitle
Insights and Digital Advertising ManagerCOMPANY
Rust-Oleum Corporation -
Name
Reggie ShahTitle
Director of ResearchCOMPANY
Entercom -
Name
Charlie ShinTitle
Vice President, Strategy & AnalyticsCOMPANY
Major League Soccer -
Name
Jeffrey SmithTitle
Senior AssociateCOMPANY
PwC -
Name
Juan SolanaTitle
Director, Advanced AnalyticsCOMPANY
Walmart Stores, Inc. -
Name
Naomi StevensTitle
Marketing AnalystCOMPANY
Anheuser-Busch International, Inc. -
Name
Heather StrohmTitle
Digital Marketing ManagerCOMPANY
Tractor Supply Company -
Name
Ford TorreyTitle
Manager, Data Insights and AnalyticsCOMPANY
New York Road Runners -
Name
Khandsuren TuvshinjargalTitle
Specialist, Digital MarketingCOMPANY
Elkay Manufacturing Company -
Name
Akshay VenkatagiriTitle
COMPANY
Accenture -
Name
Al VirgoTitle
Director of Consumer Data AnalyticsCOMPANY
Consumer Reports -
Name
Rene WakefieldTitle
Senior Marketing Strategist, Integrated MarketingCOMPANY
AARP -
Name
Bill WarshowskyTitle
Director SourcingCOMPANY
Regeneron -
Name
Brian WoodTitle
Digital Marketing AssociateCOMPANY
Boiron -
Name
Raymond WuTitle
ManagerCOMPANY
New York-Presbyterian Hospital -
Name
Jennifer YungTitle
AnalyticsCOMPANY
Michael Kors