Analytics & Data Science Committee


The Analytics & Data Science Committee provides a member forum to develop thought leadership and best practices related to customer-centric, data-driven marketing including increasingly relevant machine learning and AI. This includes the synergistic integration of CRM strategy and analytics, which together yield increased growth and profitability through the optimization of customer insights, coordinated tough-point interactions and corporate infrastructure. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

All meetings are free for ANA client-side marketer, MSP platinum-, MSP gold-, and MSP silver-level members to attend in-person or via webinar.

Committee Co-Chairs: 
Leo Kluger, Principal Data Scientist-Marketing Analytics, IBM
Matt Ryan, Senior Director Donor Experience Quality & Operations, St. Jude Children's Hospital

Education Chair: Devyani Sadh, Ph.D., CEO & Chief Data Officer, Data Square

Have a case study or 'how to' session to share? Willing to host a meeting?
Contact the ANA staff managing the
Analytics & Data Science CommitteeLisa Merizio Smith.

Discussion Topics:

  • Predictive techniques
  • Multi-touch Attribution
  • Modeling & Measurement 
  • Machine Learning  & AI
  • Wearables
  • Understanding the consumer behavior
  • Data issues and concerns 
  • Emerging technology
  • Data Strategies & Management for Optimal Decision-making.
name title company
Leo Kluger (Chairperson) Principal Data Scientist IBM Corporation
Matt Ryan (Co-chairperson) Director of Database Analtyics - Direct Marketing St. Jude Children's Research Hospital, Inc. ALSAC
Otto Angulo Manager, Marketing New York-Presbyterian Hospital
Crystal Bai Manager, Social Media Analytics and Advertising Pitney Bowes
Derek Baker Partner PwC
Roger Battacharia Associate Director- Marketing & Commercial Category Management Regeneron Pharmaceuticals, Inc
Woody Bendle Vice President, Marketing Operations American Century Investments
Meredith Bolon Associate Director, MQM: Business Analytics Duke University
Stephanie Borges Global Vice President, Strategic Marketing and Partnerships Six Flags Entertainment
Samantha Brewster VP, Analytics AMP Agency
Nathan Brindza Vice President, Analytics Javelin
Quentin Butcher Business Director Vietnam Veterans of America, Inc.
Emma Coria Manager, Email Production Live Nation
Aaron Davis Chief Analytics Officer DataLab USA
Alexandrea Davis Marketing Insights Manager MillerCoors LLC
Fernanda de Noronha tilkian Digital Marketing Lufthansa Group
Jami Dolezal Senior Digital Analyst Ernst & Young LLP
Patricia Ezell Global Programs Manager Akamai Technologies, Inc.
Lea Feghali Customer Insights Analyst Michael Kors
Ingrid Fitzgerald Data Analyst Catholic Relief Services
Sean Flanery Assistant Brand Manager, Innovation The Kroger Co.
Marta Frattini Sr Director of CRM, Loyalty & Credit Brooks Brothers
John Friedmann Manager Advanced Analytics Deloitte
Konstantin Galperin Assistant Vice President | Marketing Strategy & Analytics Rockland Trust
Suresh Ganapathy Senior Director Strategy & Insights The Dannon Company, Inc.
Adam Graves Associate Director, Analytics AMP Agency
Jim Griffin Americas Director Cartesian DataSciences
Tomeka Hill-Thomas Associate Director Ernst & Young LLP
Alanna Howard Digital Marketing Manager Pentair
Kimberly Jordan Sr. Print Production Coordinator / Marketing and Design Pacific Life Insurance Company
Sheila Ketzer Contct Strategy & CRM Director Dell Inc.
Michelle Kosmicki Sr. Marketing Analyst Strategic America
Shashank Kuram Manager Ernst & Young LLP
Letisha Leach Marketing Carestream Dental
Bill Lepler Director City of Hope
Kendra Lewinski   Carhartt Inc.
Josh Mann Director, Marketing Architecture Comcast Cable
Jim Mason Senior Client Partner Ebiquity
Makeba Matthews Trade Marketing & Merchandising Manager Strength of Nature
Michael McFarlane Data Insights Manager Visa Inc.
Rick Miller Director, Data Enabled Solutions Valid USA
Bree Olivari Senior Category Manager - Global Strategic Insights Johnson & Johnson
Matt Olson VP Marketing Athene USA
Sowmyashri Palukuri Manager - Web Analytics Association of International Certified Professional Accountants
Daniel Samuel Perez Brand Manager Bimbo Bakeries USA
Norman Quesnel Assistant Marketing Manager Amica Mutual Insurance Company
Feryal Rehman Product Manager Groupe SEB USA
Mike Ruffing Senior Consultant, Consumer Engagement Nationwide
Robin Ruttle Manager, Loyalty and Digital The Stop & Shop Companies, Inc.
Devyani Sadh Ph.D. CEO & Chief Data Officer Data Square, LLC
Joel Schiltz SVP & COO Cogensia
Amber Schmaeling Manager, Loyalty Marketing Chumash Casino Resort
Reggie Shah Director of Research Entercom
Jeffrey Smith Senior Associate PwC
Juan Solana Director, Advanced Analytics Walmart Stores, Inc.
Khandsuren Tuvshinjargal Digital Marketing Specialist Elkay Manufacturing Company
Rene Wakefield Senior Marketing Strategist, Integrated Marketing AARP
Jennifer Yung Analytics Michael Kors
Pete Zajonc   Pinpoint Targeting, LLC
  • Name

    Leo Kluger (Chairperson)

    Title

    Principal Data Scientist

    COMPANY

    IBM Corporation
  • Name

    Matt Ryan (Co-chairperson)

    Title

    Director of Database Analtyics - Direct Marketing

    COMPANY

    St. Jude Children's Research Hospital, Inc. ALSAC
  • Name

    Otto Angulo

    Title

    Manager, Marketing

    COMPANY

    New York-Presbyterian Hospital
  • Name

    Crystal Bai

    Title

    Manager, Social Media Analytics and Advertising

    COMPANY

    Pitney Bowes
  • Name

    Derek Baker

    Title

    Partner

    COMPANY

    PwC
  • Name

    Roger Battacharia

    Title

    Associate Director- Marketing & Commercial Category Management

    COMPANY

    Regeneron Pharmaceuticals, Inc
  • Name

    Woody Bendle

    Title

    Vice President, Marketing Operations

    COMPANY

    American Century Investments
  • Name

    Meredith Bolon

    Title

    Associate Director, MQM: Business Analytics

    COMPANY

    Duke University
  • Name

    Stephanie Borges

    Title

    Global Vice President, Strategic Marketing and Partnerships

    COMPANY

    Six Flags Entertainment
  • Name

    Samantha Brewster

    Title

    VP, Analytics

    COMPANY

    AMP Agency
  • Name

    Nathan Brindza

    Title

    Vice President, Analytics

    COMPANY

    Javelin
  • Name

    Quentin Butcher

    Title

    Business Director

    COMPANY

    Vietnam Veterans of America, Inc.
  • Name

    Emma Coria

    Title

    Manager, Email Production

    COMPANY

    Live Nation
  • Name

    Aaron Davis

    Title

    Chief Analytics Officer

    COMPANY

    DataLab USA
  • Name

    Alexandrea Davis

    Title

    Marketing Insights Manager

    COMPANY

    MillerCoors LLC
  • Name

    Fernanda de Noronha tilkian

    Title

    Digital Marketing

    COMPANY

    Lufthansa Group
  • Name

    Jami Dolezal

    Title

    Senior Digital Analyst

    COMPANY

    Ernst & Young LLP
  • Name

    Patricia Ezell

    Title

    Global Programs Manager

    COMPANY

    Akamai Technologies, Inc.
  • Name

    Lea Feghali

    Title

    Customer Insights Analyst

    COMPANY

    Michael Kors
  • Name

    Ingrid Fitzgerald

    Title

    Data Analyst

    COMPANY

    Catholic Relief Services
  • Name

    Sean Flanery

    Title

    Assistant Brand Manager, Innovation

    COMPANY

    The Kroger Co.
  • Name

    Marta Frattini

    Title

    Sr Director of CRM, Loyalty & Credit

    COMPANY

    Brooks Brothers
  • Name

    John Friedmann

    Title

    Manager Advanced Analytics

    COMPANY

    Deloitte
  • Name

    Konstantin Galperin

    Title

    Assistant Vice President | Marketing Strategy & Analytics

    COMPANY

    Rockland Trust
  • Name

    Suresh Ganapathy

    Title

    Senior Director Strategy & Insights

    COMPANY

    The Dannon Company, Inc.
  • Name

    Adam Graves

    Title

    Associate Director, Analytics

    COMPANY

    AMP Agency
  • Name

    Jim Griffin

    Title

    Americas Director

    COMPANY

    Cartesian DataSciences
  • Name

    Tomeka Hill-Thomas

    Title

    Associate Director

    COMPANY

    Ernst & Young LLP
  • Name

    Alanna Howard

    Title

    Digital Marketing Manager

    COMPANY

    Pentair
  • Name

    Kimberly Jordan

    Title

    Sr. Print Production Coordinator / Marketing and Design

    COMPANY

    Pacific Life Insurance Company
  • Name

    Sheila Ketzer

    Title

    Contct Strategy & CRM Director

    COMPANY

    Dell Inc.
  • Name

    Michelle Kosmicki

    Title

    Sr. Marketing Analyst

    COMPANY

    Strategic America
  • Name

    Shashank Kuram

    Title

    Manager

    COMPANY

    Ernst & Young LLP
  • Name

    Letisha Leach

    Title

    Marketing

    COMPANY

    Carestream Dental
  • Name

    Bill Lepler

    Title

    Director

    COMPANY

    City of Hope
  • Name

    Kendra Lewinski

    Title

     

    COMPANY

    Carhartt Inc.
  • Name

    Josh Mann

    Title

    Director, Marketing Architecture

    COMPANY

    Comcast Cable
  • Name

    Jim Mason

    Title

    Senior Client Partner

    COMPANY

    Ebiquity
  • Name

    Makeba Matthews

    Title

    Trade Marketing & Merchandising Manager

    COMPANY

    Strength of Nature
  • Name

    Michael McFarlane

    Title

    Data Insights Manager

    COMPANY

    Visa Inc.
  • Name

    Rick Miller

    Title

    Director, Data Enabled Solutions

    COMPANY

    Valid USA
  • Name

    Bree Olivari

    Title

    Senior Category Manager - Global Strategic Insights

    COMPANY

    Johnson & Johnson
  • Name

    Matt Olson

    Title

    VP Marketing

    COMPANY

    Athene USA
  • Name

    Sowmyashri Palukuri

    Title

    Manager - Web Analytics

    COMPANY

    Association of International Certified Professional Accountants
  • Name

    Daniel Samuel Perez

    Title

    Brand Manager

    COMPANY

    Bimbo Bakeries USA
  • Name

    Norman Quesnel

    Title

    Assistant Marketing Manager

    COMPANY

    Amica Mutual Insurance Company
  • Name

    Feryal Rehman

    Title

    Product Manager

    COMPANY

    Groupe SEB USA
  • Name

    Mike Ruffing

    Title

    Senior Consultant, Consumer Engagement

    COMPANY

    Nationwide
  • Name

    Robin Ruttle

    Title

    Manager, Loyalty and Digital

    COMPANY

    The Stop & Shop Companies, Inc.
  • Name

    Devyani Sadh Ph.D.

    Title

    CEO & Chief Data Officer

    COMPANY

    Data Square, LLC
  • Name

    Joel Schiltz

    Title

    SVP & COO

    COMPANY

    Cogensia
  • Name

    Amber Schmaeling

    Title

    Manager, Loyalty Marketing

    COMPANY

    Chumash Casino Resort
  • Name

    Reggie Shah

    Title

    Director of Research

    COMPANY

    Entercom
  • Name

    Jeffrey Smith

    Title

    Senior Associate

    COMPANY

    PwC
  • Name

    Juan Solana

    Title

    Director, Advanced Analytics

    COMPANY

    Walmart Stores, Inc.
  • Name

    Khandsuren Tuvshinjargal

    Title

    Digital Marketing Specialist

    COMPANY

    Elkay Manufacturing Company
  • Name

    Rene Wakefield

    Title

    Senior Marketing Strategist, Integrated Marketing

    COMPANY

    AARP
  • Name

    Jennifer Yung

    Title

    Analytics

    COMPANY

    Michael Kors
  • Name

    Pete Zajonc

    Title

     

    COMPANY

    Pinpoint Targeting, LLC