Analytics & Data Science Committee


The Analytics & Data Science Committee provides a forum for members to develop thought leadership and best practices related to customer-centric, data-driven marketing, including increasingly relevant machine learning and AI. This includes the synergistic integration of CRM strategy and analytics, which together yield increased growth and profitability through the optimization of customer insights, coordinated tough-point interactions, and corporate infrastructure. 

All meetings are free for ANA client-side and MSP platinum-, MSP gold-, and MSP silver-level members to attend in-person or via webinar. 

Committee Co-Chairs: 
Leo Kluger, Principal Data Scientist-Marketing & Communications, IBM
Matt Ryan, Senior Director Donor Experience Quality & Operations, St. Jude Children's Hospital

Education Chair: Devyani Sadh, Ph.D., CEO & Chief Data Officer, Data Square

Have a case study or 'how to' session to share? Willing to host a meeting?
Contact the ANA staff managing the
Analytics & Data Science Committee, Tina Jordan and Lisa Merizio Smith.

Discussion Topics:

  • Predictive techniques
  • Multi-touch attribution
  • Modeling & measurement 
  • Machine learning & AI
  • Understanding the consumer behavior
  • Data issues and concerns 
  • Emerging technology
  • Data strategies & management for optimal decision-making
name title company
Leo Kluger (Chairperson) Principal Data Scientist IBM Corporation
Matt Ryan (Co-chairperson) Director of Database Analytics - Direct Marketing St. Jude Children's Research Hospital, Inc. ALSAC
Shirin Alipanah Sr. Director Program Management Office / Enterprise Analytics Bumble Bee Foods, Inc.
Lucas Anderson Director, Digital Regis Corporation
Desmond Andrews Director Allstate Insurance Company
Otto Angulo Manager, Marketing New York-Presbyterian Hospital
Crystal Bai Manager, Social Media Analytics and Advertising Pitney Bowes
Derek Baker Partner PwC
Roger Battacharia Associate Director- Marketing & Commercial Category Management Regeneron Pharmaceuticals, Inc
Stacey Baxter Senior Director Innovation Compassion International
Woody Bendle Vice President, Marketing Operations American Century Investments
Michael Bicks Director, Business Analytics & Strategy Allianz Global Investors
Stephanie Borges Global Vice President, Strategic Marketing and Partnerships Six Flags Entertainment
Tara Bossert Director of Marketing -DBG Anthem
Samantha Brewster VP, Analytics AMP Agency
Quentin Butcher Director, Business Vietnam Veterans of America, Inc.
Dave Cameron Data Science Expert NaviStone
KT Chen Marketing Manager Mead Johnson Nutrition Company
Tiffany Cheng Associate Director, Communications Mount Sinai Health System
Emma Coria Manager, Email Production Live Nation
Helen Coupe Partnerships Knotch Inc.
Natalie Crain Vice President, Consumer Insights and Experience Design CMFG Life Insurance Company
Devonne Cusi   RMS
Anna Danandeh CX Analytics Manager Verizon
Raymon David 3D Global Marketing Operations Head HP Inc.
Aaron Davis Chief Analytics Officer DataLab USA
Alexandrea Davis Manager, Marketing Insights MillerCoors LLC
Fernanda de Noronha Tilkian Digital Marketing Lufthansa Group
Daniela DeStefano Business Development Strategist The Trade Desk
Michelle Diedrick Sr Director of Campaign Strategy Spectrum Reach
Jami Dolezal Senior Digital Analyst Ernst & Young LLP
Sherry Dong Senior Marketing Specialist ICF
Patricia Ezell Global Programs Manager Akamai Technologies, Inc.
Lea Feghali Customer Insights Analyst Michael Kors
Sean Flanery Assistant Brand Manager, Innovation The Kroger Co.
John Friedmann Manager Advanced Analytics Deloitte
Mike Froggatt Sr Director, Thought Leadership The Trade Desk
Teresa Gaffney Director of Marketing Children International
Konstantin Galperin Assistant Vice President | Marketing Strategy & Analytics Rockland Trust
Nitish Ghosal Data Scientist Ameritas
Brandon Gilliam Associate Manager, Marketing Training & Development Center ANA
Adam Graves Associate Director, Analytics AMP Agency
Jacob Green Senior Data Analyst Shoe Carnival, Corp.
Jim Griffin Americas Director Cartesian DataSciences
Greg Hamilton Vice President, Digital Media Little Caesars Enterprises Inc.
Michael Harrison Managing Director Winterberry Group LLC
Chantelle Herburger Marketing Operations Director MultiCare Health System
Tomeka Hill-Thomas Associate Director Ernst & Young LLP
Alanna Howard Digital Marketing Manager Pentair
Becca Hubbard Learning Program Manager The GoDaddy Group, Inc.
Zachery Hudson Vice President, Solutions AnalyticsIQ
Marylauren Ilagan Director, Intellectual Property Mary Kay Inc.
Abhishek Jadon Senior Director, Global Media, Consumer Data and Digital Strategy PepsiCo, Inc. - North America Nutrition
Kimberly Jordan Sr. Print Production Coordinator / Marketing and Design Pacific Life Insurance Company
Anna Jumamil Marketing Analyst Navy Federal Credit Union
Jennifer Kelly Data Scientist II ALIC
Rebekah Kennedy Director, Consumer Data Strategy Heineken USA, Inc.
Sheila Ketzer Contact Strategy & CRM Director Dell Inc.
Ivonne Kinser Director, Digital Avocados From Mexico
Pavan Korada SVP, Data Science & Analytics Zeta Global
Michelle Kosmicki Sr. Marketing Analyst Strategic America
Shashank Kuram Manager Ernst & Young LLP
Elena Kvitsinskaya PR Poster One, LLC
Rachel La Fleur Sourcing Lead General Mills, Inc.
Jackie Lankelis Sr. Director of Client Services The Trade Desk
Letisha Leach Marketing Carestream Dental
Bill Lepler Director City of Hope
Kendra Lewinski   Carhartt Inc.
Josh Mann Director, Marketing Architecture Comcast Cable Communications, Inc.
Sajeel Manzoor   LendingClub Corporation
Christopher Marasco Director, Sales Eyeview
Jim Mason Senior Client Partner Ebiquity
Makeba Matthews Trade Marketing & Merchandising Manager Strength of Nature
Michael McFarlane Data Insights Manager Visa Inc.
Peter McSherry VP Analytics Epsilon
Karen Milke Manager, Agency Effectiveness Verizon
Rick Miller Director, Data Enabled Solutions Valid USA
Tiffany Mitsui Sr. Manager, Media Home Depot, Inc.
Alexis Mongar Project Manager The Shipyard
hal monty consultant Penske Truck Leasing Co., L.P.
Sree Nagarajan Chief Executive Officer Affinity Answers
Bree Olivari Senior Category Manager - Global Strategic Insights Johnson & Johnson
Matt Olson VP Marketing Athene USA
Jennifer Orme Director, Customer Experience and Digital Transformation Pfizer Inc
Sara Owens Head of Data Sciences West Coast Wavemaker, a GroupM Agency
Sowmya Palukuri Manager - Web Analytics Association of International Certified Professional Accountants
Roni Perelman Managing Director- Israel Jellyfish
Daniel Samuel Perez Brand Manager Bimbo Bakeries USA
Isabel Pinto castro Campaign Marketing Manager Autodesk, Inc.
James Pulverenti Marketing Analytic and Optimization Analyst United Concordia Dental
Norman Quesnel Assistant Manager, Marketing Amica Mutual Insurance Company
Lauren Quirolgico Senior Retention Analyst Healthfirst
Todd Rankin   Xandr
Feryal Rehman Product Manager Groupe SEB USA
Jen Rother Vice President. Strategy & Insights Universal Orlando Resort
Mike Ruffing Senior Consultant, Consumer Engagement Nationwide
Robin Ruttle Manager, Loyalty and Digital The Stop & Shop Companies, Inc.
Devyani Sadh Ph.D. CEO & Chief Data Officer Data Square, LLC
Denise Saugling Senior Manager, Marketing Analytics & Reporting SEI
Nitesh Saxena Preparing for an era of older workers Deloitte
Joel Schiltz SVP & COO Cogensia
Matthew Schroeder Group Analytics Director Crossmedia
Lindsay Scott Insights and Digital Advertising Manager Rust-Oleum Corporation
Reggie Shah Director of Research Entercom
Charlie Shin Vice President, Strategy & Analytics Major League Soccer
Jeffrey Smith Senior Associate PwC
Juan Solana Director, Advanced Analytics Walmart Stores, Inc.
Naomi Stevens Analyst, Marketing AB InBev/Anheuser-Busch
Heather Strohm Manager, Digital Marketing Tractor Supply Company
John Sydnor Chief Growth Officer The Shipyard
Ford Torrey Manager, Data Insights and Analytics New York Road Runners
Sean Tully Analyst Consumer Reports
Khandsuren Tuvshinjargal Specialist, Digital Marketing Elkay Manufacturing Company
Akshay Venkatagiri   Accenture
Al Virgo Director of Consumer Data Analytics Consumer Reports
Matthew Voda Chief Executive Officer OptiMine Software
Deborah Wall Director, Data Science and AI, CMO Office Prudential Financial
Bill Warshowsky Director, Strategic Sourcing and Procurement Regeneron
Ashlee Weisser VP Finance and Concept CFO Bloomin' Brands
Dan Williams Chief Revenue Officer 3 Day Blinds, Inc.
Brian Wood Digital Marketing Associate Boiron
Raymond Wu Manager New York-Presbyterian Hospital
Jennifer Yung Analytics Michael Kors
  • Name

    Leo Kluger (Chairperson)

    Title

    Principal Data Scientist

    COMPANY

    IBM Corporation
  • Name

    Matt Ryan (Co-chairperson)

    Title

    Director of Database Analytics - Direct Marketing

    COMPANY

    St. Jude Children's Research Hospital, Inc. ALSAC
  • Name

    Shirin Alipanah

    Title

    Sr. Director Program Management Office / Enterprise Analytics

    COMPANY

    Bumble Bee Foods, Inc.
  • Name

    Lucas Anderson

    Title

    Director, Digital

    COMPANY

    Regis Corporation
  • Name

    Desmond Andrews

    Title

    Director

    COMPANY

    Allstate Insurance Company
  • Name

    Otto Angulo

    Title

    Manager, Marketing

    COMPANY

    New York-Presbyterian Hospital
  • Name

    Crystal Bai

    Title

    Manager, Social Media Analytics and Advertising

    COMPANY

    Pitney Bowes
  • Name

    Derek Baker

    Title

    Partner

    COMPANY

    PwC
  • Name

    Roger Battacharia

    Title

    Associate Director- Marketing & Commercial Category Management

    COMPANY

    Regeneron Pharmaceuticals, Inc
  • Name

    Stacey Baxter

    Title

    Senior Director Innovation

    COMPANY

    Compassion International
  • Name

    Woody Bendle

    Title

    Vice President, Marketing Operations

    COMPANY

    American Century Investments
  • Name

    Michael Bicks

    Title

    Director, Business Analytics & Strategy

    COMPANY

    Allianz Global Investors
  • Name

    Stephanie Borges

    Title

    Global Vice President, Strategic Marketing and Partnerships

    COMPANY

    Six Flags Entertainment
  • Name

    Tara Bossert

    Title

    Director of Marketing -DBG

    COMPANY

    Anthem
  • Name

    Samantha Brewster

    Title

    VP, Analytics

    COMPANY

    AMP Agency
  • Name

    Quentin Butcher

    Title

    Director, Business

    COMPANY

    Vietnam Veterans of America, Inc.
  • Name

    Dave Cameron

    Title

    Data Science Expert

    COMPANY

    NaviStone
  • Name

    KT Chen

    Title

    Marketing Manager

    COMPANY

    Mead Johnson Nutrition Company
  • Name

    Tiffany Cheng

    Title

    Associate Director, Communications

    COMPANY

    Mount Sinai Health System
  • Name

    Emma Coria

    Title

    Manager, Email Production

    COMPANY

    Live Nation
  • Name

    Helen Coupe

    Title

    Partnerships

    COMPANY

    Knotch Inc.
  • Name

    Natalie Crain

    Title

    Vice President, Consumer Insights and Experience Design

    COMPANY

    CMFG Life Insurance Company
  • Name

    Devonne Cusi

    Title

     

    COMPANY

    RMS
  • Name

    Anna Danandeh

    Title

    CX Analytics Manager

    COMPANY

    Verizon
  • Name

    Raymon David

    Title

    3D Global Marketing Operations Head

    COMPANY

    HP Inc.
  • Name

    Aaron Davis

    Title

    Chief Analytics Officer

    COMPANY

    DataLab USA
  • Name

    Alexandrea Davis

    Title

    Manager, Marketing Insights

    COMPANY

    MillerCoors LLC
  • Name

    Fernanda de Noronha Tilkian

    Title

    Digital Marketing

    COMPANY

    Lufthansa Group
  • Name

    Daniela DeStefano

    Title

    Business Development Strategist

    COMPANY

    The Trade Desk
  • Name

    Michelle Diedrick

    Title

    Sr Director of Campaign Strategy

    COMPANY

    Spectrum Reach
  • Name

    Jami Dolezal

    Title

    Senior Digital Analyst

    COMPANY

    Ernst & Young LLP
  • Name

    Sherry Dong

    Title

    Senior Marketing Specialist

    COMPANY

    ICF
  • Name

    Patricia Ezell

    Title

    Global Programs Manager

    COMPANY

    Akamai Technologies, Inc.
  • Name

    Lea Feghali

    Title

    Customer Insights Analyst

    COMPANY

    Michael Kors
  • Name

    Sean Flanery

    Title

    Assistant Brand Manager, Innovation

    COMPANY

    The Kroger Co.
  • Name

    John Friedmann

    Title

    Manager Advanced Analytics

    COMPANY

    Deloitte
  • Name

    Mike Froggatt

    Title

    Sr Director, Thought Leadership

    COMPANY

    The Trade Desk
  • Name

    Teresa Gaffney

    Title

    Director of Marketing

    COMPANY

    Children International
  • Name

    Konstantin Galperin

    Title

    Assistant Vice President | Marketing Strategy & Analytics

    COMPANY

    Rockland Trust
  • Name

    Nitish Ghosal

    Title

    Data Scientist

    COMPANY

    Ameritas
  • Name

    Brandon Gilliam

    Title

    Associate Manager, Marketing Training & Development Center

    COMPANY

    ANA
  • Name

    Adam Graves

    Title

    Associate Director, Analytics

    COMPANY

    AMP Agency
  • Name

    Jacob Green

    Title

    Senior Data Analyst

    COMPANY

    Shoe Carnival, Corp.
  • Name

    Jim Griffin

    Title

    Americas Director

    COMPANY

    Cartesian DataSciences
  • Name

    Greg Hamilton

    Title

    Vice President, Digital Media

    COMPANY

    Little Caesars Enterprises Inc.
  • Name

    Michael Harrison

    Title

    Managing Director

    COMPANY

    Winterberry Group LLC
  • Name

    Chantelle Herburger

    Title

    Marketing Operations Director

    COMPANY

    MultiCare Health System
  • Name

    Tomeka Hill-Thomas

    Title

    Associate Director

    COMPANY

    Ernst & Young LLP
  • Name

    Alanna Howard

    Title

    Digital Marketing Manager

    COMPANY

    Pentair
  • Name

    Becca Hubbard

    Title

    Learning Program Manager

    COMPANY

    The GoDaddy Group, Inc.
  • Name

    Zachery Hudson

    Title

    Vice President, Solutions

    COMPANY

    AnalyticsIQ
  • Name

    Marylauren Ilagan

    Title

    Director, Intellectual Property

    COMPANY

    Mary Kay Inc.
  • Name

    Abhishek Jadon

    Title

    Senior Director, Global Media, Consumer Data and Digital Strategy

    COMPANY

    PepsiCo, Inc. - North America Nutrition
  • Name

    Kimberly Jordan

    Title

    Sr. Print Production Coordinator / Marketing and Design

    COMPANY

    Pacific Life Insurance Company
  • Name

    Anna Jumamil

    Title

    Marketing Analyst

    COMPANY

    Navy Federal Credit Union
  • Name

    Jennifer Kelly

    Title

    Data Scientist II

    COMPANY

    ALIC
  • Name

    Rebekah Kennedy

    Title

    Director, Consumer Data Strategy

    COMPANY

    Heineken USA, Inc.
  • Name

    Sheila Ketzer

    Title

    Contact Strategy & CRM Director

    COMPANY

    Dell Inc.
  • Name

    Ivonne Kinser

    Title

    Director, Digital

    COMPANY

    Avocados From Mexico
  • Name

    Pavan Korada

    Title

    SVP, Data Science & Analytics

    COMPANY

    Zeta Global
  • Name

    Michelle Kosmicki

    Title

    Sr. Marketing Analyst

    COMPANY

    Strategic America
  • Name

    Shashank Kuram

    Title

    Manager

    COMPANY

    Ernst & Young LLP
  • Name

    Elena Kvitsinskaya

    Title

    PR

    COMPANY

    Poster One, LLC
  • Name

    Rachel La Fleur

    Title

    Sourcing Lead

    COMPANY

    General Mills, Inc.
  • Name

    Jackie Lankelis

    Title

    Sr. Director of Client Services

    COMPANY

    The Trade Desk
  • Name

    Letisha Leach

    Title

    Marketing

    COMPANY

    Carestream Dental
  • Name

    Bill Lepler

    Title

    Director

    COMPANY

    City of Hope
  • Name

    Kendra Lewinski

    Title

     

    COMPANY

    Carhartt Inc.
  • Name

    Josh Mann

    Title

    Director, Marketing Architecture

    COMPANY

    Comcast Cable Communications, Inc.
  • Name

    Sajeel Manzoor

    Title

     

    COMPANY

    LendingClub Corporation
  • Name

    Christopher Marasco

    Title

    Director, Sales

    COMPANY

    Eyeview
  • Name

    Jim Mason

    Title

    Senior Client Partner

    COMPANY

    Ebiquity
  • Name

    Makeba Matthews

    Title

    Trade Marketing & Merchandising Manager

    COMPANY

    Strength of Nature
  • Name

    Michael McFarlane

    Title

    Data Insights Manager

    COMPANY

    Visa Inc.
  • Name

    Peter McSherry

    Title

    VP Analytics

    COMPANY

    Epsilon
  • Name

    Karen Milke

    Title

    Manager, Agency Effectiveness

    COMPANY

    Verizon
  • Name

    Rick Miller

    Title

    Director, Data Enabled Solutions

    COMPANY

    Valid USA
  • Name

    Tiffany Mitsui

    Title

    Sr. Manager, Media

    COMPANY

    Home Depot, Inc.
  • Name

    Alexis Mongar

    Title

    Project Manager

    COMPANY

    The Shipyard
  • Name

    hal monty

    Title

    consultant

    COMPANY

    Penske Truck Leasing Co., L.P.
  • Name

    Sree Nagarajan

    Title

    Chief Executive Officer

    COMPANY

    Affinity Answers
  • Name

    Bree Olivari

    Title

    Senior Category Manager - Global Strategic Insights

    COMPANY

    Johnson & Johnson
  • Name

    Matt Olson

    Title

    VP Marketing

    COMPANY

    Athene USA
  • Name

    Jennifer Orme

    Title

    Director, Customer Experience and Digital Transformation

    COMPANY

    Pfizer Inc
  • Name

    Sara Owens

    Title

    Head of Data Sciences West Coast

    COMPANY

    Wavemaker, a GroupM Agency
  • Name

    Sowmya Palukuri

    Title

    Manager - Web Analytics

    COMPANY

    Association of International Certified Professional Accountants
  • Name

    Roni Perelman

    Title

    Managing Director- Israel

    COMPANY

    Jellyfish
  • Name

    Daniel Samuel Perez

    Title

    Brand Manager

    COMPANY

    Bimbo Bakeries USA
  • Name

    Isabel Pinto castro

    Title

    Campaign Marketing Manager

    COMPANY

    Autodesk, Inc.
  • Name

    James Pulverenti

    Title

    Marketing Analytic and Optimization Analyst

    COMPANY

    United Concordia Dental
  • Name

    Norman Quesnel

    Title

    Assistant Manager, Marketing

    COMPANY

    Amica Mutual Insurance Company
  • Name

    Lauren Quirolgico

    Title

    Senior Retention Analyst

    COMPANY

    Healthfirst
  • Name

    Todd Rankin

    Title

     

    COMPANY

    Xandr
  • Name

    Feryal Rehman

    Title

    Product Manager

    COMPANY

    Groupe SEB USA
  • Name

    Jen Rother

    Title

    Vice President. Strategy & Insights

    COMPANY

    Universal Orlando Resort
  • Name

    Mike Ruffing

    Title

    Senior Consultant, Consumer Engagement

    COMPANY

    Nationwide
  • Name

    Robin Ruttle

    Title

    Manager, Loyalty and Digital

    COMPANY

    The Stop & Shop Companies, Inc.
  • Name

    Devyani Sadh Ph.D.

    Title

    CEO & Chief Data Officer

    COMPANY

    Data Square, LLC
  • Name

    Denise Saugling

    Title

    Senior Manager, Marketing Analytics & Reporting

    COMPANY

    SEI
  • Name

    Nitesh Saxena

    Title

    Preparing for an era of older workers

    COMPANY

    Deloitte
  • Name

    Joel Schiltz

    Title

    SVP & COO

    COMPANY

    Cogensia
  • Name

    Matthew Schroeder

    Title

    Group Analytics Director

    COMPANY

    Crossmedia
  • Name

    Lindsay Scott

    Title

    Insights and Digital Advertising Manager

    COMPANY

    Rust-Oleum Corporation
  • Name

    Reggie Shah

    Title

    Director of Research

    COMPANY

    Entercom
  • Name

    Charlie Shin

    Title

    Vice President, Strategy & Analytics

    COMPANY

    Major League Soccer
  • Name

    Jeffrey Smith

    Title

    Senior Associate

    COMPANY

    PwC
  • Name

    Juan Solana

    Title

    Director, Advanced Analytics

    COMPANY

    Walmart Stores, Inc.
  • Name

    Naomi Stevens

    Title

    Analyst, Marketing

    COMPANY

    AB InBev/Anheuser-Busch
  • Name

    Heather Strohm

    Title

    Manager, Digital Marketing

    COMPANY

    Tractor Supply Company
  • Name

    John Sydnor

    Title

    Chief Growth Officer

    COMPANY

    The Shipyard
  • Name

    Ford Torrey

    Title

    Manager, Data Insights and Analytics

    COMPANY

    New York Road Runners
  • Name

    Sean Tully

    Title

    Analyst

    COMPANY

    Consumer Reports
  • Name

    Khandsuren Tuvshinjargal

    Title

    Specialist, Digital Marketing

    COMPANY

    Elkay Manufacturing Company
  • Name

    Akshay Venkatagiri

    Title

     

    COMPANY

    Accenture
  • Name

    Al Virgo

    Title

    Director of Consumer Data Analytics

    COMPANY

    Consumer Reports
  • Name

    Matthew Voda

    Title

    Chief Executive Officer

    COMPANY

    OptiMine Software
  • Name

    Deborah Wall

    Title

    Director, Data Science and AI, CMO Office

    COMPANY

    Prudential Financial
  • Name

    Bill Warshowsky

    Title

    Director, Strategic Sourcing and Procurement

    COMPANY

    Regeneron
  • Name

    Ashlee Weisser

    Title

    VP Finance and Concept CFO

    COMPANY

    Bloomin' Brands
  • Name

    Dan Williams

    Title

    Chief Revenue Officer

    COMPANY

    3 Day Blinds, Inc.
  • Name

    Brian Wood

    Title

    Digital Marketing Associate

    COMPANY

    Boiron
  • Name

    Raymond Wu

    Title

    Manager

    COMPANY

    New York-Presbyterian Hospital
  • Name

    Jennifer Yung

    Title

    Analytics

    COMPANY

    Michael Kors