Analytics & Data Science Committee


The Analytics & Data Science Committee provides a member forum to develop thought leadership and best practices related to customer-centric, data-driven marketing including increasingly relevant machine learning and AI. This includes the synergistic integration of CRM strategy and analytics, which together yield increased growth and profitability through the optimization of customer insights, coordinated tough-point interactions and corporate infrastructure. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

All meetings are free for ANA client-side marketer, MSP platinum-, MSP gold-, and MSP silver-level members to attend in-person or via webinar.

Committee Co-Chairs: 
Leo Kluger, Principle Data Scientist-Marketing Analytics, IBM
Matt Ryan, Director of Database Marketing, St. Jude Children's Hospital

ANA staff managing the Analytics & Data Science Committee are Lisa Merizio Smith and Meghan Medlock.

Discussion Topics:

  • Predictive techniques
  • Multi-touch Attribution
  • Modeling & Measurement 
  • Machine Learning  & AI
  • Wearables
  • Understanding the consumer behavior
  • Data issues and concerns 
  • Emerging technology
name title company
Leo Kluger (Chairperson) Principal Data Scientist IBM Corporation
Crystal Bai Manager, Social Media Analytics and Advertising Pitney Bowes
Meredith Bolon Associate Director, MQM: Business Analytics Duke University
Nathan Brindza Vice President, Analytics Javelin
Quentin Butcher Business Director Vietnam Veterans of America, Inc.
Aaron Davis Chief Analytics Officer DataLab USA
ingrid fitzgerald Data Analyst Catholic Relief Services
John Friedmann Manager Advanced Analytics Deloitte
Jim Griffin Americas Director Cartesian DataSciences
Tomeka Hill-Thomas Associate Director Ernst & Young LLP
Michelle Kosmicki Sr. Marketing Analyst Strategic America
Rick Miller Director, Data Enabled Solutions Valid USA
Norman Quesnel Senior Marketing Specialist Amica Mutual Insurance Company
Devyani Sadh CEO Data Square, LLC
Amber Schmaeling Manager, Loyalty Marketing Chumash Casino Resort
Rene Wakefield Senior Marketing Strategist, Integrated Marketing AARP
Pete Zajonc   Pinpoint Targeting, LLC
  • Name

    Leo Kluger (Chairperson)

    Title

    Principal Data Scientist

    COMPANY

    IBM Corporation
  • Name

    Crystal Bai

    Title

    Manager, Social Media Analytics and Advertising

    COMPANY

    Pitney Bowes
  • Name

    Meredith Bolon

    Title

    Associate Director, MQM: Business Analytics

    COMPANY

    Duke University
  • Name

    Nathan Brindza

    Title

    Vice President, Analytics

    COMPANY

    Javelin
  • Name

    Quentin Butcher

    Title

    Business Director

    COMPANY

    Vietnam Veterans of America, Inc.
  • Name

    Aaron Davis

    Title

    Chief Analytics Officer

    COMPANY

    DataLab USA
  • Name

    ingrid fitzgerald

    Title

    Data Analyst

    COMPANY

    Catholic Relief Services
  • Name

    John Friedmann

    Title

    Manager Advanced Analytics

    COMPANY

    Deloitte
  • Name

    Jim Griffin

    Title

    Americas Director

    COMPANY

    Cartesian DataSciences
  • Name

    Tomeka Hill-Thomas

    Title

    Associate Director

    COMPANY

    Ernst & Young LLP
  • Name

    Michelle Kosmicki

    Title

    Sr. Marketing Analyst

    COMPANY

    Strategic America
  • Name

    Rick Miller

    Title

    Director, Data Enabled Solutions

    COMPANY

    Valid USA
  • Name

    Norman Quesnel

    Title

    Senior Marketing Specialist

    COMPANY

    Amica Mutual Insurance Company
  • Name

    Devyani Sadh

    Title

    CEO

    COMPANY

    Data Square, LLC
  • Name

    Amber Schmaeling

    Title

    Manager, Loyalty Marketing

    COMPANY

    Chumash Casino Resort
  • Name

    Rene Wakefield

    Title

    Senior Marketing Strategist, Integrated Marketing

    COMPANY

    AARP
  • Name

    Pete Zajonc

    Title

     

    COMPANY

    Pinpoint Targeting, LLC