Analytics & Data Science Committee

The Analytics & Data Science Committee provides a member forum to develop thought leadership and best practices related to customer-centric, data-driven marketing including increasingly relevant machine learning and AI. This includes the synergistic integration of CRM strategy and analytics, which together yield increased growth and profitability through the optimization of customer insights, coordinated tough-point interactions and corporate infrastructure. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

All meetings are free for ANA client-side marketer, MSP platinum-, MSP gold-, and MSP silver-level members to attend in-person or via webinar.

Committee Co-Chairs: 
Leo Kluger, Principle Data Scientist-Marketing Analytics, IBM
Matt Ryan, Director of Database Marketing, St. Jude Children's Hospital

ANA staff managing the Analytics & Data Science Committee are Lisa Merizio Smith and Meghan Medlock.

Discussion Topics:

• Predictive techniques
• Multi-touch Attribution
• Modeling & Measurement 
• Machine Learning  & AI
• Wearables
• Understanding the consumer behavior
• Data issues and concerns 
• Emerging technology