Analytics & Data Science

Welcome & Introductions (11:00 AM)
Tina Jordan, Senior Director, ANA

I. TBD (11:10 AM -11:50AM)

XXX 

Speaker:
Neustar

II. A Full-Funnel Approach: Measuring The Entire Customer Journey (11:50 AM -12:30 PM)

Today’s marketers only understand half of their customers’ journey. Even the savviest brands lack a holistic way to evaluate media’s impact on both online and offline KPIs. Learn how marketers can connect consumers’ behavior across online and offline touchpoints to inform campaign optimizations and budget allocations.

Key takeaways include:

• Best practices for measuring complex behaviors like buy-online-pick-up-in-store and order ahead
• The quantifiable benefits businesses can expect from utilizing omnichannel measurement
• How omnichannel measurement drives cost savings for advertisers

Speaker:
Ariel Segal Eck, Director, Marketing, Foursquare

III. Member Roundtable: What Is the Answer to YOUR Data & Analytics Challenge? (12:30 PM -1:00 PM)

Organizational management, customer and audience segmentation, media and ad/spend, lead/customer scoring, personalizing customer experience, and the range of challenges surrounding them -- first and third-party data, test and learn, attribution enterprise adoption, walled gardens, what modeling programs are best, etc. 

This is your time to engage with your fellow committee members in open discussion around evolving issues and current challenges in data analytics. We look forward to a very engaging discussion of pain points among colleagues, with a group poll to follow. This is a great opportunity to learn from your peers.

Moderator:
Devyani Sadh, Ph.D., CEO & Chief Data Officer, Data Square