Committees | Events & Webinars | B2B Committee Meeting: The Outlook for Advertising, Marketing and Data in 2023 | ANA

B2B Committee Meeting: The Outlook for Advertising, Marketing and Data in 2023

This event is over.


I. Opening Remarks from the ANA: 11:00 am - 11:10 am ET

II. The Outlook for B2B Advertising, Marketing, and Data in 2023: 11:10 am - 11:40 am ET

To kick off the New Year, Winterberry Group Senior Managing Partner, Bruce Biegel, will share in-depth insights and predictions of marketing spending in 2023. In this session, Biegel will examine the major forces shaping our industry today, reflect on a turbulent 2022, and forecast what’s to come in 2023 and beyond. Key takeaways from the session will include:

  • A recap of the headwinds and tailwinds marketing experienced in 2022
  • A forecast of where marketers will direct their spending in 2023
  • Trends driving today’s media mix, data, and technology investments

Presented by:

Bruce Biegel
Senior Managing Partner

Winterberry Group 

III. Roundtable Discussion
: 11:40 am - 12:20 pm ET

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed-door” environment and to leverage and share knowledge and insights with marketing peers. Oftentimes, many marketers have similar challenges so come prepared to talk about key areas of focus and the challenges tied to B2B. Get ready to turn on your cameras and unmute your microphones to network, learn, and of course drive growth: for your career, company, our collective industry, and the field of B2B Marketing.

IV. Closing Remarks from the ANA: 12:20 pm - 12:30 pm ET

(Schedule subject to change)