B2B Committee, Midwest Chapter
Open to Client-Side Marketer members and Platinum/Gold members (MSP or Nonprofit) only
Description & Purpose
B2B Committees focus on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, employer marketing, the marketing/sales relationship, measurement, ROI and more. Each committee provides a forum for education, networking and discussion that helps elevate individuals in their respective roles and organizations. B2B committees enhance B2B marketing throughout the marketing industry as a whole.
The B2B Committee, Midwest Chapter brings together client-side marketers and marketing solutions providers and leverages their crucial marketing partnership to address challenges in the B2B marketing industry.
All meetings are free for ANA client-side and MSP Platinum and Gold members to attend in-person or via webinar. To join the B2B Committee, Midwest Chapter, please contact Sonia David at sdavid@ana.net.
National Committee Chairs:
Anne Valentzas, SVP, B2B and Product Marketing, Mastercard
David Blackburn, Director, Head of Digital Marketing, DTCC
Opportunities For Involvement
If you would like to submit a B2B case study for Committee presentation consideration, please contact Sonia David.
ANA staff managing B2B Committees are Bill Zengel and Sonia David.
Participation in B2B Committees is a benefit of ANA membership. There are no costs to join or attend meetings.
To learn more about what the ANA has to offer B2B marketers, click here. Get the latest on our on-demand content by B2B discipline, monthly webinars, one-day conferences and more.
Enter the 2023 ANA B2 Awards: For nearly half a century, the ANA B2 Awards have been and are the pinnacle of Business Marketing - attracting the 'best of the best' globally, nationally, and locally. This year, there are 50 categories that have evolved to reflect the growing role of B2B marketing and the rapid changes in our industry. The B2 Awards are thoughtfully crafted to reflect today’s wide-ranging forms of B2B marketing practices — from traditional tactics used in innovative ways to rapidly changing technologies. The award categories are inclusive and recognize excellence in solutions and campaigns of all sizes, budgets, and scopes. The 2023 ANA B2 Award program is accepting entries until February 24, 2023.
Visit www.b2awards.com for more info.
Name | Title | Company |
---|---|---|
Kathy Seegebrecht (Co-chairperson) | VP, Marketing & Brand | UL Solutions |
Christopher Vitrano (Co-chairperson) | Chief Marketing Officer | Nelson Schmidt Inc. |
Jonathan Adams | Managing Partner, Client Leadership | Wavemaker |
Matt Alcuri | VP | Mastercard |
Levi Aray | Heavy Duty On Road Segment Manager | BP PLC |
Erik Arfalk | CMO | Fluence Corporation |
Marcia Assor | Product Marketing Manager | IBM Corporation |
Abhishek Atree | Senior Director and Global Head of Brand Strategy, Partnerships and | HCL America Inc. |
Tracy Avery | Director of Strategic Marketing | Travelers Insurance |
Catherine Balistreri | Marketing Director, General Imaging Ultrasound | GE Healthcare |
Tyler Baram | Market Development Leader, New York Financial Services | KPMG LLP |
Rachel Barkan | Senior Manager, Corporate Sponsorships | TD AMERITRADE Holding Corp. |
Christina Bauer | Head, Brand Management and Creative Services | Siemens Corporation |
Caryn Bausch | Product Marketing Manager | Paychex Inc. |
Natali BenEzra | EMC Marketing Manager | PwC |
Vidur Bhandari | Principal | Kearney |
Hilary Blitzen | Senior Manager, Business Governance and Controls | E*Trade Financial Corp. |
Nicola Blue | Vice President, OnBrand | American Express Travel Related Services Company, Inc. |
Laura Bohorquez | Marketing Manager | WW |
Kristin Boswell | Vice President, Brand Marketing | HUB International Limited |
Daniel Briley | Senior Category Manager, Marketing/IT | Walgreen Company |
Mary Ellen Broderick | Knowledge Management Expert | Ford Motor Company |
Michael Brooks | Senior Vice President, Chief Marketing Officer | Norcon Consulting Group LLC |
Marc Brownstein | President & CEO | The Brownstein Group, Inc. |
Kelly Caffrey | Director, Institutional Acquisition Marketing | TD AMERITRADE Holding Corp. |
Athena Campos | Senior Director, Commercial Services | CNH Industrial |
Amy Caplan | Senior Director, Brand Strategy and Marketing | Walmart Connect |
Lou Casale | Head of Communications | Zip Co US Inc |
Susan Chan | Mixed Media Sr. Producer | Deloitte |
Amelia Chen | Relativity | |
Hamish Cheng | Coordinator, Business Marketing | ANA |
Alice Cherry | VP, Brand | S&P Global |
Ami Chitwood | Head of Activation - Strategy | Deloitte |
Taryn Chmielowicz | VP Marketing | DRB Systems |
Robin Choudhury | Director, Brand Management and Client Learning | DTCC |
Adam Christensen | Vice President, Global Head of Marketing, Brand and Communications | Ingram Micro, Inc. |
Denise Christmas-Gibson | Vice President, Commercial Marketing | PODS Enterprises LLC |
Jennifer Ciotti | Marketing Associate | SEI |
Stuart Claxton | Senior Director, Ad Sales Marketing | Univision Communications Inc. |
Denielle Delpopolo | Social Media Marketing Manager | Grant Thornton LLP |
Michele Eggers | Senior Director, Marketing Sciences, Technology & Digital Experience | SAS Institute Inc. |
Lisa Freitag | Head of Brand Marketing | Everyday Health Inc. a Ziff Davis Company |
Katie Friedman | Manager, Product Marketing | American Express |
Vicki Gawlinski | Director, Content & Communications | FutureCeuticals |
Scot Havrilla | Senior Vice President, Group Management Director | FCB Chicago |
Amy Hildreth | Associate Director, Marketing | Grant Thornton LLP |
Laura Hinrichsen | Media Director | Nelson Schmidt Inc. |
Todd Michael Hirst | Director of Marketing, Communications & Brand | Royal Neighbors of America |
Stacy Hower | Marketing Director | National Instruments |
Leigh Anne Kapustynski | Manager, Marketing Intelligence | GE Healthcare |
Scott Kelty | Creative Media Specialist | Royal Neighbors of America |
Sampath Kummam | AVP | Synchrony Financial |
Michael J Lambie | Head of Measurement and Insights | CreatorIQ |
Alicia Lifrak, CFRE | Executive Vice President | Gabriel Group |
Kristy Mahlo | VP Midwest/South Sales | Scripps Networks |
Roopa Maniktala | Program Director | IBM Corporation |
Chris McGuire | Director, Client Growth and Engagement | McGuffin Creative Group |
Benjamin Meents | SVP Corporate Marketing and Brand | Optum |
David Morgan | Manager, Business Marketing Practice | ANA |
Brooke Ness | Director, Inbound Marketing and Client Loyalty | Audacy |
Clifford Owen | VP Account Director | Linnihan Foy |
Michelle Patterson | Director, Customer Success Program Management | S&P Global |
Lisa Phipps | Brand & Creative Services Manager | SiteOne Landscape Supply |
Katie Polk | Director, Marketing and Customer Experience | PPG Industries, Inc. |
Jennifer Pyron | PMG | |
Chloe Riley | Senior Manager, Global Digital Marketing | Akamai Technologies, Inc. |
Kurt Schneider | Executive Vice President, Managing Partner | Universal McCann |
Bruna Tavares | Marketing Associate | Ecolab |
Dale Tesmond | Storybuilding Founder | Hyperquake |
SriHari Thotapalli | GE Healthcare | |
Hasani Valdez | Analytics Associate | Merkle, Inc. |
Jody Valerio | Consultant, Marketing, Sales and Media | Eli Lilly and Company |
Matthew Vernhout | Vice President, Deliverability North America | Netcore Cloud |
Kristin Vitek | Strategic Marketing Manager | FutureCeuticals |
Blair West | Director, Communications, Global Power Systems | Cummins, Inc. |
Patty White | Pursuit Strategy Manager | Plante Moran |
Sarah Wilke | Marketing Leader | Trane Technologies |
Diane Young | Strategic Account Manager | United States Postal Service |
Steve Zucker | Head of Marketing, Americas | Smartly.io Solutions Inc. |
-
Name
Kathy Seegebrecht (Co-chairperson)Title
VP, Marketing & BrandCOMPANY
UL Solutions -
Name
Christopher Vitrano (Co-chairperson)Title
Chief Marketing OfficerCOMPANY
Nelson Schmidt Inc. -
Name
Jonathan AdamsTitle
Managing Partner, Client LeadershipCOMPANY
Wavemaker -
Name
Matt AlcuriTitle
VPCOMPANY
Mastercard -
Name
Levi ArayTitle
Heavy Duty On Road Segment ManagerCOMPANY
BP PLC -
Name
Erik ArfalkTitle
CMOCOMPANY
Fluence Corporation -
Name
Marcia AssorTitle
Product Marketing ManagerCOMPANY
IBM Corporation -
Name
Abhishek AtreeTitle
Senior Director and Global Head of Brand Strategy, Partnerships andCOMPANY
HCL America Inc. -
Name
Tracy AveryTitle
Director of Strategic MarketingCOMPANY
Travelers Insurance -
Name
Catherine BalistreriTitle
Marketing Director, General Imaging UltrasoundCOMPANY
GE Healthcare -
Name
Tyler BaramTitle
Market Development Leader, New York Financial ServicesCOMPANY
KPMG LLP -
Name
Rachel BarkanTitle
Senior Manager, Corporate SponsorshipsCOMPANY
TD AMERITRADE Holding Corp. -
Name
Christina BauerTitle
Head, Brand Management and Creative ServicesCOMPANY
Siemens Corporation -
Name
Caryn BauschTitle
Product Marketing ManagerCOMPANY
Paychex Inc. -
Name
Natali BenEzraTitle
EMC Marketing ManagerCOMPANY
PwC -
Name
Vidur BhandariTitle
PrincipalCOMPANY
Kearney -
Name
Hilary BlitzenTitle
Senior Manager, Business Governance and ControlsCOMPANY
E*Trade Financial Corp. -
Name
Nicola BlueTitle
Vice President, OnBrandCOMPANY
American Express Travel Related Services Company, Inc. -
Name
Laura BohorquezTitle
Marketing ManagerCOMPANY
WW -
Name
Kristin BoswellTitle
Vice President, Brand MarketingCOMPANY
HUB International Limited -
Name
Daniel BrileyTitle
Senior Category Manager, Marketing/ITCOMPANY
Walgreen Company -
Name
Mary Ellen BroderickTitle
Knowledge Management ExpertCOMPANY
Ford Motor Company -
Name
Michael BrooksTitle
Senior Vice President, Chief Marketing OfficerCOMPANY
Norcon Consulting Group LLC -
Name
Marc BrownsteinTitle
President & CEOCOMPANY
The Brownstein Group, Inc. -
Name
Kelly CaffreyTitle
Director, Institutional Acquisition MarketingCOMPANY
TD AMERITRADE Holding Corp. -
Name
Athena CamposTitle
Senior Director, Commercial ServicesCOMPANY
CNH Industrial -
Name
Amy CaplanTitle
Senior Director, Brand Strategy and MarketingCOMPANY
Walmart Connect -
Name
Lou CasaleTitle
Head of CommunicationsCOMPANY
Zip Co US Inc -
Name
Susan ChanTitle
Mixed Media Sr. ProducerCOMPANY
Deloitte -
Name
Amelia ChenTitle
COMPANY
Relativity -
Name
Hamish ChengTitle
Coordinator, Business MarketingCOMPANY
ANA -
Name
Alice CherryTitle
VP, BrandCOMPANY
S&P Global -
Name
Ami ChitwoodTitle
Head of Activation - StrategyCOMPANY
Deloitte -
Name
Taryn ChmielowiczTitle
VP MarketingCOMPANY
DRB Systems -
Name
Robin ChoudhuryTitle
Director, Brand Management and Client LearningCOMPANY
DTCC -
Name
Adam ChristensenTitle
Vice President, Global Head of Marketing, Brand and CommunicationsCOMPANY
Ingram Micro, Inc. -
Name
Denise Christmas-GibsonTitle
Vice President, Commercial MarketingCOMPANY
PODS Enterprises LLC -
Name
Jennifer CiottiTitle
Marketing AssociateCOMPANY
SEI -
Name
Stuart ClaxtonTitle
Senior Director, Ad Sales MarketingCOMPANY
Univision Communications Inc. -
Name
Denielle DelpopoloTitle
Social Media Marketing ManagerCOMPANY
Grant Thornton LLP -
Name
Michele EggersTitle
Senior Director, Marketing Sciences, Technology & Digital ExperienceCOMPANY
SAS Institute Inc. -
Name
Lisa FreitagTitle
Head of Brand MarketingCOMPANY
Everyday Health Inc. a Ziff Davis Company -
Name
Katie FriedmanTitle
Manager, Product MarketingCOMPANY
American Express -
Name
Vicki GawlinskiTitle
Director, Content & CommunicationsCOMPANY
FutureCeuticals -
Name
Scot HavrillaTitle
Senior Vice President, Group Management DirectorCOMPANY
FCB Chicago -
Name
Amy HildrethTitle
Associate Director, MarketingCOMPANY
Grant Thornton LLP -
Name
Laura HinrichsenTitle
Media DirectorCOMPANY
Nelson Schmidt Inc. -
Name
Todd Michael HirstTitle
Director of Marketing, Communications & BrandCOMPANY
Royal Neighbors of America -
Name
Stacy HowerTitle
Marketing DirectorCOMPANY
National Instruments -
Name
Leigh Anne KapustynskiTitle
Manager, Marketing IntelligenceCOMPANY
GE Healthcare -
Name
Scott KeltyTitle
Creative Media SpecialistCOMPANY
Royal Neighbors of America -
Name
Sampath KummamTitle
AVPCOMPANY
Synchrony Financial -
Name
Michael J LambieTitle
Head of Measurement and InsightsCOMPANY
CreatorIQ -
Name
Alicia Lifrak, CFRETitle
Executive Vice PresidentCOMPANY
Gabriel Group -
Name
Kristy MahloTitle
VP Midwest/South SalesCOMPANY
Scripps Networks -
Name
Roopa ManiktalaTitle
Program DirectorCOMPANY
IBM Corporation -
Name
Chris McGuireTitle
Director, Client Growth and EngagementCOMPANY
McGuffin Creative Group -
Name
Benjamin MeentsTitle
SVP Corporate Marketing and BrandCOMPANY
Optum -
Name
David MorganTitle
Manager, Business Marketing PracticeCOMPANY
ANA -
Name
Brooke NessTitle
Director, Inbound Marketing and Client LoyaltyCOMPANY
Audacy -
Name
Clifford OwenTitle
VP Account DirectorCOMPANY
Linnihan Foy -
Name
Michelle PattersonTitle
Director, Customer Success Program ManagementCOMPANY
S&P Global -
Name
Lisa PhippsTitle
Brand & Creative Services ManagerCOMPANY
SiteOne Landscape Supply -
Name
Katie PolkTitle
Director, Marketing and Customer ExperienceCOMPANY
PPG Industries, Inc. -
Name
Jennifer PyronTitle
COMPANY
PMG -
Name
Chloe RileyTitle
Senior Manager, Global Digital MarketingCOMPANY
Akamai Technologies, Inc. -
Name
Kurt SchneiderTitle
Executive Vice President, Managing PartnerCOMPANY
Universal McCann -
Name
Bruna TavaresTitle
Marketing AssociateCOMPANY
Ecolab -
Name
Dale TesmondTitle
Storybuilding FounderCOMPANY
Hyperquake -
Name
SriHari ThotapalliTitle
COMPANY
GE Healthcare -
Name
Hasani ValdezTitle
Analytics AssociateCOMPANY
Merkle, Inc. -
Name
Jody ValerioTitle
Consultant, Marketing, Sales and MediaCOMPANY
Eli Lilly and Company -
Name
Matthew VernhoutTitle
Vice President, Deliverability North AmericaCOMPANY
Netcore Cloud -
Name
Kristin VitekTitle
Strategic Marketing ManagerCOMPANY
FutureCeuticals -
Name
Blair WestTitle
Director, Communications, Global Power SystemsCOMPANY
Cummins, Inc. -
Name
Patty WhiteTitle
Pursuit Strategy ManagerCOMPANY
Plante Moran -
Name
Sarah WilkeTitle
Marketing LeaderCOMPANY
Trane Technologies -
Name
Diane YoungTitle
Strategic Account ManagerCOMPANY
United States Postal Service -
Name
Steve ZuckerTitle
Head of Marketing, AmericasCOMPANY
Smartly.io Solutions Inc.