B2B Committee, Midwest Chapter


Description & Purpose

B2B Committees focus on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, employer marketing, the marketing/sales relationship, measurement, ROI and more.  Each committee provides a forum for education, networking and discussion that helps elevate individuals in their respective roles and organizations. B2B committees enhance B2B marketing throughout the marketing industry as a whole.

The B2B Committee, Midwest Chapter brings together client-side marketers and marketing solutions providers and leverages their crucial marketing partnership to address challenges in the B2B marketing industry.

All meetings are free for ANA client-side and MSP Platinum and Gold members to attend in-person or via webinar. To join the B2B Committee, Midwest Chapter, please contact Sonia David at sdavid@ana.net.

National Committee Chair
Linda Brunner, Vice President, Marketing, Siemens Corporation

Midwest Co-Chairs
Kathy Seegebrecht, CMO, UL
Jennie Greenwood, Global Lead, Client Marketing, Publicis Sapient

Opportunities For Involvement
If you would like to submit a B2B case study for Committee presentation consideration, please contact Sonia David.

ANA staff managing B2B Committees are Bill Zengel and Sonia David.


 

Join The B2B Committee

Participation in B2B Committees is a benefit of ANA membership. There are no costs to join or attend meetings.

To learn more about what the ANA has to offer B2B marketers, click here. Get the latest on our on-demand content by B2B discipline, monthly webinars, one-day conferences and more.


name title company
Kathy Seegebrecht (Co-chairperson) Chief Marketing Officer UL
Christopher Vitrano (Co-chairperson) Chief Marketing Officer Nelson Schmidt Inc.
Matt Alcuri VP Mastercard
Catherine Alexander Vice President of Institutional Marketing Charles Schwab & Company, Inc.
Eric Andrews Vice President, Demand Operations, Cloud Infrastructure Group Oracle NetSuite
Levi Aray Heavy Duty On Road Segment Manager BP PLC
Erik Arfalk CMO Fluence Corporation
Marcia Assor Product Marketing Manager IBM Corporation
Abhishek Atree Deputy General Manager, Strategic Marketing HCL America Inc.
Tracy Avery Director of Strategic Marketing Travelers Insurance
VJ Bala CMO, U.S. Health Mercer LLC
Catherine Balistreri Marketing Director, General Imaging Ultrasound GE Healthcare
Tyler Baram Market Development Leader, New York Financial Services KPMG LLP
Rachel Barkan Senior Manager, Corporate Sponsorships TD AMERITRADE Holding Corp.
Christina Bauer Head, Brand Management and Creative Services Siemens Corporation
Caryn Bausch Product Marketing Manager Paychex Inc.
Natali BenEzra EMC Marketing Manager PwC
Vidur Bhandari Principal Kearney
Hilary Blitzen Senior Manager, Business Governance and Controls E*Trade Financial Corp.
Nicola Blue Vice President, OnBrand American Express Travel Related Services Company, Inc.
Laura Bohorquez Marketing Manager WW
Kristin Boswell Manager Kearney
Sara Braun Director, Marketing and Customer Experience, Trade Architectural Coatings PPG Industries, Inc.
Mary Ellen Broderick Knowledge Management Expert Ford Motor Company
Michael Brooks Senior Vice President, Chief Marketing Officer Ferguson Enterprises
Marc Brownstein President & CEO The Brownstein Group, Inc.
Scott Brueggeman Chief Marketing Officer CyrusOne Inc.
Kelly Caffrey Director, Institutional Acquisition Marketing TD AMERITRADE Holding Corp.
Athena Campos Head of Market Development Case Construction
Amy Caplan VP Ad Sales Marketing Univision Communications Inc.
Lou Casale Head of Communications Hiscox
Susan Chan Digital Marketing Manager Deloitte
Amelia Chen   Relativity
Alice Cherry VP, Brand S&P Global
Ami Chitwood Sr. Brand Manager & Eminence - Social Media Team Deloitte
Taryn Chmielowicz VP Marketing DRB Systems
Robin Choudhury Director, Brand Management and Client Learning DTCC
Adam Christensen Vice President, Global Head of Marketing, Brand and Communications Ingram Micro, Inc.
Denise Christmas-Gibson Vice President, Commercial Marketing PODS Enterprises LLC
Jennifer Ciotti Marketing Associate SEI
Stuart Claxton Senior Director, Ad Sales Marketing Univision Communications Inc.
Denielle Delpopolo Social Media Marketing Manager Grant Thornton LLP
Katie Friedman Manager, Product Marketing American Express
Vicki Gawlinski Director, Content & Communications FutureCeuticals
Shaakira Gladden Member Relations Coordinator ANA
Scot Havrilla Senior Vice President, Group Management Director FCB Chicago
Laura Hinrichsen Media Director Nelson Schmidt Inc.
Todd Michael Hirst Director of Marketing, Communications & Brand Royal Neighbors of America
Stacy Hower Marketing Director National Instruments
Leigh Anne Kapustynski Manager, Marketing Intelligence GE Healthcare
Scott Kelty Creative Media Specialist Royal Neighbors of America
Alicia Lifrak, CFRE Executive Vice President Gabriel Group
Chris McGuire Director, Client Growth and Engagement McGuffin Creative Group
Rick Miller Director, Data Solutions Sales Valid
David Morgan Associate Manager ANA
Brooke Ness Director, Inbound Marketing and Client Loyalty Audacy
Clifford Owen Global Marcom Leader Cargill Inc.
Michelle Patterson Associate Director, Client Experience S&P Global
Lisa Phipps Brand & Creative Services Manager SiteOne Landscape Supply
Katie Polk Director, Marketing and Customer Experience PPG Industries, Inc.
Chloe Riley Senior Manager, Global Digital Marketing Akamai Technologies, Inc.
Kurt Schneider Executive Vice President, Managing Partner Universal McCann
Dale Tesmond Storybuilding Founder Hyperquake
SriHari Thotapalli   GE Healthcare
Hasani Valdez Analytics Associate Merkle, Inc.
Jody Valerio Consultant, Marketing, Sales and Media Eli Lilly and Company
Kristin Vitek Strategic Marketing Manager FutureCeuticals
Patty White Pursuit Strategy Manager Plante Moran
Steve Zucker Head of Marketing, Americas Smartly.io
  • Name

    Kathy Seegebrecht (Co-chairperson)

    Title

    Chief Marketing Officer

    COMPANY

    UL
  • Name

    Christopher Vitrano (Co-chairperson)

    Title

    Chief Marketing Officer

    COMPANY

    Nelson Schmidt Inc.
  • Name

    Matt Alcuri

    Title

    VP

    COMPANY

    Mastercard
  • Name

    Catherine Alexander

    Title

    Vice President of Institutional Marketing

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Eric Andrews

    Title

    Vice President, Demand Operations, Cloud Infrastructure Group

    COMPANY

    Oracle NetSuite
  • Name

    Levi Aray

    Title

    Heavy Duty On Road Segment Manager

    COMPANY

    BP PLC
  • Name

    Erik Arfalk

    Title

    CMO

    COMPANY

    Fluence Corporation
  • Name

    Marcia Assor

    Title

    Product Marketing Manager

    COMPANY

    IBM Corporation
  • Name

    Abhishek Atree

    Title

    Deputy General Manager, Strategic Marketing

    COMPANY

    HCL America Inc.
  • Name

    Tracy Avery

    Title

    Director of Strategic Marketing

    COMPANY

    Travelers Insurance
  • Name

    VJ Bala

    Title

    CMO, U.S. Health

    COMPANY

    Mercer LLC
  • Name

    Catherine Balistreri

    Title

    Marketing Director, General Imaging Ultrasound

    COMPANY

    GE Healthcare
  • Name

    Tyler Baram

    Title

    Market Development Leader, New York Financial Services

    COMPANY

    KPMG LLP
  • Name

    Rachel Barkan

    Title

    Senior Manager, Corporate Sponsorships

    COMPANY

    TD AMERITRADE Holding Corp.
  • Name

    Christina Bauer

    Title

    Head, Brand Management and Creative Services

    COMPANY

    Siemens Corporation
  • Name

    Caryn Bausch

    Title

    Product Marketing Manager

    COMPANY

    Paychex Inc.
  • Name

    Natali BenEzra

    Title

    EMC Marketing Manager

    COMPANY

    PwC
  • Name

    Vidur Bhandari

    Title

    Principal

    COMPANY

    Kearney
  • Name

    Hilary Blitzen

    Title

    Senior Manager, Business Governance and Controls

    COMPANY

    E*Trade Financial Corp.
  • Name

    Nicola Blue

    Title

    Vice President, OnBrand

    COMPANY

    American Express Travel Related Services Company, Inc.
  • Name

    Laura Bohorquez

    Title

    Marketing Manager

    COMPANY

    WW
  • Name

    Kristin Boswell

    Title

    Manager

    COMPANY

    Kearney
  • Name

    Sara Braun

    Title

    Director, Marketing and Customer Experience, Trade Architectural Coatings

    COMPANY

    PPG Industries, Inc.
  • Name

    Mary Ellen Broderick

    Title

    Knowledge Management Expert

    COMPANY

    Ford Motor Company
  • Name

    Michael Brooks

    Title

    Senior Vice President, Chief Marketing Officer

    COMPANY

    Ferguson Enterprises
  • Name

    Marc Brownstein

    Title

    President & CEO

    COMPANY

    The Brownstein Group, Inc.
  • Name

    Scott Brueggeman

    Title

    Chief Marketing Officer

    COMPANY

    CyrusOne Inc.
  • Name

    Kelly Caffrey

    Title

    Director, Institutional Acquisition Marketing

    COMPANY

    TD AMERITRADE Holding Corp.
  • Name

    Athena Campos

    Title

    Head of Market Development

    COMPANY

    Case Construction
  • Name

    Amy Caplan

    Title

    VP Ad Sales Marketing

    COMPANY

    Univision Communications Inc.
  • Name

    Lou Casale

    Title

    Head of Communications

    COMPANY

    Hiscox
  • Name

    Susan Chan

    Title

    Digital Marketing Manager

    COMPANY

    Deloitte
  • Name

    Amelia Chen

    Title

     

    COMPANY

    Relativity
  • Name

    Alice Cherry

    Title

    VP, Brand

    COMPANY

    S&P Global
  • Name

    Ami Chitwood

    Title

    Sr. Brand Manager & Eminence - Social Media Team

    COMPANY

    Deloitte
  • Name

    Taryn Chmielowicz

    Title

    VP Marketing

    COMPANY

    DRB Systems
  • Name

    Robin Choudhury

    Title

    Director, Brand Management and Client Learning

    COMPANY

    DTCC
  • Name

    Adam Christensen

    Title

    Vice President, Global Head of Marketing, Brand and Communications

    COMPANY

    Ingram Micro, Inc.
  • Name

    Denise Christmas-Gibson

    Title

    Vice President, Commercial Marketing

    COMPANY

    PODS Enterprises LLC
  • Name

    Jennifer Ciotti

    Title

    Marketing Associate

    COMPANY

    SEI
  • Name

    Stuart Claxton

    Title

    Senior Director, Ad Sales Marketing

    COMPANY

    Univision Communications Inc.
  • Name

    Denielle Delpopolo

    Title

    Social Media Marketing Manager

    COMPANY

    Grant Thornton LLP
  • Name

    Katie Friedman

    Title

    Manager, Product Marketing

    COMPANY

    American Express
  • Name

    Vicki Gawlinski

    Title

    Director, Content & Communications

    COMPANY

    FutureCeuticals
  • Name

    Shaakira Gladden

    Title

    Member Relations Coordinator

    COMPANY

    ANA
  • Name

    Scot Havrilla

    Title

    Senior Vice President, Group Management Director

    COMPANY

    FCB Chicago
  • Name

    Laura Hinrichsen

    Title

    Media Director

    COMPANY

    Nelson Schmidt Inc.
  • Name

    Todd Michael Hirst

    Title

    Director of Marketing, Communications & Brand

    COMPANY

    Royal Neighbors of America
  • Name

    Stacy Hower

    Title

    Marketing Director

    COMPANY

    National Instruments
  • Name

    Leigh Anne Kapustynski

    Title

    Manager, Marketing Intelligence

    COMPANY

    GE Healthcare
  • Name

    Scott Kelty

    Title

    Creative Media Specialist

    COMPANY

    Royal Neighbors of America
  • Name

    Alicia Lifrak, CFRE

    Title

    Executive Vice President

    COMPANY

    Gabriel Group
  • Name

    Chris McGuire

    Title

    Director, Client Growth and Engagement

    COMPANY

    McGuffin Creative Group
  • Name

    Rick Miller

    Title

    Director, Data Solutions Sales

    COMPANY

    Valid
  • Name

    David Morgan

    Title

    Associate Manager

    COMPANY

    ANA
  • Name

    Brooke Ness

    Title

    Director, Inbound Marketing and Client Loyalty

    COMPANY

    Audacy
  • Name

    Clifford Owen

    Title

    Global Marcom Leader

    COMPANY

    Cargill Inc.
  • Name

    Michelle Patterson

    Title

    Associate Director, Client Experience

    COMPANY

    S&P Global
  • Name

    Lisa Phipps

    Title

    Brand & Creative Services Manager

    COMPANY

    SiteOne Landscape Supply
  • Name

    Katie Polk

    Title

    Director, Marketing and Customer Experience

    COMPANY

    PPG Industries, Inc.
  • Name

    Chloe Riley

    Title

    Senior Manager, Global Digital Marketing

    COMPANY

    Akamai Technologies, Inc.
  • Name

    Kurt Schneider

    Title

    Executive Vice President, Managing Partner

    COMPANY

    Universal McCann
  • Name

    Dale Tesmond

    Title

    Storybuilding Founder

    COMPANY

    Hyperquake
  • Name

    SriHari Thotapalli

    Title

     

    COMPANY

    GE Healthcare
  • Name

    Hasani Valdez

    Title

    Analytics Associate

    COMPANY

    Merkle, Inc.
  • Name

    Jody Valerio

    Title

    Consultant, Marketing, Sales and Media

    COMPANY

    Eli Lilly and Company
  • Name

    Kristin Vitek

    Title

    Strategic Marketing Manager

    COMPANY

    FutureCeuticals
  • Name

    Patty White

    Title

    Pursuit Strategy Manager

    COMPANY

    Plante Moran
  • Name

    Steve Zucker

    Title

    Head of Marketing, Americas

    COMPANY

    Smartly.io