B2B Committee, Midwest Chapter

The ANA's B2B committees focus on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, employer marketing, the marketing/sales relationship, measurement, ROI and more. Each committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective roles and organizations. B2B committees enhance B2B marketing throughout the marketing industry as a whole.

The B2B Committee, Midwest Chapter brings together client-side marketers and marketing solutions providers and leverages their crucial marketing partnership to address challenges in the B2B marketing industry.

National Committee Chairs:

• David Blackburn, Director and Head of Digital Marketing, ProShares
• Roopa Maniktala, Marketing Program Director in Field Marketing, IBM Americas

Contact the ANA staff managing the B2B Committee, Midwest Chapter:

• Bill Zengel, SVP
• Sonia David, VP

The ANA also offers these national and regional chapters of the B2B Committee:

• B2B Committee
• B2B Committee, West Coast Chapter

The B2B Committee, Midwest Chapter is open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.

Request to Join

Resources

• ANA Business Marketing Practice
  Learn more about what the ANA has to offer B2B marketers, including on-demand content, monthly webinars, one-day conferences, and more.
• Discover the latest in B2B marketing at the 2025 Masters of B2B Marketing Conference in Naples, Fla., from June 2–4. Explore cutting-edge strategies, mingle with industry leaders, and celebrate top performers at the B2 Awards Gala. Register now to secure your spot and unlock valuable insights for your business!