B2B Committee, Midwest Chapter
Description & Purpose
B2B Committees focus on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, employer marketing, the marketing/sales relationship, measurement, ROI and more. Each committee provides a forum for education, networking and discussion that helps elevate individuals in their respective roles and organizations. B2B committees enhance B2B marketing throughout the marketing industry as a whole.
The B2B Committee, Midwest Chapter brings together client-side marketers and marketing solutions providers and leverages their crucial marketing partnership to address challenges in the B2B marketing industry.
All meetings are free for ANA client-side and MSP Platinum and Gold members to attend in-person or via webinar. To join the B2B Committee, Midwest Chapter, please contact Sonia David at sdavid@ana.net.
National Committee Chair
Linda Brunner, Vice President, Marketing, Siemens Corporation
Mid-West Chair
Chris Vitrano, Chief Marketing Officer, Nelson Schmidt
Opportunities For Involvement
If you would like to submit a B2B case study for Committee presentation consideration, please contact Sonia David.
ANA staff managing B2B Committees are Bill Zengel and Sonia David.
Participation in B2B Committees is a benefit of ANA membership. There are no costs to join or attend meetings.
To learn more about what the ANA has to offer B2B marketers, click here. Get the latest on our on-demand content by B2B discipline, monthly webinars, one-day conferences and more.
| name | title | company |
|---|---|---|
| Kathy Seegebrecht (Co-chairperson) | Chief Marketing Officer | UL |
| Christopher Vitrano (Co-chairperson) | Chief Marketing Officer | Nelson Schmidt Inc. |
| Matt Alcuri | VP | Mastercard |
| Catherine Alexander | Vice President of Institutional Marketing | Charles Schwab & Company, Inc. |
| Eric Andrews | Vice President, Demand Operations, Cloud Infrastructure Group | Oracle NetSuite |
| Levi Aray | Heavy Duty On Road Segment Manager | BP PLC |
| Erik Arfalk | CMO | Fluence Corporation |
| Marcia Assor | Product Marketing Manager | IBM Corporation |
| Abhishek Atree | Deputy General Manager, Strategic Marketing | HCL America Inc. |
| Tracy Avery | Director of Strategic Marketing | Travelers Insurance |
| VJ Bala | CMO, U.S. Health | Mercer LLC |
| Tyler Baram | Market Development Leader, New York Financial Services | KPMG LLP |
| Rachel Barkan | Senior Manager, Corporate Sponsorships | TD AMERITRADE Holding Corp. |
| Christina Bauer | Head, Brand Management and Creative Services | Siemens Corporation |
| Caryn Bausch | Product Marketing Manager | Paychex Inc. |
| Natali BenEzra | EMC Marketing Manager | PwC |
| Vidur Bhandari | Principal | Kearney |
| Hilary Blitzen | Senior Manager, Business Governance and Controls | E*Trade Financial Corp. |
| Nicola Blue | Vice President, OnBrand | American Express Travel Related Services Company, Inc. |
| Laura Bohorquez | Marketing Manager | WW |
| Sara Braun | Director, Marketing and Customer Experience, Trade Architectural Coatings | PPG Industries, Inc. |
| Michael Brooks | Senior Vice President, Chief Marketing Officer | Ferguson Enterprises |
| Marc Brownstein | President & CEO | The Brownstein Group, Inc. |
| Scott Brueggeman | Chief Marketing Officer | CyrusOne Inc. |
| Kelly Caffrey | Director, Institutional Acquisition Marketing | TD AMERITRADE Holding Corp. |
| Athena Campos | Head of Market Development | Case Construction |
| Amy Caplan | VP Ad Sales Marketing | Univision Communications Inc. |
| Lou Casale | Head of Communications | Hiscox |
| Susan Chan | Digital Marketing Manager | Deloitte |
| Alice Cherry | VP, Brand | S&P Global |
| Ami Chitwood | Sr. Brand Manager & Eminence - Social Media Team | Deloitte |
| Taryn Chmielowicz | VP Marketing | DRB Systems |
| Robin Choudhury | Director, Brand Management and Client Learning | DTCC |
| Adam Christensen | Vice President, Global Head of Marketing, Brand and Communications | Ingram Micro, Inc. |
| Denise Christmas-Gibson | Vice President, Commercial Marketing | PODS Enterprises LLC |
| Jennifer Ciotti | Marketing Associate | SEI |
| Stuart Claxton | Senior Director, Ad Sales Marketing | Univision Communications Inc. |
| Shaakira Gladden | Member Relations Coordinator | ANA |
| Scot Havrilla | Senior Vice President, Group Management Director | FCB Chicago |
| Stacy Hower | Marketing Director | National Instruments |
| Alicia Lifrak, CFRE | Executive Vice President | Gabriel Group |
| Chris McGuire | Director, Client Growth and Engagement | McGuffin Creative Group |
| David Morgan | Coordinator | ANA |
| Brooke Ness | Director, Inbound Marketing and Client Loyalty | Entercom |
| Clifford Owen | Global Marcom Leader | Cargill Inc. |
| Michelle Patterson | Associate Director, Client Experience | S&P Global |
| Katie Polk | Director, Marketing and Customer Experience | PPG Industries, Inc. |
| Chloe Riley | Senior Manager, Global Digital Marketing | Akamai Technologies, Inc. |
| Dale Tesmond | Storybuilding Founder | Hyperquake |
| Jody Valerio | Consultant, Marketing, Sales and Media | Eli Lilly and Company |
| Steve Zucker | Head of Marketing, Americas | Smartly.io |
-
Name
Kathy Seegebrecht (Co-chairperson)Title
Chief Marketing OfficerCOMPANY
UL -
Name
Christopher Vitrano (Co-chairperson)Title
Chief Marketing OfficerCOMPANY
Nelson Schmidt Inc. -
Name
Matt AlcuriTitle
VPCOMPANY
Mastercard -
Name
Catherine AlexanderTitle
Vice President of Institutional MarketingCOMPANY
Charles Schwab & Company, Inc. -
Name
Eric AndrewsTitle
Vice President, Demand Operations, Cloud Infrastructure GroupCOMPANY
Oracle NetSuite -
Name
Levi ArayTitle
Heavy Duty On Road Segment ManagerCOMPANY
BP PLC -
Name
Erik ArfalkTitle
CMOCOMPANY
Fluence Corporation -
Name
Marcia AssorTitle
Product Marketing ManagerCOMPANY
IBM Corporation -
Name
Abhishek AtreeTitle
Deputy General Manager, Strategic MarketingCOMPANY
HCL America Inc. -
Name
Tracy AveryTitle
Director of Strategic MarketingCOMPANY
Travelers Insurance -
Name
VJ BalaTitle
CMO, U.S. HealthCOMPANY
Mercer LLC -
Name
Tyler BaramTitle
Market Development Leader, New York Financial ServicesCOMPANY
KPMG LLP -
Name
Rachel BarkanTitle
Senior Manager, Corporate SponsorshipsCOMPANY
TD AMERITRADE Holding Corp. -
Name
Christina BauerTitle
Head, Brand Management and Creative ServicesCOMPANY
Siemens Corporation -
Name
Caryn BauschTitle
Product Marketing ManagerCOMPANY
Paychex Inc. -
Name
Natali BenEzraTitle
EMC Marketing ManagerCOMPANY
PwC -
Name
Vidur BhandariTitle
PrincipalCOMPANY
Kearney -
Name
Hilary BlitzenTitle
Senior Manager, Business Governance and ControlsCOMPANY
E*Trade Financial Corp. -
Name
Nicola BlueTitle
Vice President, OnBrandCOMPANY
American Express Travel Related Services Company, Inc. -
Name
Laura BohorquezTitle
Marketing ManagerCOMPANY
WW -
Name
Sara BraunTitle
Director, Marketing and Customer Experience, Trade Architectural CoatingsCOMPANY
PPG Industries, Inc. -
Name
Michael BrooksTitle
Senior Vice President, Chief Marketing OfficerCOMPANY
Ferguson Enterprises -
Name
Marc BrownsteinTitle
President & CEOCOMPANY
The Brownstein Group, Inc. -
Name
Scott BrueggemanTitle
Chief Marketing OfficerCOMPANY
CyrusOne Inc. -
Name
Kelly CaffreyTitle
Director, Institutional Acquisition MarketingCOMPANY
TD AMERITRADE Holding Corp. -
Name
Athena CamposTitle
Head of Market DevelopmentCOMPANY
Case Construction -
Name
Amy CaplanTitle
VP Ad Sales MarketingCOMPANY
Univision Communications Inc. -
Name
Lou CasaleTitle
Head of CommunicationsCOMPANY
Hiscox -
Name
Susan ChanTitle
Digital Marketing ManagerCOMPANY
Deloitte -
Name
Alice CherryTitle
VP, BrandCOMPANY
S&P Global -
Name
Ami ChitwoodTitle
Sr. Brand Manager & Eminence - Social Media TeamCOMPANY
Deloitte -
Name
Taryn ChmielowiczTitle
VP MarketingCOMPANY
DRB Systems -
Name
Robin ChoudhuryTitle
Director, Brand Management and Client LearningCOMPANY
DTCC -
Name
Adam ChristensenTitle
Vice President, Global Head of Marketing, Brand and CommunicationsCOMPANY
Ingram Micro, Inc. -
Name
Denise Christmas-GibsonTitle
Vice President, Commercial MarketingCOMPANY
PODS Enterprises LLC -
Name
Jennifer CiottiTitle
Marketing AssociateCOMPANY
SEI -
Name
Stuart ClaxtonTitle
Senior Director, Ad Sales MarketingCOMPANY
Univision Communications Inc. -
Name
Shaakira GladdenTitle
Member Relations CoordinatorCOMPANY
ANA -
Name
Scot HavrillaTitle
Senior Vice President, Group Management DirectorCOMPANY
FCB Chicago -
Name
Stacy HowerTitle
Marketing DirectorCOMPANY
National Instruments -
Name
Alicia Lifrak, CFRETitle
Executive Vice PresidentCOMPANY
Gabriel Group -
Name
Chris McGuireTitle
Director, Client Growth and EngagementCOMPANY
McGuffin Creative Group -
Name
David MorganTitle
CoordinatorCOMPANY
ANA -
Name
Brooke NessTitle
Director, Inbound Marketing and Client LoyaltyCOMPANY
Entercom -
Name
Clifford OwenTitle
Global Marcom LeaderCOMPANY
Cargill Inc. -
Name
Michelle PattersonTitle
Associate Director, Client ExperienceCOMPANY
S&P Global -
Name
Katie PolkTitle
Director, Marketing and Customer ExperienceCOMPANY
PPG Industries, Inc. -
Name
Chloe RileyTitle
Senior Manager, Global Digital MarketingCOMPANY
Akamai Technologies, Inc. -
Name
Dale TesmondTitle
Storybuilding FounderCOMPANY
Hyperquake -
Name
Jody ValerioTitle
Consultant, Marketing, Sales and MediaCOMPANY
Eli Lilly and Company -
Name
Steve ZuckerTitle
Head of Marketing, AmericasCOMPANY
Smartly.io