B2B Committee Meeting: Create Video Content for YouTube
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I. WELCOME REMARKS (11:00 – 11:10 am ET)
II. CREATIVITY THRIVES IN CONSTRAINT: HOW SUCCESSFUL BRANDS CREATE VIDEO CONTENT FOR YOUTUBE (11:10 am – 11:40 am ET)
YouTube reaches more 18 - 49 year olds in an average week than all cable TV networks combined. But despite this huge reach, the video platform's breadth of organic and paid opportunities for brands is enough to overwhelm any marketing team. In this session, we'll show you the different ways to approach YouTube based on business goals, showcase the go-to ad formats, and reveal a data-backed creative strategy to combat the elusive "skip" button.
Key Takeaway:
- An understanding of today's video marketing landscape and the role that YouTube plays for brands. We'll present key questions that brands need to ask themselves to determine how to best use YouTube for their business.
- A toolkit to get started using Video Action Campaigns on YouTube. We'll deep dive into the creative best practices on YouTube's hero lower-funnel ad format, TrueView for Action.
- A shortlist of cost-efficient production techniques for creating video assets that will capture attention and drive action.
Speaker:
Carly Potock
Co-Founder/CEO
Canvas+Co
Charlene Tassinari
Co-Founder/CEO
Canvas+Co
III. Q&A (11:40 am – 11:50 am ET)
IV. ROUNDTABLE DISCUSSION (11:50 am – 12:20 pm ET)
Concluding this event, we will discuss an overview of what was learned and discussed so that may benefit from insights shared. This will allow attendees to contribute to a robust discussion of the meeting, keynote presentation, related subject concepts, and/or pain points. We hope that you stay for this part of the meeting as it is a great way to network, learn, and of course drive growth: for your career, company, our collective industry, and the field of B2B Marketing.
V. CLOSING REMARKS (12:20 pm ET – 12:30 pm ET)
(Schedule subject to change)