How To Leverage The Power of Content - B2B Committee Meeting (In-Person and Virtual)

when

Start: Tuesday, September 13, 2022 at 9:00am

End: Tuesday, September 13, 2022 at 1:00pm

WHERE

NBCUniversal HQ
30 Rockefeller Plaza, 11th Floor
New York, NY 10020

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Webinar Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A



We invite you to our first in-person committee meeting in three years. Join us for some insightful presentations on B2B content, networking opportunities, and food and beverage. Also, take a private tour of NBC Studios with our hosts at NBCUniversal. If you can’t make it in person, please utilize our virtual option to enjoy the great content you’ve come to know from the ANA’s Business Marketing Practice.

AGENDA

I. Networking Breakfast: 9:00 am - 9:30 am ET

II. Opening Remarks from the ANA

III. Role of Content + Audiences

As the complexion of Business Decision Makers (BDMs) evolve it’s important to engage them with

  • Relevant messaging wherever they consume content
  • Endemic business content
  • Aligning with consumer passion points/interests outside of business content
  • Leveraging data to reach key BDMs across all platforms and all content genres (content-agnostic approach)

Presented by:

NBCUniversal


IV. B2 Awards Live!

Learn from the best in B2B Marketing with an award-winning case study presented by a client-side marketer.


V. Roundtable Discussion

One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed-door” environment and to leverage and share knowledge and insights with marketing peers. Oftentimes, many marketers have similar challenges so come prepared to talk about key areas of focus and the challenges tied to your initiatives tied to customer-centricity.


Closing Remarks:
1:00 pm


(Schedule subject to change)

Webinar information, if available, will be provided to registrants only.