Content Marketing

when

Start: Thursday, August 1, 2019 at 9:00am

End: Thursday, August 1, 2019 at 3:00pm

WHERE

ANA Headquarters
155 E. 44th St.
Floor 33
New York, NY 10017

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend in-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:30AM)

INTRODUCTIONS (9:30AM – 9:45AM)
Speaker: Paul P. Robinson, Director, Commerce & Content Marketing, ANA

I. Session 1: What Amex has learned from OPEN Forum and what’s next (9:45AM – 10:30AM)
From a mission-driven content strategy to a continuous drive for innovation: American Express shares what it has learned and continues to build upon since launching OPEN Forum over ten years ago and, more recently, evolving it into the new Business Trends and Insights.

Speaker: Courtney Colwell, Director of Content Marketing, American Express

II. Session 2: TBD (10:30AM – 11:15AM)

COFFEE BREAK (11:15AM – 11:30AM)

III. Session 3: TBD (11:30AM – 12:15PM) 

LUNCH (12:45PM – 1:30PM)

IV. Session 4: 2019 Content Marketing Survey & Roundtable (1:30PM – 2:00PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In today’s Roundtable, Paul Robinson will reveal top line findings from the recently completed Content Marketing survey, as well as its implications for the industry, as the leaping off point for a group discussion.

Speaker: Paul P. Robinson, Director, Commerce & Content Marketing, ANA


Webinar information, if available, will be provided to registrants only.