Influencer Marketing


Start: Thursday, August 6, 2020 at 11:00am

End: Thursday, August 6, 2020 at 1:00pm


11:00am ET / 10:00am CT
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A

Leah Marshall, Director, Influencer Marketing - ANA

I. Creating an Influencer-Powered Content Studio (11:15am-12:00pm ET)
In 2019, Marriott Hotels partnered with a group of diverse influencers, tastemakers and content creators to produce over 300 original assets for the brand -- beautiful, high quality creative from the voices and perspectives of ambassadors that showed off redesigned properties and brought new brand positioning to life. This suite of videos, photos and boomerangs fueled over half of Marriott’s social media content, both organic and paid, for the entire year. They even out-performed professionally-produced brand campaign assets on paid social. In this session, learn how to strategically partner with the right creators in the right way to turn your next influencer campaign into a high performance content-generation engine for your brand.

Shawn Brain, Director of Global Marketing Strategy & Communications - Marriott International
Brad May, Brand Strategy & Creative Lead - Reach Agency

II. Measuring Return on Influencer (12:00-12:45pm ET)
The meteoric rise of influencer marketing has quickly evolved into a data and AI-driven business that will reach $10B in 2020, with no signs of slowing down. What was once an industry that could merely report back basic impression metrics, has now come full circle with the ability to tie influencer campaigns to in-store foot traffic, sales, TV tune-in, and more. This fireside chat and Q&A with Wells Fargo’s CMO, Michael Lacorazza, and Influential CEO, Ryan Detert, will dive into this new attribution model for influencer marketing and how it was used to track ROI for a successful Wells Fargo influencer campaign.

Michael Lacorazza, CMO - Wells Fargo
Ryan Detert, CEO - Influential



**Schedule subject to change

Webinar information, if available, will be provided to registrants only.