Brand Management, West Coast Chapter

when

Start: Thursday, August 15, 2019 at 9:00am

End: Thursday, August 15, 2019 at 2:30pm

WHERE

Sephora
425 Market Street
2nd Floor
San Francisco, CA 94105

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:30 – 10:15AM)
INTRODUCTIONS (10:15 – 10:30AM)

I. VALUES BASED MARKETING OF THE SEPHORA BRAND (10:30-11:15AM)
In this session, Abigail Jacobs and Anne Cambria will share how, in Sephora's 20th year in the US, the team developed a Brand campaign that amplified Sephora's values and drove brand preference in a crowded and competitive market.

Speakers:
Abigail Jacobs, VP of Campaigns, Content and Brand Marketing – Sephora USA
Anne Cambria, Senior Director, Campaigns & Content – Sephora USA

II. KAISER PERMANENTE: BUILDING A WORLD CLASS BRAND (11:30AM-12:30PM)
Founded in 1945, Kaiser Permanente is recognized as one of America's leading health care providers and not-for-profit health plans. Through our unique model, nation-leading prevention, and cutting-edge treatment, we care for members like no other health care organization. Learn about the Kaiser Permanente brand, our history, who we are and what we believe, and our founding positioning Total Health for All.

Speaker:
Lisa Wu, Senior Brand Strategist – Kaiser Permanente

LUNCH (12:30–1:15PM)

III. MARKETING YOUR BRAND AT SEPHORA (1:15–2:00PM)
In this session, Celessa Baker will share how she and her team guides brands to create differentiated and compelling marketing plans in the sephora retail environment.

Speaker:
Celessa Baker, Senior Director, Brand Marketing - Sephora

IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
This is your time! Engage your fellow committee members in open discussion around evolving issues and current challenges in effective brand marketing. Topics might include talent, emerging platforms, measurement, managing multiple partners, data integration, and more. Please come prepared to share! Something specific you'd like to discuss? Feel free to submit in advance to cwaite@ana.net and we will use your suggestions to guide the conversation.

Facilitator:
Claudine Waite, Director, Content Marketing – ANA

Webinar information, if available, will be provided to registrants only.