Brand Management Committee, West Coast Chapter
The Brand Management, West Coast Chapter Committee is for members who have a brand management role at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.
This committee helps program the ANA Brand Masters Conference, which next occurs August 2-4, 2021, in San Diego. Presentations and recaps are available from the 2020 Brand Masters Conference.
Committee Chair:
TBD
ANA staff managing the Brand Management, West Coast Chapter Committee is Gregory Wright.
Discussion Topics:
- Brand strategy and development
- Assessing brand architecture
- Measurement (e.g. ROI, brand lift, brand awareness)
- Brand storytelling
- Reinventing, revamping, or repositioning brands
- What makes great creative
- Understanding the consumer perspective: Reconciling your brand history with your brand vision
- Working with your agency: From brand strategy through creative briefs to final execution
- Leveraging "newer" media platforms to build brands (e.g.: VR, AR, AI)
Leadership Initiatives
Brands Working With Startups
ANA conducted research, "Brands Working With Startups," in conjunction with the CTA (Consumer Technology Association). The purpose was to explore marketers' perceptions, attitudes and behaviors toward engaging the startup community in the marketing and advertising space. Specifically it examines how brands work with startups, approaches to using startups, activities associated with startups, pros and cons of using startups, experience with startups and expectations with startups.
name | title | company |
---|---|---|
Rie Akiyoshi | Senior Manager, Digital | Logitech |
Roy Alojado | Associate Vice President, Digital Marketing | Chevron Federal Credit Union |
Astha Arora | Consultant | GEP |
Christine Arthur | Vice President, Brand Program Manager | Wells Fargo & Co. |
Laurie Atkinson | Director, Brand Marketing | Stater Bros. |
Ashley Austin | Media Director | Designsensory |
Amanda Baiada | Director of Marketing | Bumble Bee Foods, Inc. |
Lydia Baillergeau | Creative Director | Brand Design + Video | SurveyMonkey |
Anastasia Balashova | Brand Manager | Dole Packaged Foods |
Whitney Blackwell | Corporate Brand & Reputation Advisor | Chevron Corporation |
Sabrina Bunch | Luna Brand | Clif Bar & Company |
Lisa Burgess | Corporate Develpment Officer - Cause Marketing | Habitat for Humanity International, Inc. |
Dennise Carrera | Marketing and Communications Specialist | Jones Lang LaSalle (JLL) |
Calley Carter | Media Manger | Hulu LLC (marketing, procurement, legal) |
Cortney Ceccato | Advertising Specialist | California Tobacco Control Program |
Sabrina Chao | Strategic Brand Marketing Manager | Robert Half International |
Clint Christensen | Brand Manager | American Licorice |
Nicholas Ciantra | Vice President, Enterprise Brand and Creative Services | Liberty Mutual Group |
Paula Cleveland | Executive Director of Brand Strategy | MGM Resorts International |
Matt Crum | Vice President, Marketing and Sales | Meyenberg Goat Milk |
Hizuru Cruz | Creative Services Manager | Lucile Packard Children's Hospital Stanford |
Sarah Deaton | Manager, Shopper Marketing | Zespri Kiwifruit |
Chad Donvito | Chief Marketing Officer | King's Hawaiian Bakery West, Inc. |
Roger Eaton | Chief Marketing Director | Yamaha Corporation of America |
Louis Esposito | Division Brand Manager | Edrington Americas |
Judith Fendel | Strategic Marketing Consultant | Kaiser Permanente |
Kristina Ferrin | Advertising Manager | Farmers Insurance Group, Inc. |
Kayla Fiore | Brand Strategy | Mayo Clinic |
Yuan Gao | Sr. Manager | Kaiser Permanente |
Jennifer Garcia | Media Specialist | California Tobacco Control Program |
Laurine Garrity | Senior Executive Vice President, Chief Global Marketing Officer, Private Client Group | Fisher Investments, Inc. |
Dayna Garwacki | Brand Marketing Manager | Behr Paint |
Jordan Goldenberg | Vice President, Brand and Creative | PETCO Animal Supplies, Inc. |
Milda Goodman | Assistant Vice President, Corporate Advertising | Pacific Life Insurance Company |
Caroline Guttman | Director, Corporate Brand Strategy | MUFG Union Bank, N.A. |
Dan Hamilton | Vice President of Marketing: Brand Elevation | Danone North America |
Becca Hart | Brand Manager | Clif Bar & Company |
Nancy Hauer | Brand Creative-Lifestyle | SanMar |
Danielle Holliday | Marketing Manager | CMFG Life Insurance Company |
Kate Jaffe | Director, Brand Marketing & Publishing | Rover.com |
April Johnston | Digital Marketing Manager | First Republic Bank |
Joanna Kennedy | Sr. Marketing Manager | Personal Capital |
Nadia Khan | VP Brand Strategy | MGM Resorts International |
Alexis Koelbl | Brand Manager | McKesson Corporation |
Fatma Kokon | Senior Business Manager | Dole Packaged Foods |
Lydia Kortelink | Assistant Vice President, Creative Director | Chevron Federal Credit Union |
Katia Kravtchenko | Group Account Director | MGM Resorts International |
Gary Lai | Director of Marketing | Nissin Foods (USA) |
Catherine Locke | Director of Marketing | U.S. Air Force Services Marketing |
Juleantonette Lopez | Clients & Markets | KPMG LLP |
Eileen Loustau | Senior Vice President, Head of Marketing | Chevron Federal Credit Union |
Sebastien Marcq | Vice President, Integrated Marketing | Sambazon |
Kinnari Mehta | Sr. Brand Manager - Teavana - RTD | Starbucks Coffee Company |
Mariah Miller | SHINE Associate | Deloitte |
Jim Mocci | Vice President, Head of Brand Advertising & Creative | Fisher Investments, Inc. |
Shaila Nagarkar | Brand Marketing Manager | Behr Paint |
Eric Nguyen | Brand Specialist | Logitech |
Kelsey O'Brien | Social Media Associate | Esurance, Inc. |
Libby O'Connell | Principal, Brand Strategy and Advertising | Pacific Gas & Electric Co. |
Dena O'Loughlin | Vice President of Marketing and Product Development | JAFRA Cosmetics International, Inc |
Mark Ortiz | National Interactive Marketing Manager | American Honda Motor Co., Inc. |
Luke Osherow | Division Brand Associate - West Division | Edrington Americas |
Linda Park | Brand Development Manager | World Vision U.S. |
Reinaldo Parreiras | Global Social Media and Digital Marketing Manager | Intel Corporation |
Kim Partrick | Head, Brand Development, West Coast | Guinness World Records North America, Inc. |
Denise Proulx | Manager, Advertising and Promotion | Farm Credit Canada |
Jacqueline Quasney | Senior Director, Marketing | Personal Capital |
Lettecia R | Paralegal | |
Julia Rios | Onboard Marketing Manager | Princess Cruises |
Su Li Rivera | Vice President | Wells Fargo & Co. |
Tyler Rochwerg | Digital Strategist | Neutrogena Corp. |
Elena Roldan | Global Marketing Brand Advertising Associate | Fisher Investments, Inc. |
Samantha Rowe | Event Manager | SADA |
Eva Safar | Marketing | JBS USA LLC |
John Sandoval | Senior Brand and Latino Marketing Manager | Intuit Inc. |
Shweta Sanghvi | Vice President, Content Marketing | Bank of America |
Tawnya Schoech | Senior Technical Writer | Community Health Choice |
Israel Serna | Channel Marketing Manager | Autodesk, Inc. |
Amanda Sharpe | Associate Brand Manager, Carlo Rossi and Liberty Creek | E & J Gallo Winery |
Jennifer She | Senior Marketing Manager | AT&T Inc. |
Derek Sheldon | Brand Manager | Blue Shield of California |
Ying Shen | Social Media | Intuit Inc. |
Danette Shipe | Manager Marketing Strategies & Programs | KPMG LLP |
Regina Tuchman | Senior Manager Marketing Communications | Universal Studios Hollywood |
Heather Villeneuve | Marketing Manager | Behr Paint |
Lauren Walberg | Marketing Coordinator | Live Nation, Inc. |
Molly Webber | Marketing Manager | Starbucks Corporation |
Julie Wisnicki | Senior Manager, Marketing and Brand Communications | Dexcom |
Blaire Woloz | Brand Manager | Clif Bar & Company |
Leona Wong | Director, Brand Strategy | Lucile Packard Children's Hospital Stanford |
Yating Wong | Director of Marketing, Brita | The Clorox Company |
Lisa Wu | Senior Consultant Branding Strategist | Kaiser Permanente |
Jing Yuan | Assistant Marketing Manager | Yamaha Corporation of America |
-
Name
Rie AkiyoshiTitle
Senior Manager, DigitalCOMPANY
Logitech -
Name
Roy AlojadoTitle
Associate Vice President, Digital MarketingCOMPANY
Chevron Federal Credit Union -
Name
Astha AroraTitle
ConsultantCOMPANY
GEP -
Name
Christine ArthurTitle
Vice President, Brand Program ManagerCOMPANY
Wells Fargo & Co. -
Name
Laurie AtkinsonTitle
Director, Brand MarketingCOMPANY
Stater Bros. -
Name
Ashley AustinTitle
Media DirectorCOMPANY
Designsensory -
Name
Amanda BaiadaTitle
Director of MarketingCOMPANY
Bumble Bee Foods, Inc. -
Name
Lydia BaillergeauTitle
Creative Director | Brand Design + VideoCOMPANY
SurveyMonkey -
Name
Anastasia BalashovaTitle
Brand ManagerCOMPANY
Dole Packaged Foods -
Name
Whitney BlackwellTitle
Corporate Brand & Reputation AdvisorCOMPANY
Chevron Corporation -
Name
Sabrina BunchTitle
Luna BrandCOMPANY
Clif Bar & Company -
Name
Lisa BurgessTitle
Corporate Develpment Officer - Cause MarketingCOMPANY
Habitat for Humanity International, Inc. -
Name
Dennise CarreraTitle
Marketing and Communications SpecialistCOMPANY
Jones Lang LaSalle (JLL) -
Name
Calley CarterTitle
Media MangerCOMPANY
Hulu LLC (marketing, procurement, legal) -
Name
Cortney CeccatoTitle
Advertising SpecialistCOMPANY
California Tobacco Control Program -
Name
Sabrina ChaoTitle
Strategic Brand Marketing ManagerCOMPANY
Robert Half International -
Name
Clint ChristensenTitle
Brand ManagerCOMPANY
American Licorice -
Name
Nicholas CiantraTitle
Vice President, Enterprise Brand and Creative ServicesCOMPANY
Liberty Mutual Group -
Name
Paula ClevelandTitle
Executive Director of Brand StrategyCOMPANY
MGM Resorts International -
Name
Matt CrumTitle
Vice President, Marketing and SalesCOMPANY
Meyenberg Goat Milk -
Name
Hizuru CruzTitle
Creative Services ManagerCOMPANY
Lucile Packard Children's Hospital Stanford -
Name
Sarah DeatonTitle
Manager, Shopper MarketingCOMPANY
Zespri Kiwifruit -
Name
Chad DonvitoTitle
Chief Marketing OfficerCOMPANY
King's Hawaiian Bakery West, Inc. -
Name
Roger EatonTitle
Chief Marketing DirectorCOMPANY
Yamaha Corporation of America -
Name
Louis EspositoTitle
Division Brand ManagerCOMPANY
Edrington Americas -
Name
Judith FendelTitle
Strategic Marketing ConsultantCOMPANY
Kaiser Permanente -
Name
Kristina FerrinTitle
Advertising ManagerCOMPANY
Farmers Insurance Group, Inc. -
Name
Kayla FioreTitle
Brand StrategyCOMPANY
Mayo Clinic -
Name
Yuan GaoTitle
Sr. ManagerCOMPANY
Kaiser Permanente -
Name
Jennifer GarciaTitle
Media SpecialistCOMPANY
California Tobacco Control Program -
Name
Laurine GarrityTitle
Senior Executive Vice President, Chief Global Marketing Officer, Private Client GroupCOMPANY
Fisher Investments, Inc. -
Name
Dayna GarwackiTitle
Brand Marketing ManagerCOMPANY
Behr Paint -
Name
Jordan GoldenbergTitle
Vice President, Brand and CreativeCOMPANY
PETCO Animal Supplies, Inc. -
Name
Milda GoodmanTitle
Assistant Vice President, Corporate AdvertisingCOMPANY
Pacific Life Insurance Company -
Name
Caroline GuttmanTitle
Director, Corporate Brand StrategyCOMPANY
MUFG Union Bank, N.A. -
Name
Dan HamiltonTitle
Vice President of Marketing: Brand ElevationCOMPANY
Danone North America -
Name
Becca HartTitle
Brand ManagerCOMPANY
Clif Bar & Company -
Name
Nancy HauerTitle
Brand Creative-LifestyleCOMPANY
SanMar -
Name
Danielle HollidayTitle
Marketing ManagerCOMPANY
CMFG Life Insurance Company -
Name
Kate JaffeTitle
Director, Brand Marketing & PublishingCOMPANY
Rover.com -
Name
April JohnstonTitle
Digital Marketing ManagerCOMPANY
First Republic Bank -
Name
Joanna KennedyTitle
Sr. Marketing ManagerCOMPANY
Personal Capital -
Name
Nadia KhanTitle
VP Brand StrategyCOMPANY
MGM Resorts International -
Name
Alexis KoelblTitle
Brand ManagerCOMPANY
McKesson Corporation -
Name
Fatma KokonTitle
Senior Business ManagerCOMPANY
Dole Packaged Foods -
Name
Lydia KortelinkTitle
Assistant Vice President, Creative DirectorCOMPANY
Chevron Federal Credit Union -
Name
Katia KravtchenkoTitle
Group Account DirectorCOMPANY
MGM Resorts International -
Name
Gary LaiTitle
Director of MarketingCOMPANY
Nissin Foods (USA) -
Name
Catherine LockeTitle
Director of MarketingCOMPANY
U.S. Air Force Services Marketing -
Name
Juleantonette LopezTitle
Clients & MarketsCOMPANY
KPMG LLP -
Name
Eileen LoustauTitle
Senior Vice President, Head of MarketingCOMPANY
Chevron Federal Credit Union -
Name
Sebastien MarcqTitle
Vice President, Integrated MarketingCOMPANY
Sambazon -
Name
Kinnari MehtaTitle
Sr. Brand Manager - Teavana - RTDCOMPANY
Starbucks Coffee Company -
Name
Mariah MillerTitle
SHINE AssociateCOMPANY
Deloitte -
Name
Jim MocciTitle
Vice President, Head of Brand Advertising & CreativeCOMPANY
Fisher Investments, Inc. -
Name
Shaila NagarkarTitle
Brand Marketing ManagerCOMPANY
Behr Paint -
Name
Eric NguyenTitle
Brand SpecialistCOMPANY
Logitech -
Name
Kelsey O'BrienTitle
Social Media AssociateCOMPANY
Esurance, Inc. -
Name
Libby O'ConnellTitle
Principal, Brand Strategy and AdvertisingCOMPANY
Pacific Gas & Electric Co. -
Name
Dena O'LoughlinTitle
Vice President of Marketing and Product DevelopmentCOMPANY
JAFRA Cosmetics International, Inc -
Name
Mark OrtizTitle
National Interactive Marketing ManagerCOMPANY
American Honda Motor Co., Inc. -
Name
Luke OsherowTitle
Division Brand Associate - West DivisionCOMPANY
Edrington Americas -
Name
Linda ParkTitle
Brand Development ManagerCOMPANY
World Vision U.S. -
Name
Reinaldo ParreirasTitle
Global Social Media and Digital Marketing ManagerCOMPANY
Intel Corporation -
Name
Kim PartrickTitle
Head, Brand Development, West CoastCOMPANY
Guinness World Records North America, Inc. -
Name
Denise ProulxTitle
Manager, Advertising and PromotionCOMPANY
Farm Credit Canada -
Name
Jacqueline QuasneyTitle
Senior Director, MarketingCOMPANY
Personal Capital -
Name
Lettecia RTitle
ParalegalCOMPANY
Facebook -
Name
Julia RiosTitle
Onboard Marketing ManagerCOMPANY
Princess Cruises -
Name
Su Li RiveraTitle
Vice PresidentCOMPANY
Wells Fargo & Co. -
Name
Tyler RochwergTitle
Digital StrategistCOMPANY
Neutrogena Corp. -
Name
Elena RoldanTitle
Global Marketing Brand Advertising AssociateCOMPANY
Fisher Investments, Inc. -
Name
Samantha RoweTitle
Event ManagerCOMPANY
SADA -
Name
Eva SafarTitle
MarketingCOMPANY
JBS USA LLC -
Name
John SandovalTitle
Senior Brand and Latino Marketing ManagerCOMPANY
Intuit Inc. -
Name
Shweta SanghviTitle
Vice President, Content MarketingCOMPANY
Bank of America -
Name
Tawnya SchoechTitle
Senior Technical WriterCOMPANY
Community Health Choice -
Name
Israel SernaTitle
Channel Marketing ManagerCOMPANY
Autodesk, Inc. -
Name
Amanda SharpeTitle
Associate Brand Manager, Carlo Rossi and Liberty CreekCOMPANY
E & J Gallo Winery -
Name
Jennifer SheTitle
Senior Marketing ManagerCOMPANY
AT&T Inc. -
Name
Derek SheldonTitle
Brand ManagerCOMPANY
Blue Shield of California -
Name
Ying ShenTitle
Social MediaCOMPANY
Intuit Inc. -
Name
Danette ShipeTitle
Manager Marketing Strategies & ProgramsCOMPANY
KPMG LLP -
Name
Regina TuchmanTitle
Senior Manager Marketing CommunicationsCOMPANY
Universal Studios Hollywood -
Name
Heather VilleneuveTitle
Marketing ManagerCOMPANY
Behr Paint -
Name
Lauren WalbergTitle
Marketing CoordinatorCOMPANY
Live Nation, Inc. -
Name
Molly WebberTitle
Marketing ManagerCOMPANY
Starbucks Corporation -
Name
Julie WisnickiTitle
Senior Manager, Marketing and Brand CommunicationsCOMPANY
Dexcom -
Name
Blaire WolozTitle
Brand ManagerCOMPANY
Clif Bar & Company -
Name
Leona WongTitle
Director, Brand StrategyCOMPANY
Lucile Packard Children's Hospital Stanford -
Name
Yating WongTitle
Director of Marketing, BritaCOMPANY
The Clorox Company -
Name
Lisa WuTitle
Senior Consultant Branding StrategistCOMPANY
Kaiser Permanente -
Name
Jing YuanTitle
Assistant Marketing ManagerCOMPANY
Yamaha Corporation of America