Brand Management Committee, West Coast Chapter


The Brand Management, West Coast Chapter Committee is for members who have a brand management role at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

This committee helps program the ANA Brand Masters Conference, next planned for March 4 – 6, 2020 at the Hyatt Regency Scottsdale Resort & Spa At Gainey Ranch, Scottsdale, AZ. Presentations and event recaps from the 2019 Brand Masters Conference can be found here.

Committee Chair:
TBD

ANA staff managing the Brand Management, West Coast Chapter Committee is Claudine Waite


Discussion Topics:

  • Brand strategy and development
  • Assessing brand architecture
  • Measurement (e.g. ROI, brand lift, brand awareness)
  • Brand storytelling
  • Reinventing, revamping, or repositioning brands
  • What makes great creative
  • Understanding the consumer perspective: Reconciling your brand history with your brand vision
  • Working with your agency: From brand strategy through creative briefs to final execution
  • Leveraging "newer" media platforms to build brands (e.g.: VR, AR, AI)

Leadership Initiatives

Brands Working With Startups
ANA conducted research, "Brands Working With Startups," in conjunction with the CTA (Consumer Technology Association). The purpose was to explore marketers' perceptions, attitudes and behaviors toward engaging the startup community in the marketing and advertising space. Specifically it examines how brands work with startups, approaches to using startups, activities associated with startups, pros and cons of using startups, experience with startups and expectations with startups.

name title company
Jill Adams Senior Vice President, Marketing Qdoba Restaurant Corporation
Rie Akiyoshi Senior Manager, Digital Logitech
Roy Alojado   Chevron Federal Credit Union
Amanda Baiada Director of Marketing Bumble Bee Foods, Inc.
Wayne Barringer Director, Creative Services The Boeing Company
Whitney Blackwell Corporate Brand & Reputation Advisor Chevron Corporation
Sabrina Bunch Luna Brand Clif Bar & Company
Dennise Carrera   1990
Cortney Ceccato Advertising Specialist California Tobacco Control Program
Sabrina Chao Strategic Brand Marketing Manager Robert Half International
Clint Christensen Brand Manager American Licorice
Nicholas Ciantra Vice President, Enterprise Brand and Creative Services Liberty Mutual Group
Paula Cleveland Executive Director of Brand Strategy MGM Resorts International
Hizuru Cruz Creative Services Manager Lucile Packard Children's Hospital Stanford
Laura Cunningham Sr. Manager- Brand & Advertising Charles Schwab & Company, Inc.
Sarah Deaton Manager, Shopper Marketing Zespri Kiwifruit
Roger Eaton Chief Marketing Director Yamaha Corporation of America
Elizabeth Edmunds Associate Brand Manager Del Taco, Inc.
Louis Esposito Division Brand Manager Edrington Americas
Kirstin Falk Managing Director, Brand Charles Schwab & Company, Inc.
Judith Fendel Strategic Marketing Consultant Kaiser Permanente
Kristina Ferrin Advertising Manager Farmers Insurance Group, Inc.
Allison Foster Manager, Experiential Marketing GU Energy Labs
Kathryn Frohling Senior Vice President, Brand Executive Wells Fargo & Co.
Yuan Gao Sr. Manager Kaiser Permanente
Jennifer Garcia Media Specialist California Tobacco Control Program
Laurine Garrity Executive Vice President, Chief Global Marketing Officer, Private Client Group Fisher Investments, Inc.
Dayna Garwacki Brand Marketing Manager Behr Paint
Jordan Goldenberg Vice President, Brand and Creative PETCO Animal Supplies, Inc.
Milda Goodman Assistant Vice President, Corporate Advertising Pacific Life Insurance Company
Kyle Gornay Brand Advertising Specialist Charles Schwab & Company, Inc.
Anna Haerle Marketing Manager VCA California Veterinary Specialists
Dan Hamilton Vice President of Marketing: Brand Elevation Danone North America
Nancy Hauer Brand Creative-Lifestyle SanMar
Whitney Hayes Sr Digital Consultant Charles Schwab & Company, Inc.
Diego Isaza Vice President, Marketing Chicken of the Sea
Kate Jaffe Director, Brand Marketing & Publishing Rover.com
April Johnston Digital Marketing Manager First Republic Bank
Brian Joubran Brand Manager Blue Shield of California
Joanna Kennedy Sr. Marketing Manager Personal Capital
Nadia Khan VP Brand Strategy MGM Resorts International
Alexis Koelbl Brand Manager McKesson Corporation
Lydia Kortelink AVP, Creative Director Chevron Federal Credit Union
Katia Kravtchenko Group Account Director MGM Resorts International
Breanna La Liberte Sr. Specialist, Social Media Banfield Pet Hospital
Gary Lai Director of Marketing Nissin Foods (USA)
Juleantonette Lopez Clients & Markets KPMG LLP
Eileen Loustau VP, Head of Marketing Chevron Federal Credit Union
Sue Luong Managing Director Charles Schwab & Company, Inc.
Sebastien Marcq Vice President, Integrated Marketing Sambazon
Yaniv Masjedi CMO Nextiva
Mariah Miller SHINE Associate Deloitte
Jim Mocci Vice President, Campaign Management Fisher Investments, Inc.
Julie Morales Director, Product Marketing Brandman University
Shaila Nagarkar Brand Marketing Manager Behr Paint
Carlos Navarro Vice President & General Manager Nautilus , Inc.
Eric Nguyen   Logitech
Kelsey O'Brien Social Media Associate Esurance, Inc.
Libby O'Connell Principal, Brand Strategy and Advertising Pacific Gas & Electric Co.
Dena O'Loughlin Vice President of Marketing and Product Development JAFRA Cosmetics International, Inc
Mark Ortiz National Interactive Marketing Manager American Honda Motor Co., Inc.
Luke Osherow   Edrington Americas
Reinaldo Parreiras Global Social Media and Digital Marketing Manager Intel Corporation
Kim Partrick Head, Brand Development, West Coast Guinness World Records North America, Inc.
Anea Pavlosky Brand Marketing Manager Rover.com
Jacqueline Quasney Senior Director, Marketing Personal Capital
Julia Rios Onboard Marketing Manager Princess Cruises
Su Li Rivera Vice President Wells Fargo & Co.
Ramon Rodriguez Brand Manager Zespri Kiwifruit
Eva Safar Marketing JBS USA LLC
John Sandoval Senior Brand and Latino Marketing Manager Intuit Inc.
Shweta Sanghvi Vice President, Content Marketing Bank of America
Amanda Sharpe Associate Brand Manager, Carlo Rossi and Liberty Creek E & J Gallo Winery
Derek Sheldon Brand Manager Blue Shield of California
Ying Shen Social Media Intuit Inc.
Danette Shipe Manager Marketing Strategies & Programs KPMG LLP
Bob Siegal Director KPMG LLP
Mac Tillman Senior Vice President, Sales and Marketing GU Energy Labs
Regina Tuchman Senior Manager Marketing Communications Universal Studios Hollywood
Heather Villeneuve Marketing Manager Behr Paint
Lauren Walberg Marketing Coordinator Live Nation, Inc.
Molly Webber Marketing Manager Starbucks Corporation
Julie Wisnicki Senior Manager, Marketing and Brand Communications Dexcom
Leona Wong Director, Brand Strategy Lucile Packard Children's Hospital Stanford
Lisa Wu Senior Consultant Branding Strategist Kaiser Permanente
Jing Yuan Assistant Marketing Manager Yamaha Corporation of America
  • Name

    Jill Adams

    Title

    Senior Vice President, Marketing

    COMPANY

    Qdoba Restaurant Corporation
  • Name

    Rie Akiyoshi

    Title

    Senior Manager, Digital

    COMPANY

    Logitech
  • Name

    Roy Alojado

    Title

     

    COMPANY

    Chevron Federal Credit Union
  • Name

    Amanda Baiada

    Title

    Director of Marketing

    COMPANY

    Bumble Bee Foods, Inc.
  • Name

    Wayne Barringer

    Title

    Director, Creative Services

    COMPANY

    The Boeing Company
  • Name

    Whitney Blackwell

    Title

    Corporate Brand & Reputation Advisor

    COMPANY

    Chevron Corporation
  • Name

    Sabrina Bunch

    Title

    Luna Brand

    COMPANY

    Clif Bar & Company
  • Name

    Dennise Carrera

    Title

     

    COMPANY

    1990
  • Name

    Cortney Ceccato

    Title

    Advertising Specialist

    COMPANY

    California Tobacco Control Program
  • Name

    Sabrina Chao

    Title

    Strategic Brand Marketing Manager

    COMPANY

    Robert Half International
  • Name

    Clint Christensen

    Title

    Brand Manager

    COMPANY

    American Licorice
  • Name

    Nicholas Ciantra

    Title

    Vice President, Enterprise Brand and Creative Services

    COMPANY

    Liberty Mutual Group
  • Name

    Paula Cleveland

    Title

    Executive Director of Brand Strategy

    COMPANY

    MGM Resorts International
  • Name

    Hizuru Cruz

    Title

    Creative Services Manager

    COMPANY

    Lucile Packard Children's Hospital Stanford
  • Name

    Laura Cunningham

    Title

    Sr. Manager- Brand & Advertising

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Sarah Deaton

    Title

    Manager, Shopper Marketing

    COMPANY

    Zespri Kiwifruit
  • Name

    Roger Eaton

    Title

    Chief Marketing Director

    COMPANY

    Yamaha Corporation of America
  • Name

    Elizabeth Edmunds

    Title

    Associate Brand Manager

    COMPANY

    Del Taco, Inc.
  • Name

    Louis Esposito

    Title

    Division Brand Manager

    COMPANY

    Edrington Americas
  • Name

    Kirstin Falk

    Title

    Managing Director, Brand

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Judith Fendel

    Title

    Strategic Marketing Consultant

    COMPANY

    Kaiser Permanente
  • Name

    Kristina Ferrin

    Title

    Advertising Manager

    COMPANY

    Farmers Insurance Group, Inc.
  • Name

    Allison Foster

    Title

    Manager, Experiential Marketing

    COMPANY

    GU Energy Labs
  • Name

    Kathryn Frohling

    Title

    Senior Vice President, Brand Executive

    COMPANY

    Wells Fargo & Co.
  • Name

    Yuan Gao

    Title

    Sr. Manager

    COMPANY

    Kaiser Permanente
  • Name

    Jennifer Garcia

    Title

    Media Specialist

    COMPANY

    California Tobacco Control Program
  • Name

    Laurine Garrity

    Title

    Executive Vice President, Chief Global Marketing Officer, Private Client Group

    COMPANY

    Fisher Investments, Inc.
  • Name

    Dayna Garwacki

    Title

    Brand Marketing Manager

    COMPANY

    Behr Paint
  • Name

    Jordan Goldenberg

    Title

    Vice President, Brand and Creative

    COMPANY

    PETCO Animal Supplies, Inc.
  • Name

    Milda Goodman

    Title

    Assistant Vice President, Corporate Advertising

    COMPANY

    Pacific Life Insurance Company
  • Name

    Kyle Gornay

    Title

    Brand Advertising Specialist

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Anna Haerle

    Title

    Marketing Manager

    COMPANY

    VCA California Veterinary Specialists
  • Name

    Dan Hamilton

    Title

    Vice President of Marketing: Brand Elevation

    COMPANY

    Danone North America
  • Name

    Nancy Hauer

    Title

    Brand Creative-Lifestyle

    COMPANY

    SanMar
  • Name

    Whitney Hayes

    Title

    Sr Digital Consultant

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Diego Isaza

    Title

    Vice President, Marketing

    COMPANY

    Chicken of the Sea
  • Name

    Kate Jaffe

    Title

    Director, Brand Marketing & Publishing

    COMPANY

    Rover.com
  • Name

    April Johnston

    Title

    Digital Marketing Manager

    COMPANY

    First Republic Bank
  • Name

    Brian Joubran

    Title

    Brand Manager

    COMPANY

    Blue Shield of California
  • Name

    Joanna Kennedy

    Title

    Sr. Marketing Manager

    COMPANY

    Personal Capital
  • Name

    Nadia Khan

    Title

    VP Brand Strategy

    COMPANY

    MGM Resorts International
  • Name

    Alexis Koelbl

    Title

    Brand Manager

    COMPANY

    McKesson Corporation
  • Name

    Lydia Kortelink

    Title

    AVP, Creative Director

    COMPANY

    Chevron Federal Credit Union
  • Name

    Katia Kravtchenko

    Title

    Group Account Director

    COMPANY

    MGM Resorts International
  • Name

    Breanna La Liberte

    Title

    Sr. Specialist, Social Media

    COMPANY

    Banfield Pet Hospital
  • Name

    Gary Lai

    Title

    Director of Marketing

    COMPANY

    Nissin Foods (USA)
  • Name

    Juleantonette Lopez

    Title

    Clients & Markets

    COMPANY

    KPMG LLP
  • Name

    Eileen Loustau

    Title

    VP, Head of Marketing

    COMPANY

    Chevron Federal Credit Union
  • Name

    Sue Luong

    Title

    Managing Director

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Sebastien Marcq

    Title

    Vice President, Integrated Marketing

    COMPANY

    Sambazon
  • Name

    Yaniv Masjedi

    Title

    CMO

    COMPANY

    Nextiva
  • Name

    Mariah Miller

    Title

    SHINE Associate

    COMPANY

    Deloitte
  • Name

    Jim Mocci

    Title

    Vice President, Campaign Management

    COMPANY

    Fisher Investments, Inc.
  • Name

    Julie Morales

    Title

    Director, Product Marketing

    COMPANY

    Brandman University
  • Name

    Shaila Nagarkar

    Title

    Brand Marketing Manager

    COMPANY

    Behr Paint
  • Name

    Carlos Navarro

    Title

    Vice President & General Manager

    COMPANY

    Nautilus , Inc.
  • Name

    Eric Nguyen

    Title

     

    COMPANY

    Logitech
  • Name

    Kelsey O'Brien

    Title

    Social Media Associate

    COMPANY

    Esurance, Inc.
  • Name

    Libby O'Connell

    Title

    Principal, Brand Strategy and Advertising

    COMPANY

    Pacific Gas & Electric Co.
  • Name

    Dena O'Loughlin

    Title

    Vice President of Marketing and Product Development

    COMPANY

    JAFRA Cosmetics International, Inc
  • Name

    Mark Ortiz

    Title

    National Interactive Marketing Manager

    COMPANY

    American Honda Motor Co., Inc.
  • Name

    Luke Osherow

    Title

     

    COMPANY

    Edrington Americas
  • Name

    Reinaldo Parreiras

    Title

    Global Social Media and Digital Marketing Manager

    COMPANY

    Intel Corporation
  • Name

    Kim Partrick

    Title

    Head, Brand Development, West Coast

    COMPANY

    Guinness World Records North America, Inc.
  • Name

    Anea Pavlosky

    Title

    Brand Marketing Manager

    COMPANY

    Rover.com
  • Name

    Jacqueline Quasney

    Title

    Senior Director, Marketing

    COMPANY

    Personal Capital
  • Name

    Julia Rios

    Title

    Onboard Marketing Manager

    COMPANY

    Princess Cruises
  • Name

    Su Li Rivera

    Title

    Vice President

    COMPANY

    Wells Fargo & Co.
  • Name

    Ramon Rodriguez

    Title

    Brand Manager

    COMPANY

    Zespri Kiwifruit
  • Name

    Eva Safar

    Title

    Marketing

    COMPANY

    JBS USA LLC
  • Name

    John Sandoval

    Title

    Senior Brand and Latino Marketing Manager

    COMPANY

    Intuit Inc.
  • Name

    Shweta Sanghvi

    Title

    Vice President, Content Marketing

    COMPANY

    Bank of America
  • Name

    Amanda Sharpe

    Title

    Associate Brand Manager, Carlo Rossi and Liberty Creek

    COMPANY

    E & J Gallo Winery
  • Name

    Derek Sheldon

    Title

    Brand Manager

    COMPANY

    Blue Shield of California
  • Name

    Ying Shen

    Title

    Social Media

    COMPANY

    Intuit Inc.
  • Name

    Danette Shipe

    Title

    Manager Marketing Strategies & Programs

    COMPANY

    KPMG LLP
  • Name

    Bob Siegal

    Title

    Director

    COMPANY

    KPMG LLP
  • Name

    Mac Tillman

    Title

    Senior Vice President, Sales and Marketing

    COMPANY

    GU Energy Labs
  • Name

    Regina Tuchman

    Title

    Senior Manager Marketing Communications

    COMPANY

    Universal Studios Hollywood
  • Name

    Heather Villeneuve

    Title

    Marketing Manager

    COMPANY

    Behr Paint
  • Name

    Lauren Walberg

    Title

    Marketing Coordinator

    COMPANY

    Live Nation, Inc.
  • Name

    Molly Webber

    Title

    Marketing Manager

    COMPANY

    Starbucks Corporation
  • Name

    Julie Wisnicki

    Title

    Senior Manager, Marketing and Brand Communications

    COMPANY

    Dexcom
  • Name

    Leona Wong

    Title

    Director, Brand Strategy

    COMPANY

    Lucile Packard Children's Hospital Stanford
  • Name

    Lisa Wu

    Title

    Senior Consultant Branding Strategist

    COMPANY

    Kaiser Permanente
  • Name

    Jing Yuan

    Title

    Assistant Marketing Manager

    COMPANY

    Yamaha Corporation of America