Brand Management Committee, West Coast Chapter

The Brand Management Committee, West Coast Chapter is for members who have a brand management role at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

This committee helps program the ANA Brand Masters Conference, which will occur Spring of 2023. Presentations and recaps are available from the 2022 ANA Brand Masters Conference.

Committee Chair:
TBD

ANA staff managing the Brand Management, West Coast Chapter Committee is John Paquin and Tori Carr. 

Discussion Topics:

• Brand strategy and development
• Assessing brand architecture
• Measurement (e.g. ROI, brand lift, brand awareness)
• Brand storytelling
• Reinventing, revamping, or repositioning brands
• What makes great creative
• Understanding the consumer perspective: How to mine and execute against strong consumer insights.
• Working with your agency: From brand strategy through creative briefs to final execution
• Leveraging new and emerging platforms to build brands such as social/influencer, VR/AR/AI and the Metaverse  

Join a Committee
Participation in the Brand Management Committee is a benefit of ANA membership, and open to Client-Side Marketer members only. There are no costs to join or attend meetings. To join, please contact John Paquin or Tori Carr.

Enter the 2023 ANA REGGIE Awards: 2023 will mark the 40th year for the REGGIES as the premiere industry awards program recognizing the very best in brand activation marketing campaigns, and it’s not too early to start thinking about your winning entry, as we’ll begin accepting entries as early as September! Categories range from national and local campaigns with different budget levels to specific discipline options and include: Experiential, Promotion, Relationship, Content, Shopper/Retail, Influencer Marketing focused campaigns and many others. Visit www.reggieawards.org for the latest information and updates.