Brand Management, West Coast Chapter Committee


The Brand Management, West Coast Chapter Committee is for members who have a brand management role at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

This committee helps program the ANA Brand Masters Conference, next planned for February 27 – March 1, 2019, at The Hilton San Diego Bayfront Hotel in San Diego, Calif. Presentations and event recaps from the 2018 ANA Brand Masters Conference are available for viewing.

Committee Chair:
TBD

ANA staff managing the Brand Management, West Coast Chapter Committee are Greg Wright  and Crystal Albanese.


Discussion Topics:

  • Brand strategy and development
  • Assessing brand architecture
  • Measurement (e.g. ROI, brand lift, brand awareness)
  • Brand storytelling
  • Reinventing, revamping, or repositioning brands
  • What makes great creative
  • Understanding the consumer perspective: Reconciling your brand history with your brand vision
  • Working with your agency: From brand strategy through creative briefs to final execution
  • Leveraging "newer" media platforms to build brands (e.g.: VR, AR, AI)

Leadership Initiatives

Brands Working With Startups
ANA conducted research, "Brands Working With Startups," in conjunction with the CTA (Consumer Technology Association). The purpose was to explore marketers' perceptions, attitudes and behaviors toward engaging the startup community in the marketing and advertising space. Specifically it examines how brands work with startups, approaches to using startups, activities associated with startups, pros and cons of using startups, experience with startups and expectations with startups.

name title company
Wayne Barringer Director, Creative Services The Boeing Company
Clint Christensen Brand Manager American Licorice
Nicholas Ciantra Vice President Enterprise Brand & Creative Services Liberty Mutual Group
Paula Cleveland Executive Director of Brand Strategy MGM Resorts International
Kirstin Falk Managing Director, Brand Charles Schwab & Company, Inc.
Kristina Ferrin Advertising Manager Farmers Insurance Group, Inc.
Kathryn Frohling Senior Vice President, Brand Executive Wells Fargo & Co.
Milda Goodman Assistant Vice President, Corporate Advertising Pacific Life Insurance Company
Diego Isaza Vice President, Marketing Chicken of the Sea
Kate Jaffe Senior Manager, Brand Rover.com
Brian Joubran Brand Manager Blue Shield of California
Nadia Khan Exec. Director of Marketing MGM Resorts International
Alexis Koelbl Brand Manager McKesson Corporation
Gary Lai Director of Marketing Nissin Foods (USA)
Eileen Loustau Head, Investor Marketing LendingClub Corporation
Kelsey O'Brien Social Media Associate Esurance, Inc.
Reinaldo Parreiras Global Social Media and Digital Marketing Manager Intel Corporation
Jacqueline Quasney Senior Director, Brand and Creative Personal Capital
Su Li Rivera Vice President Wells Fargo & Co.
Eva Safar Marketing JBS USA LLC
John Sandoval Senior Brand and Latino Marketing Manager Intuit Inc.
Laurie Schiada Executive Creative Director, General Manager The Boeing Company
Derek Sheldon Principal Brand Consultant Blue Shield of California
Bob Siegal Director KPMG LLP
Heather Villeneuve Marketing Manager Behr Paint
Lisa Wu Senior Consultant Branding Strategist Kaiser Permanente
  • Name

    Wayne Barringer

    Title

    Director, Creative Services

    COMPANY

    The Boeing Company
  • Name

    Clint Christensen

    Title

    Brand Manager

    COMPANY

    American Licorice
  • Name

    Nicholas Ciantra

    Title

    Vice President Enterprise Brand & Creative Services

    COMPANY

    Liberty Mutual Group
  • Name

    Paula Cleveland

    Title

    Executive Director of Brand Strategy

    COMPANY

    MGM Resorts International
  • Name

    Kirstin Falk

    Title

    Managing Director, Brand

    COMPANY

    Charles Schwab & Company, Inc.
  • Name

    Kristina Ferrin

    Title

    Advertising Manager

    COMPANY

    Farmers Insurance Group, Inc.
  • Name

    Kathryn Frohling

    Title

    Senior Vice President, Brand Executive

    COMPANY

    Wells Fargo & Co.
  • Name

    Milda Goodman

    Title

    Assistant Vice President, Corporate Advertising

    COMPANY

    Pacific Life Insurance Company
  • Name

    Diego Isaza

    Title

    Vice President, Marketing

    COMPANY

    Chicken of the Sea
  • Name

    Kate Jaffe

    Title

    Senior Manager, Brand

    COMPANY

    Rover.com
  • Name

    Brian Joubran

    Title

    Brand Manager

    COMPANY

    Blue Shield of California
  • Name

    Nadia Khan

    Title

    Exec. Director of Marketing

    COMPANY

    MGM Resorts International
  • Name

    Alexis Koelbl

    Title

    Brand Manager

    COMPANY

    McKesson Corporation
  • Name

    Gary Lai

    Title

    Director of Marketing

    COMPANY

    Nissin Foods (USA)
  • Name

    Eileen Loustau

    Title

    Head, Investor Marketing

    COMPANY

    LendingClub Corporation
  • Name

    Kelsey O'Brien

    Title

    Social Media Associate

    COMPANY

    Esurance, Inc.
  • Name

    Reinaldo Parreiras

    Title

    Global Social Media and Digital Marketing Manager

    COMPANY

    Intel Corporation
  • Name

    Jacqueline Quasney

    Title

    Senior Director, Brand and Creative

    COMPANY

    Personal Capital
  • Name

    Su Li Rivera

    Title

    Vice President

    COMPANY

    Wells Fargo & Co.
  • Name

    Eva Safar

    Title

    Marketing

    COMPANY

    JBS USA LLC
  • Name

    John Sandoval

    Title

    Senior Brand and Latino Marketing Manager

    COMPANY

    Intuit Inc.
  • Name

    Laurie Schiada

    Title

    Executive Creative Director, General Manager

    COMPANY

    The Boeing Company
  • Name

    Derek Sheldon

    Title

    Principal Brand Consultant

    COMPANY

    Blue Shield of California
  • Name

    Bob Siegal

    Title

    Director

    COMPANY

    KPMG LLP
  • Name

    Heather Villeneuve

    Title

    Marketing Manager

    COMPANY

    Behr Paint
  • Name

    Lisa Wu

    Title

    Senior Consultant Branding Strategist

    COMPANY

    Kaiser Permanente