Brand Management Committee, West Coast Chapter


The Brand Management Committee, West Coast Chapter is for members who have a brand management role at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.

This committee helps program the ANA Brand Masters Conference, which will occur Spring of 2023. Presentations and recaps are available from the 2022 ANA Brand Masters Conference.

Committee Chair:
TBD

ANA staff managing the Brand Management, West Coast Chapter Committee is John Paquin and Tori Carr. 


Discussion Topics:

  • Brand strategy and development
  • Assessing brand architecture
  • Measurement (e.g. ROI, brand lift, brand awareness)
  • Brand storytelling
  • Reinventing, revamping, or repositioning brands
  • What makes great creative
  • Understanding the consumer perspective: How to mine and execute against strong consumer insights.
  • Working with your agency: From brand strategy through creative briefs to final execution
  • Leveraging new and emerging platforms to build brands such as social/influencer, VR/AR/AI and the Metaverse  

Join a Committee
Participation in the Brand Management Committee is a benefit of ANA membership, and open to Client-Side Marketer members only. There are no costs to join or attend meetings. To join, please contact John Paquin or Tori Carr.

Enter the 2023 ANA REGGIE Awards: 2023 will mark the 40th year for the REGGIES as the premiere industry awards program recognizing the very best in brand activation marketing campaigns, and it’s not too early to start thinking about your winning entry, as we’ll begin accepting entries as early as September! Categories range from national and local campaigns with different budget levels to specific discipline options and include: Experiential, Promotion, Relationship, Content, Shopper/Retail, Influencer Marketing focused campaigns and many others. Visit www.reggieawards.org for the latest information and updates.

Name Title Company
Rie Akiyoshi Senior Manager, Digital Logitech
Marcela Alfaro Media Coordinator Mattel, Inc.
Parissa Amerinouri Campaign Manager Ossur
Astha Arora Consultant GEP
Christine Arthur Vice President, Brand Program Manager Wells Fargo & Co.
Laurie Atkinson Director, Brand Marketing Stater Bros.
Amanda Baiada Director of Marketing Bumble Bee Foods, Inc.
Anastasia Balashova Senior Brand Manager Dole Packaged Foods
Maria Bergman Brand Manager BSH Home Appliances Corp.
Robert Birks Brand Manager Agency Integration, Principal Blue Shield of California
Whitney Blackwell Corporate Brand & Reputation Advisor Chevron Corporation
Sarah Blegen Brand and Advertising Associate BlackRock, Inc.
Sabrina Bunch Luna Brand Clif Bar & Company
Lisa Burgess Corporate Develpment Officer - Cause Marketing Habitat for Humanity International, Inc.
Dennise Carrera Marketing and Communications Specialist Jones Lang LaSalle (JLL)
Amy Carter Brand Marketing Consultant LPL Financial
Calley Carter Media Manger Hulu LLC (marketing, procurement, legal)
Cortney Ceccato Advertising Specialist California Tobacco Control Program
Clint Christensen Brand Manager American Licorice
Nicholas Ciantra Vice President, Enterprise Brand and Creative Services Liberty Mutual Group
Paula Cleveland Executive Director of Brand Strategy MGM Resorts International
Hizuru Cruz Creative Services Manager Lucile Packard Children's Hospital Stanford
Sarah Deaton Manager, Shopper Marketing Zespri Kiwifruit
Nick Deaver Sr. Manager, Brand Strategy & Market Positioning The Boeing Company
Chad Donvito President King's Hawaiian Bakery West, Inc.
Raju Doshi Director of Marketing LEGO Education
Roger Eaton Chief Marketing Director Yamaha Corporation of America
Louis Esposito Division Brand Manager Edrington Americas
Judith Fendel Strategic Marketing Consultant Kaiser Permanente
Eve Fenty-Otway Project Manager Fidelity Information Services, LLC (FIS)
Kristina Ferrin Advertising Manager Farmers Insurance Group, Inc.
Kayla Fiore Brand Strategy Mayo Clinic
Yuan Gao Sr. Manager Kaiser Permanente
Jennifer Garcia Media Specialist California Tobacco Control Program
Laurine Garrity Senior Executive Vice President, Chief Global Marketing Officer, Private Client Group Fisher Investments, Inc.
Jordan Goldenberg Vice President, Brand and Creative PETCO Animal Supplies, Inc.
Milda Goodman Assistant Vice President, Corporate Advertising Pacific Life
Caroline Guttman Director, Corporate Brand Strategy MUFG Union Bank, N.A.
Dan Hamilton Head of Marketing CoE Ocean Spray
Mark Hardison Senior Vice President, Marketing El Pollo Loco, Inc.
Becca Hart Brand Manager Clif Bar & Company
Nancy Hauer Brand Creative-Lifestyle SanMar
Danielle Holliday Marketing Manager CMFG Life Insurance Company
Shannon Johnson   T-Mobile USA, Inc.
April Johnston Digital Marketing Manager First Republic Bank
Joanna Kennedy Sr. Marketing Manager Personal Capital
Katia Kravtchenko Group Account Director MGM Resorts International
Gary Lai Director of Marketing Nissin Foods (USA)
Juleantonette Lopez Clients & Markets KPMG LLP
Diana Lunzer Senior Brand Manager BSH Home Appliances Corp.
Sebastien Marcq Vice President, Integrated Marketing Sambazon
Alfonso Marquez Brand Marketing Spectrum Reach
Adia Matthews Vice President - Brand Partnerships & Synergy Hulu
Laura McHugh Global Content Segment Strategist - Education Lenovo United States Inc.
Kinnari Mehta Sr. Brand Manager - Teavana - RTD Starbucks Coffee Company
Mariah Miller SHINE Associate Deloitte
Jim Mocci Vice President, Head of Brand Advertising & Creative Fisher Investments, Inc.
Shaila Nagarkar Brand Marketing Manager Behr Paint
Eric Nguyen Brand Specialist Logitech
Nahida Nisa Writer/Editor Nonprofits Insurance Alliance (NIA)
Kelsey O'Brien Social Media Associate Esurance, Inc.
Libby O'Connell Principal, Brand Strategy and Advertising Pacific Gas & Electric Co.
James O'Leary Senior Vice President, Head of Brand Wells Fargo & Co.
Dena O'Loughlin Head of Marketing Alchemee (Proactiv)
George Olexa Sr. Director of Brand Strategy, Partnerships, Storytelling & Social Media Intel Corporation
Mark Ortiz National Interactive Marketing Manager American Honda Motor Co., Inc.
Luke Osherow Division Brand Associate - West Division Edrington Americas
Linda Park Brand Development Manager World Vision U.S.
Reinaldo Parreiras Global Social Media and Digital Marketing Manager Intel Corporation
Kim Partrick Head, Brand Development, West Coast Guinness World Records North America, Inc.
Jake Patterson Director of Marketing Kalispel Tribal Economic Authority
Denise Proulx Manager, Advertising and Promotion Farm Credit Canada
Jacqueline Quasney Senior Director, Marketing Personal Capital
Andy Rebhun Chief Marketing Officer El Pollo Loco, Inc.
Samantha Renzi Senior Customer Insights Manager - Consumer + Cultural Trends and Innovation Lowe's Home Improvement Warehouse
Julia Rios Onboard Marketing Manager Princess Cruises
Tyler Rochwerg Senior Manager, Digital Experience Neutrogena Corp.
Elena Roldan Global Marketing Brand Advertising Associate Fisher Investments, Inc.
Amy Rosier VP, Member + Government Relations Poudre Valley REA
Samantha Rowe Event Manager SADA
Eva Safar Marketing JBS USA LLC
Shruti Saini Vice President, Head of Marketing Strategy Grove Collaborative Holdings, Inc.
John Sandoval Senior Brand and Latino Marketing Manager Intuit Inc.
Shweta Sanghvi Influencer Audience Lead & Program Manager, Content Marketing Bank of America
Tawnya Schoech Senior Technical Writer Community Health Choice
Cathy Schreiber Senior Director, Digital Marketing Meyer U.S.
Maria Schwartz Digital Marketing First Republic Bank
Israel Serna Channel Marketing Manager Autodesk, Inc.
Amanda Sharpe Associate Brand Manager, Carlo Rossi and Liberty Creek E & J Gallo Winery
Jennifer She Senior Marketing Manager AT&T Inc.
Derek Sheldon Brand Manager Blue Shield of California
Ying Shen Social Media Intuit Inc.
Danette Shipe Manager Marketing Strategies & Programs KPMG LLP
Amanda Skerski Senior Marketing Director Adaptive Biotechnologies
Sam Taggart Strategic Communications Director Poudre Valley Rural Electric Association, Inc.
Regina Tuchman Senior Manager Marketing Communications Universal Orlando Resort
Anshika Verma Brand portfolio Michelin Global
Heather Villeneuve Marketing Manager Behr Paint
Molly Webber Marketing Manager Starbucks Corporation
Julie Wisnicki Director, Creative Services, Global Marketing Dexcom
Blaire Woloz Brand Director Clif Bar & Company
Leona Wong Director, Brand Strategy Lucile Packard Children's Hospital Stanford
Yating Wong Director of Marketing, Brita The Clorox Company
Lisa Wu Senior Consultant Branding Strategist Kaiser Permanente
Jing Yuan Assistant Marketing Manager Yamaha Corporation of America
  • Name

    Rie Akiyoshi

    Title

    Senior Manager, Digital

    COMPANY

    Logitech
  • Name

    Marcela Alfaro

    Title

    Media Coordinator

    COMPANY

    Mattel, Inc.
  • Name

    Parissa Amerinouri

    Title

    Campaign Manager

    COMPANY

    Ossur
  • Name

    Astha Arora

    Title

    Consultant

    COMPANY

    GEP
  • Name

    Christine Arthur

    Title

    Vice President, Brand Program Manager

    COMPANY

    Wells Fargo & Co.
  • Name

    Laurie Atkinson

    Title

    Director, Brand Marketing

    COMPANY

    Stater Bros.
  • Name

    Amanda Baiada

    Title

    Director of Marketing

    COMPANY

    Bumble Bee Foods, Inc.
  • Name

    Anastasia Balashova

    Title

    Senior Brand Manager

    COMPANY

    Dole Packaged Foods
  • Name

    Maria Bergman

    Title

    Brand Manager

    COMPANY

    BSH Home Appliances Corp.
  • Name

    Robert Birks

    Title

    Brand Manager Agency Integration, Principal

    COMPANY

    Blue Shield of California
  • Name

    Whitney Blackwell

    Title

    Corporate Brand & Reputation Advisor

    COMPANY

    Chevron Corporation
  • Name

    Sarah Blegen

    Title

    Brand and Advertising Associate

    COMPANY

    BlackRock, Inc.
  • Name

    Sabrina Bunch

    Title

    Luna Brand

    COMPANY

    Clif Bar & Company
  • Name

    Lisa Burgess

    Title

    Corporate Develpment Officer - Cause Marketing

    COMPANY

    Habitat for Humanity International, Inc.
  • Name

    Dennise Carrera

    Title

    Marketing and Communications Specialist

    COMPANY

    Jones Lang LaSalle (JLL)
  • Name

    Amy Carter

    Title

    Brand Marketing Consultant

    COMPANY

    LPL Financial
  • Name

    Calley Carter

    Title

    Media Manger

    COMPANY

    Hulu LLC (marketing, procurement, legal)
  • Name

    Cortney Ceccato

    Title

    Advertising Specialist

    COMPANY

    California Tobacco Control Program
  • Name

    Clint Christensen

    Title

    Brand Manager

    COMPANY

    American Licorice
  • Name

    Nicholas Ciantra

    Title

    Vice President, Enterprise Brand and Creative Services

    COMPANY

    Liberty Mutual Group
  • Name

    Paula Cleveland

    Title

    Executive Director of Brand Strategy

    COMPANY

    MGM Resorts International
  • Name

    Hizuru Cruz

    Title

    Creative Services Manager

    COMPANY

    Lucile Packard Children's Hospital Stanford
  • Name

    Sarah Deaton

    Title

    Manager, Shopper Marketing

    COMPANY

    Zespri Kiwifruit
  • Name

    Nick Deaver

    Title

    Sr. Manager, Brand Strategy & Market Positioning

    COMPANY

    The Boeing Company
  • Name

    Chad Donvito

    Title

    President

    COMPANY

    King's Hawaiian Bakery West, Inc.
  • Name

    Raju Doshi

    Title

    Director of Marketing

    COMPANY

    LEGO Education
  • Name

    Roger Eaton

    Title

    Chief Marketing Director

    COMPANY

    Yamaha Corporation of America
  • Name

    Louis Esposito

    Title

    Division Brand Manager

    COMPANY

    Edrington Americas
  • Name

    Judith Fendel

    Title

    Strategic Marketing Consultant

    COMPANY

    Kaiser Permanente
  • Name

    Eve Fenty-Otway

    Title

    Project Manager

    COMPANY

    Fidelity Information Services, LLC (FIS)
  • Name

    Kristina Ferrin

    Title

    Advertising Manager

    COMPANY

    Farmers Insurance Group, Inc.
  • Name

    Kayla Fiore

    Title

    Brand Strategy

    COMPANY

    Mayo Clinic
  • Name

    Yuan Gao

    Title

    Sr. Manager

    COMPANY

    Kaiser Permanente
  • Name

    Jennifer Garcia

    Title

    Media Specialist

    COMPANY

    California Tobacco Control Program
  • Name

    Laurine Garrity

    Title

    Senior Executive Vice President, Chief Global Marketing Officer, Private Client Group

    COMPANY

    Fisher Investments, Inc.
  • Name

    Jordan Goldenberg

    Title

    Vice President, Brand and Creative

    COMPANY

    PETCO Animal Supplies, Inc.
  • Name

    Milda Goodman

    Title

    Assistant Vice President, Corporate Advertising

    COMPANY

    Pacific Life
  • Name

    Caroline Guttman

    Title

    Director, Corporate Brand Strategy

    COMPANY

    MUFG Union Bank, N.A.
  • Name

    Dan Hamilton

    Title

    Head of Marketing CoE

    COMPANY

    Ocean Spray
  • Name

    Mark Hardison

    Title

    Senior Vice President, Marketing

    COMPANY

    El Pollo Loco, Inc.
  • Name

    Becca Hart

    Title

    Brand Manager

    COMPANY

    Clif Bar & Company
  • Name

    Nancy Hauer

    Title

    Brand Creative-Lifestyle

    COMPANY

    SanMar
  • Name

    Danielle Holliday

    Title

    Marketing Manager

    COMPANY

    CMFG Life Insurance Company
  • Name

    Shannon Johnson

    Title

     

    COMPANY

    T-Mobile USA, Inc.
  • Name

    April Johnston

    Title

    Digital Marketing Manager

    COMPANY

    First Republic Bank
  • Name

    Joanna Kennedy

    Title

    Sr. Marketing Manager

    COMPANY

    Personal Capital
  • Name

    Katia Kravtchenko

    Title

    Group Account Director

    COMPANY

    MGM Resorts International
  • Name

    Gary Lai

    Title

    Director of Marketing

    COMPANY

    Nissin Foods (USA)
  • Name

    Juleantonette Lopez

    Title

    Clients & Markets

    COMPANY

    KPMG LLP
  • Name

    Diana Lunzer

    Title

    Senior Brand Manager

    COMPANY

    BSH Home Appliances Corp.
  • Name

    Sebastien Marcq

    Title

    Vice President, Integrated Marketing

    COMPANY

    Sambazon
  • Name

    Alfonso Marquez

    Title

    Brand Marketing

    COMPANY

    Spectrum Reach
  • Name

    Adia Matthews

    Title

    Vice President - Brand Partnerships & Synergy

    COMPANY

    Hulu
  • Name

    Laura McHugh

    Title

    Global Content Segment Strategist - Education

    COMPANY

    Lenovo United States Inc.
  • Name

    Kinnari Mehta

    Title

    Sr. Brand Manager - Teavana - RTD

    COMPANY

    Starbucks Coffee Company
  • Name

    Mariah Miller

    Title

    SHINE Associate

    COMPANY

    Deloitte
  • Name

    Jim Mocci

    Title

    Vice President, Head of Brand Advertising & Creative

    COMPANY

    Fisher Investments, Inc.
  • Name

    Shaila Nagarkar

    Title

    Brand Marketing Manager

    COMPANY

    Behr Paint
  • Name

    Eric Nguyen

    Title

    Brand Specialist

    COMPANY

    Logitech
  • Name

    Nahida Nisa

    Title

    Writer/Editor

    COMPANY

    Nonprofits Insurance Alliance (NIA)
  • Name

    Kelsey O'Brien

    Title

    Social Media Associate

    COMPANY

    Esurance, Inc.
  • Name

    Libby O'Connell

    Title

    Principal, Brand Strategy and Advertising

    COMPANY

    Pacific Gas & Electric Co.
  • Name

    James O'Leary

    Title

    Senior Vice President, Head of Brand

    COMPANY

    Wells Fargo & Co.
  • Name

    Dena O'Loughlin

    Title

    Head of Marketing

    COMPANY

    Alchemee (Proactiv)
  • Name

    George Olexa

    Title

    Sr. Director of Brand Strategy, Partnerships, Storytelling & Social Media

    COMPANY

    Intel Corporation
  • Name

    Mark Ortiz

    Title

    National Interactive Marketing Manager

    COMPANY

    American Honda Motor Co., Inc.
  • Name

    Luke Osherow

    Title

    Division Brand Associate - West Division

    COMPANY

    Edrington Americas
  • Name

    Linda Park

    Title

    Brand Development Manager

    COMPANY

    World Vision U.S.
  • Name

    Reinaldo Parreiras

    Title

    Global Social Media and Digital Marketing Manager

    COMPANY

    Intel Corporation
  • Name

    Kim Partrick

    Title

    Head, Brand Development, West Coast

    COMPANY

    Guinness World Records North America, Inc.
  • Name

    Jake Patterson

    Title

    Director of Marketing

    COMPANY

    Kalispel Tribal Economic Authority
  • Name

    Denise Proulx

    Title

    Manager, Advertising and Promotion

    COMPANY

    Farm Credit Canada
  • Name

    Jacqueline Quasney

    Title

    Senior Director, Marketing

    COMPANY

    Personal Capital
  • Name

    Andy Rebhun

    Title

    Chief Marketing Officer

    COMPANY

    El Pollo Loco, Inc.
  • Name

    Samantha Renzi

    Title

    Senior Customer Insights Manager - Consumer + Cultural Trends and Innovation

    COMPANY

    Lowe's Home Improvement Warehouse
  • Name

    Julia Rios

    Title

    Onboard Marketing Manager

    COMPANY

    Princess Cruises
  • Name

    Tyler Rochwerg

    Title

    Senior Manager, Digital Experience

    COMPANY

    Neutrogena Corp.
  • Name

    Elena Roldan

    Title

    Global Marketing Brand Advertising Associate

    COMPANY

    Fisher Investments, Inc.
  • Name

    Amy Rosier

    Title

    VP, Member + Government Relations

    COMPANY

    Poudre Valley REA
  • Name

    Samantha Rowe

    Title

    Event Manager

    COMPANY

    SADA
  • Name

    Eva Safar

    Title

    Marketing

    COMPANY

    JBS USA LLC
  • Name

    Shruti Saini

    Title

    Vice President, Head of Marketing Strategy

    COMPANY

    Grove Collaborative Holdings, Inc.
  • Name

    John Sandoval

    Title

    Senior Brand and Latino Marketing Manager

    COMPANY

    Intuit Inc.
  • Name

    Shweta Sanghvi

    Title

    Influencer Audience Lead & Program Manager, Content Marketing

    COMPANY

    Bank of America
  • Name

    Tawnya Schoech

    Title

    Senior Technical Writer

    COMPANY

    Community Health Choice
  • Name

    Cathy Schreiber

    Title

    Senior Director, Digital Marketing

    COMPANY

    Meyer U.S.
  • Name

    Maria Schwartz

    Title

    Digital Marketing

    COMPANY

    First Republic Bank
  • Name

    Israel Serna

    Title

    Channel Marketing Manager

    COMPANY

    Autodesk, Inc.
  • Name

    Amanda Sharpe

    Title

    Associate Brand Manager, Carlo Rossi and Liberty Creek

    COMPANY

    E & J Gallo Winery
  • Name

    Jennifer She

    Title

    Senior Marketing Manager

    COMPANY

    AT&T Inc.
  • Name

    Derek Sheldon

    Title

    Brand Manager

    COMPANY

    Blue Shield of California
  • Name

    Ying Shen

    Title

    Social Media

    COMPANY

    Intuit Inc.
  • Name

    Danette Shipe

    Title

    Manager Marketing Strategies & Programs

    COMPANY

    KPMG LLP
  • Name

    Amanda Skerski

    Title

    Senior Marketing Director

    COMPANY

    Adaptive Biotechnologies
  • Name

    Sam Taggart

    Title

    Strategic Communications Director

    COMPANY

    Poudre Valley Rural Electric Association, Inc.
  • Name

    Regina Tuchman

    Title

    Senior Manager Marketing Communications

    COMPANY

    Universal Orlando Resort
  • Name

    Anshika Verma

    Title

    Brand portfolio

    COMPANY

    Michelin Global
  • Name

    Heather Villeneuve

    Title

    Marketing Manager

    COMPANY

    Behr Paint
  • Name

    Molly Webber

    Title

    Marketing Manager

    COMPANY

    Starbucks Corporation
  • Name

    Julie Wisnicki

    Title

    Director, Creative Services, Global Marketing

    COMPANY

    Dexcom
  • Name

    Blaire Woloz

    Title

    Brand Director

    COMPANY

    Clif Bar & Company
  • Name

    Leona Wong

    Title

    Director, Brand Strategy

    COMPANY

    Lucile Packard Children's Hospital Stanford
  • Name

    Yating Wong

    Title

    Director of Marketing, Brita

    COMPANY

    The Clorox Company
  • Name

    Lisa Wu

    Title

    Senior Consultant Branding Strategist

    COMPANY

    Kaiser Permanente
  • Name

    Jing Yuan

    Title

    Assistant Marketing Manager

    COMPANY

    Yamaha Corporation of America