Joint Brand Management and Commerce Marketing Committee Meeting

when

Start: Wednesday, October 13, 2021 at 11:00am

End: Wednesday, October 13, 2021 at 1:00pm

WHERE

11:00 AM EST/ 8:00 AM PST
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A

Join us in this special joint committee meeting as we explore the many ways brands can simultaneously build their brand while also building commerce.  As the opportunities for transactions increase across channels and intersect with consumers in more ways than ever, it is important to not only drive purchase but simultaneously drive brand value and build brand equity.  Brands recognize the need to leverage the brand experience that drives organizational value regardless of channel or KPI’s for a specific interaction or program.  With the plethora of conversion opportunities this essential truth cannot be missed.  In today’s committee we will focus on serving the brand’s consumers while also driving commerce marketing triggers that lead directly to the bottom line. This committee meeting will feature case-studies and strategies from brands who have successfully integrated branding with commerce to create interactions that reduce buyer friction and create meaningful interactions that transcend the transaction.

INTRODUCTIONS (11:00AM – 11:15AM)
Paul P. Robinson,
 Director of the Commerce and Brand Management Committee, ANA

ROUNDTABLE DISCUSSION (11:15AM-11:35AM)

I.TBD (11:35AM – 12:15PM)

Speakers:

BoConcept 
The Marketing Store

II. TBD (12:15PM – 12:55PM)



Webinar information, if available, will be provided to registrants only.