How 19 Crimes and Good Apple Shattered Annual Projections to Make Snoop Cali Red the Wine Innovation of 2020 | Event Recaps | All MKC Content | ANA

How 19 Crimes and Good Apple Shattered Annual Projections to Make Snoop Cali Red the Wine Innovation of 2020

In this presentation, 19 Crimes and Good Apple dove into the incredibly successful strategy for the new 19 Crimes product featuring Snoop Dogg, Cali Red, and shared key learnings that helped optimize the campaign throughout the media challenges 2020 posed.