Brand Purpose

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INTRODUCTIONS (11:00AM – 11:10AM EST)
Ken Beaulieu, Director of Brand Purpose Committee and the ANA Center for Brand PurposeANA
Paul Robinson,
Director of the Brand Purpose Committee, ANA

ROUNDTABLE DISCUSSION (11:10PM – 11:30AM)
Ken Beaulieu, Director of Brand Purpose Committee and the ANA Center for Brand PurposeANA
Paul Robinson, 
Director of the Brand Purpose Committee, ANA

I. Raising Funds and Awareness for Sick and Injured Kids (11:30AM – 12:15PM)
For the past 38 years, Children’s Miracle Network Hospitals has raised more than $7 billion for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment, and charitable care. Maureen Carlson, chief programs and marketing officer at Children’s Miracle Network Hospitals and a recognized speaker on the topics of corporate/cause partnerships and brand purpose, will highlight the social impact children’s hospitals have on local communities and how her team supports the nonprofit’s mission to save and improve the lives of as many children as possible.

Speaker: Maureen Carlson, Chief Programs & Marketing Officer, Children’s Miracle Network Hospitals

II. How Carhartt is Building a Better World with Purpose (12:15PM – 1:00PM)
Carhartt’s brand purpose is as simple as it is direct: Build a better world with hard-working people. It guides the decisions the company makes and weaves through its marketing efforts, which include partnerships with organizations whose work supports Carhartt’s base of trade professionals and the community at large. Tony Ambroza, Chief Brand Officer, will explain how Carhartt, founded in 1889, hit upon its purpose just recently and the ways it brings purpose to life across the organization and with the outside world. “This is a journey that doesn’t have a straight line,” he says.

Speaker: Tony Ambroza, Chief Brand Officer, Carhartt

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