Integrated Marketing

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NETWORKING BREAKFAST (9:30 – 10:00AM)
WELCOME AND INTRODUCTIONS (10:00 – 10:15AM)

I. FLAVORS STACKING AT THE SUPER BOWL (10:15 – 11:00AM)
In this session, Joe Kramer, Senior Brand Manager will share insights into Pringles Super Bowl brand campaign, with an TV spot, website engagement that allowed website visitors to virtually stack their own Pringles flavor combos that celebrated visitors culinary combo by proclaiming “Wow!” As well as, a chance to win Fooji deliveries of free chips in Los Angeles and Boston to fans who tweet at the brand.

Speaker:
Joe Kramer, Senior Brand Manager, Portable Wholesome Snacks – Kellogg Company

II. TOGETHER WE CHILI'S (11:00 – 12:00PM)
Zahra Nurani, Director of Brand Experience at Chili's and Amy Rogers, Group Creative Director at OKRP take you inside the rebrand and turnaround at Chili's Restaurants. Chili's and OKRP relaunched the internal Chili's brand to unify its workforce behind "Together we Chili's" platform which also became the call of action for its external facing communications including advertising, marketing and social.

Speakers:
Zahra Nurani, Director of Brand Experience – Chili's
Amy Rogers, Group Creative Director – OKRP

LUNCH (12:00-1:00PM)

III. DIGITAL & PRINT: DISPELLING THE MYTHS – EMBRACING THE TRUTH (1:00 – 2:00PM)
Marketing channel evaluation and selection has never been easy. It is even more complicated in today’s environment with the plethora of digital options that are now available to go along with traditional advertising and direct marketing vehicles. So what do you choose? Which do you eliminate? It doesn’t have to be an “either – or” choice. Digital and print has proven to be a DYNAMIC DUO for many successful advertisers. American Litho and the U.S. Postal Service team up to show you why combining print and digital makes sense. They will provide a compelling case study of a business that has found great success using this combination.

Speakers:
David Budnik, Business Alliances Manager - U.S. Postal Service
Frank Arostegui, EVP Sales - American Litho

IV. ROUNDTABLE DISCUSSION (2:00 – 2:30PM)
This is your time! Engage your fellow committee members in open discussion around evolving issues and current challenges in integrated marketing. Topics might include talent, managing multiple partners, data integration, emerging platforms, and measurement of integrated campaigns. Please come prepared to share! Something specific you'd like to discuss? Feel free to submit in advance via email to cwaite@ana.net and we will use your suggestions to guide the conversation.

Facilitator:
Lisa Bialecki, Senior Director, Integrated Communications – Rust-Oleum Corporation & ANA Integrated Marketing Committee Chair