Digital & Print: Dispelling the Myths - Embracing the Truth

Marketing channel evaluation and selection has never been easy. It is even more complicated in today’s environment with the plethora of digital options that are now available to go along with traditional advertising and direct marketing vehicles. So what do you choose? Which do you eliminate? It doesn’t have to be an “either – or” choice. Digital and print has proven to be a DYNAMIC DUO for many successful advertisers. American Litho and the U.S. Postal Service team up to show you why combining print and digital makes sense. They will provide a compelling case study of a business that has found great success using this combination.