Influencer Marketing

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Welcome and Introductions (11:00-11:15AM ET)
Leah Marshall, Director, Influencer Marketing - ANA

I. Roundtable Discussion (11:15-11:35am ET)

II. The Diversity of Curls and Developing Authentic Multicultural Influencer Marketing (11:35am-12:15pm ET)
In a category still segregated by ethnicity and a lack of diversity in both product and talent, hair care brands struggle to create authentic connections with their consumers. As a general market brand targeted to curly hair, Maui Moisture has struggled to fit in the boxes prescribed by category leaders, but has found a way to authentically connect with consumers and influencers through a truly multicultural influencer strategy. Learn how the team set out to show the world that curly hair comes in all shapes, sizes, and colors and not one level of moisture fits all with their Diversity of Curls campaign and the creation of the Maui Moisture Curl Squad.

Sheena Henry, Influencer, PR and Content Lead, North America - Vogue, A Johnson & Johnson company
Hanan Wajih, Senior Director of Marketing, North America - Vogue, A Johnson & Johnson company

III. Inside PUMA’s Influencer Partnership with Dua Lipa (12:15-12:55pm ET)
PUMA has tapped global pop star Dua Lipa as their new brand ambassador. Learn how the athletic brand is channeling the influential power of a celebrity to make an impact with consumers. In this session, PUMA will discuss their recent sponsorship of Lipa’s Studio 2054 performance and how the artist will champion women’s issues and gender equality for the brand’s upcoming “She Moves Us” campaign to kick off the multi-year partnership.

Tracy Pendleton, Head of Entertainment & Partnerships Management - PUMA
Ann Unger, Head of Global Marketing Communications - PUMA

Closing Remarks (12:55-1:00pm ET)


**Schedule subject to change