Creator & Influencer and Digital & Social Committee Meeting

This event is virtual only and no in-person option is available.

Announcements & Introductions (11:00am-11:15am ET)

Interactive Member Discussion: Influencer Marketing AMA (Ask Me Anything) (11:15am-11:30am ET)
No slides. No filters. Just real answers. Get actionable advice you can put to work immediately- no topic is off-limits. Bring your toughest questions and engage in a candid, interactive discussion with industry experts and fellow members. You’ll leave with fresh insights and a clear pulse of what’s top of mind for today’s influencer marketing leaders.

Speaker: 
Mikaela Maloney, Senior Manager, Content & Communications, IDEAL Industries

Session 1: How Inspire Sleep Built an Integrated Digital Campaign Around The Golden Bachelor
(11:30am-12:15pm ET) (Download the Presentation)
When Inspire Sleep and BarkleyOKRP uncovered a powerful insight hiding in plain sight, that Golden Bachelor star Chock Chapple was a real Inspire Sleep patient, the discovery became the center of a launch that paired a cinematic spot  with a premiere-night debut. Learn how the team seized the opportunity, shaped the media plan around real audience behavior, sequenced CTV, social, search, and creator channels, and moved fast while navigating challenging legal requirements. You’ll hear which signals drove attention and search, and what the team would do differently in the future. Join us to hear how they tapped a cultural moment to drive buzz on CTV, social, and with creators as well as which signals actually spark action and how to optimize against them.

Speakers:
Alex Mensing, Director, Content & Community Engagement, Inspire Medical Systems
Kelsey Straub, Marketing Manager, Social Media, Inspire Medical Systems
Lindsey Ingram, VP Client Experience, BarkleyOKRP
Dani Row, Vice President, PR, BarkleyOKRP

Session 2: Building Trust, Speed & Virality: How Stop & Shop Transformed Social (12:15pm-1pm ET) (Download the Presentation)
In today’s social landscape, brands can’t afford to move slow. Stop & Shop has proven what’s possible when agency and client work in true lockstep. Learn how they turned a nascent social presence into a thriving one, earning multiple viral hits, skyrocketing metrics, and generating not just followers and engagement but positive brand sentiment. This session will unpack their rapid-fire trend response, how they create resonant content, and the systems that keep them fast, aligned, and fearless. Attendees will leave with practical strategies for building stronger agency-client collaboration and actionable ideas for scaling creativity at the speed of culture.

Speakers:
Lisa Martinelli, VP of Marketing & Brand Experience, Stop & Shop
Anthony Trimpe, Creative Director, Social, Curiosity