Influencer Marketing

This event is over.


**PLEASE NOTE: All times below are in CST**

I. Registration, Breakfast & Networking (9–9:45am) 

II. Announcements & Introductions (9:45-10:15am

III.The Role of Influencer Marketing in UGC (10:15-10:55am)
KitchenAid has a strong and vibrant social media community. A community of true believers in the brand and products. Influencers play a critical role in amplifying the passion of the KitchenAid community. In this session, we’ll walk through our recent UGC program - Made With KitchenAid - the content partnership, social content and the important role influencers played in galvanizing participation. 

Speakers:
Carley Smith
, Sr. Manager KitchenAid Small Appliances, North America, KitchenAid

IV. The Evolution of Ferrara Influencer Marketing (10:55-11:35am)
While Ferrara has some of the most iconic candy brands within their portfolio, influencer marketing is still a relatively new, but effective practice they have been implementing for 4 years. This session will share the evolution of influencer marketing for the Ferrara portfolio of brands, successes, and growth opportunities from countless activations that you can apply to your marketing even if you’re not in the confectionary industry. You won’t want to miss this sweet presentation!

Speaker:
Brian Camen, Senior Director, Media, Content & Public Relations, Ferrara Candy Company

V. Break (11:35-11:45pm) 

VI. Amplifying Influencers for a Frozen Food Roll-Out (11:45- 12:25pm) 
There’s no denying the power of influencers. But what happens when a global frozen food manufacturer has 46 new products including several frozen items launching across 12 brands? To gain the attention of vegans, vegetarians, comfort food lovers and families, Conagra Brands would need more than just a standard free coupon to sample. They had to create a more seamless, organized experience for the influencers. This session will uncover how to implement a multi-brand product launch that inspired buyer confidence, product awareness and additional marketing assets to support each brand, all while navigating the hurdles of unique dietary restrictions and a diverse set of perishable food products.   

Speakers:
Dan SkinnerCommunications Manager, Conagra Brands
Sherri Langburt, CEO & Founder, BabbleBoxx

VII. Getting Measurable Results from B2B Influencer (12:25-1:05pm)
Very few B2B brands use influencer marketing making influencers an untapped tactic with massive potential to reach business prospects. In this presentation, Katie Yun, Director of Social Media Enablement at Nationwide, will share insights into how complex industries can execute successful influencer campaigns. This session will share key takeaways that are applicable to both B2B and B2C brands by presenting on a recent campaign that tapped micro-influencers and resulted in immediate leads. Attendees of the presentation will learn how to find niche content creators on best-fit platforms, create compelling story arcs from complex topics, and look beyond vanity metrics to maximize ROI.

Speaker:
Katie Yun, Director, Social MediaNationwide
Megumi Robinson, VP of Services, Belle Communication

IX. Lunch & Make Your Own KitchenAid Frozen Dessert (1:05-2pm)
Join ANA members and the Whirlpool team for lunch and a delectable hands-on interactive dessert experience where we’ll use KitchenAid stand mixers to create our own tasty frozen treats.