LGBTQ+ Inclusive Marketing Committee

I. WELCOME REMARKS AND INTRODUCTIONS (11:00 – 11:15a.m. ET)

II. COMMUNITY UPDATE (11:15 – 11: 30a.m. ET)

III. MEMBER ROUNDTABLE DISCUSSION: STRATEGIC PARTNERSHIPS & COMMUNITY IMPACT (11:30a.m. – 12:00p.m. ET)
For 2026, the most effective inclusive marketing isn't just about what brands say, it's about where they invest. In this opening roundtable, we will explore how members are moving beyond standard sponsorship models to build deep, structural partnerships with LGBTQ+ non-profits and community organizations.

• Partner Selection: With so many worthy causes, how does your brand identify the right non-profit partners that align with your brand values?
• Beyond the Donation: How are you activating these partnerships? (e.g., Co-branded educational content, volunteering, donating media inventory vs. cash).
• Measuring Impact: How do you evaluate the success of a cause partnership? Are you measuring community impact alongside brand sentiment?

IV. BREAK (12:00 – 12:15p.m. ET)

V. THE ECONOMIC IMPACT OF SUPPLIER INCLUSION (12:15 – 1:00p.m. ET) (Download the Presentation)
Supporting the community means supporting LGBTQ+ entrepreneurs. We are joined by Brennan McNell from the National LGBT Chamber of Commerce (NGLCC) to discuss how marketers can drive economic equity through the supply chain. This session will move the conversation from "charity" to "business growth," showing how diverse supplier partnerships fuel innovation and community wealth.

Key Takeaways:

• Economic Empowerment: How utilizing NGLCC-certified LGBT Business Enterprises (LGBTBEs) directly supports the queer economy.
• Bridging the Gap: Practical steps for marketers to collaborate with procurement to identify diverse agency partners and production vendors.
• Certification 101: Understanding the NGLCC certification standards and how to leverage them for brand growth and ESG goals.

Speaker:
Brennan McNell, Vice President of Corporate Relations - NGLCC