LGBTQ+ Forum


The LGBTQ+ Forum exists to educate marketers on best practices for inclusion of LGBTQ+ in advertising, provide support for LGBTQ+ marketers, and drive more meaningful community-brand connections. As more brands embrace targeted advertising to the LGBTQ+ community and feature community members in their advertising, it is more important than ever that the industry learn how to meaningfully engage the LGBTQ+ community and their purchasing power.

The LGBTQ+ Forum meets virtually every other month.

ANA staff managing the LGBTQ+ Forum is Greg Wright.

Resources:

Discussion Topics

  • Best Practices for LGBTQ+ Inclusive Marketing
  • Increasing Representation of LGBTQ+ in Advertising
  • Optimizing LGBTQ+-owned media spend
  • Supplier Diversity
  • Diversification of the Marketing and Advertising Supply Chain
  • Importance of Employee Resource Groups
  • Increasing LGBTQ+ Inclusion in Staff

Leadership Initiatives

LGBTQ+ Marketing Inclusion Report
This report provides an initial look at the state of LGBTQ+ marketing inclusion and representation among client-side marketer members. As more brands enter public conversations on societal movements, they are highlighting how to authentically support the LGBTQ+ community through their marketing campaigns. The report shows positive overall movement toward greater LGBTQ+ marketing inclusion in the advertising industry and provides key action items that can further enhance positive brand perception within the LGBTQ+ community. (December 2021)

A Diversity Report for the Advertising/Marketing Industry
This fourth annual report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. (November 2021)

The Power of Supplier Diversity
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. This report covers the findings from quantitative and qualitative research conducted by the ANA. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more. (May 2020)

 

Name Title Company
James Clarke Director, Media, CRM & Marketing Analytics Frito-Lay, Inc.
Kelsey Garcia-Abdin   Disney
Courtney Grimes Manager, Martech Innovation DemandLab
Laura Hanson Marketing Director Astound Broadband powered by Grande
Jonathan Hurwitz Senior Creative Strategist Day One Agency
Keith Kreisel   Dorman Products
Patrick Owoc Graphic Designer Elkay Manufacturing Company
Justin Raines Photography Art Director American Greetings Corporation
Melissa Ricketts Brand Integrity Manager Carhartt Inc.
Heather Roff   L'Oreal USA
Mike Siegel Senior Vice President, Marketing St. Jude Children's Research Hospital, Inc. ALSAC
Ali Valin Marketing Lead Accenture
Carol Vella Associate Director, Marketing Ops - DEI Walmart Stores, Inc.
Jaime Weage Social Media Strategist MR Direct/Elkay
  • Name

    James Clarke

    Title

    Director, Media, CRM & Marketing Analytics

    COMPANY

    Frito-Lay, Inc.
  • Name

    Kelsey Garcia-Abdin

    Title

     

    COMPANY

    Disney
  • Name

    Courtney Grimes

    Title

    Manager, Martech Innovation

    COMPANY

    DemandLab
  • Name

    Laura Hanson

    Title

    Marketing Director

    COMPANY

    Astound Broadband powered by Grande
  • Name

    Jonathan Hurwitz

    Title

    Senior Creative Strategist

    COMPANY

    Day One Agency
  • Name

    Keith Kreisel

    Title

     

    COMPANY

    Dorman Products
  • Name

    Patrick Owoc

    Title

    Graphic Designer

    COMPANY

    Elkay Manufacturing Company
  • Name

    Justin Raines

    Title

    Photography Art Director

    COMPANY

    American Greetings Corporation
  • Name

    Melissa Ricketts

    Title

    Brand Integrity Manager

    COMPANY

    Carhartt Inc.
  • Name

    Heather Roff

    Title

     

    COMPANY

    L'Oreal USA
  • Name

    Mike Siegel

    Title

    Senior Vice President, Marketing

    COMPANY

    St. Jude Children's Research Hospital, Inc. ALSAC
  • Name

    Ali Valin

    Title

    Marketing Lead

    COMPANY

    Accenture
  • Name

    Carol Vella

    Title

    Associate Director, Marketing Ops - DEI

    COMPANY

    Walmart Stores, Inc.
  • Name

    Jaime Weage

    Title

    Social Media Strategist

    COMPANY

    MR Direct/Elkay