LGBTQ+ Forum


The LGBTQ+ Forum exists to educate marketers on best practices for inclusion of LGBTQ+ in advertising, provide support for LGBTQ+ marketers, and drive more meaningful community-brand connections. As more brands embrace targeted advertising to the LGBTQ+ community and feature community members in their advertising, it is more important than ever that the industry learn how to meaningfully engage the LGBTQ+ community and their purchasing power.

The LGBTQ+ Forum meets virtually every other month.

ANA staff managing the LGBTQ+ Forum is Greg Wright.

Resources:

Discussion Topics

  • Best Practices for LGBTQ+ Inclusive Marketing
  • Increasing Representation of LGBTQ+ in Advertising
  • Optimizing LGBTQ+-owned media spend
  • Supplier Diversity
  • Diversification of the Marketing and Advertising Supply Chain
  • Importance of Employee Resource Groups
  • Increasing LGBTQ+ Inclusion in Staff

Leadership Initiatives

LGBTQ+ Marketing Inclusion Report
This report provides an initial look at the state of LGBTQ+ marketing inclusion and representation among client-side marketer members. As more brands enter public conversations on societal movements, they are highlighting how to authentically support the LGBTQ+ community through their marketing campaigns. The report shows positive overall movement toward greater LGBTQ+ marketing inclusion in the advertising industry and provides key action items that can further enhance positive brand perception within the LGBTQ+ community. (December 2021)

A Diversity Report for the Advertising/Marketing Industry
This fourth annual report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. (November 2021)

The Power of Supplier Diversity
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. This report covers the findings from quantitative and qualitative research conducted by the ANA. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more. (May 2020)

 

Name Title Company
Michael Abata Director, Content & Brand Marketing Shutterfly
James Clarke Sr. Director, Digital & Social PepsiCo Foods NA
Madison Conklin Digital Design Coordinator IDEAL Industries, Inc.
James Foster Marketing Specialist Children's Health
Kelsey Garcia-Abdin   Disney
Courtney Grimes Manager, Martech Innovation DemandLab
Laura Hanson Marketing Director Astound Broadband powered by Grande
Jonathan Hurwitz Senior Creative Strategist Day One Agency
Stacy Jones Sr. Marketing Specialist Allegacy Federal Credit Union
Keith Kreisel   Dorman Products
Ashley Longoria Digital Marketing Specialist Schlumberger Technology Corp.
Raeann Lupo Marketing Specialist Merrell
Laura McHugh Global Content Segment Strategist - Education Lenovo United States Inc.
Patrick Owoc Graphic Designer Elkay Manufacturing Company
Justin Raines Photography Art Director American Greetings Corporation
Nicholas Regueiro Marketing Strategy Associate Disney Parks, Experiences & Consumer Products
Melissa Ricketts Brand Integrity Manager Carhartt Inc.
Heather Roff   L'Oreal USA
Lisa Seib Marketing Manager Plante Moran
Mike Siegel Senior Vice President, Marketing St. Jude Children's Research Hospital, Inc. ALSAC
Kirby Tousey Graphic Designer Sargento Foods Inc.
Ali Valin Marketing Lead Accenture
Carol Vella Associate Director, Marketing Ops - DEI Walmart Stores, Inc.
Jaime Weage Social Media Strategist MR Direct/Elkay
Nancy Marie Whitchurch Field Marketing Strategist Ricoh USA, Inc.
Leviticus Williams Director, Content Marketing First Republic Bank
  • Name

    Michael Abata

    Title

    Director, Content & Brand Marketing

    COMPANY

    Shutterfly
  • Name

    James Clarke

    Title

    Sr. Director, Digital & Social

    COMPANY

    PepsiCo Foods NA
  • Name

    Madison Conklin

    Title

    Digital Design Coordinator

    COMPANY

    IDEAL Industries, Inc.
  • Name

    James Foster

    Title

    Marketing Specialist

    COMPANY

    Children's Health
  • Name

    Kelsey Garcia-Abdin

    Title

     

    COMPANY

    Disney
  • Name

    Courtney Grimes

    Title

    Manager, Martech Innovation

    COMPANY

    DemandLab
  • Name

    Laura Hanson

    Title

    Marketing Director

    COMPANY

    Astound Broadband powered by Grande
  • Name

    Jonathan Hurwitz

    Title

    Senior Creative Strategist

    COMPANY

    Day One Agency
  • Name

    Stacy Jones

    Title

    Sr. Marketing Specialist

    COMPANY

    Allegacy Federal Credit Union
  • Name

    Keith Kreisel

    Title

     

    COMPANY

    Dorman Products
  • Name

    Ashley Longoria

    Title

    Digital Marketing Specialist

    COMPANY

    Schlumberger Technology Corp.
  • Name

    Raeann Lupo

    Title

    Marketing Specialist

    COMPANY

    Merrell
  • Name

    Laura McHugh

    Title

    Global Content Segment Strategist - Education

    COMPANY

    Lenovo United States Inc.
  • Name

    Patrick Owoc

    Title

    Graphic Designer

    COMPANY

    Elkay Manufacturing Company
  • Name

    Justin Raines

    Title

    Photography Art Director

    COMPANY

    American Greetings Corporation
  • Name

    Nicholas Regueiro

    Title

    Marketing Strategy Associate

    COMPANY

    Disney Parks, Experiences & Consumer Products
  • Name

    Melissa Ricketts

    Title

    Brand Integrity Manager

    COMPANY

    Carhartt Inc.
  • Name

    Heather Roff

    Title

     

    COMPANY

    L'Oreal USA
  • Name

    Lisa Seib

    Title

    Marketing Manager

    COMPANY

    Plante Moran
  • Name

    Mike Siegel

    Title

    Senior Vice President, Marketing

    COMPANY

    St. Jude Children's Research Hospital, Inc. ALSAC
  • Name

    Kirby Tousey

    Title

    Graphic Designer

    COMPANY

    Sargento Foods Inc.
  • Name

    Ali Valin

    Title

    Marketing Lead

    COMPANY

    Accenture
  • Name

    Carol Vella

    Title

    Associate Director, Marketing Ops - DEI

    COMPANY

    Walmart Stores, Inc.
  • Name

    Jaime Weage

    Title

    Social Media Strategist

    COMPANY

    MR Direct/Elkay
  • Name

    Nancy Marie Whitchurch

    Title

    Field Marketing Strategist

    COMPANY

    Ricoh USA, Inc.
  • Name

    Leviticus Williams

    Title

    Director, Content Marketing

    COMPANY

    First Republic Bank