LGBTQ+ Forum
Open to Client-Side Marketer members and Platinum/Gold/Silver members (MSP or Nonprofit) only
The LGBTQ+ Forum exists to educate marketers on best practices for inclusion of LGBTQ+ in advertising, provide support for LGBTQ+ marketers, and drive more meaningful community-brand connections. As more brands embrace targeted advertising to the LGBTQ+ community and feature community members in their advertising, it is more important than ever that the industry learn how to meaningfully engage the LGBTQ+ community and their purchasing power.
The LGBTQ+ Forum meets virtually every other month.
ANA staff managing the LGBTQ+ Forum is Greg Wright (he/him).
Committee Co-Chairs:
- Katie Levesque (she/her), Vice President and Supplier Diversity Director - Truist Financial Corporation
- Ali Valin (they/them), Global Editorial Strategy Lead and US LGBTQ+ Pride ERG Co-Lead – Accenture
Resources:
- 2022 ANA Multicultural Excellence Awards Winners
- Presentations and recaps from the 2022 ANA Multicultural Marketing and Diversity Conference
- ANA's Alliance for Inclusive and Multicultural Marketing
- List of Certified Diverse Suppliers for Marketing/Advertising
Discussion Topics
- Best Practices for LGBTQ+ Inclusive Marketing
- Increasing Representation of LGBTQ+ in Advertising
- Optimizing LGBTQ+-owned media spend
- Supplier Diversity
- Diversification of the Marketing and Advertising Supply Chain
- Importance of Employee Resource Groups
- Increasing LGBTQ+ Inclusion in Staff
Leadership Initiatives
LGBTQ+ Marketing Inclusion Report
This report provides an initial look at the state of LGBTQ+ marketing inclusion and representation among client-side marketer members. As more brands enter public conversations on societal movements, they are highlighting how to authentically support the LGBTQ+ community through their marketing campaigns. The report shows positive overall movement toward greater LGBTQ+ marketing inclusion in the advertising industry and provides key action items that can further enhance positive brand perception within the LGBTQ+ community. (December 2021)
A Diversity Report for the Advertising/Marketing Industry
This fourth annual report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. (November 2021)
The Power of Supplier Diversity
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. This report covers the findings from quantitative and qualitative research conducted by the ANA. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more. (May 2020)
Name | Title | Company |
---|---|---|
Michael Abata | Director, Content & Brand Marketing | Shutterfly |
Alan Brown | Founder & CEO | DNA |
Brendan Callahan | Director, Content & Creative | Bloomberg L.P. |
James Clarke | Sr. Director, Digital & Social | PepsiCo Foods NA |
Madison Conklin | Digital Design Coordinator | IDEAL Industries, Inc. |
Mitchell Cooper | Brand Manager - KitchenAid Small Appliances, US Region | KitchenAid |
Drew Elliott | Assistant Director, Philanthropic Annual Giving | Children's Mercy Kansas City |
Jessie Fernandez-Garcia | Sr. Email Developer | Travel + Leisure Co |
James Foster | Marketing Specialist | Children's Health |
Kelsey Garcia-Abdin | Disney | |
Nicole Gardell | Director, Client Solutions | Pursuant |
Ann Marie Gothard | VP, Global Corporate Media Relations | Henry Schein |
Courtney Grimes | Manager, Martech Innovation | DemandLab |
Laura Hanson | Marketing Director | Astound Broadband powered by Grande |
John-Paul Hayworth | LGBTQ+ Audience Strategy Director | AARP |
Joella Hopkins | Director, Business Development | The 360 Agency |
Jonathan Hurwitz | Senior Creative Strategist | Day One Agency |
Stacy Jones | Sr. Marketing Specialist | Allegacy Federal Credit Union |
Tamara Jones | Square, Inc. | |
Michael Krupa | Senior Marketing Program Manager | Southern New Hampshire University |
Katie Levesque | VP, Supplier Diversity Director | Truist Bank |
Camilo Lizarralde | Corporate Advertising & Digital | Exxon Mobil Corporation |
Ashley Longoria | Digital Marketing Specialist | Schlumberger Technology Corp. |
Raeann Lupo | Marketing Specialist | Merrell |
Dylan McCaugherty | Lead Digital and Social Advertising Strategist | Ameritas |
Laura McHugh | Global Content Segment Strategist - Education | Lenovo United States Inc. |
Benjamin Meents | SVP Corporate Marketing and Brand | Optum |
John Murdock | Associate Director | Tinuiti |
Nell Murray | Strategist | Sightly |
Patrick Owoc | Graphic Designer | Zurn Elkay Water Solutions |
Debra Quade | Supplier Diversity Manager | Kellogg Company |
Justin Raines | Photography Art Director | American Greetings Corporation |
Nicholas Regueiro | Marketing Strategy Associate | Disney Parks, Experiences & Consumer Products |
Melissa Ricketts | Brand Integrity Manager | Carhartt Inc. |
Heather Roff | L'Oreal USA | |
Debbie Schallock | Sr Branding Specialist | Mayo Clinic |
Lisa Seib | Marketing Manager | Plante Moran |
Mike Siegel | Senior Vice President, Marketing | St. Jude Children's Research Hospital, Inc. ALSAC |
Charlie Sprinkman | Senior Consumer Success Manager | Four Sigmatic |
Sheryl Teo | CEO | Popcorn Growth |
Lisa Terry | Manager, Communications | SanMar |
Elizabeth Tillman | Disney Media & Entertainment Distribution | |
Kirby Tousey | Graphic Designer | Sargento Foods Inc. |
Gregory Travis | Marketing Communications Manager | Removery |
Regina Tuchman | Senior Manager Marketing Communications | Universal Orlando Resort |
Ali Valin | Marketing Lead | Accenture |
Keith VanKreisel | Senior Designer | Dorman Products |
Carol Vella | Associate Director, Marketing Ops - DEI | Walmart Stores, Inc. |
Jaime Weage | Social Media Strategist | MR Direct/Elkay |
Nicholas Whalen | VP | Fidelity Investments |
Nancy Marie Whitchurch | Field Marketing Strategist | Ricoh USA, Inc. |
Leviticus Williams | Director, Content Marketing | First Republic Bank |
Edwige Winans | Research Director, Multicultural Insights | Marcus Thomas LLC |
-
Name
Michael AbataTitle
Director, Content & Brand MarketingCOMPANY
Shutterfly -
Name
Alan BrownTitle
Founder & CEOCOMPANY
DNA -
Name
Brendan CallahanTitle
Director, Content & CreativeCOMPANY
Bloomberg L.P. -
Name
James ClarkeTitle
Sr. Director, Digital & SocialCOMPANY
PepsiCo Foods NA -
Name
Madison ConklinTitle
Digital Design CoordinatorCOMPANY
IDEAL Industries, Inc. -
Name
Mitchell CooperTitle
Brand Manager - KitchenAid Small Appliances, US RegionCOMPANY
KitchenAid -
Name
Drew ElliottTitle
Assistant Director, Philanthropic Annual GivingCOMPANY
Children's Mercy Kansas City -
Name
Jessie Fernandez-GarciaTitle
Sr. Email DeveloperCOMPANY
Travel + Leisure Co -
Name
James FosterTitle
Marketing SpecialistCOMPANY
Children's Health -
Name
Kelsey Garcia-AbdinTitle
COMPANY
Disney -
Name
Nicole GardellTitle
Director, Client SolutionsCOMPANY
Pursuant -
Name
Ann Marie GothardTitle
VP, Global Corporate Media RelationsCOMPANY
Henry Schein -
Name
Courtney GrimesTitle
Manager, Martech InnovationCOMPANY
DemandLab -
Name
Laura HansonTitle
Marketing DirectorCOMPANY
Astound Broadband powered by Grande -
Name
John-Paul HayworthTitle
LGBTQ+ Audience Strategy DirectorCOMPANY
AARP -
Name
Joella HopkinsTitle
Director, Business DevelopmentCOMPANY
The 360 Agency -
Name
Jonathan HurwitzTitle
Senior Creative StrategistCOMPANY
Day One Agency -
Name
Stacy JonesTitle
Sr. Marketing SpecialistCOMPANY
Allegacy Federal Credit Union -
Name
Tamara JonesTitle
COMPANY
Square, Inc. -
Name
Michael KrupaTitle
Senior Marketing Program ManagerCOMPANY
Southern New Hampshire University -
Name
Katie LevesqueTitle
VP, Supplier Diversity DirectorCOMPANY
Truist Bank -
Name
Camilo LizarraldeTitle
Corporate Advertising & DigitalCOMPANY
Exxon Mobil Corporation -
Name
Ashley LongoriaTitle
Digital Marketing SpecialistCOMPANY
Schlumberger Technology Corp. -
Name
Raeann LupoTitle
Marketing SpecialistCOMPANY
Merrell -
Name
Dylan McCaughertyTitle
Lead Digital and Social Advertising StrategistCOMPANY
Ameritas -
Name
Laura McHughTitle
Global Content Segment Strategist - EducationCOMPANY
Lenovo United States Inc. -
Name
Benjamin MeentsTitle
SVP Corporate Marketing and BrandCOMPANY
Optum -
Name
John MurdockTitle
Associate DirectorCOMPANY
Tinuiti -
Name
Nell MurrayTitle
StrategistCOMPANY
Sightly -
Name
Patrick OwocTitle
Graphic DesignerCOMPANY
Zurn Elkay Water Solutions -
Name
Debra QuadeTitle
Supplier Diversity ManagerCOMPANY
Kellogg Company -
Name
Justin RainesTitle
Photography Art DirectorCOMPANY
American Greetings Corporation -
Name
Nicholas RegueiroTitle
Marketing Strategy AssociateCOMPANY
Disney Parks, Experiences & Consumer Products -
Name
Melissa RickettsTitle
Brand Integrity ManagerCOMPANY
Carhartt Inc. -
Name
Heather RoffTitle
COMPANY
L'Oreal USA -
Name
Debbie SchallockTitle
Sr Branding SpecialistCOMPANY
Mayo Clinic -
Name
Lisa SeibTitle
Marketing ManagerCOMPANY
Plante Moran -
Name
Mike SiegelTitle
Senior Vice President, MarketingCOMPANY
St. Jude Children's Research Hospital, Inc. ALSAC -
Name
Charlie SprinkmanTitle
Senior Consumer Success ManagerCOMPANY
Four Sigmatic -
Name
Sheryl TeoTitle
CEOCOMPANY
Popcorn Growth -
Name
Lisa TerryTitle
Manager, CommunicationsCOMPANY
SanMar -
Name
Elizabeth TillmanTitle
COMPANY
Disney Media & Entertainment Distribution -
Name
Kirby TouseyTitle
Graphic DesignerCOMPANY
Sargento Foods Inc. -
Name
Gregory TravisTitle
Marketing Communications ManagerCOMPANY
Removery -
Name
Regina TuchmanTitle
Senior Manager Marketing CommunicationsCOMPANY
Universal Orlando Resort -
Name
Ali ValinTitle
Marketing LeadCOMPANY
Accenture -
Name
Keith VanKreiselTitle
Senior DesignerCOMPANY
Dorman Products -
Name
Carol VellaTitle
Associate Director, Marketing Ops - DEICOMPANY
Walmart Stores, Inc. -
Name
Jaime WeageTitle
Social Media StrategistCOMPANY
MR Direct/Elkay -
Name
Nicholas WhalenTitle
VPCOMPANY
Fidelity Investments -
Name
Nancy Marie WhitchurchTitle
Field Marketing StrategistCOMPANY
Ricoh USA, Inc. -
Name
Leviticus WilliamsTitle
Director, Content MarketingCOMPANY
First Republic Bank -
Name
Edwige WinansTitle
Research Director, Multicultural InsightsCOMPANY
Marcus Thomas LLC