LGBTQ+ Forum
The LGBTQ+ Forum exists to educate marketers on best practices for inclusion of LGBTQ+ in advertising, provide support for LGBTQ+ marketers, and drive more meaningful community-brand connections. As more brands embrace targeted advertising to the LGBTQ+ community and feature community members in their advertising, it is more important than ever that the industry learn how to meaningfully engage the LGBTQ+ community and their purchasing power.
The LGBTQ+ Forum meets virtually every other month.
ANA staff managing the LGBTQ+ Forum is Greg Wright.
Resources:
- 2022 ANA Multicultural Marketing and Diversity Conference (Nov. 6-8 in Hollywood, Fla. and virtual)
- ANA's Alliance for Inclusive and Multicultural Marketing
- List of Certified Diverse Suppliers for Marketing/Advertising
Discussion Topics
- Best Practices for LGBTQ+ Inclusive Marketing
- Increasing Representation of LGBTQ+ in Advertising
- Optimizing LGBTQ+-owned media spend
- Supplier Diversity
- Diversification of the Marketing and Advertising Supply Chain
- Importance of Employee Resource Groups
- Increasing LGBTQ+ Inclusion in Staff
Leadership Initiatives
LGBTQ+ Marketing Inclusion Report
This report provides an initial look at the state of LGBTQ+ marketing inclusion and representation among client-side marketer members. As more brands enter public conversations on societal movements, they are highlighting how to authentically support the LGBTQ+ community through their marketing campaigns. The report shows positive overall movement toward greater LGBTQ+ marketing inclusion in the advertising industry and provides key action items that can further enhance positive brand perception within the LGBTQ+ community. (December 2021)
A Diversity Report for the Advertising/Marketing Industry
This fourth annual report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. (November 2021)
The Power of Supplier Diversity
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. This report covers the findings from quantitative and qualitative research conducted by the ANA. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more. (May 2020)
Name | Title | Company |
---|---|---|
James Clarke | Director, Media, CRM & Marketing Analytics | Frito-Lay, Inc. |
Kelsey Garcia-Abdin | Disney | |
Courtney Grimes | Manager, Martech Innovation | DemandLab |
Laura Hanson | Marketing Director | Astound Broadband powered by Grande |
Jonathan Hurwitz | Senior Creative Strategist | Day One Agency |
Keith Kreisel | Dorman Products | |
Patrick Owoc | Graphic Designer | Elkay Manufacturing Company |
Justin Raines | Photography Art Director | American Greetings Corporation |
Melissa Ricketts | Brand Integrity Manager | Carhartt Inc. |
Heather Roff | L'Oreal USA | |
Mike Siegel | Senior Vice President, Marketing | St. Jude Children's Research Hospital, Inc. ALSAC |
Ali Valin | Marketing Lead | Accenture |
Carol Vella | Associate Director, Marketing Ops - DEI | Walmart Stores, Inc. |
Jaime Weage | Social Media Strategist | MR Direct/Elkay |
-
Name
James ClarkeTitle
Director, Media, CRM & Marketing AnalyticsCOMPANY
Frito-Lay, Inc. -
Name
Kelsey Garcia-AbdinTitle
COMPANY
Disney -
Name
Courtney GrimesTitle
Manager, Martech InnovationCOMPANY
DemandLab -
Name
Laura HansonTitle
Marketing DirectorCOMPANY
Astound Broadband powered by Grande -
Name
Jonathan HurwitzTitle
Senior Creative StrategistCOMPANY
Day One Agency -
Name
Keith KreiselTitle
COMPANY
Dorman Products -
Name
Patrick OwocTitle
Graphic DesignerCOMPANY
Elkay Manufacturing Company -
Name
Justin RainesTitle
Photography Art DirectorCOMPANY
American Greetings Corporation -
Name
Melissa RickettsTitle
Brand Integrity ManagerCOMPANY
Carhartt Inc. -
Name
Heather RoffTitle
COMPANY
L'Oreal USA -
Name
Mike SiegelTitle
Senior Vice President, MarketingCOMPANY
St. Jude Children's Research Hospital, Inc. ALSAC -
Name
Ali ValinTitle
Marketing LeadCOMPANY
Accenture -
Name
Carol VellaTitle
Associate Director, Marketing Ops - DEICOMPANY
Walmart Stores, Inc. -
Name
Jaime WeageTitle
Social Media StrategistCOMPANY
MR Direct/Elkay