LGBTQ+ Forum


Open to Client-Side Marketer members and Platinum/Gold/Silver members (MSP or Nonprofit) only

The LGBTQ+ Forum exists to educate marketers on best practices for inclusion of LGBTQ+ in advertising, provide support for LGBTQ+ marketers, and drive more meaningful community-brand connections. As more brands embrace targeted advertising to the LGBTQ+ community and feature community members in their advertising, it is more important than ever that the industry learn how to meaningfully engage the LGBTQ+ community and their purchasing power.

The LGBTQ+ Forum meets virtually every other month.

ANA staff managing the LGBTQ+ Forum is Greg Wright (he/him).

Committee Co-Chairs:

  • Katie Levesque (she/her), Vice President and Supplier Diversity Director - Truist Financial Corporation
  • Ali Valin (they/them), Global Editorial Strategy Lead and US LGBTQ+ Pride ERG Co-Lead – Accenture

Resources:

Discussion Topics

  • Best Practices for LGBTQ+ Inclusive Marketing
  • Increasing Representation of LGBTQ+ in Advertising
  • Optimizing LGBTQ+-owned media spend
  • Supplier Diversity
  • Diversification of the Marketing and Advertising Supply Chain
  • Importance of Employee Resource Groups
  • Increasing LGBTQ+ Inclusion in Staff

Leadership Initiatives

LGBTQ+ Marketing Inclusion Report
This report provides an initial look at the state of LGBTQ+ marketing inclusion and representation among client-side marketer members. As more brands enter public conversations on societal movements, they are highlighting how to authentically support the LGBTQ+ community through their marketing campaigns. The report shows positive overall movement toward greater LGBTQ+ marketing inclusion in the advertising industry and provides key action items that can further enhance positive brand perception within the LGBTQ+ community. (December 2021)

A Diversity Report for the Advertising/Marketing Industry
This fourth annual report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. (November 2021)

The Power of Supplier Diversity
A supplier diversity program is a proactive business program which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. This report covers the findings from quantitative and qualitative research conducted by the ANA. The purpose was to gain an understanding of the incidence of supplier diversity programs as well as benefits, challenges, spend, goals, measurement, influence, and more. (May 2020)

 

Name Title Company
Michael Abata Director, Content & Brand Marketing Shutterfly
Alan Brown Founder & CEO DNA
Brendan Callahan Director, Content & Creative Bloomberg L.P.
James Clarke Sr. Director, Digital & Social PepsiCo Foods NA
Madison Conklin Digital Design Coordinator IDEAL Industries, Inc.
Mitchell Cooper Brand Manager - KitchenAid Small Appliances, US Region KitchenAid
Drew Elliott Assistant Director, Philanthropic Annual Giving Children's Mercy Kansas City
Jessie Fernandez-Garcia Sr. Email Developer Travel + Leisure Co
James Foster Marketing Specialist Children's Health
Kelsey Garcia-Abdin   Disney
Nicole Gardell Director, Client Solutions Pursuant
Ann Marie Gothard VP, Global Corporate Media Relations Henry Schein
Courtney Grimes Manager, Martech Innovation DemandLab
Laura Hanson Marketing Director Astound Broadband powered by Grande
John-Paul Hayworth LGBTQ+ Audience Strategy Director AARP
Joella Hopkins Director, Business Development The 360 Agency
Jonathan Hurwitz Senior Creative Strategist Day One Agency
Stacy Jones Sr. Marketing Specialist Allegacy Federal Credit Union
Tamara Jones   Square, Inc.
Michael Krupa Senior Marketing Program Manager Southern New Hampshire University
Katie Levesque VP, Supplier Diversity Director Truist Bank
Camilo Lizarralde Corporate Advertising & Digital Exxon Mobil Corporation
Ashley Longoria Digital Marketing Specialist Schlumberger Technology Corp.
Raeann Lupo Marketing Specialist Merrell
Dylan McCaugherty Lead Digital and Social Advertising Strategist Ameritas
Laura McHugh Global Content Segment Strategist - Education Lenovo United States Inc.
Benjamin Meents SVP Corporate Marketing and Brand Optum
John Murdock Associate Director Tinuiti
Nell Murray Strategist Sightly
Patrick Owoc Graphic Designer Zurn Elkay Water Solutions
Debra Quade Supplier Diversity Manager Kellogg Company
Justin Raines Photography Art Director American Greetings Corporation
Nicholas Regueiro Marketing Strategy Associate Disney Parks, Experiences & Consumer Products
Melissa Ricketts Brand Integrity Manager Carhartt Inc.
Heather Roff   L'Oreal USA
Debbie Schallock Sr Branding Specialist Mayo Clinic
Lisa Seib Marketing Manager Plante Moran
Mike Siegel Senior Vice President, Marketing St. Jude Children's Research Hospital, Inc. ALSAC
Charlie Sprinkman Senior Consumer Success Manager Four Sigmatic
Sheryl Teo CEO Popcorn Growth
Lisa Terry Manager, Communications SanMar
Elizabeth Tillman   Disney Media & Entertainment Distribution
Kirby Tousey Graphic Designer Sargento Foods Inc.
Gregory Travis Marketing Communications Manager Removery
Regina Tuchman Senior Manager Marketing Communications Universal Orlando Resort
Ali Valin Marketing Lead Accenture
Keith VanKreisel Senior Designer Dorman Products
Carol Vella Associate Director, Marketing Ops - DEI Walmart Stores, Inc.
Jaime Weage Social Media Strategist MR Direct/Elkay
Nicholas Whalen VP Fidelity Investments
Nancy Marie Whitchurch Field Marketing Strategist Ricoh USA, Inc.
Leviticus Williams Director, Content Marketing First Republic Bank
Edwige Winans Research Director, Multicultural Insights Marcus Thomas LLC
  • Name

    Michael Abata

    Title

    Director, Content & Brand Marketing

    COMPANY

    Shutterfly
  • Name

    Alan Brown

    Title

    Founder & CEO

    COMPANY

    DNA
  • Name

    Brendan Callahan

    Title

    Director, Content & Creative

    COMPANY

    Bloomberg L.P.
  • Name

    James Clarke

    Title

    Sr. Director, Digital & Social

    COMPANY

    PepsiCo Foods NA
  • Name

    Madison Conklin

    Title

    Digital Design Coordinator

    COMPANY

    IDEAL Industries, Inc.
  • Name

    Mitchell Cooper

    Title

    Brand Manager - KitchenAid Small Appliances, US Region

    COMPANY

    KitchenAid
  • Name

    Drew Elliott

    Title

    Assistant Director, Philanthropic Annual Giving

    COMPANY

    Children's Mercy Kansas City
  • Name

    Jessie Fernandez-Garcia

    Title

    Sr. Email Developer

    COMPANY

    Travel + Leisure Co
  • Name

    James Foster

    Title

    Marketing Specialist

    COMPANY

    Children's Health
  • Name

    Kelsey Garcia-Abdin

    Title

     

    COMPANY

    Disney
  • Name

    Nicole Gardell

    Title

    Director, Client Solutions

    COMPANY

    Pursuant
  • Name

    Ann Marie Gothard

    Title

    VP, Global Corporate Media Relations

    COMPANY

    Henry Schein
  • Name

    Courtney Grimes

    Title

    Manager, Martech Innovation

    COMPANY

    DemandLab
  • Name

    Laura Hanson

    Title

    Marketing Director

    COMPANY

    Astound Broadband powered by Grande
  • Name

    John-Paul Hayworth

    Title

    LGBTQ+ Audience Strategy Director

    COMPANY

    AARP
  • Name

    Joella Hopkins

    Title

    Director, Business Development

    COMPANY

    The 360 Agency
  • Name

    Jonathan Hurwitz

    Title

    Senior Creative Strategist

    COMPANY

    Day One Agency
  • Name

    Stacy Jones

    Title

    Sr. Marketing Specialist

    COMPANY

    Allegacy Federal Credit Union
  • Name

    Tamara Jones

    Title

     

    COMPANY

    Square, Inc.
  • Name

    Michael Krupa

    Title

    Senior Marketing Program Manager

    COMPANY

    Southern New Hampshire University
  • Name

    Katie Levesque

    Title

    VP, Supplier Diversity Director

    COMPANY

    Truist Bank
  • Name

    Camilo Lizarralde

    Title

    Corporate Advertising & Digital

    COMPANY

    Exxon Mobil Corporation
  • Name

    Ashley Longoria

    Title

    Digital Marketing Specialist

    COMPANY

    Schlumberger Technology Corp.
  • Name

    Raeann Lupo

    Title

    Marketing Specialist

    COMPANY

    Merrell
  • Name

    Dylan McCaugherty

    Title

    Lead Digital and Social Advertising Strategist

    COMPANY

    Ameritas
  • Name

    Laura McHugh

    Title

    Global Content Segment Strategist - Education

    COMPANY

    Lenovo United States Inc.
  • Name

    Benjamin Meents

    Title

    SVP Corporate Marketing and Brand

    COMPANY

    Optum
  • Name

    John Murdock

    Title

    Associate Director

    COMPANY

    Tinuiti
  • Name

    Nell Murray

    Title

    Strategist

    COMPANY

    Sightly
  • Name

    Patrick Owoc

    Title

    Graphic Designer

    COMPANY

    Zurn Elkay Water Solutions
  • Name

    Debra Quade

    Title

    Supplier Diversity Manager

    COMPANY

    Kellogg Company
  • Name

    Justin Raines

    Title

    Photography Art Director

    COMPANY

    American Greetings Corporation
  • Name

    Nicholas Regueiro

    Title

    Marketing Strategy Associate

    COMPANY

    Disney Parks, Experiences & Consumer Products
  • Name

    Melissa Ricketts

    Title

    Brand Integrity Manager

    COMPANY

    Carhartt Inc.
  • Name

    Heather Roff

    Title

     

    COMPANY

    L'Oreal USA
  • Name

    Debbie Schallock

    Title

    Sr Branding Specialist

    COMPANY

    Mayo Clinic
  • Name

    Lisa Seib

    Title

    Marketing Manager

    COMPANY

    Plante Moran
  • Name

    Mike Siegel

    Title

    Senior Vice President, Marketing

    COMPANY

    St. Jude Children's Research Hospital, Inc. ALSAC
  • Name

    Charlie Sprinkman

    Title

    Senior Consumer Success Manager

    COMPANY

    Four Sigmatic
  • Name

    Sheryl Teo

    Title

    CEO

    COMPANY

    Popcorn Growth
  • Name

    Lisa Terry

    Title

    Manager, Communications

    COMPANY

    SanMar
  • Name

    Elizabeth Tillman

    Title

     

    COMPANY

    Disney Media & Entertainment Distribution
  • Name

    Kirby Tousey

    Title

    Graphic Designer

    COMPANY

    Sargento Foods Inc.
  • Name

    Gregory Travis

    Title

    Marketing Communications Manager

    COMPANY

    Removery
  • Name

    Regina Tuchman

    Title

    Senior Manager Marketing Communications

    COMPANY

    Universal Orlando Resort
  • Name

    Ali Valin

    Title

    Marketing Lead

    COMPANY

    Accenture
  • Name

    Keith VanKreisel

    Title

    Senior Designer

    COMPANY

    Dorman Products
  • Name

    Carol Vella

    Title

    Associate Director, Marketing Ops - DEI

    COMPANY

    Walmart Stores, Inc.
  • Name

    Jaime Weage

    Title

    Social Media Strategist

    COMPANY

    MR Direct/Elkay
  • Name

    Nicholas Whalen

    Title

    VP

    COMPANY

    Fidelity Investments
  • Name

    Nancy Marie Whitchurch

    Title

    Field Marketing Strategist

    COMPANY

    Ricoh USA, Inc.
  • Name

    Leviticus Williams

    Title

    Director, Content Marketing

    COMPANY

    First Republic Bank
  • Name

    Edwige Winans

    Title

    Research Director, Multicultural Insights

    COMPANY

    Marcus Thomas LLC