Marketing Futures

when

Start: Thursday, May 9, 2019 at 9:00am

End: Thursday, May 9, 2019 at 2:30pm

WHERE

Digitas
375 Hudson Street
17th Floor
New York, NY 10014

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In-Person $0 N/A N/A N/A N/A N/A
Attend via Teleconference $0 N/A N/A N/A N/A N/A
Will Not Attend $0 N/A N/A N/A N/A N/A


NETWORKING BREAKFAST (9:00-9:45AM)
INTRODUCTIONS (9:45-10:00AM)

I. DIGITAS: Exploring AI-Born Creativity (10:00 – 10:45AM)
New technologies are rapidly expanding our known universe of creativity. New models of participatory storytelling, new forms of digital grammar, and mind-bending new tools are available to us. In this session, Adam Buhler, SVP/Experiential Lead at Digitas North America, will lay out a vision for the possibilities of A.I. as an art form and a creative tool. We’ll examine three facets of this technology landscape: participatory immersion, the mirrorverse, and generative AI.  The session will close by weaving these three strands into a whole, exploring what this new technology means for the content that brands can create.

Speaker:
Adam Buhler, SVP/Experiential Lead, – Digitas

II. USING EMERGING TECHNOLOGIES AT STOP & SHOP (11:00AM – 11:45AM)
A neighborhood grocer for more than 100 years, today's Stop & Shop is refreshed, reenergized and inspired, delivering new conveniences for customers. In this session, Robin Ruttle, Loyalty and Digital Marketing lead at Stop & Shop will share how the brand is approaching the future of retail and using emerging technologies to better serve their customers.

Speaker:
Robin Ruttle, Loyalty + Digital Marketing – Stop & Shop


LUNCH (11:45AM – 12:30PM)

III. COMMITTEE ROUNDTABLE DISCUSSION (12:30 – 1:00PM)
We will discuss the emerging trends that will impact marketers now and in the future including AI, the future of retail, AR, VR, and more.

Moderator:
Shiva Mirhosseini, Vice President, Marketing Technology & Digital Experience – Aetna

IV. Digitas Technology Lab Tour and Demos (1:00 – 2:00PM)
ANA Marketing Futures Committee members will be given demos from Digitas' Technology Lab. The technology lab is a place where Digitas staff can use emerging technology to experiment, inspire, educate, and push their thinking about what's possible. Attendees will explore VR (Virtual Reality), AR (Augmented Reality), Internet of Things (ioT), etc.

Webinar information, if available, will be provided to registrants only.