DIGITAS: Exploring AI-Born Creativity

May 9, 2019

New technologies are rapidly expanding our known universe of creativity. New models of participatory storytelling, new forms of digital grammar, and mind-bending new tools are available to us. In this session, Adam Buhler, SVP/Experiential Lead at Digitas North America, will lay out a vision for the possibilities of A.I. as an art form and a creative tool. We’ll examine three facets of this technology landscape: participatory immersion, the mirrorverse, and generative AI. The session will close by weaving these three strands into a whole, exploring what this new technology means for the content that brands can create.