Mastering Enterprise CDP Implementation: Lessons from Vanguard and Qualcomm

I. Welcome & Introductions

John Hardy, SVP, MarTech, ANA

II. Committee Overview 

III. Mastering Enterprise CDP Implementation: Lessons from Vanguard and Qualcomm (Download the Presentation)

Implementing a Customer Data Platform at scale is one of the most complex and high-impact initiatives in modern marketing technology. Success requires more than standing up a platform; it demands orchestration across strategy, data, architecture, people, governance, and real business outcomes. In this master-class session, two seasoned leaders, Ashwin Chadaga (Vanguard) and Abdul Jomaa (Qualcomm) come together to share the practical, hard-won lessons behind their organizations’ successful CDP transformations.

This expert panel will break down what truly drives CDP success in large enterprises: building a strategy-first roadmap, aligning the organization around audience-led marketing, operationalizing real-time data flows, activating meaningful personalization, and avoiding the common pitfalls that stall scalability. Through complementary perspectives, Vanguard’s business-aligned, outcomes-driven approach and Qualcomm’s use case–first, automation-enabled model, attendees will gain a holistic understanding of how to unlock enterprise value from a CDP.

Participants will walk away with actionable frameworks, implementation checklists, governance considerations, team-model insights, and proven methods to accelerate adoption and impact. Whether your organization is early in its CDP journey or scaling an existing platform, this master class will equip you with the strategic clarity and practical guidance needed to succeed.

IV. Roundtable Discussion with Q&A 

V. Closing Remarks, What's Next? 

Speakers

Abdul Jomaa, Senior Manager, Marketing Technology, Qualcomm

Abdul Jomaa serves as Global Lead for Audiences and Experiences at Qualcomm, overseeing Marketing Technology platforms across these workstreams. With over 15 years of experience, Abdul is a seasoned digital marketing leader specializing in marketing technology, strategy development, and high-impact campaigns for Fortune 500 companies in both B2B and B2C sectors. His expertise spans customer data platforms, data architecture, customer journeys, AI, marketing automation, analytics, project management, process optimization, and omni-channel marketing. He has driven numerous transformation initiatives, leading enterprise platform implementations such as Adobe Experience Platform (AEP) and Salesforce, while managing high-performing teams. Passionate about advancing marketing capabilities and data-driven decision-making, Abdul is dedicated to driving growth, innovation, and best-in-class customer experiences.

Ashwin Chadaga, Product Manager, MarTech, Vanguard

Ashwin Chadaga is a Product Manager at Vanguard, where he leads strategic initiatives at the intersection of artificial intelligence, data science, and marketing technology. With a Master’s in Data Science from the University of Connecticut, Ashwin brings over a decade of experience driving enterprise transformation through data-driven innovation.

He has led global engineering teams and managed enterprise-scale data systems, building a strong foundation in operational excellence and scalable infrastructure. At Vanguard, he now focuses on transforming digital engagement through real-time customer data platforms and machine learning. His work centers on shaping and executing the vision for next-generation customer experiences, aligning cross-functional teams around a unified digital strategy that drives both customer value and business performance.

Ashwin is an Adobe Certified Professional in Real-Time CDP and regularly shares practical insights on the evolving role of Customer Data in marketing. He focuses on helping organizations translate emerging technologies into measurable business outcomes.