MarTech Committee Meeting: Adobe Summit 2023 Insights and Prodigy's AI-Enabled Production Data Analysis

This event is over.

I. Welcome & Introductions (1:00PM – 1:10PM EST)

II. Committee Overview (1:10PM – 1:15PM EST)

III. The Future of Digital Experience: Insights & Innovations from Adobe Summit 2023 (1:15PM – 1:45PM EST)

Join us as we present the major highlights and takeaways from the key sessions and announcements of Adobe Summit 2023. We’ll hear about Adobe’s latest innovations, updates, and trends in the digital experience, marketing, and technology landscape that were presented during the content packed three-day event held in Las Vegas. Presented by UpperRight – the NY-based MarTech Advisory amd Consulting firm.

Presented by: 

Alan Schulman, Managing Partner, Chief Experience Officer, UpperRight

Alan Schulman is Managing Partner & Chief Experience Officer of UpperRight – the NY-based MarTech Advisory & Consulting firm.  One of the industry’s leading experts at the intersection of Content & Marketing Automation, Alan was one of the founding partners of Deloitte Digital where he served as Chief Content Officer and Content Supply Chain practice lead from 2015-2020. As a former Instructor for the ANA’s School of Marketing from 2014-2018, Alan developed and taught the Content Marketing curriculum that is currently one the ANA’s most popular offerings. He has served as a former member of the Adobe Global Creative Director’s Council and was a member Deloitte’s Adobe Alliance team from 2015-2020.

Adam Lavelle, Managing Partner, CEO, UpperRight

Adam Lavelle is CEO and Managing Partner of UpperRight – the NY-based MarTech Advisory & Consulting firm.  Prior to founding UpperRight, Adam served as Global Chief Solutions Officer of Merkle/Dentsu where was responsible for Merkle/Dentsu’s Adobe Alliance among numerous others. He currently serves as an Advisory Board member of Brandgility – the content automation and adaptation platform as well as Firmly – the e-commerce accelerator.

IV. Roundtable Discussion with Q&A (1:45PM – 2:00PM EST)

V. Marketers Using AI to Capture, Aggregate & Analyze Global Production Data  (2:00 -2:30PM EST)

Global Marketers spend $120B annually producing advertising content, but few have visibility into their marketing operations spending. The reason: ad agencies procure production services using email and all the data lives in numerous inboxes from thousands of supply chain partners. Prodigy is a cloud-based platform using AI to centralize and aggregate production details with zero data entry required by marketer & ad agency stakeholders. Marketers view dashboards with data visualization to analyze their business for insights, strategy and smart decision-making. Prodigy will share a brief demo of the platform with client case studies for discussion

Presented by:

John Lipuma
CEO & Co-founder
Prodigy by PostAds Group

John co-founded PostAds Group, a global production consultancy in 2007 and Prodigy, the cloud-based production data platform with AI technology for global marketers in 2020, serving as CEO.  He brings over thirty-years of MarTech experience in Executive Management roles at video tech companies Point.360, Vyvx and Extreme Reach, including ad sales at Condé Nast Publications (Vanity Fair) and Hearst Publishing (Esquire). Prodigy will share a brief demo of the platform with client case studies for discussion. 

VI. Roundtable Discussion with Q&A (2:30PM – 2:45PM EST)

VII. Closing Remarks, What's Next? (2:45PM-3:00PM EST)