Committees | Events & Webinars | MarTech Committee Meeting | ANA

MarTech Committee Meeting

This event is over.

I. Welcome & Introductions (1:00PM – 1:25PM EST)

II. Committee Overview (1:25PM – 1:30PM EST)

III. The Evolution of CDP’s Within Your Stack Presented by the CDP Institute (1:30PM – 2:15PM EST)

Customer Data Platforms are widely discussed but poorly understood.  Join long-time MarTech analyst and CDP Institute founder David Raab to clarify CDP functions, use cases, benefits, and obstacles, and where CDPs fit in the evolution of the larger MarTech landscape.  We’ll explore key questions including how to know whether you need a CDP, what kind of CDP to consider, and whether to build or buy.

Presented By:


David M. Raab
Customer Data Platform Institute

David M. Raab is founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization that educates organizations about customer data management.  Mr. Raab named the Customer Data Platform category in 2013.  Mr. Raab has a long history as an independent consultant helping marketers to understand, find, and deploy marketing technologies and vendors.  Clients have included Global 2000 firms in retail, financial services, telecommunications, publishing, technology, and other industries.   He has written hundreds of articles and blog posts on marketing technology and regularly speaks and teaches at events around the world.

Follow on Twitter @draab, @cdpinstitute

IV. Roundtable Discussion with Q&A (2:15PM – 2:40PM EST)

V. Closing Remarks, What's Next? (2:40PM-2:45PM EST)

(Schedule subject to change)