Advertising Financial Management, West Coast Chapter

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NETWORKING BREAKFAST (9:45 – 10:15AM)
INTRODUCTIONS (10:15 – 10:30AM)

I. FIRESTARTER DISCUSSION: EVALUATING MARKETING INVESTMENTS (10:30 - 11:30AM)
As the first CFO of marketing at Farmers Insurance, Scott Griffiths strives to answer two questions: How best to allocate marketing resources; and how to demonstrate the business value of marketing to the C-suite. In this session, Scott will share some of the lessons he has learned along the way, mistakes he has made, and changes he has affected.

Speaker:
Scott Griffiths, Chief Financial Officer, Marketing - Farmers Insurance

II. TO REVIEW OR NOT? IS THERE ANOTHER WAY? (11:45AM – 12:45PM)
We live in a data rich and technologically dynamic world. How consumers behave and engage with brands continues to evolve. Today's marketers' needs are complex and constantly changing. Trust between clients and their agency partners is at an all-time low. Maintaining healthy, productive and financially sound relationships with agency partners has never been more challenging. You may be thinking that it is time to do an agency review. But is there another way?

Speaker:
Catherine Bension, CEO - SelectResources International

LUNCH (12:45 – 1:30PM)