Marketing Operations and Transformation Forum

I. WELCOME & INTRODUCTION (11:00 – 11:10a.m. ET) 
Join us at the start of the meeting for several important updates about the future of the Marketing Operations and Transformation Forum: 

• 2024 Meeting Dates
• Marketing Operations Day Conference 
• Thought Leadership
• Announcing the Marketing Operations and Transformation Forum Chair

II. ROUNDTABLE DISCUSSION: THE STATE OF MARKETING OPERATIONS TALENT (11:10 – 11:45a.m. ET)
As discussed previously in this forum, many of marketing operations' pain points can be traced back to low headcount. The supply of talent in the marketplace cannot keep up with the demand. This forces operations leaders to get creative with their hiring and training practices, looking domestically and internationally to fill essential roles at all levels. Join our panelists for a candid discussion on the marketing operations talent gap, and what can be done to fill essential roles to achieve more operations balance.

Panelists:
Tom Keefe, Senior Director of Marketing Operations – Demandbase
Michelle Weinrich, Global Senior Director Marketing Operations – Mars
Christopher Worden, Associate Vice President, Marketing Operations, Lilly Marketing Studios – Eli Lilly and Company 

III. HP: RE-ENGINEERING MARKETING OPERATIONS TO MEET TODAY’S UNIQUE CHALLENGES (11:45a.m. – 12:20p.m. ET) 
In this honest account of an experiment with diversified marketing planning, learn how marketing operations made the difference in HP’s global growth strategies. Liz Merrilees Emlay, global director of HP’s marketing planning office, will use this case study to outline the relationship between planning and operations and the importance of both teams to form a strong partnership in pursuit of improved governance practices. 

IV. BREAK (12:20 – 12:25p.m. ET) 

V. GOODWIN: READY TO ONBOARD MARKETING TECHNOLOGY? (12:25 – 1:00p.m. ET)
Depending on the company size and industry you work in, building a marketing technology stack presents different challenges. Danielle Balestra has worked in several different industries spanning from small privately owned, to large heavily regulated organizations. During this session, she will discuss how to best prepare for building your marketing technology stack, how to evaluate and identify the technology needs, and how to onboard this technology

Speaker:
Danielle Balestra, Director of Marketing Technology and Operations – Goodwin