Committees | Events & Webinars | Marketing Operations and Transformation Forum | ANA

Marketing Operations and Transformation Forum

This event is over.


I. WELCOME & INTRODUCTION (11:00 – 11:05a.m. ET)

II. ANA: RESULTS OF THE MARKETING OPERATIONS PAIN POINTS SURVEY (11:05 – 11:15a.m. ET)
The meeting will begin with a quick overview of the results from the ANA’s Marketing Operations Pain Points Survey, followed by a presentation addressing the top pain points identified.

Speaker:
Peter Kenigsberg, Director, Brand & Media – ANA

III. FLOCK ASSOCIATES: BEST PRACTICES IN GOVERNANCE AND CROSS-DEPARTMENT ACCOUNTABILITY (11:15 – 11:45a.m. ET)
A top-ranked pain point among forum members is cross-department governance and accountability towards shared marketing objectives. Building upon conversations previously held in this forum, Simon Francis, CEO of Flock Associates, will share advice on this challenging topic using Flock’s experience consulting numerous companies through the process of aligning departments and creating a checks and balances system that ladders up to senior leadership for full transparency into marketing activities.

Speaker:
Simon Francis, CEO – Flock Associates

IV. UNIVERSITY OF PHOENIX: INSIDE LOOK AT AN IN-HOUSE PERFORMANCE MARKETING TEAM (11:45a.m. – 12:20p.m. ET)
What does it take for an in-house agency to specialize in performance and growth marketing? The secret is a well-entrenched marketing operations team that closely monitors their productivity and growth to scale responsibly. In this session, we’ll hear how University of Phoenix’s marketing operations team structured their in-house agency to deliver marketing results and lessons learned along the way.

Speaker:
Tony Robson, Head of Marketing Operations & Go-To-Market Planning – University of Phoenix
Whitney Stevens, 
Director, Marketing Operations – University of Phoenix

V. BREAK (12:20 – 12:25p.m. ET)

VI. AGILE SHERPAS: UNEXPECTED AGILITY: WHY THE KEY TO HIGH PERFORMANCE MARKETING LIES WITH PEOPLE NOT PROJECTS (12:25 – 1:00p.m. ET)
All marketers understand the need to be faster and more adaptive. Going Agile seems like an obvious solution, so why isn’t every marketing team an Agile marketing team? What if the very things we’re trying to fix -- our projects -- are the things that are holding us back? Join Agile marketing pioneer and 18-year digital marketer Andrea Fryrear as she reveals the team-first approach that frees marketers from project purgatory and puts them on the path to lasting marketing agility.

Speaker:
Andrea Fryrear, CEO and Co-Founder – Agile Sherpas