Production Management

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Establishing a Sustainable Commercial Production Program

How Brands, Agencies, and Their Partners Can Green the Bid and Make Advertising Sustainable

Agenda

WELCOME & INTRODUCTIONS
Pamela Gross, Senior Manager, ANA

I. HOW BRANDS, AGENCIES & THEIR PARTNERS CAN GREEN THE BID + MAKE ADVERTISING SUSTAINABLE (11:05 - 11:50AM)
The advertising industry is remarkably creative - and creates a remarkable amount of carbon and waste. Green The Bid brings together stakeholders from brand, agency, production and post to share how to be part of transforming the production landscape for good and help shift our industry to one that is net carbon-neutral and zero-waste.

Green The Bid was founded to break down barriers to enacting environmentally responsible production practices. In this session, learn how this initiative has brought the entire production ecosystem together like never before to make positive change for the future of our industry.

Speakers:
Laura Busino, Head of Content Production, Ford Motor Company
Yvette Cobarrubias, Managing Partner/Executive Producer, Cosmo Street
Traci Dunne, Strategic Consultant, APR Consulting and AdGreen Advisory Board Member
Kat Friis, Brand & Agency Producer/Co-Founder, Green The Bid
Michael Kaliski, Founder, Good Planet Innovation and Co-Founder, Green The Bid
Julian Katz, Brand & Agency Producer/Co-Founder, Green The Bid
Lisa Mehling, Owner, Chelsea Pictures
Jessie Nagel, Special Agent/Partner, Hype and Founding Member, Green The Bid
Nick Setounski, Head of Integrated Production, Wieden + Kennedy

II. ESTABLISHING A SUSTAINABLE COMMERCIAL PRODUCTION PROGRAM (12:00PM – 12:45PM)
When considering or establishing a green production program, many companies may wonder where to begin. In this session, Haynes-Vozza will take us through some of the key components and complexities to be considered when designing a sustainable production program that is right for you, including:

• Key considerations and options for putting a program in place
• An overview of sustainability providers and their respective roles
• General costs involved
• How to get started

Speakers:
Ben Haynes, Partner, Haynes-Vozza
Luke Radliff, Manager, Marketing Procurement, Anheuser-Busch

ANA Committee Member Testimonial - The Hershey Company

"I have been involved for many years with ANA committees since I started to work in the Marketing Finance and Procurement space. The value has been a great return on my time invested. I have significantly broadened my best practice network with top brands and advertisers. In addition, the content of the committee meetings combined with conferences, webinars, and the use of the marketing knowledge center has enabled me to be a true partner with our marketing teams and bring significant value add to my company."
Sherry Ulsh, Director of Indirect Procurement, The Hershey Company