Production Management

I. WELCOME (11:00 – 11:10AM ET)

II. MEMBER ROUNDTABLE DISCUSSION: PRODUCTION ISSUES AND CHALLENGES (11:10-11:40AM ET)
Engage your fellow committee members in open discussion around evolving issues and current challenges in the production management space. Come prepared to share! This is your opportunity to ask questions!

Moderators:
Brendan O'Malley, Sr. Manager, Broadcast Production – Verizon and Production Management Committee Co-Chair
Kristin Schaack, Sr. Manager, Creative Producer – Target and Production Management Committee Co-Chair

III. TRACKING AND ANALYZING PRODUCTION COSTS (11:40am – 12:15pm ET)
How are marketers using production data to increase efficiency in their marketing operations? A panel discussion with committee members who will share insights on their current data journeys and discuss technologies being used to capture, aggregate and analyze production data. Moderated by Prodigy, the cloud-based production data platform with AI technology.

Speakers:
Brendan O'Malley, Sr. Manager, Broadcast Production – Verizon and Production Management Committee Co-Chair
Laura Busino, Former Head of Content Production, U.S. Integrated Marketing Communications, Ford Motor Company
Debra Hedgecock, Director Media Planning & Agency Relations, Mastercard

Moderator:
John Lipuma, Co-founder & CEO, Prodigy, PostAds Group

IV. BREAK (12:15 – 12:25pm ET)

V. LOWERING PRODUCTION COSTS THROUGH STATE COMMERCIAL TAX INCENTIVES (12:25 – 1:00PM ET)
Many U.S. state tax incentive programs and processes have changed. There are new opportunities for advertisers to lower their costs by producing in states that offer these incentives. In this session, APR will update production management committee members on the latest developments to maximize rebates and credits across the US.

Speakers:
Jillian Gibbs, Founder & Global CEO, Advertising Production Resources - APR
Alan Sadler, CPO, Advertising Production Resources - APR