Digital & Social, Southeast Chapter

This event is over.


NETWORKING BREAKFAST (9:30 – 9:45AM)
INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. MEMBER ROUND TABLE DISCUSSION (10:00AM - 10:30AM)
In this session, we will discuss various aspects and best practices of digital & social media. ANA Digital & Social, Southeast Chapter committee members will also have an opportunity to network and discuss key issues such as social listening tools, the internet of things, augmented reality, virtual reality, and AI in marketing.

Facilitator:
Liz Ferguson, Manager, Social Media - Brighthouse Financial

II. LENOVO: DIGITAL & SOCIAL CASE STUDY (10:30AM -11:15AM)
Lenovo is a $50 billion Fortune Global 500 company, with 57,000 employees and operating in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, they are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world's most complete portfolio of smart devices and infrastructure, they are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world. In this session, Lenovo will share insights on recent digital campaigns and the data-based strategies that made them successful.

Speaker:
Vivian Young, Executive Director, Global Digital Marketing – Lenovo


III. RETURN ON INFLUENCERS: THE FUTURE OF TIK TOK (11:15 – 12:00PM)
As TikTok has taken the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for many brands. In this session, R3's Co-Founder and Principal, Greg Paull, will share best practices from the most digitally advanced market in the world, and provide key insights on how marketers can make the most of influencer partnerships in 2020.

Speaker:
Greg Paull, Co-Founder and Principal – R3


LUNCH (12:00 - 12:30PM)


IV. BRIGHTHOUSE FINANCIAL: DISCOVERING YOUR BRAND'S OPPORTUNITY TO INSPIRE (12:30PM - 1:15PM)
Brighthouse Financial is a leading provider of annuities and life insurance that specializes in products that help people protect what they've earned and ensure it lasts. In this session, Liz Ferguson, Social Media Manager, Brand Marketing will share how a compelling audience insight was transformed into a holistic brand campaign that engages a generation who is defying conventional images of retirement. Liz will show how the brand is using a strategic storytelling approach to celebrate their target audience that is enhanced through their use of social media platforms – and the resulting business building impact of authentically representing their consumer audience.

Speaker:
Liz Ferguson, Manager, Social Media - Brighthouse Financial