Digital & Social Committee, Southeast Chapter
Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media, mobile marketing and viral videos have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.
The Digital & Social, Southeast Chapter Committee is for members who lead digital, social, and/or mobile marketing and/or initiatives at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.
The Digital & Social, Southeast Chapter Committee, based in the Atlanta area, is the "sister" committee of the Digital & Social (NY-based), Digital & Social, West Coast (West Coast-based), and Midwest Digital & Social (Chicago-based) Committees.
This committee helps program the annual ANA Digital & Social Media Conference, next planned for July 19-21, 2021. Presentations and event recaps from the 2020 Digital & Social Media Conference can be found here.
Committee Chair:
Ben Quigley, Sr. Director – Pro Customer Experience, The Home Depot
The ANA staff member managing the Digital & Social, Southeast Chapter Committee are Molly Knol and Barbie Romero.
Discussion Topics
- Organizing your company internally to "win" in digital
- Content Marketing
- Influencer Marketing
- E-Commerce
- Social Media
- Mobile Marketing
- Gaming
- Online video
- New Digital Technologies (Virtual Reality, Augmented Reality, Artificial Intelligence, etc.)
- Agency and vendor management/relations
- Role of traditional and digital/newer media within overall integrated marketing mix
- Data & Measurement
- Different Roles of Social Media including Customer Service, Brand/Product Awareness, Fundraising, Legal/Human Resources, etc.
- Location-Based Programs
- Privacy and Security Issues
Leadership Initiatives
Data Sources for Media: A Buyer’s Guide
A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data. This paper recommends criteria for advertisers to focus on when evaluating data and provides a checklist to use when considering a new data partner. This is an initiative from the Trust Consortium, launched by the ANA in partnership with Reed Smith, the ANA’s outside legal counsel.
2018-2019 Bot Baseline: Fraud in Digital Advertising
For the fourth time, ANA and White Ops have partnered on a study to measure the among of fraud in the digital advertising ecosystem. Fifty ANA member companies participated in study. Results show that the war on ad fraud is succeeding and measures designed to block fraudulent impressions are working. Economic losses due to bot fraud are expected to total $5.8 billion globally in 2019, but for the first time even more fraud will be stopped than will succeed. The monetary losses, while significant, are an improvement over the $6.5 billion reported in the previous study released in 2017. The 11 percent decline in two years is particularly noteworthy considering that digital ad spending increased by 25 percent between 2017 and 2019. The report includes a number of recommendations for marketers.
How ANA Members Are Using Influencer Marketing
The term influencer marketing was cited from eMarketer and defined as "marketing that identifies and activates individuals who can sway the brand preferences, buying decisions, and loyalty of the broader population using their own opinions, beliefs, and/or marketing channels. The ANA released new research in April 2018 on how ANA members are using influencer marketing, which revealed that 75 percent of member companies currently employ the discipline and of those respondents not currently using influencer marketing, 27 percent indicated they plan to do so in the next 12 months.
The State of Programmatic Media Buying
Programmatic media buying has been a rising trend in the marketing industry over the last few years, and 2017 was no exception. Research conducted by the ANA shows that 85 percent of our members are now conducting programmatic initiatives, either in-house or with an agency. One of our most significant findings is that more than a third of our respondents (35 percent) are relying on their in-house media buying capabilities and as a result have reduced the role of external agencies that previously performed the same function. The 35 percent figure marked a notable increase from a 2016 ANA/Forrester report that found only 14 percent of ANA marketers were reducing the role of their external agency as a result of in-house expansion.
Programmatic: Seeing Through the Financial Fog
With the rapid adoption of programmatic media, the supply chain has quickly become complicated — with agencies, trading desks, demand-side platforms, supply-side platforms, data management platforms, exchanges, and publishers. To many, the result is a financial "fog." ANA, ACA (Association of Canadian Advertisers), AD/FIN Solutions, and Ebiquity PLC commissioned a study that provides practical solutions to help advertisers take greater control of their programmatic investments and to investigate the costs and economics of the programmatic ecosystem.
ANA Members on Walled Gardens: Overwhelming Support for Independent Audits by MRC
Facebook and YouTube have announced that they would break down their "walled gardens" and allow independent audits by the Media Rating Council. In an era of concerns about transparency in the advertising supply chain, these are very positive developments. The ANA calls on other large digital enterprises which have not yet undergone (or announced support for) such independent audits to embrace transparency and "break down their walled gardens" by allowing independent audits by the Media Rating Council.
E-commerce Insights
This research provides a baseline understanding of the prevalence of e-commerce efforts by the overall ANA member community and the organizational structures in place to support them.
Sourced Traffic: Buyer Beware!
The concept of sourced traffic, or traffic sourcing (any method by which digital media sellers acquire visitors through third parties) is unique to digital advertising. Marketers investing in digital advertising need to understand sourced traffic, the issues associated with it — including lack of transparency and high levels of bot fraud — and the action steps required to safeguard investments and optimize spending.
Programmatic Transforms Digital Media Buying
Programmatic buying remains a huge opportunity as marketers are allocating a greater proportion of their media spend to programmatic while expanding its use well beyond online display to include all media types. While programmatic offers the benefits of targeting and efficiency, it also has many challenges including a lack of transparency and higher levels of fraud. This ANA/Forrester Research survey provides a view on the "current state of programmatic" among the client-side marketing community. (Available to ANA members only.)
Brands Working With Startups
ANA conducted research, "Brands Working With Startups," in conjunction with the CTA (Consumer Technology Association). The purpose was to explore marketers' perceptions, attitudes and behaviors toward engaging the startup community in the marketing and advertising space. Specifically it examines how brands work with startups, approaches to using startups, activities associated with startups, pros and cons of using startups, experience with startups and expectations with startups.
The Critical Need for Accredited Third-Party Measurement for Viewability of Digital Advertising
ANA conducted a member survey on the issue of independent third-party measurement for viewability of digital advertising. Some large digital media owners do not allow third-party measurement vendors to report viewable ad impressions to their clients and instead, rely on internally derived metrics that have not been independently verified. This means marketers must trust the viewability metrics provided by those digital media owners, without any independent verification, to determine if their ads performed as contracted. Key survey findings include (a) an overwhelming 97 percent of marketers believe that the larger digital media owners should allow their inventory to be measured by a third party and (b) 61 percent of respondents would shift their spending elsewhere, if a digital media owner does not provide third-party measurement.
The Connected TV Opportunity
Connected TV refers to when a television is connected to the internet. This includes Smart TVs where the connection is built into the TV, or any IP-connected over-the-top (OTT) device/box such as Amazon Fire TV, Android TV, Apple TV, PlayStation, Roku, or Xbox that brings an array of content apps directly to a TV screen. ANA and BrightLine teamed-up to research how the overall ANA member community is using connected TV/OTT devices. The large majority of total respondents believe connected TV is an opportunity for the television advertising industry, with audience targeting cited as the top benefit.
Advertising Is Going Native
Native advertising is an advertising method in which the advertiser attempts to gain attention by providing messaging in the context of the user's experience. Native ad formats match both the form and function of the user experience in which they are placed. The advertiser's intent is to make the paid advertising feel less intrusive and increase the likelihood users will engage with it. The ANA white paper "Advertising Is Going Native" covers issues including how marketers use and budget for native advertising, manage its implementation internally and externally, measure its success, and opinions on disclosure and ethics.
Media Buying's Evolution Challenges Marketers
The rise of digital media and the increasing use of new, automated, impression-by-impression platforms for planning, buying, and measuring all forms of media have upended traditional marketing and media buying processes. ANA teamed with Forrester Research to better understand how marketers in charge of important media budgets are coping with this evolution. The research focuses on media transparency, programmatic buying, and metrics.
Optimizing Integrated Multi-Screen Campaigns Survey
This survey was conducted by ANA in partnership with Nielsen. Integrated multi-screen campaigns are defined as campaigns that have the same set of marketing objectives and run during a similar timeframe across two or more screens, including TV, computer, tablet, mobile phone, and digital place-based media. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.
Agency Trading Desks White Paper
November, 2011, ANA released a white paper on Agency Trading Desks will help educate marketers about this emerging audience purchasing model.
name | title | company |
---|---|---|
Ben Quigley (Chairperson) | Director of Earned Media | Home Depot, Inc. |
Iram Ali | Senior Manager, Digital Strategy | Universal Orlando Resort |
Ashley Allen | Senior Manager, Interactive Media | InterContinental Hotels Group |
Courtney Allen | Marketing Communications Account Manager | Smith & Nephew |
Christina Amrhein | Social Advertising & Emerging Media Manager | Visit Florida, Inc. |
Jasmine Ancrum | Manager, Social Media | Carestream Dental |
Lisa Anderson | Marketing Manager | Verizon |
Prachi Arya | Senior Manager, Brand | Georgia-Pacific Corporation |
Arden Ashford | Digital Marketing Specialist | Nestlé USA |
Nick Ayres | Director, Social Media | Georgia-Pacific Corporation |
Michelle Beato | Digital User Experience Design Manager | Delta Air Lines, Inc. |
Matthew Becker | Marketing Manager, Digital Media and Affiliates | Lowe's Companies, Inc. |
Natalie Behrman | Vice President, Marketing Strategy and Production | BancorpSouth, Inc. |
Tiffani Bell | Senior Manager, Consumer Marketing Strategy | Kaiser Permanente |
Laurence Belmont | Digital Marketing Specialist | Bath Fitter Franchising Inc. |
Jennifer Benyard | VP, Client Engagement Execution Manager | Truist Bank |
Alyssa Blair | VP, Media Integration Strategy Manager | Regions Financial Corp. |
David Blair | Specialist, Advertising and Marketing | McKee Foods Corp. |
Elyse Blouin | Director, Targeted Marketing | Lowe's Companies, Inc. |
Holly Bounds | Digital Marketing Manager | General Electric Energy |
Chris Brashear | Manager, Digital and Social Media Marketing | Nissan North America, Inc. |
Jennifer Brink | Senior Director, Media & Customer Insights | Bloomin' Brands, Inc. |
Kimberly Brooks | Director, Digital Media | Universal Orlando Resort |
Kayla Brownell | Social Media Strategist | Flowers Foods, Inc. |
Nicholas Burgess | Assistant Vice President, Social Media Manager | Truist Bank |
Michele Buring | Marketing Principal | FedEx Corporation |
Tye Burke | Marketing Manager | Techtronic Industries (RYOBI) |
J.W. Cannon | Strategic Director, Sports Alliances | American Cancer Society |
Kristy Cannon | Director Digital Marketing | Feld Entertainment |
Cara Carr | Corporate Administration Specialist | C Spire Wireless |
Barbara Carvana-Moore | Senior Copywriter, homedepot.com | Home Depot, Inc. |
Stephanie Casajuana | Senior Manager, Digital Marketing | Hiscox |
Matt Case | Senior Corporate Marketing Analyst | FedEx Corporation |
Zachary Chahalis | Director of Inbound Marketing, Analytics & Insights | Global Payments |
Alyce Chang | Manager, Development Analytics | Memorial Sloan Kettering Cancer Center |
Sara Chapman | Director, Customer Value Programs | Dell Inc. |
Meagan Chiamardas | Director of Brand | Visit Florida, Inc. |
Danielle Clark | Manager | Newell Brands Inc. |
LAVINIA Cohen | Marketing Director | Edrington |
Brian Collins | Director, Marketing | USAA |
Cherlyn Conner | Marketing Advisor | FedEx Corporation |
Liz Cope | Director, Marketing Technology & Operations | Trane Technologies |
Suing Cornish | Creative Manager, Brand Activation | Newell Brands Inc. |
Francisco Correa | Sr. Bilingual Content Strategist | St. Jude Children's Research Hospital, Inc. ALSAC |
James Cowsert | Vice President, Enterprise Brand, Advertising and Media | Voya Financial |
Maria Cross | Social Media Manager | Ebby Halliday, Realtors |
Mia Cunningham | Director of Social Media & PR | DeMert Brands |
Ryan Cunningham | Digital Marketing Manager | 1st Franklin Financial |
Jaymi Curley | Copywriter | Home Depot, Inc. |
Erin Daly | Digital Marketing Specialist | AutoNation, Inc. |
William DeCourcy | Director, Brand Management Digital Strategy | Marriott Vacations Worldwide |
Lindsey Deerfield | Manager, Social Media | Voya Financial |
Nicolle DuBose | VP Marketing, Carvel | Carvel Corporation |
Melinda Dye | VP, Director of Digital Marketing | BancorpSouth, Inc. |
Dagmar Ebaugh | Manager, Social Media Strategy and Operations | UL |
Ana Eberhard | Vice President, Member Experience | AvMed |
Kyle Edwards | Group Marketing Manager | Techtronic Industries (RYOBI) |
Amanda Ellis | Senior Manager, Brand Communications | Newell Brands Inc. |
David Farmer | Manager, External Marketing Communications | Verizon Business Group |
Sebastien Fauchet | Brand Manager, STAINMASTER | Invista |
Shelby Fitzpatrick | Director, Sales and Marketing | United States Tennis Association |
Broocks Foster | Manager, Marketing | Blue Rhino Corporation |
Erline Francois | Associate | BTC Bahamas |
Elizabeth Gadaleta | Senior Manager, Connections Planning & Investment | Coca-Cola Company |
Lisa Gallo | Manager, Public Relations and Social Media | Garden of Life |
Rob Garay | Managing Director, Digital & Marketing Strategy | The Institute of Internal Auditors (IIA) |
Maggie Garcia | Social and Digital Media Specialist | Wingstop Inc. |
Olga Garcia | Senior Manager, Digital Marketing | LEGOLAND Florida |
Matthew Gill | Brand Manager | Serta Simmons Bedding Co. |
Marchell Gillis | Senior Social Media Manager | McKesson Corporation |
Jonathan Ginburg | Senior Manager, Consumer Marketing | Boehringer Ingelheim Pharmaceuticals, Inc. |
Nohemi Gonzalez | Integrated Media Manager | Cancer Treatment Centers of America |
Billy Grace | Director, Digital Strategy | Boys & Girls Clubs of America |
Sarah Greenberg Sachs | Director Coca-Cola Freestyle Marketing | Coca-Cola Company |
Alex Hague | Senior Marketing Manager, Demand Generation | Georgia-Pacific Corporation |
Gwen Hall | Digital Marketing Consultant | Wells Fargo & Co. |
Margaret Hamner | Senior Manager, Email Marketing | MailChimp |
Jocelyn Hardy | Partnerships Education | MailChimp |
Michelle Hare | Marketing Department | State Farm |
Sherry Harper | Brand Manager | Flowers Foods, Inc. |
Anna Harris | Senior Vice President, Marketing | MAA |
Kristin Hartlaub | Sales Support Manager | Spectrum Reach |
Stephanie Haverbeck | Senior Digital Marketing Manager | Michelin North America, Inc. |
Mark Henneges | Director, Global Performance Marketing | InterContinental Hotels Group |
Karly Herring | Director of Internal Communications and Employee Engagement | 1st Franklin Financial |
Roman Hildebrandt | SVP, Marketing | Truist Bank |
Izzy Hortman | Manager, TSR Regional Sales | United States Tennis Association |
Alanna Howard | Digital Marketing Manager | Pentair |
Gwenevere Hubbard | Manager | Darden Restaurants |
Erica Hughes | Senior Lead, Digital & New Media | Chick-fil-A, Inc. |
Nick Huhn | Global Digital Program Manager | Brown-Forman Corporation |
Will Hummel | Director, Marketing | Ferguson Enterprises |
Andrew Hyde | Associate Brand Manager-Digital Marketing | Darden Restaurants |
Abhi Jadhav | Marketing Strategy | Georgia-Pacific Corporation |
Andrew Jeon | Marketing Manager | Live Nation, Inc. |
Faythe Johnson | E-commerce Manager | Hilton |
Jazmin Jones | Corporate Digital Marketing Manager | Accenture |
Kyle Jones | Brand Content Coordinator | Books-A-Million Inc. |
Roger Jones | Senior Manager, Social Media Marketing | Cox Communications, Inc. |
Shera Jones | Social Media Manager | Reliance Worldwide Corporation (RWC) |
Jay Jydstrup | Director of Digital Marketing | Techtronic Industries (RYOBI) |
Christine Kapp | Senior Manager, Digital Marketing | Cuisinart |
Brooke Keener | Administrative Assistant - Digital Communications | Coca-Cola North America |
Vanessa Kelly | Marketing Manager, ON Services | GES |
Stephanie Key | Brand Marketing Manager | Carrabba's Italian Grill |
Sarah Kiser | Marketing Manager, Home2 Suites By Hilton | Hilton |
Jennifer Klein Streiner | Director of Digital Marketing | Life Extension |
Ernest Knight | Media Manager | Food Lion LLC |
Marjorie Krakue | Product Consultant | MetLife, Inc. |
Ashley Kyser | Cause Marketing Partnership Implementation Specialist | Habitat for Humanity International, Inc. |
Danielle LaGraize | Sr Specialist Digital Marketing | MAA |
Jordan Lalor | Social Media Specialist | Mercedes-Benz USA, LLC |
Marissa Landers | Marketing Manager | Grant Thornton LLP |
Jessica Lerman | Associate Digital Marketing Manager | Hiscox |
Ashton Lewis | Videographer | Ebby Halliday, Realtors |
Gloria Libby | Sr. Advertising Campaign Specialist | Mercedes-Benz USA, LLC |
Nikki Lockett | Senior Marketing Manager | Whirlpool Corporation |
Lisa Longest | Manager Product Innovation | Bloomin' Brands, Inc. |
Lloyd Lorenzsonn | Senior Director, Brand Building | Georgia-Pacific Corporation |
Taylor Lutz | Advertising and Brand Specialist | CareFirst BlueCross & BlueShield |
Caitlin Maddock-Bahr | Sales and Promotion Consultant | Caterpillar, Inc. |
Jay Malpass | Sr. Manager Product Marketing Sales and Technology | Spectrum Reach |
Alfonso Marquez | Account Planner | Spectrum Reach |
James Marshall | Chief Brand Officer | JSC Federal Credit Union |
Michelle Marshall | Marketing Specialist | Nationwide |
Tamekia Massaline | Manager, Digital Brand | RaceTrac Petroleum, Inc. |
Sabrina Mays-Diagne | Corporate Attorney | Otsuka America Pharmaceutical Inc. |
Lindsey McCoy | Manager, PR and Social Media | Newell Brands Inc. |
Chau Mccullough | Director, Web Marketing & Design | Lenovo United States Inc. |
Kelley McDougall | Global Digital Marketing Strategist | Intralox |
Scott McDuffee | Senior Vice President | Bank of America |
Jessica McKendree | Manager, Retail Activation | Tempur Sealy |
Amanda Medina | Employment Marketing Specialist | Home Depot, Inc. |
Greer Mendel | Manager, Digital Marketing | Reliance Worldwide Corporation (RWC) |
Melissa Mitchell | Director of Brand Strategy | Pulte Homes, Inc. |
Tiffany Mitsui | Sr. Manager, Media | Home Depot, Inc. |
Emily Mixon | Digital Acquisitions Campaign Manager | Truist Bank |
Charnee Monforte | Head of Social Media & Influencer Marketing | Office Depot |
Katherine Montgomery | Director, Marketing & Experience Transformation | Universal Orlando Resort |
Heidi Moore | Senior Manager, Marketing | Techtronic Industries (RYOBI) |
Kenneth Moosher | Director, Media | TracFone Wireless, Inc. |
Nilce Moraes | Content Producer, Global Content & Production | Disney Destinations LLC |
Michele Morris | Manager, Social Media | Focus Brands |
Keri Musgraves | Marketing Director | Coca-Cola North America |
Linda Nguyen | Coordinator, Marketing | Carestream Dental |
Michael Nguyen | Social Media Supervisor | Arby's |
Raul Ortiz | Vice President, Extended Stay Brands | InterContinental Hotels Group |
Karen Pace | Dir., Social and Content Marketing | Randstad USA |
Sowmya Palukuri | Manager - Web Analytics | Association of International Certified Professional Accountants |
Letetia Parks | LOB Marketing Manager | Truist Bank |
Poonam Patil | Digital Marketing Operations Manager | Truist Bank |
Shateria Pauley | Social Media Manager | Verizon |
David Petermann | Senior Research Analyst | Memorial Sloan Kettering Cancer Center |
Jody Pignatiello | Media Manager - Digital | Food Lion LLC |
Jennifer Pintaluba | Director, Digital Marketing | Regent Seven Seas Cruises |
Charne Preston | Sr. Brand Representative | Universal Orlando Resort |
Kristen Price | Account Planner | Spectrum Reach |
Tim Putnam | Director of Digital Marketing | Tractor Supply Company |
Molly Queen | Director | Abbott |
Wilson Raj | Global Director, Customer Intelligence | SAS Institute Inc. |
Emily Randall | Consultant, Social Media | Chick-fil-A, Inc. |
Katie Razick | Supply Chain Management | Wells Fargo & Co. |
Steve Reeder | Senior Manager - Digital Marketing | Carestream Dental |
Anna Reinert | Content Marketing Manager | Wyndham Destinations |
Juan C. Rezk | Director of Digital | The Terminix International Co. |
Tiffany Rivers | Social Media Manager | Boys & Girls Clubs of America |
Kristen Rocco | Content Marketing Director | Global Payments |
Brittany Rock | Communications Specialist | Touchstone Energy Cooperatives |
Bryant Rodriguez | Strategist, Digital and Social Media | McKee Foods Corp. |
Kim Roseberry | Sr. Marketing Coordinator | Rollins Inc. |
Haley Ross | Marketing Programs Manager | Bank of America |
Romain Rousseau | Senior Director, Digital Innovation | Ryder System, Inc. |
David Russell | Brand Manager | Darden Restaurants |
Barb Scherer | Vice President, Marketing | Badcock Corporation |
Jessika Schweinsberg | Advisor, Digital Marketing Communications | Exxon Mobil Corporation |
Sabrina Sexton | SVP Marketing, Communications & E-Commerce | Arthritis Foundation |
Ellen Sirull | Senior Marketing Manager, Content | Experian Consumer Services |
Ginny Smith | Marketing Project Manager | BancorpSouth, Inc. |
Lauren Spiceland | Marketing Manager | Mayo Clinic |
David St John | Senior Analyst, Digital Media | Universal Orlando Resort |
Brian Stearns | Director of Digital Marketing | Techtronic Industries (RYOBI) |
Nicole Stephens | Vice President, Social Media Strategy | Wells Fargo & Co. |
Michelle Stepney | Senior Content Director | Disney World |
Tony Suarez | Director, Consumer Experience, Center of Excellence | Humana Inc. |
Ghaly Swan | Sr. Associate, Social Media and Website | BTC Bahamas |
Sean Sykes | General Manager, Media, Advertising, and Brand | AT&T Inc. |
Mark Talbert | Supply Chain Manager | Wells Fargo & Co. |
Christine Tapan | Manager, After Sales Customer Support | Lowe's Companies, Inc. |
Amber Taylor | Manager, Social Media Project | Home Depot, Inc. |
Barry Thomas | VP Global Marketing and Innovation | Coca-Cola North America |
Ariana Tsoutsas | Marketing Manager - SalonCentric | L'Oréal USA |
Heather Tuggle | Director, Brand and Communications | Carestream Dental |
Erica Turner | Junior Online Content & Community Specialist | Carestream Dental |
Anna Umphress | Director - Communications & Public Affairs | Georgia-Pacific Corporation |
Christina Urech | Business Operations Manager, Communications | Siemens Corporation |
Stacy Vargas | Manager, Digital Marketing | PGA TOUR, Inc. |
Kathrin Vickery | Marketing Communications Manager | Siemens Industry, Inc. |
Erin Walker | VP, Marketing Automation Manager | Truist Bank |
Tom Walters | Director of Marketing | AT&T Business Solutions |
Allison Ward | Social Media Manager | InterContinental Hotels Group |
Derek Ward | Specialist, Owned Digital Media | The General Automobile Insurance Services, Inc. |
Laisha Washington | Marketer | Coca-Cola Company |
Caitlin Watkins | Manager, Public Relations | Newell Brands Inc. |
Michael Weaver | Director Digital Media | ADT Security Services |
Ken Weisberg | Director of Media and Production | TracFone Wireless, Inc. |
Gary Westermark | Senior Marketing Manager | TIAA |
Alisha Wilmoth | Director, Advertising and Digital Marketing | St. Jude Children's Research Hospital, Inc. ALSAC |
Brian Wright | Senior Vice President, Social Media | Wells Fargo & Co. |
Jess Wright | Sr. Director of Marketing | Techtronic Industries (RYOBI) |
Ana Zele | Social Media Channels Coordinator | Habitat for Humanity International, Inc. |
-
Name
Ben Quigley (Chairperson)Title
Director of Earned MediaCOMPANY
Home Depot, Inc. -
Name
Iram AliTitle
Senior Manager, Digital StrategyCOMPANY
Universal Orlando Resort -
Name
Ashley AllenTitle
Senior Manager, Interactive MediaCOMPANY
InterContinental Hotels Group -
Name
Courtney AllenTitle
Marketing Communications Account ManagerCOMPANY
Smith & Nephew -
Name
Christina AmrheinTitle
Social Advertising & Emerging Media ManagerCOMPANY
Visit Florida, Inc. -
Name
Jasmine AncrumTitle
Manager, Social MediaCOMPANY
Carestream Dental -
Name
Lisa AndersonTitle
Marketing ManagerCOMPANY
Verizon -
Name
Prachi AryaTitle
Senior Manager, BrandCOMPANY
Georgia-Pacific Corporation -
Name
Arden AshfordTitle
Digital Marketing SpecialistCOMPANY
Nestlé USA -
Name
Nick AyresTitle
Director, Social MediaCOMPANY
Georgia-Pacific Corporation -
Name
Michelle BeatoTitle
Digital User Experience Design ManagerCOMPANY
Delta Air Lines, Inc. -
Name
Matthew BeckerTitle
Marketing Manager, Digital Media and AffiliatesCOMPANY
Lowe's Companies, Inc. -
Name
Natalie BehrmanTitle
Vice President, Marketing Strategy and ProductionCOMPANY
BancorpSouth, Inc. -
Name
Tiffani BellTitle
Senior Manager, Consumer Marketing StrategyCOMPANY
Kaiser Permanente -
Name
Laurence BelmontTitle
Digital Marketing SpecialistCOMPANY
Bath Fitter Franchising Inc. -
Name
Jennifer BenyardTitle
VP, Client Engagement Execution ManagerCOMPANY
Truist Bank -
Name
Alyssa BlairTitle
VP, Media Integration Strategy ManagerCOMPANY
Regions Financial Corp. -
Name
David BlairTitle
Specialist, Advertising and MarketingCOMPANY
McKee Foods Corp. -
Name
Elyse BlouinTitle
Director, Targeted MarketingCOMPANY
Lowe's Companies, Inc. -
Name
Holly BoundsTitle
Digital Marketing ManagerCOMPANY
General Electric Energy -
Name
Chris BrashearTitle
Manager, Digital and Social Media MarketingCOMPANY
Nissan North America, Inc. -
Name
Jennifer BrinkTitle
Senior Director, Media & Customer InsightsCOMPANY
Bloomin' Brands, Inc. -
Name
Kimberly BrooksTitle
Director, Digital MediaCOMPANY
Universal Orlando Resort -
Name
Kayla BrownellTitle
Social Media StrategistCOMPANY
Flowers Foods, Inc. -
Name
Nicholas BurgessTitle
Assistant Vice President, Social Media ManagerCOMPANY
Truist Bank -
Name
Michele BuringTitle
Marketing PrincipalCOMPANY
FedEx Corporation -
Name
Tye BurkeTitle
Marketing ManagerCOMPANY
Techtronic Industries (RYOBI) -
Name
J.W. CannonTitle
Strategic Director, Sports AlliancesCOMPANY
American Cancer Society -
Name
Kristy CannonTitle
Director Digital MarketingCOMPANY
Feld Entertainment -
Name
Cara CarrTitle
Corporate Administration SpecialistCOMPANY
C Spire Wireless -
Name
Barbara Carvana-MooreTitle
Senior Copywriter, homedepot.comCOMPANY
Home Depot, Inc. -
Name
Stephanie CasajuanaTitle
Senior Manager, Digital MarketingCOMPANY
Hiscox -
Name
Matt CaseTitle
Senior Corporate Marketing AnalystCOMPANY
FedEx Corporation -
Name
Zachary ChahalisTitle
Director of Inbound Marketing, Analytics & InsightsCOMPANY
Global Payments -
Name
Alyce ChangTitle
Manager, Development AnalyticsCOMPANY
Memorial Sloan Kettering Cancer Center -
Name
Sara ChapmanTitle
Director, Customer Value ProgramsCOMPANY
Dell Inc. -
Name
Meagan ChiamardasTitle
Director of BrandCOMPANY
Visit Florida, Inc. -
Name
Danielle ClarkTitle
ManagerCOMPANY
Newell Brands Inc. -
Name
LAVINIA CohenTitle
Marketing DirectorCOMPANY
Edrington -
Name
Brian CollinsTitle
Director, MarketingCOMPANY
USAA -
Name
Cherlyn ConnerTitle
Marketing AdvisorCOMPANY
FedEx Corporation -
Name
Liz CopeTitle
Director, Marketing Technology & OperationsCOMPANY
Trane Technologies -
Name
Suing CornishTitle
Creative Manager, Brand ActivationCOMPANY
Newell Brands Inc. -
Name
Francisco CorreaTitle
Sr. Bilingual Content StrategistCOMPANY
St. Jude Children's Research Hospital, Inc. ALSAC -
Name
James CowsertTitle
Vice President, Enterprise Brand, Advertising and MediaCOMPANY
Voya Financial -
Name
Maria CrossTitle
Social Media ManagerCOMPANY
Ebby Halliday, Realtors -
Name
Mia CunninghamTitle
Director of Social Media & PRCOMPANY
DeMert Brands -
Name
Ryan CunninghamTitle
Digital Marketing ManagerCOMPANY
1st Franklin Financial -
Name
Jaymi CurleyTitle
CopywriterCOMPANY
Home Depot, Inc. -
Name
Erin DalyTitle
Digital Marketing SpecialistCOMPANY
AutoNation, Inc. -
Name
William DeCourcyTitle
Director, Brand Management Digital StrategyCOMPANY
Marriott Vacations Worldwide -
Name
Lindsey DeerfieldTitle
Manager, Social MediaCOMPANY
Voya Financial -
Name
Nicolle DuBoseTitle
VP Marketing, CarvelCOMPANY
Carvel Corporation -
Name
Melinda DyeTitle
VP, Director of Digital MarketingCOMPANY
BancorpSouth, Inc. -
Name
Dagmar EbaughTitle
Manager, Social Media Strategy and OperationsCOMPANY
UL -
Name
Ana EberhardTitle
Vice President, Member ExperienceCOMPANY
AvMed -
Name
Kyle EdwardsTitle
Group Marketing ManagerCOMPANY
Techtronic Industries (RYOBI) -
Name
Amanda EllisTitle
Senior Manager, Brand CommunicationsCOMPANY
Newell Brands Inc. -
Name
David FarmerTitle
Manager, External Marketing CommunicationsCOMPANY
Verizon Business Group -
Name
Sebastien FauchetTitle
Brand Manager, STAINMASTERCOMPANY
Invista -
Name
Shelby FitzpatrickTitle
Director, Sales and MarketingCOMPANY
United States Tennis Association -
Name
Broocks FosterTitle
Manager, MarketingCOMPANY
Blue Rhino Corporation -
Name
Erline FrancoisTitle
AssociateCOMPANY
BTC Bahamas -
Name
Elizabeth GadaletaTitle
Senior Manager, Connections Planning & InvestmentCOMPANY
Coca-Cola Company -
Name
Lisa GalloTitle
Manager, Public Relations and Social MediaCOMPANY
Garden of Life -
Name
Rob GarayTitle
Managing Director, Digital & Marketing StrategyCOMPANY
The Institute of Internal Auditors (IIA) -
Name
Maggie GarciaTitle
Social and Digital Media SpecialistCOMPANY
Wingstop Inc. -
Name
Olga GarciaTitle
Senior Manager, Digital MarketingCOMPANY
LEGOLAND Florida -
Name
Matthew GillTitle
Brand ManagerCOMPANY
Serta Simmons Bedding Co. -
Name
Marchell GillisTitle
Senior Social Media ManagerCOMPANY
McKesson Corporation -
Name
Jonathan GinburgTitle
Senior Manager, Consumer MarketingCOMPANY
Boehringer Ingelheim Pharmaceuticals, Inc. -
Name
Nohemi GonzalezTitle
Integrated Media ManagerCOMPANY
Cancer Treatment Centers of America -
Name
Billy GraceTitle
Director, Digital StrategyCOMPANY
Boys & Girls Clubs of America -
Name
Sarah Greenberg SachsTitle
Director Coca-Cola Freestyle MarketingCOMPANY
Coca-Cola Company -
Name
Alex HagueTitle
Senior Marketing Manager, Demand GenerationCOMPANY
Georgia-Pacific Corporation -
Name
Gwen HallTitle
Digital Marketing ConsultantCOMPANY
Wells Fargo & Co. -
Name
Margaret HamnerTitle
Senior Manager, Email MarketingCOMPANY
MailChimp -
Name
Jocelyn HardyTitle
Partnerships EducationCOMPANY
MailChimp -
Name
Michelle HareTitle
Marketing DepartmentCOMPANY
State Farm -
Name
Sherry HarperTitle
Brand ManagerCOMPANY
Flowers Foods, Inc. -
Name
Anna HarrisTitle
Senior Vice President, MarketingCOMPANY
MAA -
Name
Kristin HartlaubTitle
Sales Support ManagerCOMPANY
Spectrum Reach -
Name
Stephanie HaverbeckTitle
Senior Digital Marketing ManagerCOMPANY
Michelin North America, Inc. -
Name
Mark HennegesTitle
Director, Global Performance MarketingCOMPANY
InterContinental Hotels Group -
Name
Karly HerringTitle
Director of Internal Communications and Employee EngagementCOMPANY
1st Franklin Financial -
Name
Roman HildebrandtTitle
SVP, MarketingCOMPANY
Truist Bank -
Name
Izzy HortmanTitle
Manager, TSR Regional SalesCOMPANY
United States Tennis Association -
Name
Alanna HowardTitle
Digital Marketing ManagerCOMPANY
Pentair -
Name
Gwenevere HubbardTitle
ManagerCOMPANY
Darden Restaurants -
Name
Erica HughesTitle
Senior Lead, Digital & New MediaCOMPANY
Chick-fil-A, Inc. -
Name
Nick HuhnTitle
Global Digital Program ManagerCOMPANY
Brown-Forman Corporation -
Name
Will HummelTitle
Director, MarketingCOMPANY
Ferguson Enterprises -
Name
Andrew HydeTitle
Associate Brand Manager-Digital MarketingCOMPANY
Darden Restaurants -
Name
Abhi JadhavTitle
Marketing StrategyCOMPANY
Georgia-Pacific Corporation -
Name
Andrew JeonTitle
Marketing ManagerCOMPANY
Live Nation, Inc. -
Name
Faythe JohnsonTitle
E-commerce ManagerCOMPANY
Hilton -
Name
Jazmin JonesTitle
Corporate Digital Marketing ManagerCOMPANY
Accenture -
Name
Kyle JonesTitle
Brand Content CoordinatorCOMPANY
Books-A-Million Inc. -
Name
Roger JonesTitle
Senior Manager, Social Media MarketingCOMPANY
Cox Communications, Inc. -
Name
Shera JonesTitle
Social Media ManagerCOMPANY
Reliance Worldwide Corporation (RWC) -
Name
Jay JydstrupTitle
Director of Digital MarketingCOMPANY
Techtronic Industries (RYOBI) -
Name
Christine KappTitle
Senior Manager, Digital MarketingCOMPANY
Cuisinart -
Name
Brooke KeenerTitle
Administrative Assistant - Digital CommunicationsCOMPANY
Coca-Cola North America -
Name
Vanessa KellyTitle
Marketing Manager, ON ServicesCOMPANY
GES -
Name
Stephanie KeyTitle
Brand Marketing ManagerCOMPANY
Carrabba's Italian Grill -
Name
Sarah KiserTitle
Marketing Manager, Home2 Suites By HiltonCOMPANY
Hilton -
Name
Jennifer Klein StreinerTitle
Director of Digital MarketingCOMPANY
Life Extension -
Name
Ernest KnightTitle
Media ManagerCOMPANY
Food Lion LLC -
Name
Marjorie KrakueTitle
Product ConsultantCOMPANY
MetLife, Inc. -
Name
Ashley KyserTitle
Cause Marketing Partnership Implementation SpecialistCOMPANY
Habitat for Humanity International, Inc. -
Name
Danielle LaGraizeTitle
Sr Specialist Digital MarketingCOMPANY
MAA -
Name
Jordan LalorTitle
Social Media SpecialistCOMPANY
Mercedes-Benz USA, LLC -
Name
Marissa LandersTitle
Marketing ManagerCOMPANY
Grant Thornton LLP -
Name
Jessica LermanTitle
Associate Digital Marketing ManagerCOMPANY
Hiscox -
Name
Ashton LewisTitle
VideographerCOMPANY
Ebby Halliday, Realtors -
Name
Gloria LibbyTitle
Sr. Advertising Campaign SpecialistCOMPANY
Mercedes-Benz USA, LLC -
Name
Nikki LockettTitle
Senior Marketing ManagerCOMPANY
Whirlpool Corporation -
Name
Lisa LongestTitle
Manager Product InnovationCOMPANY
Bloomin' Brands, Inc. -
Name
Lloyd LorenzsonnTitle
Senior Director, Brand BuildingCOMPANY
Georgia-Pacific Corporation -
Name
Taylor LutzTitle
Advertising and Brand SpecialistCOMPANY
CareFirst BlueCross & BlueShield -
Name
Caitlin Maddock-BahrTitle
Sales and Promotion ConsultantCOMPANY
Caterpillar, Inc. -
Name
Jay MalpassTitle
Sr. Manager Product Marketing Sales and TechnologyCOMPANY
Spectrum Reach -
Name
Alfonso MarquezTitle
Account PlannerCOMPANY
Spectrum Reach -
Name
James MarshallTitle
Chief Brand OfficerCOMPANY
JSC Federal Credit Union -
Name
Michelle MarshallTitle
Marketing SpecialistCOMPANY
Nationwide -
Name
Tamekia MassalineTitle
Manager, Digital BrandCOMPANY
RaceTrac Petroleum, Inc. -
Name
Sabrina Mays-DiagneTitle
Corporate AttorneyCOMPANY
Otsuka America Pharmaceutical Inc. -
Name
Lindsey McCoyTitle
Manager, PR and Social MediaCOMPANY
Newell Brands Inc. -
Name
Chau McculloughTitle
Director, Web Marketing & DesignCOMPANY
Lenovo United States Inc. -
Name
Kelley McDougallTitle
Global Digital Marketing StrategistCOMPANY
Intralox -
Name
Scott McDuffeeTitle
Senior Vice PresidentCOMPANY
Bank of America -
Name
Jessica McKendreeTitle
Manager, Retail ActivationCOMPANY
Tempur Sealy -
Name
Amanda MedinaTitle
Employment Marketing SpecialistCOMPANY
Home Depot, Inc. -
Name
Greer MendelTitle
Manager, Digital MarketingCOMPANY
Reliance Worldwide Corporation (RWC) -
Name
Melissa MitchellTitle
Director of Brand StrategyCOMPANY
Pulte Homes, Inc. -
Name
Tiffany MitsuiTitle
Sr. Manager, MediaCOMPANY
Home Depot, Inc. -
Name
Emily MixonTitle
Digital Acquisitions Campaign ManagerCOMPANY
Truist Bank -
Name
Charnee MonforteTitle
Head of Social Media & Influencer MarketingCOMPANY
Office Depot -
Name
Katherine MontgomeryTitle
Director, Marketing & Experience TransformationCOMPANY
Universal Orlando Resort -
Name
Heidi MooreTitle
Senior Manager, MarketingCOMPANY
Techtronic Industries (RYOBI) -
Name
Kenneth MoosherTitle
Director, MediaCOMPANY
TracFone Wireless, Inc. -
Name
Nilce MoraesTitle
Content Producer, Global Content & ProductionCOMPANY
Disney Destinations LLC -
Name
Michele MorrisTitle
Manager, Social MediaCOMPANY
Focus Brands -
Name
Keri MusgravesTitle
Marketing DirectorCOMPANY
Coca-Cola North America -
Name
Linda NguyenTitle
Coordinator, MarketingCOMPANY
Carestream Dental -
Name
Michael NguyenTitle
Social Media SupervisorCOMPANY
Arby's -
Name
Raul OrtizTitle
Vice President, Extended Stay BrandsCOMPANY
InterContinental Hotels Group -
Name
Karen PaceTitle
Dir., Social and Content MarketingCOMPANY
Randstad USA -
Name
Sowmya PalukuriTitle
Manager - Web AnalyticsCOMPANY
Association of International Certified Professional Accountants -
Name
Letetia ParksTitle
LOB Marketing ManagerCOMPANY
Truist Bank -
Name
Poonam PatilTitle
Digital Marketing Operations ManagerCOMPANY
Truist Bank -
Name
Shateria PauleyTitle
Social Media ManagerCOMPANY
Verizon -
Name
David PetermannTitle
Senior Research AnalystCOMPANY
Memorial Sloan Kettering Cancer Center -
Name
Jody PignatielloTitle
Media Manager - DigitalCOMPANY
Food Lion LLC -
Name
Jennifer PintalubaTitle
Director, Digital MarketingCOMPANY
Regent Seven Seas Cruises -
Name
Charne PrestonTitle
Sr. Brand RepresentativeCOMPANY
Universal Orlando Resort -
Name
Kristen PriceTitle
Account PlannerCOMPANY
Spectrum Reach -
Name
Tim PutnamTitle
Director of Digital MarketingCOMPANY
Tractor Supply Company -
Name
Molly QueenTitle
DirectorCOMPANY
Abbott -
Name
Wilson RajTitle
Global Director, Customer IntelligenceCOMPANY
SAS Institute Inc. -
Name
Emily RandallTitle
Consultant, Social MediaCOMPANY
Chick-fil-A, Inc. -
Name
Katie RazickTitle
Supply Chain ManagementCOMPANY
Wells Fargo & Co. -
Name
Steve ReederTitle
Senior Manager - Digital MarketingCOMPANY
Carestream Dental -
Name
Anna ReinertTitle
Content Marketing ManagerCOMPANY
Wyndham Destinations -
Name
Juan C. RezkTitle
Director of DigitalCOMPANY
The Terminix International Co. -
Name
Tiffany RiversTitle
Social Media ManagerCOMPANY
Boys & Girls Clubs of America -
Name
Kristen RoccoTitle
Content Marketing DirectorCOMPANY
Global Payments -
Name
Brittany RockTitle
Communications SpecialistCOMPANY
Touchstone Energy Cooperatives -
Name
Bryant RodriguezTitle
Strategist, Digital and Social MediaCOMPANY
McKee Foods Corp. -
Name
Kim RoseberryTitle
Sr. Marketing CoordinatorCOMPANY
Rollins Inc. -
Name
Haley RossTitle
Marketing Programs ManagerCOMPANY
Bank of America -
Name
Romain RousseauTitle
Senior Director, Digital InnovationCOMPANY
Ryder System, Inc. -
Name
David RussellTitle
Brand ManagerCOMPANY
Darden Restaurants -
Name
Barb SchererTitle
Vice President, MarketingCOMPANY
Badcock Corporation -
Name
Jessika SchweinsbergTitle
Advisor, Digital Marketing CommunicationsCOMPANY
Exxon Mobil Corporation -
Name
Sabrina SextonTitle
SVP Marketing, Communications & E-CommerceCOMPANY
Arthritis Foundation -
Name
Ellen SirullTitle
Senior Marketing Manager, ContentCOMPANY
Experian Consumer Services -
Name
Ginny SmithTitle
Marketing Project ManagerCOMPANY
BancorpSouth, Inc. -
Name
Lauren SpicelandTitle
Marketing ManagerCOMPANY
Mayo Clinic -
Name
David St JohnTitle
Senior Analyst, Digital MediaCOMPANY
Universal Orlando Resort -
Name
Brian StearnsTitle
Director of Digital MarketingCOMPANY
Techtronic Industries (RYOBI) -
Name
Nicole StephensTitle
Vice President, Social Media StrategyCOMPANY
Wells Fargo & Co. -
Name
Michelle StepneyTitle
Senior Content DirectorCOMPANY
Disney World -
Name
Tony SuarezTitle
Director, Consumer Experience, Center of ExcellenceCOMPANY
Humana Inc. -
Name
Ghaly SwanTitle
Sr. Associate, Social Media and WebsiteCOMPANY
BTC Bahamas -
Name
Sean SykesTitle
General Manager, Media, Advertising, and BrandCOMPANY
AT&T Inc. -
Name
Mark TalbertTitle
Supply Chain ManagerCOMPANY
Wells Fargo & Co. -
Name
Christine TapanTitle
Manager, After Sales Customer SupportCOMPANY
Lowe's Companies, Inc. -
Name
Amber TaylorTitle
Manager, Social Media ProjectCOMPANY
Home Depot, Inc. -
Name
Barry ThomasTitle
VP Global Marketing and InnovationCOMPANY
Coca-Cola North America -
Name
Ariana TsoutsasTitle
Marketing Manager - SalonCentricCOMPANY
L'Oréal USA -
Name
Heather TuggleTitle
Director, Brand and CommunicationsCOMPANY
Carestream Dental -
Name
Erica TurnerTitle
Junior Online Content & Community SpecialistCOMPANY
Carestream Dental -
Name
Anna UmphressTitle
Director - Communications & Public AffairsCOMPANY
Georgia-Pacific Corporation -
Name
Christina UrechTitle
Business Operations Manager, CommunicationsCOMPANY
Siemens Corporation -
Name
Stacy VargasTitle
Manager, Digital MarketingCOMPANY
PGA TOUR, Inc. -
Name
Kathrin VickeryTitle
Marketing Communications ManagerCOMPANY
Siemens Industry, Inc. -
Name
Erin WalkerTitle
VP, Marketing Automation ManagerCOMPANY
Truist Bank -
Name
Tom WaltersTitle
Director of MarketingCOMPANY
AT&T Business Solutions -
Name
Allison WardTitle
Social Media ManagerCOMPANY
InterContinental Hotels Group -
Name
Derek WardTitle
Specialist, Owned Digital MediaCOMPANY
The General Automobile Insurance Services, Inc. -
Name
Laisha WashingtonTitle
MarketerCOMPANY
Coca-Cola Company -
Name
Caitlin WatkinsTitle
Manager, Public RelationsCOMPANY
Newell Brands Inc. -
Name
Michael WeaverTitle
Director Digital MediaCOMPANY
ADT Security Services -
Name
Ken WeisbergTitle
Director of Media and ProductionCOMPANY
TracFone Wireless, Inc. -
Name
Gary WestermarkTitle
Senior Marketing ManagerCOMPANY
TIAA -
Name
Alisha WilmothTitle
Director, Advertising and Digital MarketingCOMPANY
St. Jude Children's Research Hospital, Inc. ALSAC -
Name
Brian WrightTitle
Senior Vice President, Social MediaCOMPANY
Wells Fargo & Co. -
Name
Jess WrightTitle
Sr. Director of MarketingCOMPANY
Techtronic Industries (RYOBI) -
Name
Ana ZeleTitle
Social Media Channels CoordinatorCOMPANY
Habitat for Humanity International, Inc.