Sustainability Committee Meeting March 2026

The Hidden Carbon Footprint of Digital Ads:What ANA Members Can Do About It (Download the Presentation)

Good-Loop, a leading responsible media platform, has measured and more-than offset over 118,000 tons of CO₂e across 76 billion ad impressions, revealing both the scale of the challenge and the opportunity ahead. As sustainability partners behind the ANA Media Transparency Study and contributors to the Global Media Sustainability Framework, Good-Loop brings rare, real-world insight into how media decarbonization actually works. This session will break down how media sustainability works and share practical tools that brands can use today to start reducing the carbon impact of their advertising.

Speakers:

• Amy Williams, Founder & CEO, Good-Loop
• David Craig, Chief Researcher, Good-Loop

Sustainability Creative That Drives Impact (Download the Presentation)

What actually makes sustainability creative work? This research shows that ads integrating sustainability with core brand benefits outperform norms by 54% on overall creative effectiveness — while generic “feel-good” messaging underperforms. We’ll highlight key findings and select examples to explore how empathy and believability drive stronger brand impact and behavior change.

Speakers:

• Shelley Yang, Senior Director, Insights Activation, Ipsos Creative Excellence

Eliminating Media Waste to Improve Performance (Download the Presentation)

Jounce Media research shows that the average digital ad auction generates 27 duplicative bid requests, and that 30% of ads served are never seen — driving significant media waste, energy use, and carbon emissions. In this session, you’ll learn how reducing this waste through smarter supply path optimization and real-time viewability signals can cut digital media carbon emissions by 50%+ while improving attention, performance, and ROI.

Speakers:

• Andy Batkin, CEO, Duration Media