Media Leadership
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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
I. MASTERCARD: USING DATA FOR STORYTELLING (10:00-10:45AM)
In this session, Benjamin Jankowski, Group Head, Global Media – MasterCard and Virginia Pereira, Business Leader Regional Media Marketing – MasterCard will share how MasterCard is leveraging the programmatic space and data to guide their storytelling strategy.
Speakers:
Benjamin Jankowski, Group Head, Global Media – MasterCard
Virginia Pereira, Business Leader Regional Media Marketing – MasterCard
II. MEMBER ROUNDTABLE DISCUSSION: TOP MEDIA ISSUES (11:00-11:45AM)
In this session, Jennifer Gardner, Senior Director Media, North America – Unilever will lead a member roundtable discussion covering top media issues which may include:
- Sourced Traffic (including latest ANA White Paper)
- Media Transparency Update
- 2016/17 Upfronts & Newfronts
- The rise of "Walled Gardens" in programmatic
- Best practices in mobile, video and innovation
Facilitators:
Jennifer Gardner, Senior Director Media, North America – Unilever
Bill Duggan, EVP – ANA
Marni Gordon, SVP – ANA
III. GETTING TO CROSS-PLATFORM MEASUREMENT (12:00-12:30PM)
A recent survey asked ANA Media Leadership Committee members to rate their interest in more than thirty topics for potential future sessions – cross platform measurement was rated as the top choice. Recognizing this interest we have invited Nielsen in to discuss their new Total Measurement system, which creates a comparable measurement of consumer media exposure across platforms, encompassing both content and ads.
Speaker:
Jessica Hogue, SVP, Client Solutions – Nielsen
LUNCH (12:30 – 1:00PM)
IV. AT&T ADWORKS CONVERSATION ON CROSS SCREEN (1:00-1:45PM)
In this session, Maria Mandel Dunsche, Vice President, Head of Marketing - AT&T AdWorks is going to take Committee members on an immersive journey of their cross-screen offering that will showcase the power of cross-screen addressable advertising by providing more precise targeting, transparent reporting and end-to-end campaign measurement.
Facilitator:
Maria Mandel Dunsche, Vice President, Head of Marketing - AT&T AdWorks
V. THE CREATIVE PROCESS FOR PROGRAMMATIC (1:45-2:30PM)
Programmatic buying and data-driven creative can help drive more effective digital advertising campaigns. But connecting the dots between the data and the creative can be a challenge. In this session, Google will share their latest research based on three brand experiments they ran with L'Oreal, Gilt.com, and RBC Royal Bank that outlines a creative process for programmatic to help drive more effective digital campaigns.
Speakers:
Alessandro Antiga, DoubleClick Global Head, Marketing – Google
Becky Chappell, Product Marketing Manager, Marketing – Google