Commerce Marketing Committee, Southwest Chapter

Description & Purpose

The Commerce Marketing Committee, Southwest Chapter is the "sister" committee of the Commerce Marketing Committee in New York City. Regardless of what industry you are in, or what titles your organization uses, this committee is for you if you help align the buying journey with your direct and indirect sales channels.

We recognize that a true win-win-win for manufacturer, sales channel, and consumer/shopper requires insights, collaborative planning and solutions between the product/service and the sales channel (i.e. retail, e-commerce, m-commerce, direct-to-consumer) regardless of whether your business is shoes, banking, gasoline, mattresses, fitness-as-a-service or staplers.

With the growth of technology, the decrease in attention spans, the 24/7 always-on shopper, and new e-commerce solutions, you are being challenged to create leading integrated commerce experiences while driving growth. Regardless of how you convert sales and delight your customers, we encourage you to join our committee.

Committee Locations:
In 2021, the committee will convene virtually throughout the year. All meetings are free for ANA client-side and Marketing Service Provider Gold / Platinum members to attend.

Opportunities For Involvement:
If you would like to submit a brand case study for Committee presentation consideration, please contact Paul Robinson.

Committee Chairs:

Christy O'Pella, Sr. Managing Director, Client Service and Development, TPN
John Kiker, EVP, Director of Client Leadership & Business Development, The Integer Group
Joe Reske, VP of Marketing, Fogo de Chao

Interested in being a co-chair? Please contact Paul Robinson.

The Commerce Marketing, Southwest Chapter Committee is managed by Paul Robinson.

Discussion Topics :

• Impacting the customer journey
• Maximizing revenue opportunities throughout bricks & mortar, e-com, Direct-to-Consumer, Mobile Commerce and more
• Experiential retail
• Emerging technologies (e.g., mobile, social, NFT)
• Channel/Retailer/Manufacturer relationships
• Alignment with channel/retailer marketing plans
• Strategic alliance of commerce marketing within your organization

Join a Committee

Participation in Brand Activation related Committees is a benefit of ANA Client Side Marketer (CSM) and Marketing Solutions Provider (MSP) membership. There are no costs to join or attend meetings. To join the NYC or Southwest Committee, please contact Paul P. Robinson.

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