Commerce Marketing Committee, Southwest Chapter

The Commerce Marketing Committee, Southwest Chapter is the "sister" committee of the Commerce Marketing Committee in New York. Regardless of what industry you are in, or what titles your organization uses, this committee is for you if you help align the buying journey with your direct and indirect sales channels, whether they’re retail, e-commerce, m-commerce, direct-to-consumer, or other.

We recognize that a true win-win-win for manufacturer, sales channel, and consumer/shopper requires insights, collaborative planning and solutions between the product/service and the sales channel regardless of whether your business is shoes, banking, gasoline, mattresses, fitness-as-a-service, or staplers. This committee provides a forum for members to continue to learn, explore, share best practices and discuss emerging trends in the customer experience, the blending of consumer and shopper insights, and driving ROI.

With the growth of technology, the decrease in attention spans, the 24/7 always-on shopper, and new e-commerce solutions, you are being challenged to create leading integrated commerce experiences while driving growth. Regardless of how you convert sales and delight your customers, we encourage you to join our committee.

Contact the ANA staff managing the Commerce Marketing Committee, Southwest Chapter:

• John Paquin, Senior Director
• Tori Carr, Senior Manager

Discussion Topics:

The ANA also offers a national chapter of the Commerce Marketing Committee.

The Commerce Marketing Committee, Southwest Chapter is open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.

Request to Join

Resources

• Commerce Marketing
  The days of consumers following a straight path to their purchases are long gone. Even the circuitous “customer journey” is constantly being challenged. Regardless of where you compete, the ANA's Commerce Marketing resources page, part of our Brand Activation Practice, can help you stay innovative and avoid being outflanked by competitors.
• ANA REGGIE Awards
  The 2024 ANA REGGIE Awards showcase the most innovative, impactful, and groundbreaking brand activation campaigns of 2023. Enter your work today to receive the recognition you deserve. With over 27 categories, featuring Content, Influencer, Experiential, Relationship, Promotion and Commerce Marketing, there’s a perfect fit for every creative idea.  Accepting entries until January 19, 2024. Visit www.reggieawards.org for detailed information.  
• ANA Brand Activation SmartBrief
  

  Stay informed with this e-newsletter, which focuses on the key content pillars of brand activation: influencer, commerce, relationship, content, martech, and experiential marketing. Sign up now for summaries of what matters to you, written by expert editors to save you time and keep you informed and prepared.