Helping brands come to life.

Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.

Connect with the ANA Community

The 2023 ANA Brand Masters Conference, presented by Walmart Connect, celebrated the key areas of Brand Management, Brand Purpose/Brands for Humans, and Brand Activation.

see who presented

The 2022 ANA Brand Activation & Creativity Conference highlighted brands that have cracked the code on developing The Big Idea and leveraged it with creative and innovative brand activation strategies to drive growth.

see who was there

Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies.

see this year's winners and learn more

Speaking Opportunities

The ANA is always looking for qualified presenters for our events, providing attendees with a learning experience, leaving them with insights they can immediately take back to their organizations.

Learn more

ANA Brand Partners

Take the Next Step

Contact Mike Kaufman at to learn more about how you can get involved with the ANA Brand Activation Practice.

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