Brand Activation | ANA

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Building brands and driving action for growth.

Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines, which help bring a brand to life by connecting and interacting with the consumer on a personal level. Learn more and access discipline-specific resources and events through the links below.

Connect with the ANA Community

The 2023 ANA Brand Masters Conference, presented by Walmart Connect, celebrated the key areas of Brand Management, Brand Purpose/Brands for Humans, and Brand Activation.

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The 2022 ANA Brand Activation & Creativity Conference highlighted brands that have cracked the code on developing The Big Idea and leveraged it with creative and innovative brand activation strategies to drive growth.

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Build a Career-Defining Skill Set

With the ANA's on-demand training courses and certificate programs.

Brand Activations that Drive Results

Learn the core principles of each discipline and best practices for implementing a brand activation plan in your business.

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Content Marketing Certificate Program

Gain key strategies for your content process (web, social, email and more) and leverage your assets across diverse channels.

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Customer Insights Certificate Program

Learn to target beyond simple demographics and segments to gain a clearer picture of your customers and their attitudes on a significantly deeper level.

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Great Creative

This course will help you get the kind of powerful creative work that builds your sales overnight and builds your brand over time.

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Speaking Opportunities

The ANA is always looking for qualified presenters for our events, providing attendees with a learning experience, leaving them with insights they can immediately take back to their organizations.

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ANA Brand Partners

Take the Next Step

Contact the Brand Activation team to learn more about how you can get involved with the ANA Brand Activation Practice.

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