
Brand Activation
Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.
Dive Deeper
Brand Activation Conferences
Mark your calendars for the 2023 Brand Masters Hybrid Conference and 40th REGGIE Awards Gala on April 26-28, 2023.
Brand Activation 1-Day Conferences
Enjoy insightful Brand Activation-related content at member locations across the U.S. Register for Influencer Marketing on December 1 in Chicago, and Experiential Marketing on December 2 in Atlanta
Brand Activation Media
Take the Next Step
Contact Mike Kaufman at mkaufman@ana.net to learn more about how you can get involved with the ANA Brand Activation Practice.