Brand Activation

Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.

Brand Activation Conferences

Catch up on member-exclusive videos and presentations from the 2022 ANA Brand Masters Conference and REGGIES Gala and the 2022 ANA Content Marketing Conference from April.

Brand Activation 1-Day Conferences

Enjoy insightful Brand Activation-related content at member locations across the U.S. or virtually. Register for our upcoming Retail Media Networks themed Virtual Half-Day Conference, presented by Walmart Connect on June 7.

Committees

Engage with peers while driving industry thought leadership. Learn more about our committees across the six disciplines of Brand Activation, including our newest committee: Brand Purpose – Growth For Good.

REGGIE Awards

Check out the results of the premier industry awards program, the 39th Annual ANA REGGIE Awards, recognizing the best brand activation campaigns. Entries for the 40th REGGIE Awards will be accepted starting in September.

Insights

Search through our online content portfolio of best practices, insightful event recaps, in-depth research reports, award-winning case studies, and more.

Training

Build the effectiveness of your marketing team through our instructor-led half-day workshops delivered onsite and virtually. To get started, download our Quick Start Guide to the Half-Day Training Benefit or browse our course catalog.

Playbooks and Toolkits

Drive brand success with these playbooks and tools, covering a wide range of marketing topics.

Legal

Explore our vast array of unique educational resources, conferences, networking events, and opportunities for CLE credits in the areas of advertising, promotion, and marketing law.

Marketing in the COVID Age

A compendium of resources to help guide your brand through unprecedented times.

ANA is always looking for qualified presenters for our events, providing attendees with a learning experience, leaving them with insights they can immediately take back to their organizations.