Brand Activation

Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.

Commerce Marketing

Experiential Marketing

Influencer Marketing

Content Marketing

Promotion Marketing

Relationship Marketing

Brand Activation Conferences

Mark your calendars for the 2022 ANA Brand Masters Conference and REGGIES Gala, April 11-13 in Carlsbad, Calif. and the 2022 ANA Content Marketing Conference, April 27-29 in Orlando.

Brand Activation 1-Day Conferences

Enjoy insightful Brand Activation-related content at member locations across the U.S. or virtually. Join us on December 3 for a Content Marketing-themed Virtual Half-Day Conference.

Committees

Engage with peers while driving industry thought leadership. Learn more about our committees across the six disciplines of Brand Activation, including our NEW committee beginning in 2021: Brand Purpose – Growth For Good.

REGGIE Awards

Get recognized for your best brand activation campaigns through this premier industry awards program. The 39th Annual ANA REGGIE Awards is now open for entries.

Insights

Search through our online content portfolio of best practices, insightful event recaps, in-depth research reports, award-winning case studies, and more.

Training

Build the effectiveness of your marketing team through our instructor-led half-day workshops delivered onsite and virtually. To get started, download our Quick Start Guide to the Half-Day Training Benefit or browse our course catalog.

Playbooks and Toolkits

Drive brand success with these playbooks and tools, covering a wide range of marketing topics.

Legal

Explore our vast array of unique educational resources, conferences, networking events, and opportunities for CLE credits in the areas of advertising, promotion, and marketing law.

Marketing in the COVID Age

A compendium of resources to help guide your brand through unprecedented times.

ANA is always looking for qualified presenters for our events, providing attendees with a learning experience, leaving them with insights they can immediately take back to their organizations.