Brand Activation Division
Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.
Dive Deeper

Learn how companies are strategically driving business results via integrated brand activation disciplines; event commences May 15, 2019.

Get recognized for your best brand activation campaigns through this premier industry awards program.

Search through our online content portfolio of best practices, insightful event recaps, in-depth research reports, award-winning case studies, and more.

Drive brand success with these playbooks and tools, covering a wide range of marketing topics.

Build the effectiveness of your marketing team through our instructor-led half-day workshops delivered onsite. To get started, download our Quick Start Guide to the Half-Day Training Benefit or browse our course catalog.

Explore our vast array of unique educational resources, conferences, networking events, and opportunities for CLE credits in the areas of advertising, promotion, and marketing law.

Brand Activation Media

    Speaking opportunities