Brand Activation Division
Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.
Dive Deeper

Thank you to everyone who attended the 2020 Influencer Marketing & Activation Conference. All available conference presentations and videos are available here.

Mark your calendars for the 2021 Experiential, Content & Commerce Marketing Virtual Conference, April 20-21, 2021, and the 2021 Influencer Marketing Virtual Conference, May 25-26, 2021

Enjoy insightful Brand Activation-related content either at member locations across the U.S., or presented virtually.

Engage with peers while driving industry thought leadership. Learn more about the nine Committees across the six disciplines of Brand Activation, including our NEW committee beginning in 2021: Brand Purpose – Growth For Good.

Get recognized for your best brand activation campaigns through this premier industry awards program. The 38th Annual REGGIE Awards is now open for entries.

Search through our online content portfolio of best practices, insightful event recaps, in-depth research reports, award-winning case studies, and more.

Build the effectiveness of your marketing team through our instructor-led half-day workshops delivered onsite and virtually. To get started, download our Quick Start Guide to the Half-Day Training Benefit or browse our course catalog.

Drive brand success with these playbooks and tools, covering a wide range of marketing topics.

Explore our vast array of unique educational resources, conferences, networking events, and opportunities for CLE credits in the areas of advertising, promotion, and marketing law.

A compendium of resources to help guide your brand through unprecedented times.

Brand Activation Media

    Speaking opportunities
    Brand Activation Partners