Brand Activation | ANA

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Building brands and driving action for growth.

Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines, which help bring a brand to life by connecting and interacting with the consumer on a personal level. Learn more and access discipline-specific resources and events through the links below.

Build a Career-Defining Skill Set

With the ANA's on-demand training courses and certificate programs.

Brand Activations that Drive Results

Learn the core principles of each discipline and best practices for implementing a brand activation plan in your business.

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Content Marketing Certificate Program

Gain key strategies for your content process (web, social, email and more) and leverage your assets across diverse channels.

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Customer Insights Certificate Program

Learn to target beyond simple demographics and segments to gain a clearer picture of your customers and their attitudes on a significantly deeper level.

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Great Creative

This course will help you get the kind of powerful creative work that builds your sales overnight and builds your brand over time.

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Speaking Opportunities

The ANA is always looking for qualified presenters for our events, providing attendees with a learning experience, leaving them with insights they can immediately take back to their organizations.

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ANA Brand Partners

Take the Next Step

Contact the Brand Activation team to learn more about how you can get involved with the ANA Brand Activation Practice.

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