
Brand Activation
Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.
Dive Deeper
Brand Activation Conferences
Catch up on member-exclusive videos and presentations from the 2022 ANA Brand Masters Conference and REGGIES Gala and the 2022 ANA Content Marketing Conference from April.
Brand Activation 1-Day Conferences
Enjoy insightful Brand Activation-related content at member locations across the U.S. or virtually. Register for our upcoming Retail Media Networks themed Virtual Half-Day Conference, presented by Walmart Connect on June 7.
Brand Activation Media
Take the Next Step
Contact Mike Kaufman at mkaufman@ana.net to learn more about how you can get involved with the ANA Brand Activation Practice.