Brand Activation

Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.

Commerce Marketing

Experiential Marketing

Influencer Marketing

Content Marketing

Promotion Marketing

Relationship Marketing

Brand Activation Conferences

Mark your calendars for the 2021 Brand Masters: Inspirational Branding Conference, Presented by Twitter, August 2-4 in San Diego, and the 2021 ANA Brand Activation & Creativity Conference, August 10-12 in Chicago.

Brand Activation 1-Day Conferences

Enjoy insightful Brand Activation-related content at either member locations across the U.S. or presented virtually.

Committees

Engage with peers while driving industry thought leadership. Learn more about our committees across the six disciplines of Brand Activation, including our NEW committee beginning in 2021: Brand Purpose – Growth For Good.

REGGIE Awards

The 38th Annual REGGIE Awards, recognizing the best brand activation campaigns of 2020, have been revealed! Check out all the Gold, Silver and Bronze-winning best brand activation campaigns of 2020, and the Super REGGIE best of show.

Insights

Search through our online content portfolio of best practices, insightful event recaps, in-depth research reports, award-winning case studies, and more.

Training

Build the effectiveness of your marketing team through our instructor-led half-day workshops delivered onsite and virtually. To get started, download our Quick Start Guide to the Half-Day Training Benefit or browse our course catalog.

Playbooks and Toolkits

Drive brand success with these playbooks and tools, covering a wide range of marketing topics.

Legal

Explore our vast array of unique educational resources, conferences, networking events, and opportunities for CLE credits in the areas of advertising, promotion, and marketing law.

Marketing in the COVID Age

A compendium of resources to help guide your brand through unprecedented times.

ANA is always looking for qualified presenters for our events, providing attendees with a learning experience, leaving them with insights they can immediately take back to their organizations.