Building brands and driving action for growth.
Brand Activation is marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines, which help bring a brand to life by connecting and interacting with the consumer on a personal level. Learn more and access discipline-specific resources and events through the links below.
Connect with the ANA Community
The 2023 ANA Brand Masters Conference, presented by Walmart Connect, celebrated the key areas of Brand Management, Brand Purpose/Brands for Humans, and Brand Activation.
The 2022 ANA Brand Activation & Creativity Conference highlighted brands that have cracked the code on developing The Big Idea and leveraged it with creative and innovative brand activation strategies to drive growth.
Members Only One-Day Conferences
No events are currently scheduled. Please check back for future events or click the button below to see all available members only one-day conferences.
Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies.
We are now OPEN for entries. Final deadline is January 22, 2024.Build a Career-Defining Skill Set
With the ANA's on-demand training courses and certificate programs.
Brand Activations that Drive Results
Learn the core principles of each discipline and best practices for implementing a brand activation plan in your business.
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Content Marketing Certificate Program
Gain key strategies for your content process (web, social, email and more) and leverage your assets across diverse channels.
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Customer Insights Certificate Program
Learn to target beyond simple demographics and segments to gain a clearer picture of your customers and their attitudes on a significantly deeper level.
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Inspiring
Great Creative
This course will help you get the kind of powerful creative work that builds your sales overnight and builds your brand over time.
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Speaking Opportunities
The ANA is always looking for qualified presenters for our events, providing attendees with a learning experience, leaving them with insights they can immediately take back to their organizations.
ANA Brand Partners
Take the Next Step
Contact the Brand Activation team to learn more about how you can get involved with the ANA Brand Activation Practice.