Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by "making the cash register ring" with consumers. The Super REGGIE recognizes the highest level of achievement and is awarded to the "best-in-class" from the Gold category winners. It is the most honored award in the Brand Activation industry, recognized as the crème de la crème in the marketing world.

More than 300 judges — industry experts at director/VP level or higher — scored each entry based on the following criteria:

  • Is the strategy in line with the insights and goals?
  • What is the level of concept originality?
  • How well were the elements integrated and activation executed?
  • How strong were the results, and did they achieve business objectives? (volume/share/profit)
  • How well did the activation build the brand and align with the overall brand?

A preliminary list of 2021 REGGIE award winners can be found here

Featured Winners

Achieving a REGGIE Award signifies powerful work selected by a jury of industry leaders as a best-in-class example of Brand Activation — marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.

Here is a sampling of recent REGGIE winning work: 

The Uncensored Library
Reporters Without Borders & MediaMonks and DDB Germany
The Dos Equis Seis-Foot Cooler Makes Social Distancing More Interesting
Heineken USA and Fast Horse
Get Low
The Kroger Company and DDB New York
The Travis Scott Meal
McDonald's and The Narrative Group/Wieden+Kennedy New York
AARP Rewards
AARP and Merkle
City of Big Dreams Fundraising Festival
The Simple Good and Jack Morton
Cat Trial 10: Pac-Man
Caterpillar Inc.
Snickers Hungriest Player 2020
Mars Wrigley Confectionery US LLC andThe Marketing Arm

2021 REGGIE Awards

The 2021 REGGIE Awards Presentation of Winners Presented by Valassis, a Vericast Business, will occur virtually on May 21, 2021 at 2:00 pm ET. A total of 69 Gold, Silver, and Bronze awards will be presented to top agencies and brands for the best Brand Activation marketing campaigns of 2020 across the 23 different categories. Register for the complimentary event here!

Award Winning Insights + Thought Leadership

ANA Award winning work provide marketers inspiration, insight and learning – key ingredients for personal and professional growth. Explore our content portfolio featuring our REGGIE Award winners to gain insight into best practices via event recaps, thought leadership POVs, case study presentations and more.

Behind the Campaign
Ask Troy-Bilt
Troy Bilt + Marcus Thomas LLC

Marketing Maestros Blog
Be an Outsider at Work
L.L. Bean + Jack Morton Worldwide

Insight into “WestJet Christmas Miracle: Uniting Through Traditions”
WestJet Airlines + studio m

Exclusive for ANA Members:

Case Studies
“Target Took Immersive Shopping to a Whole New Level”
Target + Wasserman

“The Untold Stories on the Women Behind Diageo’s Whiskey”
Diageo + Arc Worldwide

View all REGGIE Award Winning case studies

Event Presentation Recaps “Tennessee Tourism Presents: The Laugh Tracker”
2020 REGGIE Virtual Half-Day Conference

“Winning the Holiday Season with 'Joy Night In'”
Commerce Marketing Committee, May 2020

Going for the Gold

The latest edition of Going for the Gold is out now! This retrospective highlights all gold level winners from the 2020 REGGIE Awards.

Download the complete book

Thoughts From Our Super REGGIE Jurors