Innovative. Disruptive. Impactful.
Submissions Now Closed
Since 1983, the REGGIE Awards have stood as the industry’s benchmark for brand activation excellence. But as the role of brand has expanded, so too must the way we honor it.
That’s why, beginning in 2026, the REGGIES will become the REGGIE Brand Catalyst Awards – recognizing the full spectrum of work that doesn’t just activate, but truly catalyzes growth across Brand Belief, Brand Equity, Brand Activation, and Brand Measurement.
From the boldest brand innovations to the smartest use of data, from campaigns that reimagine identity to those that prove the power of creativity to drive measurable business impact, these awards will shine a light on the work that elevates marketing from momentary to meaningful. We invite you to enter the 2026 REGGIE Brand Catalyst Awards and showcase how your brand is not only connecting with audiences but creating enduring value. This is your moment to prove what marketing makes possible.
Early-Bird Deadline: December 19, 2025
Standard Deadline: January 30, 2026
Extended Submission Deadline: March 6, 2026 (rush fees apply)
Awarded at the
2026 ANA Brand Masters Conference
Spotlight on Excellence
Get an inside look at what makes the REGGIE Brand Catalyst Awards the industry’s benchmark for brand-building brilliance and how top entries rise to the occasion.
Key 2026 Program Details
Who can enter?
Anyone involved in brand marketing/brand activation including but not limited to client-side marketers, any type of marketing, advertising and promotion agencies, retailers, media companies and service providers, etc. All ANA members as well as non-members are eligible to enter.
What type of work is eligible?
Marketing efforts that ran in at least one market anywhere in the world between August 1, 2024 – January 31, 2026, and achieved positive results within that window.
What do I need to complete my entry?
You will need to fully complete the submission Case Study Entry Form and upload supporting creative materials into the online awards portal. Sample entry forms are available at the program’s FAQ page.
What are the entry fees?
Entry fees are determined per ANA membership status and entry deadline. Please refer to the program’s FAQ page for full pricing details.
what make a campaign award-worthy test
Explore exclusive Q&A sessions with leading industry executives from ANA Award–winning teams and distinguished members of ANA Award juries. Gain invaluable insights into what defines award-winning work — from the key elements that drive success to the qualities judges look for when distinguishing good entries from truly exceptional ones. Learn more about what REGGIE Brand Catalyst Award judges look for in submissions
With Sincere Thanks to our 2025 Judges
Each year, hundreds of industry leaders generously dedicate their time and expertise to review submissions for the Reggie Brand Catalyst Awards, helping uphold the integrity and credibility of the ANA Awards. We are deeply grateful for their commitment to recognizing the very best in marketing excellence.
View All JudgesREGGIE Awards — Judges
We are proud to recognize the industry leaders who served as judges for the 2025 REGGIE Awards. Their commitment and expertise play a vital role in honoring the year’s most impactful brand activation work. View the full judging panel below.
Share the Stage, Spark the Future
Celebrate brilliance and build connections at our unforgettable award galas, hosted during the ANA's flagship national industry conferences. These high-energy evenings are more than a toast to excellence — they’re a chance to connect, collaborate, and push the industry forward. Attendees enjoy VIP experiences, build powerful new relationships, and exchange insights that accelerate brand and business growth.
Award-Winning Ideas in Action
ANA Members can dive into the bold thinking, breakthrough strategies, and measurable impact behind the most celebrated brand-building campaigns. Explore more Reggie Brand Catalyst Awards case studies
PREVIOUS AWARD WINNERS
Celebrating Brand Excellence
Discover the creativity and strategy behind the industry’s most impactful campaigns. View and download detailed PDF collections showcasing each year’s Reggie Brand Catalyst Award winners, highlighting the innovative brand activations and results that set the standard for marketing excellence. Download list of past winners (PDF) or Explore the most recent winning campaigns
“Winning an ANA Reggie Award is a high water mark for any marketer and brand. It means that the work has not only been innovative and creative, but it has also created a meaningful impact to the business that's bigger than the activation itself."
Soyung Kang
CMO, eos
“The ANA REGGIE Awards honor work that results in a real business success. It's crucial that all agencies and marketers hold themselves accountable for creating work that drives and changes business."
Margaret Johnson
Chief Creative Officer, Goodby Silverstein & Partners
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Explore the ANA Reggie Brand Catalyst Awards to learn about entry opportunities, judging criteria, and the Gala that celebrates the year’s most innovative Brands.