Innovative. Disruptive. Impactful.

Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by "making the cash register ring" with consumers. The Super REGGIE recognizes the highest level of achievement and is awarded to the "best-in-class" from the Gold category winners. It is the most honored award in the Brand Activation industry, recognized as the crème de la crème in the marketing world.

More than 300 judges — industry experts at director/VP level or higher — scored each entry based on the following criteria:

  • Is the strategy in line with the insights and goals?
  • What is the level of concept originality?
  • How well were the elements integrated and activation executed?
  • How strong were the results, and did they achieve business objectives? (volume/share/profit)
  • How well did the activation build the brand and align with the overall brand?
Key Dates
  • September 21, 2021: Entries for 2022 Awards open
  • October 22, 2021: Early-bird deadline
  • December 31, 2021: Standard deadline
  • January 28, 2022: Final deadline
Who Is Eligible?

ANA member and non-member companies, their agencies, vendors, or their media companies may enter. Campaigns must have run between January 1, 2021 and December 31, 2021. Companies/agencies/media companies are welcome to submit multiple entries within a category or across multiple categories.


Recognizing the Best in Brand Activation

The 2021 REGGIE Awards Presentation of Winners Presented by Valassis, a Vericast Business, occured virtually on May 21, 2021. A total of 69 Gold, Silver, and Bronze awards were presented to top agencies and brands for the best Brand Activation marketing campaigns of 2020 across the 23 different categories.

View the full list of 2021 winners


The Uncensored Library
Reporters Without Borders & MediaMonks and DDB Germany


The Travis Scott Meal
McDonald's and The Narrative Group/Wieden+Kennedy New York


Jif vs. GIF
The J. M. Smucker Company and MSL Group, Publicis (PSOne)


All the Fall Things
Dunkin' Brands and Arc World Wide


Award-Winning Insights + Thought Leadership

Podcasts and Blog Posts


Love Can’t Wait

Jared the Galleria of Jewelry + Hawkeye

Exclusively for ANA Members


Simmons Snoozzzapalooza

Serta Simmons Bedding + Burns Group


Crayola Colors of the World

Multicultural Marketing & Diversity Committee, June 2021