ANA Announces Gold, Silver, and Bronze Winners For The 2020 REGGIE Awards

Campaign Created by VMLY&R Takes Top Honor

The award name, REGGIE, was originally chosen because it symbolizes results by “making the cash register ring” with consumers. The 37th annual Super REGGIE award recognizes the highest level of achievement and is awarded to the “best in class” from the more than 20 Gold category winners.

More than 200 judges — industry experts at director/VP level or higher — scored each entry based on the following criteria:

• Is the strategy in line with the insights and goals?
• What is the level of concept originality?
• How well were the materials integrated and activation executed? (Specific to the category)
• How strong were the results, and did they achieve business objectives? (volume/share/profit)
• How well did the activation build the brand and align with the overall brand?

A full list of REGGIE award winners can be found here: https://www.ana.net/2020ReggieWinners.

Featured Winners

Achieving a REGGIE Award signifies powerful work selected by a jury of industry leaders as a best-in-class example of Brand Activation — marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.

Here is a sampling of recent REGGIE winning work: 

Criteria

What does is take to win a REGGIE Award? Each entry is judged and scored on the criteria below:

• Is the strategy in line with the insights and goals?
• What is the level of concept originality?
• How well were the elements integrated and activation executed?
• How strong were the results, and did they achieve business objectives? (volume/share/profit)
• How well did the activation build the brand and align with the overall brand?