Innovative. Disruptive. Impactful.
Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by "making the cash register ring" with consumers. The Super REGGIE recognizes the highest level of achievement and is awarded to the "best-in-class" from the Gold category winners. It is the most honored award in the Brand Activation industry, recognized as the crème de la crème in the marketing world.
More than 300 judges — industry experts at director/VP level or higher — scored each entry based on the following criteria:
- Is the strategy in line with the insights and goals?
- What is the level of concept originality?
- How well were the elements integrated and activation executed?
- How strong were the results, and did they achieve business objectives? (volume/share/profit)
- How well did the activation build the brand and align with the overall brand?
The 2023 REGGIE Awards are now open for entries!
Recognizing the Best in Brand Activation
The 2022 REGGIE Awards Presentation of Winners Presented by Vericast, occurred on the evening of April 12, 2022. A total of 69 Gold, Silver, and Bronze awards were presented to top agencies and brands for the best Brand Activation marketing campaigns of 2021 across the 23 different categories.
Featured 2022 REGGIE Award Winners
Bless Your F*ing Cooch
eos + Mischief @ No Fixed Address
Evolution Reloaded
Dove+ Edelman
The 65+ Skincare Opportunity
Johnson & Johnson + The Integer Group
LEGO Barcelona Flagship Opening
The LEGO Group + TracyLocke