The 2020 REGGIE Award Winners were announced on May 15th at an exclusive virtual event attended by hundreds of industry marketers. A total of 69 Gold, Silver & Bronze awards were presented to top agencies and brands for the best Brand Activation marketing campaigns of 2019 across 23 different categories.

Achieving a REGGIE Award signifies powerful work selected by a jury of over 200 industry leaders as a best-in-class example of Brand Activation — marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.

Among marketers, Frito-Lay took home the most Gold, with 3, with Eaton, Pepsi, Oreo and Burger King each winning 2. Among agencies, Jack Morton, 360i, FCB and The Marketing Arm each won 2 Golds.

View the Full List of 2020 REGGIE Awards winners to learn who won all the Gold, Silver, and Bronze awards.

What does is take to win a REGGIE Award? Each entry is judged and scored on the criteria below:

• Is the strategy in line with the insights and goals?
• What is the level of concept originality?
• How well were the elements integrated and activation executed?
• How strong were the results, and did they achieve business objectives? (volume/share/profit)
• How well did the activation build the brand and align with the overall brand?