Innovative. Disruptive. Impactful.

Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by "making the cash register ring" with consumers. The Super REGGIE recognizes the highest level of achievement and is awarded to the "best-in-class" from the Gold category winners. It is the most honored award in the Brand Activation industry, recognized as the crème de la crème in the marketing world.



More than 300 judges — industry experts at director/VP level or higher — scored each entry based on the following criteria:

  • Is the strategy in line with the insights and goals?
  • What is the level of concept originality?
  • How well were the elements integrated and activation executed?
  • How strong were the results, and did they achieve business objectives? (volume/share/profit)
  • How well did the activation build the brand and align with the overall brand?

The 2023 REGGIE Awards are now open for entries!

Enter now at

Recognizing the Best in Brand Activation

The 2022 REGGIE Awards Presentation of Winners Presented by Vericast, occurred on the evening of April 12, 2022. A total of 69 Gold, Silver, and Bronze awards were presented to top agencies and brands for the best Brand Activation marketing campaigns of 2021 across the 23 different categories.


View the full list of 2022 winners

Featured 2022 REGGIE Award Winners

Bless Your F*ing Cooch

eos + Mischief @ No Fixed Address

Evolution Reloaded

Dove+ Edelman

The 65+ Skincare Opportunity
Johnson & Johnson + The Integer Group

LEGO Barcelona Flagship Opening
The LEGO Group + TracyLocke

Award-Winning Insights + Thought Leadership

Podcasts and Blog Posts

Love Can’t Wait

Jared the Galleria of Jewelry + Hawkeye

Exclusively for ANA Members

Liquid Billboard

Adidas + Jack Morton/Havas Middle East

#TeamStateFarm Football Find

Sponsorship & Experiential Committee Meeting, March 2022

The Raisin House

Content Marketing Committee Meeting, May 2022

Thoughts from our Super REGGIE Jurors