The 2021 ANA REGGIE Awards now open for entries!


 

The ANA is looking to showcase the most innovative, powerful, and groundbreaking brand activation campaigns of 2020.

Get the recognition you deserve by entering the 38th Annual ANA REGGIE Awards. Honoring excellence in brand activation marketing campaigns, this preeminent awards program is open to both internal and external agencies, corporate marketing teams, media firms, and marketing solutions providers.

As a reminder, if you are an ANA member you are eligible for a discounted entry fee on all campaign submissions.

 

Enter at Reggieawards.org

 

The award name, REGGIE, was originally chosen because it symbolizes results by “making the cash register ring” with consumers. The 38th annual Super REGGIE award recognizes the highest level of achievement and is awarded to the “best in class” from the more than 20 Gold category winners.

More than 200 judges — industry experts at director/VP level or higher — scored each entry based on the following criteria:

  • Is the strategy in line with the insights and goals?
  • What is the level of concept originality?
  • How well were the materials integrated and activation executed? (Specific to the category)
  • How strong were the results, and did they achieve business objectives? (volume/share/profit)
  • How well did the activation build the brand and align with the overall brand?

A full list of REGGIE award winners can be found here: https://www.ana.net/2020ReggieWinners.



Featured Winners

Achieving a REGGIE Award signifies powerful work selected by a jury of industry leaders as a best-in-class example of Brand Activation — marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.

Here is a sampling of recent REGGIE winning work: 

#eyeslipsface TikTok Campaign
e.l.f. Beauty & Movers+Shakers
A Very Brady Renovation
HGTV & Superjuice
S'more Out of Summer
L.L.Bean & Jack Morton
Cheetos House of Flamin' Haute
Frito-Lay & The Marketing Arm
 
Teen Summer Challenge
Planet Fitness & Barkley
OREO x Game of Thrones
OREO & 360i
Happy Hypothesis
International Dairy Queen & Barkley
Ally+MONOPOLY®
Ally Financial & Anomaly
 

Criteria

What does is take to win a REGGIE Award? Each entry is judged and scored on the criteria below:

  • Is the strategy in line with the insights and goals?
  • What is the level of concept originality?
  • How well were the elements integrated and activation executed?
  • How strong were the results, and did they achieve business objectives? (volume/share/profit)
  • How well did the activation build the brand and align with the overall brand?

 

 

2020 REGGIE Awards

The 2020 REGGIE Award Winners were announced on May 15th at an exclusive virtual event attended by hundreds of industry marketers. A total of 69 Gold, Silver & Bronze awards were presented to top agencies and brands for the best Brand Activation marketing campaigns of 2019 across 23 different categories. The year’s best in show award – The Super REGGIE – will be revealed on June 5th.

Award Winning Insights + Thought Leadership

ANA Award winning work provide marketers inspiration, insight and learning – key ingredients for personal and professional growth. Explore our content portfolio featuring our REGGIE Award winners to gain insight into best practices via event recaps, thought leadership POVs, case study presentations and more.

Marketing Maestros Blog
Be an Outsider at Work
L.L. Bean + Jack Morton Worldwide

Insight into “WestJet Christmas Miracle: Uniting Through Traditions”
WestJet Airlines + studio m

Exclusive for ANA Members:

Case Studies
“Built with Chocolate Milk: Your Favorite Athlete’s Secret Weapon”

MilkPEP + Weber Shandwick

“Swedish Fish Shark Week Program” Mondelēz International + Phoenix Creative Co.

View all REGGIE Award Winning case studies

Event Presentation Recaps “Tennessee Tourism Presents: The Laugh Tracker”
2020 REGGIE Virtual Half-Day Conference

“Winning the Holiday Season with 'Joy Night In'”
Commerce Marketing Committee, May 2020