The award name, REGGIE, was originally chosen because it symbolizes results by “making the cash register ring” with consumers. The 38th annual Super REGGIE award recognizes the highest level of achievement and is awarded to the “best in class” from the more than 20 Gold category winners.
More than 200 judges — industry experts at director/VP level or higher — scored each entry based on the following criteria:
- Is the strategy in line with the insights and goals?
- What is the level of concept originality?
- How well were the elements integrated and activation executed?
- How strong were the results, and did they achieve business objectives? (volume/share/profit)
- How well did the activation build the brand and align with the overall brand?
A full list of REGGIE award winners can be found here: https://www.ana.net/2020ReggieWinners.
Going for the Gold
The latest edition of Going for the Gold is out now! This retrospective highlights all gold level winners from the 2020 REGGIE Awards.
Featured Winners
Achieving a REGGIE Award signifies powerful work selected by a jury of industry leaders as a best-in-class example of Brand Activation — marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.
Here is a sampling of recent REGGIE winning work:
e.l.f. Beauty & Movers+Shakers
HGTV & Superjuice
L.L.Bean & Jack Morton
Frito-Lay & The Marketing Arm
Planet Fitness & Barkley
OREO & 360i
International Dairy Queen & Barkley
Ally Financial & Anomaly
2020 REGGIE Awards
The 2020 REGGIE Award Winners were announced on May 15th at an exclusive virtual event attended by hundreds of industry marketers. A total of 69 Gold, Silver & Bronze awards were presented to top agencies and brands for the best Brand Activation marketing campaigns of 2019 across 23 different categories.
Award Winning Insights + Thought Leadership
ANA Award winning work provide marketers inspiration, insight and learning – key ingredients for personal and professional growth. Explore our content portfolio featuring our REGGIE Award winners to gain insight into best practices via event recaps, thought leadership POVs, case study presentations and more.
Behind the Campaign
Ask Troy-Bilt
Troy Bilt + Marcus Thomas LLC
Marketing Maestros Blog
Be an Outsider at Work
L.L. Bean + Jack Morton Worldwide
Insight into “WestJet Christmas Miracle: Uniting Through Traditions”
WestJet Airlines + studio m
Exclusive for ANA Members:
Case Studies
“Target Took Immersive Shopping to a Whole New Level”
Target + Wasserman
“The Untold Stories on the Women Behind Diageo’s Whiskey”
Diageo + Arc Worldwide
View all REGGIE Award Winning case studies
Event Presentation Recaps “Tennessee Tourism Presents: The Laugh Tracker”
2020 REGGIE Virtual Half-Day Conference
“Winning the Holiday Season with 'Joy Night In'”
Commerce Marketing Committee, May 2020