ANA Announces Gold, Silver, and Bronze Winners For The 2020 REGGIE Awards

 

The 2020 REGGIE Award Winners were announced on May 15th at an exclusive virtual event attended by hundreds of industry marketers. A total of 69 Gold, Silver & Bronze awards were presented to top agencies and brands for the best Brand Activation marketing campaigns of 2019 across 23 different categories.

Achieving a REGGIE Award signifies powerful work selected by a jury of over 200 industry leaders as a best-in-class example of Brand Activation — marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.

Among marketers, Frito-Lay took home the most Gold, with 3, with Eaton, Pepsi, Oreo and Burger King each winning 2. Among agencies, Jack Morton, 360i, FCB and The Marketing Arm each won 2 Golds.

View the Full List of 2020 REGGIE Awards winners to learn who won all the Gold, Silver, and Bronze awards.

 

The year’s best in show award – The Super REGGIE – will be revealed at the ANA REGGIE Awards Virtual Half-Day Conference and Super REGGIE Announcement event on June 5, 2020.

 


Featured Winners

Achieving a REGGIE Award signifies powerful work selected by a jury of industry leaders as a best-in-class example of Brand Activation — marketing that both builds a brand’s image and drives a specific consumer action through one or more of six identifiable disciplines. These disciplines help bring a brand to life by connecting and interacting with the consumer on a personal level.

Here is a sampling of recent REGGIE winning work: 

#eyeslipsface TikTok Campaign
e.l.f. Beauty & Movers+Shakers
A Very Brady Renovation
HGTV & Superjuice
S'more Out of Summer
L.L.Bean & Jack Morton
Cheetos House of Flamin' Haute
Frito-Lay & The Marketing Arm
 
Teen Summer Challenge
Planet Fitness & Barkley
OREO x Game of Thrones
OREO & 360i
Happy Hypothesis
International Dairy Queen & Barkley
Ally+MONOPOLY®
Ally Financial & Anomaly
 

Criteria

What does is take to win a REGGIE Award? Each entry is judged and scored on the criteria below:

  • Is the strategy in line with the insights and goals?
  • What is the level of concept originality?
  • How well were the elements integrated and activation executed?
  • How strong were the results, and did they achieve business objectives? (volume/share/profit)
  • How well did the activation build the brand and align with the overall brand?
 

2020 REGGIE Awards

The 2020 REGGIE Award Winners were announced on May 15th at an exclusive virtual event attended by hundreds of industry marketers. A total of 69 Gold, Silver & Bronze awards were presented to top agencies and brands for the best Brand Activation marketing campaigns of 2019 across 23 different categories. The year’s best in show award – The Super REGGIE – will be revealed on June 5th.

Award Winning Insights + Thought Leadership

ANA Award winning work provide marketers inspiration, insight and learning – key ingredients for personal and professional growth. Explore our content portfolio featuring our REGGIE Award winners to gain insight into best practices via event recaps, thought leadership POVs, case study presentations and more.

Upcoming Presentations: June 5, 2020: 2020 ANA REGGIE Awards Virtual Half-Day Conference & Super REGGIE Announcement

  • Kellogg’s + Edelman – Wine + Cheez-It
  • Burger King + FCB – The Whopper Detour
  • Tennessee Tourism + VMLY&R – Laugh Tracker
  • World Vision  Chosen

July 21, 2020: Brand Activation Virtual Conference

  • Hershey + mcgarrybowen
  • American Family Insurance + BBDO NY

Marketing Maestros Blog Be an Outsider at Work L.L. Bean + Jack Morton Worldwide

Insight into “WestJet Christmas Miracle: Uniting Through Traditions” WestJet Airlines + studio m

Exclusive for ANA Members:

Case Studies “Built with Chocolate Milk: Your Favorite Athlete’s Secret Weapon” MilkPEP + Weber Shandwick

“Swedish Fish Shark Week Program” Mondelēz International + Phoenix Creative Co.

View all REGGIE Award Winning case studies

Event Presentation Recaps “Innovation with Influencers” National Influencer Marketing Conference, Nov. 2019 Liquid-Plumr + Reach Agency

“State Farm Music and the Neighborhood of Good” Experiential Marketing Committee, Aug. 2019 State Farm + The Marketing Arm