Innovative. Disruptive. Impactful.
Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by "making the cash register ring" with consumers. The Super REGGIE recognizes the highest level of achievement and is awarded to the "best-in-class" from the Gold category winners. It is the most honored award in the Brand Activation industry, recognized as the crème de la crème in the marketing world.
More than 300 judges — industry experts at director/VP level or higher — scored each entry based on the following criteria:
- Is the strategy in line with the insights and goals?
- What is the level of concept originality?
- How well were the elements integrated and activation executed?
- How strong were the results, and did they achieve business objectives? (volume/share/profit)
- How well did the activation build the brand and align with the overall brand?
Recognizing the Best in Brand Activation
The REGGIE Awards 40th annual Celebration took place on April 27, 2023 in Bonita Springs FL, on the second evening of the 2023 ANA Brand Masters Conference presented by Walmart Connect.
The 40th annual awards ceremony honored 79 Gold, Silver, and Bronze winners in 25 different categories. The event culminated with the SUPER REGGIE Award announcement, honoring the overall best marketing of 2022, a campaign for Liquid Death Mountain Water called Liquid Death Live Music Sustainability Platform.
The REGGIE Awards Celebration is an exciting event to celebrate individuals and organizations that have achieved outstanding success.
Featured 2022 REGGIE Award Winners
Bless Your F*ing Cooch
eos + Mischief @ No Fixed Address
Evolution Reloaded
Dove+ Edelman
The 65+ Skincare Opportunity
Johnson & Johnson + The Integer Group
LEGO Barcelona Flagship Opening
The LEGO Group + TracyLocke