ANA Announces 2019 Multicultural Excellence Award Grand Prize Winners

Nike Takes Best in Show for "Dream Crazy" Video by Wieden+Kennedy

SAN DIEGO (November 7, 2019) — Nike and its ad agency Wieden+Kennedy received top honors last night, winning the Best in Show award in the Multicultural Excellence Awards competition, held by the ANA, for a spot called "Dream Crazy."

The two-minute video features former San Francisco 49ers quarterback Colin Kaepernick and several other professional athletes such as LeBron James and Serena Williams and encourages viewers to believe in and pursue their dreams no matter how unreachable they might seem. Last month it received an Emmy award for the year's most outstanding commercial.

In addition to the "Best in Show" award, grand prize winners also were honored in 12 categories for industry-leading advertising at an awards ceremony held during the ANA's 2019 Multicultural Marketing & Diversity Conference.

Now in their 19th year, the 2019 ANA Multicultural Excellence Awards recognize client-side marketers and their agency or media partners who produced multicultural advertising campaigns between June 2018 and June 2019. This year's competition, open to both ANA members and nonmembers, received 224 entries.

The 2019 grand prize brand and agency winners in each category are as follows:

Category

Client

Agency

Asian

Comcast

GALLEGOS United

Print

Comcast

GALLEGOS United

Audio

Walmart

Lopez Negrete Communications

LGBT

Procter & Gamble

Grey Canada and MMK

Experiential Marketing

Procter & Gamble/BMW

Courageous Studios

Total Market

Procter & Gamble

Saturday Morning Group

People with Disabilities

Wavio

Area 23, An FCB Health Network Company

Hispanic

Anheuser Busch, brand Estrella Jalisco

David

Digital/Social/Mobile

Black & Abroad

FCB/SIX

African-American

Nike

Wieden+Kennedy

Socially Responsible

Monica Lewinsky

BBDO New York, BBDO New York, O Positive, Dini Von Mueffling Communications

Significant Results

Microsoft

McCann New York

Best in Show

Nike

Wieden+Kennedy

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing.

The award recipients were announced at the ANA Multicultural Excellence Awards Dinner, hosted by Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, and Claudine Waite, ANA Director, Content Marketing Committees & Conferences.###

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The ANA's mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA's membership consists of more than 1,600 domestic and international companies, including over 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

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