2019 Multicultural Marketing & Diversity Conference Presented by Pandora

The 2019 ANA Multicultural Marketing & Diversity Conference – now in its twenty-first year – assembles top client-side multicultural marketing professionals and experts across a wide spectrum of industries to share best practices on topics such as marketing to diverse segments, measuring ROI of multicultural marketing plans, diversity and inclusion strategies, and much more.

In addition, the 19th annual ANA Multicultural Excellence Awards will recognize the year’s best multicultural advertising campaigns. Winners will be announced and celebrated at the awards gala on November 6.

Post-conference perspectives from attendees at previous conferences include:

  • “It was extremely insightful to see how top name brands are executing upon their D&I brand strategy. I walked away with valuable information and came away energized and ready to implement many of the ideas presented.”
  • “Information shared was invaluable to companies that have yet to forge a bold path toward Multicultural Marketing equity.”
  • “I left feeling inspired to make a change in my focus and goals for 2019 and beyond. I feel empowered to be a voice for change and can lead the charge at my company to be a voice for good.”

The ANA Multicultural Marketing & Diversity Conference has become the annual “go-to” event to discuss and debate industry issues, to network and celebrate!

Join the conversation on social media by using the hashtag #ANAMulti

  Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $1,999 for up to two members from the same company (attendees must register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $2,299 for up to two members from the same company (attendees must register after corporate package is purchased)

 

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package.

when

Start: Wednesday, November 6, 2019 at 10:00am

End: Friday, November 8, 2019 at 12:00pm

WHERE

Marriott Marquis San Diego Marina
333 W Harbor Dr.
San Diego, CA 92101

The ANA has negotiated a special room rate of $329/night at the Marriott Marquis. Please note that the host hotel is sold out on November 4 and 5. Please also note that a “Destination Amenity Fee” may be applied at the time of your reservation but will not be charged in your final billing. To make your room reservation, please click here. You may also call the reservations department at (877) 622-3056 and reference the 2019 Multicultural Marketing & Diversity Conference. The cut-off date is Tuesday, October 22, 2019, after which prevailing rates apply. The ANA has negotiated a special rate of $299 at an overflow hotel, the Omni San Diego Hotel. You may reserve a room once you are registered for the conference. You will find the link to reserve a room on your confirmation email under the "Important Information" section. A two night nonrefundable deposit is required at time of booking. The cut-off date to receive the ANA rate is Monday, October 21, 2019, after which prevailing rates will apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Conference Registration Client-Side Tier $1,399 Platinum Tier $1,399 Gold Tier $1,499 Silver Tier $1,599 Individual $1,699 Nonmember $1,699
Multicultural Excellence Awards - Dinner Only (One single ticket for the Multicultural Excellence Awards Cocktail Reception and Dinner ONLY) Client-Side Tier $300 Platinum Tier $300 Gold Tier $300 Silver Tier $300 Individual $350 Nonmember $350

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $1,999 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $2,299 to purchase a corporate package for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, November 6, 2019
9:00am
- 9:00pm
Registration Opens

Marriott Grand Ballroom Foyer
10:00am
- 12:00pm
Conference Kickoff

WHAT BRANDS CAN LEARN FROM K-POP

K-pop is exploding and brands have taken notice  it's become a globally recognized industry and mainstreamed into Western culture. Many American retailers have increased their K-pop merchandise and Mattel even has a line of dolls profiling the South Korean boy band, BTS. The success of the K-pop industry offers many lessons to brands on the power of social media, content creation, and influencer marketing. This will be an extended session to kick off the conference featuring K-pop experts and brands — so please arrive early. ANA appreciates the input from 3AF on the curation of this session.

Elizabeth de Luna
Consultant, Culture and Trends 1021 Creative
Telly Wong
Chief Content Officer IW Group
Additional participants in this session to be announced.
San Diego Ballroom ABC
12:00pm
- 1:30pm
Luncheon  

Marriott Grand Ballroom 1-6
1:40pm
- 2:20pm
General Sessions

San Diego Ballroom ABC
1:40pm
- 2:00pm

OPENING REMARKS

Bob Liodice
CEO ANA
San Diego Ballroom ABC
2:00pm
- 2:40pm

OPENING CMO KEYNOTE

Antonio Lucio is the global chief marketing officer at Facebook and has been a huge, positive voice on the value of diversity in the workplace. Mr. Lucio is a recognized thought leader and global influencer in marketing transformation and driving results through diversity and will share the wealth of his experience in this opening CMO keynote.

Antonio Lucio
Global Chief Marketing Officer Facebook
San Diego Ballroom ABC
2:40pm
- 3:20pm

CREATING AN ENVIRONMENT OF ACCESSIBILTY AND INCLUSION

Storm Smith is an African-American creative at BBDO, and also happens to be deaf – one of 48 million in the U.S. who suffers from hearing loss. Storm is a believer in the business opportunity for accessibility and inclusion and a passionate advocate who shines a positive light on critical societal issues – including people with disabilities, accessibility, equality, people of color, intersectionality, LGBTQ, and more.

Storm Smith
Art Director BBDO
San Diego Ballroom ABC
3:20pm
- 3:40pm
Networking Coffee Break

Marriott Grand Ballroom Foyer
3:40pm
- 5:00pm
General Session Cont.

San Diego Ballroom ABC
3:40pm
- 4:20pm

BRINGING CULTURAL AUTHENTICITY TO THE BIG SCREEN

A year after the breakout success of Crazy Rich Asians, Abominable -- the first global animated film to feature a modern Chinese family -- opened at #1 at the US box office. A co-production between Hollywood's DreamWorks Animation and Shanghai's Pearl Studio, the China-set film is not only the latest milestone for diverse representation but also a testament to the growing mainstream appeal of multicultural content -- and how to do it right.  Abominable producer and Pearl Studio Chief Creative Officer Peilin Chou will speak about the unprecedented lengths the filmmakers took to ensure cultural authenticity as well as the unique creative challenges faced by an animated film production spanning two continents. 

Peilin Chou
Chief Creative Officer Pearl Studio
4:20pm
- 5:00pm

DIVERSIFY AND INCLUDE THE BLACK AND URBAN AUDIENCE FOR GROWTH

In this competitive marketplace, are you seeking innovative ways to differentiate your brand? Are you looking for meaningful ways to create affinity connections with Black and urban consumers? Find out how aspireTV is connecting black and urban audiences with a culturally curated shopping experience across digital, social, linear and podcast platforms.

Join aspireTV’s Melissa Ingram, General Manager; Dr. Key Hallmon, Founder of The Village Market ATL; Gary Reisman, Founder, Forever Dog Productions, as they share how they are raising the consciousness of black and urban consumers to support brands that uniquely connect content, culture and commerce as showcased via the recent launch of the aspireMKTPLC. They’ll be joined by Tracey Pickett, Esq. who created the Hairbrella through a successful Kickstarter campaign and how aspireMKTPLC has affected her business.

Melissa Ingram
General Manager aspireTV
San Diego Ballroom ABC
6:30pm
- 7:30pm
ANA Multicultural Excellence Awards Cocktail Reception  

Marriott Grand Ballroom Foyer
7:30pm
- 10:00pm
ANA Multicultural Excellence Awards Dinner

Join us as we celebrate the 19th annual ANA Multicultural Excellence Awards and recognize the year’s best multicultural advertising campaigns. The awards, sponsored by the ANA Multicultural Marketing & Diversity Committee, raise awareness and exposure of the outstanding work being done in the areas of African-American, Asian, Audio, Digital/Social/Mobile, Experiential Marketing, Hispanic, LGBT, People with Disabilities, Print, Total Market and Socially Responsible advertising. Award Category Sponsors include: eSSENTIAL Accessibility, Vix Media, Music Audience Exchange, United Collective, Geopath and FCB.

Marriott Grand Ballroom 7-13
Thursday, November 7, 2019
7:00am
- 6:30pm
Registration Hours

Marriott Grand Ballroom Foyer
7:30am
- 8:30am
Breakfast  

Nielsen Levels Up Your Multicultural Marketing Plans: Discerning the Impact of Multi-media Campaign

Energize your morning breakfast with Nielsen at the intersection of multimedia and advanced multi-cultural segments. Nielsen’s Monica Narvaez will identify cultural marketing touchstones that influence your consumers’ shopping and power their media use. You’ll witness new breakthrough insights and come away invigorated to execute more powerful multicultural media campaigns.

Monica Narvaez
Vice President, Sales Director Nielsen
Marriott Grand Ballroom 1-6
8:30am
- 4:40pm
General Sessions

Marriott Grand Ballroom 7-13
8:30am
- 8:40am

OPENING REMARKS

Gilbert Davila
President and Chief Executive Officer Davila Multicultural Insights
Claudine Waite
Director, Content Marketing ANA
Marriott Grand Ballroom 7-13
8:40am
- 9:30am

AGENTS OF CHANGE

We want an equal and inclusive world and that requires all of us to become agents of change. And, when the world is more equal, it can be a better world that leads to growth and prosperity. Our reach and voice in advertising can address bias — not only in gender, but also for race, ethnicity, sexual or gender identity, people with disabilities, religion and age  to eliminate stereotypes, promote conversations, influence attitudes, and change behavior. But what will it take to move us faster toward an equal and intersectional world? Marc Pritchard, chief brand officer at Procter & Gamble, will explore this question in a discussion with others who are disrupting our industry. They will share stories and actions to be a force for equality and inclusion throughout the entire creative world to inspire us ALL to be powerful agents of change. 

Marc Pritchard
Chief Brand Officer The Procter & Gamble Company
Marriott Grand Ballroom 7-13
9:30am
- 10:10am

MAKING IT DOPE - HOW MCDONALD'S IS DRIVING FOR CULTURAL RELEVANCY IN TODAY'S MULTICULTURAL AMERICA

Come hear about how McDonald’s is taking an innovative approach across their national marketing efforts… one that understands and reflects a diverse constituency of consumers from inception to launch, and focuses on elevating the brand to be relevant in-culture.

Lizette Williams
Head of Cultural Engagement and Experiences, U.S Marketing McDonald’s
Marriott Grand Ballroom 7-13
10:10am
- 10:25am
Networking Coffee Break

Marriott Grand Ballroom Foyer
10:30am
- 4:40pm
General Session Cont.

Marriott Grand Ballroom 7-13
10:30am
- 11:10am

BUILDING A DIVERSITY-FORWARD BRAND

In an industry as personal as beauty, values of self-expression, representation and inclusion cannot be more relevant. Although being welcoming and inclusive has always been part of the Ulta Beauty DNA, the brand set out to become more intentional, laying the foundation for placing diversity at the core of its efforts. This approach has reshaped the brand’s positioning, assortment strategies, and marketing communications, and spawned a new corporate value for the organization, all while seeing record business growth and unaided awareness increases across all growth targets. In this session, Ulta Beauty will discuss the journey toward becoming a purpose-driven brand, with diversity at the core of its evolution, and the learnings along the way.

Karla Evans-Davis
Senior Director, Integrated Marketing & Media Ulta Beauty
Marriott Grand Ballroom 7-13
11:10am
- 11:50am

AIMM’S 2020 VISION FOR MARKETING IS ONE WHERE MARKETERS #SEEALL

It’s time to #SeeAll. As marketers, our role is simple: deliver growth. Today’s modern family – our customer  is increasingly multicultural by nature and we must make sure our work reflects that. AIMM’s new playbook, “Going for Growth: Targeting Today’s Diverse Consumers,” sheds light on how to market to an increasingly diverse population.  AIMM’s #SeeAll movement makes a call to action for inclusivity, equality, and genuine representation. Together, they provide the heart and the brains for an inclusive effort that invites all marketers to join.  

Tony Rogers
Chief Member Officer Sam’s Club
Lisette Arsuaga
Co-President and COO Davila Multicultural Insights
Marriott Grand Ballroom 7-13
11:50am
- 12:10pm

ENGAGEMENT REDEFINED: GO BEYOND THE MOMENT IN A CONNECTED WORLD WITH THE POWER OF AUDIO

Moments are important:  Capturing attention is crucial.  But what happens when you have their attention?  In today’s fragmented and increasingly screen-less world, audio is the most powerful way to engage with your audience.  After this session you’ll understand:

•  The importance of developing a Sonic strategy for your brand
•  Why Sound is one of the most powerful ways to impact human behavior
•  How to build new models of measurement and effectiveness in the screen-less era
•  The way our brains encode audio signals and how brands can leverage that phenomenon

Gabe Tartaglia
Vice President of Verticals Pandora
12:15pm
- 1:30pm
Luncheon  

Marriott Grand Ballroom 1-6
1:30pm
- 4:40pm
General Session Cont.

Marriott Grand Ballroom 1-6
1:30pm
- 2:10pm

SOMOS PEPSI: A BRAND’S CULTURAL JOURNEY TO REIGNITE HISPANIC GROWTH

This session will describe the motivations behind the creation of PepsiCo’s Hispanic Business Unit and how efforts to become culture forward across our organization have led to a new birth in Hispanic engagement.

Marissa Solis
Vice President/General Manager Hispanic Business Unit Pepsi North America Beverages
2:10pm
- 2:50pm

MULTICULTURAL MEDIA SPENDING DISPROPORTIONATE TO POPULATION

Multicultural consumers comprise almost 40 percent of the total U.S. population, yet multicultural media investments make up only 5.2 percent of total advertising and marketing spending, according to a new study. Leo Kivijarv, executive vice president of research at PQ Media, shares results from this landmark study, which provides a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

Leo Kivijarv
Executive Vice President/Research PQ MEDIA
Grand Ballroom 7-13
2:50pm
- 3:10pm
Networking Coffee Break  

Marriott Grand Ballroom Foyer
3:10pm
- 4:40pm
General Session Cont.

Marriott Grand Ballroom 7-13
3:10pm
- 3:50pm

THE ADVERTISING LAW, TOTAL MARKETING & SEATS AT THE TABLE…WHERE IS THE BALANCE?

Taking an in-depth look at several advertising case studies; this panel of lawyers and marketers will discuss how marketers can leverage legal support and increase consciousness in developing multicultural campaigns. This panel will also provide perspectives on the narratives around total marketing in a multicultural world.

Eugenia Blackmon
Director, U.S. Commercial Compliance, Consumer Innovation & Strategy Allergan, Inc.
Monique Nelson
Chair & Chief Executive Officer UniWorld Group, Inc.
Deidre Richardson
Senior Director, Corporate Counsel Chico's FAS, Inc.
Shantel Smart
Senior Supervising Corporate Counsel, Global Contracts Subway
Amy Ralph Mudge
Partner BakerHostetler
Marriott Grand Ballroom 7-13
3:50pm
- 4:30pm

SESSION TBD

3:50pm
- 4:10pm

ASIAN-AMERICAN DEEP DIVE: MULTICULTURAL MEDIA SPENDING REPORT

In this session, Leo Kivijarv, Executive Vice President/Research at PQ Media takes a deep dive into the learnings from this landmark study focusing specifically on the Asian-American segment including key findings about the multicultural media investments by media platforms, and media buying strategies.

Leo Kivijarv
Executive Vice President/Research PQ MEDIA
4:10pm
- 4:30pm

AFRICAN-AMERICAN DEEP DIVE: MULTICULTURAL MEDIA SPENDING REPORT

In this session, Leo Kivijarv, Executive Vice President/Research at PQ Media takes a deep dive into the learnings from this landmark study focusing specifically on the African-American segment including key findings about the multicultural media investments by media platforms, and media buying strategies.

Leo Kivijarv
Executive Vice President/Research PQ MEDIA
4:30pm
- 4:50pm

HISPANIC DEEP DIVE: MULTICULTURAL MEDIA SPENDING REPORT

In this session, Leo Kivijarv, Executive Vice President/Research at PQ Media takes a deep dive into the learnings from this landmark study focusing specifically on the Hispanic segment including key findings about the multicultural media investments by media platforms, and media buying strategies.

Leo Kivijarv
Executive Vice President/Research PQ MEDIA
4:50pm Conference Day Two Adjourns

6:00pm
- 7:00pm
Reception

Marriott Grand Ballroom Foyer
7:00pm Dinner on your own

Friday, November 8, 2019
7:00am
- 11:45am
Registration Hours

Marriott Grand Ballroom Foyer
7:30am
- 8:30am
Breakfast  

Marriott Grand Ballroom 1-6
8:30am
- 11:45am
General Sessions

Marriott Grand Ballroom 7-13
8:30am
- 8:40am

OPENING REMARKS

Gilbert Davila
President and Chief Executive Officer Davila Multicultural Insights
Claudine Waite
Director, Content Marketing ANA
Marriott Grand Ballroom 7-13
8:40am
- 9:20am

WHAT A DENNY'S BOOTH CAN TELL YOU ABOUT WHERE AMERICA IS GOING

From the front lines of a decade long mission to re-ignite America’s Diner, and in the middle of a multi-year business growth run, chief brand officer John Dillon shares insights and inside perspective on how positioning the brand for today’s America is giving Denny’s a front row seat to the multicultural revolution. Learn how Denny’s purpose to “feed people’s bodies, minds and souls” is intersecting with America’s changing landscape; how the brand’s integrated approach to inclusive marketing is giving rising segments prominent seats at the booth; and how embracing a multicultural majority reality is feeding back all areas of the brand’s business.

John Dillon
Chief Brand Officer, Senior Vice President Marketing Denny's
Marriott Grand Ballroom 7-13
9:20am
- 10:00am

FORD’S APPROACH TO MAKING TRADITION RELEVANT FOR MULTICULTURAL CONSUMERS

Ford has been in the business of making accessible vehicles for all for over a century. The automotive industry touches many lives and with evolving consumer needs it’s difficult to stand out and be considered a relevant and trusted brand regardless of how long you’ve been in business.  Growth of the industry lays in the hands of multicultural consumers with women being at the forefront of purchase influence.  Hear how Ford is prioritizing these consumers and reflecting on insights and best practices leading to a journey requiring commitments to diversity and representation in marketing communications as well as strategic partnerships to help drive the business forward in consideration and relevance.

Rajoielle “Raj” Register
Head of Growth Audience Marketing Communications Ford Motor Company
Marriott Grand Ballroom 7-13
10:00am
- 10:20am
Networking Coffee Break

Marriott Grand Ballroom Foyer
10:20am
- 11:45am
General Session Cont.

Marriott Grand Ballroom 7-13
10:20am
- 11:00am

WOKE MARKETING: WHY BRANDS CAN'T AFFORD TO IGNORE SOCIAL ISSUES IMPACTING BLACK CONSUMERS

In today’s marketing arena, taking a stand or aligning your brand with a cause is increasingly becoming a mandate, not an option. Pepper Miller and Reginald Osborne will tag team in this energetic upbeat presentation to explore how brands can play a role in addressing social justice issues in the Black American community while driving brand engagement, loyalty and sales.

Pepper Miller
President The Hunter-Miller Group
Reginald Osborne
Principal, Multicultural Marketing Executive The Van Osborne Group
Marriott Grand Ballroom 7-13
11:00am
- 11:40am

AIMM’S NEW CULTURAL INSIGHTS IMPACT MEASURE (CIIM™) PROVES CULTURAL INSIGHTS IMPACT SALES

AIMM’s CIIM™ (Cultural Insights Impact Measure™) is a new metric that identifies the impact and effectiveness of cultural insights in ads and programming and how these have the potential to affect sales lift.

Created in partnership with NBCUniversal and AIMM member companies, AIMM’s CIIM™ evaluates advertising creative in various categories. Results from a pilot study on 162 ads and 60 programs will be shared, showcasing some of the Best in Class ads and content when targeting Multicultural and Diverse segments.

Marriott Grand Ballroom 7-13
11:40am
- 11:45am

CLOSING REMARKS

Marriott Grand Ballroom 7-13
11:45am Conference Adjournment


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.