2019 Multicultural Marketing & Diversity Conference Presented by Pandora

The 2019 ANA Multicultural Marketing & Diversity Conference – now in its twenty-first year – assembles top client-side multicultural marketing professionals and experts across a wide spectrum of industries to share best practices on topics such as marketing to diverse segments, measuring ROI of multicultural marketing plans, diversity and inclusion strategies, and much more.

In addition, the 19th annual ANA Multicultural Excellence Awards will recognize the year’s best multicultural advertising campaigns. Winners will be announced and celebrated at the awards gala on November 6.

Post-conference perspectives from attendees at previous conferences include:

  • “It was extremely insightful to see how top name brands are executing upon their D&I brand strategy. I walked away with valuable information and came away energized and ready to implement many of the ideas presented.”
  • “Information shared was invaluable to companies that have yet to forge a bold path toward Multicultural Marketing equity.”
  • “I left feeling inspired to make a change in my focus and goals for 2019 and beyond. I feel empowered to be a voice for change and can lead the charge at my company to be a voice for good.”

The ANA Multicultural Marketing & Diversity Conference has become the annual “go to” event to discuss and debate industry issues, to network and celebrate!

Join the conversation on social media by using the hashtag #ANAMulti

  Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $1,999 for up to two members from the same company (attendees must register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $2,299 for up to two members from the same company (attendees must register after corporate package is purchased)

 

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package.

when

Start: Wednesday, November 6, 2019 at 3:00pm

End: Friday, November 8, 2019 at 5:00pm

WHERE

Marriott Marquis San Diego Marina
333 W Harbor Dr.
San Diego, CA 92101

The ANA has negotiated a special room rate of $329/night at the Marriott Marquis. Please note that a “Destination Amenity Fee” may be applied at the time of your reservation but will not be charged in your final billing. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Tuesday, October 15, 2019, after which prevailing rates apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Conference Registration Client-Side Tier $1,399 Platinum Tier $1,399 Gold Tier $1,499 Silver Tier $1,599 Individual $1,699 Nonmember $1,699
Multicultural Excellence Awards - Dinner Only (One single ticket for the Multicultural Excellence Awards Cocktail Reception and Dinner ONLY) Client-Side Tier $300 Platinum Tier $300 Gold Tier $300 Silver Tier $300 Individual $350 Nonmember $350

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $1,999 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $2,299 to purchase a corporate package for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

Confirmed Sessions:

MAKING IT DOPE - HOW MCDONALD'S IS DRIVING FOR CULTURAL RELEVANCY IN TODAY'S MULTICULTURAL AMERICA

Come hear about how McDonald’s is taking an innovative approach across their national marketing efforts… one that understands and reflects a diverse constituency of consumers from inception to launch; and focuses on elevating the brand to be relevant in-culture.

Lizette Williams
Head of Cultural Engagement and Experiences, U.S Marketing
McDonald’s


BUILDING A DIVERSITY-FORWARD BRAND

In an industry as personal as beauty, values of self-expression, representation and inclusion cannot be more relevant. Although being welcoming & inclusive have always been part of the Ulta Beauty DNA, the brand set out to become more intentional, laying the foundation for placing diversity at the core of its efforts. This approach has reshaped the brand’s positioning, assortment strategies, marketing communications and spawned a new corporate value for the organization, all while seeing record business growth and unaided awareness increases across all growth targets. In this session, Ulta Beauty will discuss the journey toward becoming a purpose-driven brand, with diversity at the core of its evolution, and the learnings along the way.

Karla Evans-Davis
Senior Director, Integrated Marketing & Media
Ulta Beauty


SOMOS PEPSI: A BRAND’S CULTURAL JOURNEY TO REIGNITE HISPANIC GROWTH

This session will describe the motivations behind the creation of Pepsico’s Hispanic Business Unit and how efforts to become culture forward across our organization have led to a new birth in Hispanic engagement.

Marissa Solis (@msolisfrito)
Vice President/General Manager Hispanic Business Unit
Pepsi Beverages North America


THE ADVERTISING LAW, TOTAL MARKETING & SEATS AT THE TABLE…WHERE IS THE BALANCE?

Taking an in-depth look at several advertising case studies, this panel of lawyers and marketers will discuss how marketers can leverage legal support and increase consciousness in developing multicultural campaigns. This panel will also provide perspectives on the narratives around total marketing in a multicultural world.

Eugenia Blackmon
Director, US Commercial Compliance, Consumer Innovation & Strategy
Allergan, Inc.

Monique Nelson
Chair & Chief Executive Officer

UniWorld Group, Inc.

Deidre Richardson
Senior Director, Corporate Counsel
Chico's FAS, Inc.

Shantel Smart
Senior Supervising Corporate Counsel, Global Contracts
Subway


WHAT A DENNY'S BOOTH CAN TELL YOU ABOUT WHERE AMERICA IS GOING

From the front lines of a decade long mission to re-ignite America’s Diner, and in the middle of a multi-year business growth run, Chief Brand Officer John Dillon shares insights and inside perspective on how positioning the brand for today’s America is giving Denny’s a front row seat to the multicultural revolution. Learn how Denny’s purpose to “feed people’s bodies, minds and souls” is intersecting with America’s changing landscape; how the brand’s integrated approach to inclusive marketing is giving rising segments prominent seats at the booth; and how embracing a multicultural majority reality, is feeding back all areas of the brand’s business.

John Dillon
Chief Brand Officer, Senior Vice President Marketing
Denny's


WOKE MARKETING: WHY BRANDS CAN'T AFFORD TO IGNORE SOCIAL ISSUES IMPACTING BLACK CONSUMERS 

In today’s marketing arena, taking a stand or aligning your brand with a cause is increasingly becoming a mandate, not an option. Pepper Miller and Reginald Osborne will tag team in this energetic upbeat presentation to explore how brands can play a role in addressing social justice issues in the Black American community while driving brand engagement, loyalty and sales.

Pepper Miller
President
The Hunter-Miller Group

Reginald Osborne
Principal, Multicultural Marketing Executive
The Van Osborne Group


CREATING AN ENVIRONMENT OF ACCESSIBILTY AND INCLUSION

Storm Smith is an African-American creative at BBDO, and also happens to be deaf – one of 48 million in the U.S. who suffers from hearing loss. Storm is a believer in the business opportunity for accessibility and inclusion and a passionate advocate who shines a positive light on critical societal issues – including people with disabilities, accessibility, equality, people of color, intersectionality, LGBTQ, and more.

Storm Smith
Art Director
BBDO New York

More to Come!

TIME EVENT DETAILS LOCATION
Wednesday, November 6, 2019
2:00pm
- 8:00pm
Registration Opens

Marriott Grand Ballroom Foyer
3:00pm
- 5:00pm
Conference Kickoff

Marriott Grand Ballroom 1-6
6:30pm
- 7:30pm
ANA Multicultural Excellence Awards Cocktail Reception

Marriott Grand Ballroom Foyer
7:30pm
- 10:00pm
ANA Multicultural Excellence Awards Dinner

Marriott Grand Ballroom 7-13
Thursday, November 7, 2019
7:00am
- 6:30pm
Registration Hours

Marriott Grand Ballroom Foyer
7:30am
- 8:30am
Breakfast

Marriott Grand Ballroom 1-6
8:30am
- 4:40pm
General Sessions

Marriott Grand Ballroom 7-13
10:30am
- 10:45am
Networking Coffee Break

Marriott Grand Ballroom Foyer
10:45am
- 4:40pm
General Session (con't.)

Marriott Grand Ballroom 7-13
12:50pm
- 2:00pm
Luncheon

Marriott Grand Ballroom 1-6
2:00pm
- 4:40pm
General Session (con't.)

Marriott Grand Ballroom 1-6
3:00pm
- 3:20pm
Networking Coffee Break

Marriott Grand Ballroom Foyer
3:20pm
- 4:40pm
General Session (con't.)

Marriott Grand Ballroom 7-13
4:40pm Conference Day One Adjourns

6:00pm
- 7:00pm
Reception

Marriott Grand Ballroom Foyer
7:00pm Dinner on your own

Friday, November 8, 2019
7:00am
- 3:00pm
Registration Hours

Marriott Grand Ballroom Foyer
7:30am
- 8:30am
Breakfast

Marriott Grand Ballroom 1-6
8:30am
- 3:00pm
General Sessions

Marriott Grand Ballroom 7-13
10:40am
- 11:00am
Networking Coffee Break

Marriott Grand Ballroom Foyer
11:00am
- 3:00pm
General Session (con't.)

Marriott Grand Ballroom 7-13
12:20pm
- 1:35pm
Luncheon

Marriott Grand Ballroom 1-6
1:35pm
- 3:00pm
General Session (con't.)

Marriott Grand Ballroom 7-13
3:00pm Conference Adjournment


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.